May 16 2010

E~X~P~A~N~D YOUR BUSINESS NOW!

“Whaddaya, nuts?

                                 

My business

                               

is shrinking.

                                       

What’s to expand?”

                                      

In the “Flower Power” 60’s with psychedelic drug influences on music, clothes, and lifestyles of people who’d grown up with the Lone Ranger, there emerged what had to be the greatest name for its time for a music group that I ever heard. I haven’t a clue about anything they recorded, but I always thought they earned the gold medal of rock group names: TONTO’S EXPANDING HEAD BAND.

     I thought of this name today for some reason, and was prompted to address the subject of business expansion in a still-rotten-and-getting-rottener economy where most businesses are tucking in their tails, cutting corners, and consolidating at every opportunity. Withdrawal, though, is not always the most advisable action to take when the competition heats up and pickings are slim.

     “Yeah, but our budget is slim too, and the last thing we can afford is to expand what’s already suffering; it’ll just create more suffering!”

     BRRRAAAAAAAAT! (That’s a basketball court sound.) Time Out! As truth will have it, if indeed you really think you need to be bailing out the boat instead of adding a swim platform, you are probably:

  1. working for the government (probably the dead and dying Postal Service; but, then, you wouldn’t be reading this), or 
  2. a major corporate executive (probably a hospital administrator type who’s big on efficiency and outcomes; but, then, you wouldn’t be reading this either!), or 
  3. a small business owner who’s lost sight of how you got started, and you may have gotten so beat up by the A and B guys above, that your entrepreneurial spirit has risen on up into the Ozone, and left you struggling to survive. Sound familiar? No? Good! But if it does . . .

     Guess what? You still have what it takes, and so does your business. Remember the sports training we got as kids? The best defense is an offense . . . stop blocking punches and start swinging!

     To effectively expand your business in an economic choke-hold, you need first to allow your brain to expand, and you’ve probably been pulling in the reins on your innovative thinking in order to pay the bills. Reality is though that there are plenty of ways to expand while others are shrinking, without murdering your finances!

     You need to look harder at what you’re doing. How can you offer more to customers without spending more? Instead of 9-5, can you stagger work hours and stay open instead from 8-6? Or re-think coverage possibilities for Saturdays and/or Sundays?

     Can you hand out free appetizers to customers who have to wait for dinner? (You don’t run a restaurant? This example applies to EVERY type of business. Consider how some version of it might work for yours!)

     How about expanding your marketing efforts with a service like www.BizBrag.com that allows you free website postings of your news releases and promotional flyers, and then sends them out to your target email list besides (also free!)

     Shall I go on or will you just counter with excuses? Are you choosing to seek new pathways or choosing to simply settle for excuses about why new pathways won’t work? Hard times mean survival of the fittest. Hard times also mean that those who choose to step it up, make waves, and expand their horizons by expanding the the ways they do business, will thrive.

     What can you do better or more of tomorrow morning than you did today? Money need not be a growth issue.

Expand your mind to expand your business.    

Comment below or Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless our troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

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