Nov 24 2009

Economic Business Slowdown? Humbug!

Everyone else is slowing down,

                                                          

so now’s the time to speed up!

                                                  

The holiday buzz is here.  In fact, EPRs (Economically-Panicked Retailers) have been buzzing with Christmas since before Halloween. Rumor has it that 2010 Christmas sales and decorations may start the day after Labor Day. For 2011, write your greeting cards on the 5th of July. Who knows? We may eventually lap the entire process and start Christmas sales and decorations for 2020 (with hindsight of course!) on December 26th of 2019! Maybe we can just give one present good for two years?

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     The point is that once the buzz that’s started gets started,  America’s business enterprises all begin shifting into low gear. Some businesses close earlier. Many employees (especially corporate giant, federal government and academic types who have no clue about business anyway) start to s~~l~~o~~w  down and skip out early more often, and take longer lunches, and drink more … and be of good cheer.

     SO: AHA! NOW’S THE TIME TO STEP ON THE GAS,  to work 10 times harder cultivating and keeping customers … to strike out into the marketplace with your heavy artillery.

     Now, while all the big-time competitors (especially B to B services) are rolling in their carpets  and the media is hard up for news, is the time to unleash a big-time public relations campaign and sales push.

     If you’re a serious entrepreneur and have been looking for a break:  you’ve got it! Take it and run! So what if your corporate muckity-muck brother-in-law is headed off on a pre-Christmas cruise and can’t think about much beyond which golf shirts to pack?

     So what if the business on your left has closed for the holidays  and the one on your right is preoccupied with window decorations, office parties and cracking open bottles of booze at 2:30 in the afternoon?

     YOU are an independent, never-say-die, innovative, dedicated-to-the-action  entrepreneur and you have a chance to get your business to that inside lane along the rail and pull up even to some of the industry big-boys.

     Do it. Make it happen.  It is a choice. It is YOUR choice. You can do three unplanned-for sales and promotion-focused things every day between now and Christmas that will set you into a pack leader position when the 2010 gate opens on January 1. What are they? You know what they are. Can you do the first of these tomorrow morning?  

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Input always welcome Hal@TheWriterWorks.com “Blog” in subject line or comment below. Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Hal

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Dec 10 2008

I realize labor unions really don’t need encouragement, but . . .

C’mon, everyone, let’s

                                          

play more and work less! 

                                                                             

     You know, I really look forward to the annual holiday slow-down many businesses  start to experience at this time of year.  It’s chance to finally catch up with all the “I’ve been meaning to” projects.  So, that’s a good thing. 

     But, I notice as I get older (is it just me?), that the workforce in our country gets . . . lazier(?).  When I was a kid, everyone’s parents got off early on Christmas Eve and maybe New Year’s Eve, plus Christmas Day and New Year’s Day (or maybe just one, and not the other). 

     And the week in between?  Work went a cog or two slower than usual and people drank a pint or two more than usual.  Kids played with their new toys.  Emotions were harp strings.

     When did this all change?  Can someone fill me in?  We no longer have a holiday week.  We now have a holiday season.  It starts with Halloween and runs through January White Sales!  Kids now play with new toys (and emotions now run fragile) all year long.   

     To be completely honest, I must admit I can appreciate that we all need that vital first week of the new year to collect our business selves and put them back together. 

     It is, after all, a great week to just fall off the calendar while we do lots of Alka-Seltzer, cover whatever we can find of our heads with our pillows, gargle mouthwash, eat mints, brush teeth and take however many deep breaths our lungs will tolerate. 

     So, okay, let’s chalk up that first week of January as necessary recovery time, and a period to re-learn to change the last digit or two of the year we write on checks and memos.  Good.  We took care of that one.  Now that period from Halloween to Thanksgiving, and then again from Thanksgiving to Christmas, needs some adjustment.

     I mean why not just start with making Valentine’s Day a week-long lovefest that simply dissolves into a heavy-drinking St. Patrick’s Week and then just cruise through to Earth Day?  Hmmm, only one day for the Earth?  Oh, yeah, and take off your birthday too! 

     Seriously, folks, we’ve already got 4th of July and Labor Day, both of which started as a day (Labor Day even says Day!) and then –as if by a miracle– both suddenly (like POOF!) turned into whole weekends, and are now both settling into a full week each.  Maybe we should just close everything for the whole summer.  I mean schools do it!

