Thirty years of 

selling services 

proves nothing sells 

like free samples

Take a page from PRODUCT manufacturers, marketers, distributors, and retailers. Food products are a good place to start. 

The restaurant gets free food product samples from manufacturer sales reps, and in turn will often give you an extra pickle, complimentary, and usually with a smile. You get sample slices of cheese or lunch meat handed across the deli counter, complimentary, and usually with a smile. The supermarket often serves up a variety of taste samples, complimentary, usually with a smile.

Doctors give away sample drugs they get from detail reps who want the doctor’s Rx business. Airlines offer free upgrades to frequent flyers. Car salesmen will tear the shirts off their backs to get your signature on the contract. Every one loves free sample products! 

What are you giving away?

Yeah, I know, your smile! (and I’ve heard it’s a great one, so pass it on!)

You’re no doubt throwing your hands to the sky and proclaiming you’re in the  S~E~R~V~I~C~E  business, so you don’t have a warehouse or storeroom full of goodies to non-chalently flip at prospective buyers. (Oh, and sure doctors provide healthcare services, but doctors are doctors and –WOW!– who balks at free drugs?)

It doesn’t matter that you sell consulting services, design services, writing services, accounting services, legal services, tech services, cleaning services, entertainment or travel or hospitality services. It doesn’t matter that you deliver packages or newspapers, or that you broker real estate or insurance or market bank loans or investment services. Nothing sells like free samples!

If you’re soliciting a prospective client to engage your services, start providing the services you offer as part of your solicitation.

“You know, I don’t pretend to have all the answers, and I would need some more time to confirm this, but I can’t help but think that it would be very much to your advantage to consider strengthening your media relations efforts (or building an email list, or developing a training initiative for your drivers, or putting your cash flow analysis on a monthly report basis, etc., etc.).”

                                           

Start BEING the consultant

(lawyer, accountant, bookkeeper, web

designer, SEO specialist, etc.)

that you want the prospect to engage.

Give ’em a taste for nothin’! Show people a sample of how you would work with them. Don’t worry about telling them too much for free; just tell them. Of course, don’t go too overboard with information, and be respectful and certain of your points before you make them.  

Oh, and stop thinking instant gratification. These days, a sale takes 5-6 attempts to close before the sale is made. And the real sale –especially for S~E~R~V~I~C~E~S  begins AFTER the sale is made.

In the meantime, toss the dog a bone! 

# # #

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

 STOP telling everyone

how great you are,

and just BE great.

BE what you sell!

Forget about giving away too much. If you have a service to sell, stop talking about it, and start providing it!

The fastest road to a consulting assignment is the one where you simply start BEING a consultant.

Assume the role. Ask good questions and make diplomatic suggestions. Demonstrate your expertise. No need for overkill. Just give your prospect a taste of what you’re all about.

There are many dozens of produce markets in my State.

The one that gets the lion’s share of business is the one that greets you with fresh cut slices of the latest fruit shipment, or a cracker with some of that homemade jam they sell.

Or you get home and find a free onion or green pepper in the bag of string beans or potatoes you just bought.

Savvy retail price clubs and supermarket chains do the same “try it/taste it!” deal with packaged foods. Must be something to it, huh? When did you last turn down a free sample? When did you last offer one?

Did you think people don’t notice the freebies you give them? Do they rush to buy what you treat them to? Not always, but they’ll think better of you, and eventually, they’ll buy!

Sure, there are always freeloader types who hit and run whatever they can get away with, but the vast majority of us like to get a sample slice at the deli counter, a flavor sample scoopful at the ice cream store, free website redesign recommendations from the Internet consultant, free bookkeeping ideas from the accounting firm, and new revenue stream ideas from the marketing consultant.

When a prospective ad agency client asks for some creative ideas, and they get a well thought-out action plan supported by some targeted primary and secondary research as cornerstones to support the creative recommendations, the ad agency is going the extra mile to provide a sample of its range and thoroughness.

Oh, and yes, dear lawyers, it’s bad enough you charge clients for every fraction of a breath you take:  Bite the bullet when it comes to your “get-acquainted” prospective client interviews.

Charging people to size you up is not the way to start a relationship, and it matters a lot to most who might consider your services.

Doctors: When you’re seeking patients, grant them time to interview you without an office visit fee.

Showing prospective customers, clients, and patients a little bit of what you know is only part of making the sale. Showing them how you are as a person, how you relate to them and the needs they have, how you communicate with them is even more important.

Remember –especially with service and consulting businesses– to “chunk up” your recommendations.

Resist the temptation to come off like a know-it-all or to charge in with ten (or even more than one or two) pages of recommendations. Simply pace yourself and act yourself. Avoid pandering or patronizing.

If you do all this and don’t get the business you seek, it’s not business you want.  

~~~~~~~~~~~~~~~~~

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!