Mar 07 2009

BEAT THE RECESSION WITH IMAGINATION!

Entrepreneurs Are

                                       

Imagination Junkies!

 

Okay, friends and enemies, enough bitching about the economy. Get out your “imagination sticks.” We’re going to group-beat the recession!

  • “You’re a whack-job, Hal!”
  • “Y’think?”
  • “Yeah.”
  • “Well, you may be right, but I also have some news for you. Are you ready?”

“Imagination is more important than knowledge.

Knowledge is limited.

Imagination encircles the world!”

 

Who was the dumb idealist who said that, Hal? Hey, none other than our dumb old idealist friend Albert Einstein. And I know it for sure because it’s in a frame on the wall at the Delaware Creative Writing Center in the Cape Gazette Building in Lewes, Delaware, and Delaware Creative Writing Center people are very careful about the words they choose to surround themselves with!

So what? Who cares? What does that have to do with me? We’re in a recession in case you haven’t heard. And we don’t have any time to run around imagining things; there’s enough real stuff right here to deal with, besides you’re always preaching to be realistic and stay focused on the here and now, and now you’re saying we should all go off to never-never land with Tinkerbell and Michael Jackson?

Whoa! First of all, I’m not a big fan of either pixie dust or sequined gloves, but let’s look at the realism issue a minute, shall we? Realistically, none (zero, nada) of the world’s great businesses could have survived and thrived in economic problem times without imagination.

Only by fostering, nurturing and practicing the application of imagination to the products, services, ideas, R&D, and processes that launched them or put them on the map to start with, have they been able to make a difference.

Only when you plug imagination into your business’s status quo outlets will you experience the level of electricity that will thrust you into exciting new directions, markets, and revenue streams. Do you think Microsoft and Apple and HARO and TWITTER and revitalized old companies like GE just (pardon the expression) stumbled upon greatness?

Greatness doesn’t just fall from the sky and happen to happen! Greatness is created with imagination. You can build more of that commodity into your daily business activities. Start with some highly structured, tightly-timed brainstorming sessions as the road to expanding imagination!

Remembering that the solutions to any group problem are within the group, start with a group of 3-7 people (sometimes all managers, sometimes no managers, sometimes a mix works best . . . you may need some trial and error efforts to decide; sometimes three different groups tackling the same topics will produce the best results; don’t be afraid to experiment).

Conduct a disciplined 5-minute time period session with the goal of posting as many ideas as possible (on newsprint pages or whiteboard) that address the subject you spotlight. Encourage absolutely stupid and bizarre ideas (because they will trigger better ones!).

NO criticism is allowed during these 5 minutes! NONE!

When that list is done, take 3 minutes to refine it. This is the time to be critical, eliminate the nonsense, consolidate and combine points that seem to fit together, and take a good hard look at what’s left. Odds are you’ll surprise yourself with what you’ve orchestrated.

Many companies hold sessions like this weekly, and in some cases, even daily. The result is that people’s brains get stimulated. Productivity and sales increase. Imagination fuels the fire that heats up the economy. Entrepreneurs are imagination junkies.

Imagination is what made America great to start with. Imagination will do it again. Will you be a catalyst or an observer?

# # #

Hal@Businessworks.US    or  931.854.0474

Thanks for visiting. Go for your goals.

Make today a GREAT day for someone!

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Nov 18 2008

AUTHENTICITY RE-VISITED

Kick your own butt? 

                                                                                             

     Yesterday, we talked some about the importance of being genuine (apologies to all you Ernests out there), and we did a brief inventory to see how obnoxious we were. 

     We touched on some ways to shore up the self-indulgence landslide brought on by trying to impress others, by acting controlling, by exaggerating, by glossing over, by constantly talking and posturing, by trying to act like the boss instead of just behaving like a leader. 

     Being more authentic as a human being earns respect.  Being more of what genuinely makes you tick may feel risky at times but in the end, commands loyalty, sets powerful examples, and delivers sales.  That was the gist of the message.  Of course I tossed in a couple of spoonfuls of my Father for good measure. 

     Today I want to know how much more authentic you can be than you were yesterday?  How much more conscious of your need to grow in this direction are you, or do you need to be?  What will work best to kick your own butt?  Can you start being a more authentic person the minute you click off this screen?

     The point here is that no one can really tell you what you need to do or how you need to do it except you!  YOU are the only human being on the entire planet who knows the REAL you, who knows your real potential.  Are you measuring up to what you know you’re capable of? 

     Or are you feeling like a downed-out failure?  With thanks for the referral to worldclass Internet “HARO” network genius Peter Shankman www.HelpAReporter.com, try this quick-fix for your brain (P.S. Kathy says we should watch it regularly!):   

http://wimp.com/bigfailures/      

     Oh, and on your way to becoming the very best you can be, get in the habit of making something wonderful happen every day before you go to sleep –like right now! 

     No excuses.  What were you planning to do after reading this page anyway?  Take an extra minute.  Think of some outstanding happy thing you could do or say that could make the whole day a great one for you or someone else — some words or action that will make you grin as your head hits the pillow tonight.

     If you already did something wonderful today, congratulations and thank you and go to bed!  You’ll need the sleep.  Why?  Because when you wake up tomorrow . . . you will be facing the greatest opportunity of your entire life!  Halalpiar

# # #

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