     Oh well, at least as we head closer to that great White Sale week under all those new sheets and pillowcases, we can be excited about anticipating all the new Christmas clothes we can start wearing (if they’ll still fit!) when we finally drag our sorry selves back to the reality of some serious labor . . .  at least until Ground Hog’s Day.  Maybe that could spread out some?  Hmmm, Ground Hog’s Week.  Sounds good to me.  halalpiar                                                       # # #

See Nov 29th post (below) for New Year’s contest prize and rules – Then GO FOR IT!  Emails to Hal@TheWriterWorks.com with “SOUNDS OF THE SEASON” in the subject line.  # # #

Check out and contribute to the daily growing 7-Word Story started 92 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

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Nov 28 2008

SOUNDS OF THE SEASON . . .

Aaaargh, OOoooh, Umpf,

                                    

GlugGlug, Gurgle, Gobble,

                                             

FaLaLaLaLa, Hiccup, Yum,

                                                                                         

STOP YELLING!   

                                                                                 

     Well, a little digest-yesterday’s-turkey-soccer-game today with my son-in-law, my all-state soccer star nephew, my travel team soccer star grandson and my two soccer-player grandaughters reminded me about the notion of time slippage (funny, I would have sworn I was hitting my late teens before the game started as surely as I felt 95 by the time we finished –10 to 8 final score), and the need to eat less next year!

Have you ever seen a beaver wearing glasses? 

      As for sounds of the season, btw (thumb-basher-text-messaging-shorthand for “by the way”), by the way, I’m really not a bah-humbug guy; in fact, I LOVE Christmas, BUT I TRULY HATE Christmas music and commercials that start before Halloween, and that steamroller over Thanksgiving like it was Ground Hog’s Day. 

     What in the world makes retailers think they will make more money if they advertise earlier? Right-o, jolly-good, and all that.  Of course I’ll just dig deeper in my wallet and start pulling out all those sequestered thousand dollar bills to spend on gifts because all that wonderful, exilarating advertising is reaching me earlier this year!

     Oh, yeah, and all those blessed charitable moods that start to kick in about now . . . you know, the ones that are sabotaged by print, broadcast, online and direct mail requests for my hard-earned dollars that came by way of hard-working wage-earning needy neighbors right here in my community.   

     Well, la-de-dah, now I’m supposed to pile up those hard-earned dollars and kiss them goodbye (along with my needy neighbors!), and immediately wire my money half-way around the planet to such needy causes as the NFACLISSYBB (Nonprofit Foundation for the Astigmatic Correctional Lens Implants of Speckle-Spotted, Yellow-Bellied Beavers).

     Of course, with some tenacious googling, I might find that these poor, afflicted beavers are critically essential (like cones and cups are to ice cream) to nocturnal pigmies in the Outback who rely on them for nighttime navigation when the moon is not full . . . because numerous pigmies will undoubtedly wander about aimlessly through the night, midst crocodiles, snakes and wild boars without beaver beacons to guide them.  I mean have you ever seen a beaver wearing glasses or contact lenses?

     So present-wise, what’s a person to do?  Do you go for these needy charities and hope your relatives and friends will understand and appreciate the potential tax deduction possibilities? 

     OR, does one, for example, spring for the $400 electronic book reader as a potentially emancipating Christmas gift accompanied by expressions of your seasonal hopes and prayers for cousin Billy Bob (whose idea of a book is something he was told that the judge once threw at him when he was brought in on a DUI charge for riding a large senior citizen tricycle . . . yes, of course one with a tall antenna brandishing a bright orange pennant . . . for cutting across the 20-something lane plaza at the foot of the Driscoll Bridge on New Jersey’s infamous Garden State Parkway at morning rush hour when the 65 mph speed limit goes to 387 mph (350 mph if roads are wet!) OR, do you just get him the antique Arthur Godfrey ukulele he fawns over at the corner pawn shop?

     Such a quandary!  Oh, and to the sounds of the season list, add:

Y  I  K  E  S  !               

  halalpiar

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Check out and contribute to the daily growing 7-Word Story started 80 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

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