Why Millennials and salespeople 

 

need to NOT  start every response 

 

with “So…” and then– to top it off

 

— fail to answer what’s asked. If

 

you’re in the job market, or a sales

 

presentation, it would be like not

 

 taking a shower for a few weeks!

Q. Who is your very best friend?

A.  So… Jeremy and Charlie and Kim and Sheila are the people I see most often.

———————

Q. What was your Mother’s most important advice?

A.  So… my Mother always made me eat all my cereal.

———————

Q. When did you leave the house today?

A.  So… I never actually went home last night, y’know.

———————

Q. Where do you work?

A.  So… my company is in the city and yesterday I had to drive in.

———————

Q. Why did you do that?

A. So… I think there are lots of ways people can respond.

———————

Q. How much money is in your pocket?

A.  So… my wallet is in the car.

Go ahead and ask a reasonable fact-fetching question of one of the 80 million people born between 1977 and 2000.  The odds are good that –no matter how specific your inquiry may be– the answer these days often starts out with “So…” and then proceeds to not give a direct answer.

Do these “So…” first-responders imply disinterest? Evasiveness? Insecurity? Incompetence? Un-socialability? Dumbness? Distrust? Early dementia? Lack of self-esteem? Poor listening skills? Disinterest? Societal disconnect? Snobbishness? Perhaps some. Perhaps all.

First of all, according to Jane Solomon’s post on DICTIONARY.com, “So” can be used as an adverb, a conjunction, a pronoun, an interjection, or an adjective. And the “spread” of it into popular use today as a sentence opener, especially among young people, is “probably due to the tech boom” and specifically, “programmers,” according to NPR’s Geoff Nunberg. The GRAMMARLY Blog suggests Facebook’s Mark Zuckerberg is partly to blame for “notoriously using ‘So…’ to start sentences.”

It’s been suggested that “So…” is the new “Um…” or “Uh…” or “Er…” nervous hesitancy used to fill the verbal air while momentarily thinking about what to say prior to responding, but I am doubtful. “Um” and “Uh” and “Er” are simply sounds.

“So” is an actual word. It is a connecting word. It is not a question/ answer connecting word. It is a cause-and-effect connecting word, and is used to connect a thought, word, or action with a consequence.

A BBC host says that at the beginning of a (non-consequential) sentence, using the word “So” is an attempt “to try to sound important” and “intellectual.” A popular psychologist calls it a “weasel word” used to “avoid giving a straight answer.” Not a good practice for any business, and especially for small business, which is much more vulnerable to “beating around the bush” than corporate types who often seem to thrive on being indirect.

 

FAST COMPANY says “So…” at the beginning of an answer “Insults your audience… Undermines your credibility… and Demonstrates discomfort with the subject matter.”

 

Mark Mason in The SPECTATOR, says it’s due to “accommodation” because we try to be part of groups and often simply do and say things that others in the group do and say. It, he says, “spreads like the flu.” He cleverly ends his (“It’s SO Annoying”) post  on the subject with:

“As ye so, so shall ye reap”

 

So it’s contagious! Some top TV news analysts have begun integrating the (shall we call it) evasiveness into their summary statements. And it’s inching it’s way into the 40+ crowd. Personally, I have no problem with starting a sentence with “So…” unless it’s the beginning of a sentence that is answering a direct question.

Bottom Line: If someone in a job interview or “sale size-up” meeting says, “So, tell me about your (or the product/service) background, you might consider it an endearing attempt to help you feel comfortable, but if you respond (or answer ANY direct question) by starting with “So…” your job (or sale) prospects may very well be doomed. It can easily be received in the same fashion as you folding your arms and staring at the door! Not giving a straight, direct answer can be taken as a mixed message.

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

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Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

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Make Today A Great Day For Someone!

 Know someone looking for work?

                                                        

Send this post along as a 

                                         

reminder of HOW to look.

 

As editor of a 100-page JOB HUNTER Action Guide for outplacement counseling, and a former professor of career development, I have three critical observations to share with today’s desperate job search market:

                                                     

1. Learn what you have to about yourself, and about how to manage your stress (take some deep breaths) effectively enough to not allow others (anyone, really) to pick up on your desperation feelings.

No one wants to refer or hire a person who’s busy scraping and scrambling to stay alive.

So even if scraping and scrambling is in fact what you’re doing, pack it away when you start each day. Keep your mind on positive thoughts even when you’re staring negativity in the face.

Surround yourself with positive people and positive experiences every chance you get. This includes the TV shows you watch, the music you listen to, the emails you send and FWD, the room(s) you live in, and the things you read.

 

2) If you’re not on Twitter, figure it out. Do it. It will force you to be concise, think on your feet, and be responsive. It will provide job connections and opportunities you won’t find in your local newspaper or even in key industry publications. If you keep your Twitter account (which is free) and activity focused on getting a job and on being social without over-indulging in chit-chat, there IS payback.

When you go back and forth on Twitter, and gain confidence that somebody out there loves your comments (called Tweets), you will simultaneously be training yourself to think and communicate in resume terms.  Your resume will get tighter and more impressive as it gets Twitter-streamlined.

Twitter’s 140 character per Tweet limitation is like boot camp for your job hunter brain.

Your interviewing process will likewise benefit by the 140-character discipline habit because you will start getting to the point of what you are trying to express quicker, and more simply. Bosses want responsive, uncomplicated job candidates. Long-windedness and fat vocabularies are great if you’re looking to be a politician or librarian, but send out the wrong signals otherwise.

 

3) No matter what your background or skill set, and no matter what the job you seek is all about, you must recognize that you and you alone are –in the end– the one who has to land the job. No resume writer or career coach or counselor can do that for you. That means one thing: You must learn and practice everything you possibly can about marketing because you are marketing yourself!

Your resume needs to accomplish one task only. And more than one page (unless you’re seeking a professional position requiring a CV) won’t cut it!

It must get your foot in the door. It must land you an interview.

More than one page says you don’t know how to be concise and you don’t know how to prioritize, and you don’t know what’s important. Most interviewers throw these out without a glance.

You need –like a professional marketing program– to play out EVERY contact, THANK every contact, and focus on AIDAS: Attention, Interest, Desire, Action, Satisfaction . . .

• ATTRACT ATTENTION (with your demeanor, not flamboyance)
• CREATE INTEREST (by HOW you present yourself –format, as well as WHAT you present –content)
• STIMULATE DESIRE (by demonstrating your own desire for the challenges and opportunities, not the salary and benefits)
• BRING ABOUT ACTION (by asking for follow-up, a test period)
• PROMPT SATISFACTION (by providing follow-up; this can be tricky; consider consulting a professional career coach)

~~~~~~~~~~~~

931.854.0474 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals!

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!