Mar 14 2016

DEAR BOSS

DEAR BOSS:

 

What can the matter be?

 

oh-dear-what-can-the-matter-be-

Gallup Research says odds are that your

employees may be costing you a

lot more than you think.

                                                                                                                                                                                                                                                                                                

How so?

 

Fewer than a third of employees , says Gallup, are “Actively Engaged” with their work! (Does that furrow your brow?)

And more than half are “Disengaged” from their work! One out of five is, in fact, Actively Disengaged! (Does that make you snort?)

If you think it’s not true, maybe it’s because some of your people are just good actors! (Does that make you applaud as the cash falls from your pockets?)

upsidedown coin shake

But guess what? YOU are the boss. YOU are responsible. You can delegate authority, but you canNOT delegate responsibility.

Bosses who try to “pass the buck” inevitably fail. Bosses, however, who accept full responsibility and who lead by leading instead of by telling, who make genuine ongoing efforts to create a bond with their employees are the ones who help ensure and foster active employee commitment and –in the process– help ensure and foster black ink on their organizations bottom line!

So where do you start?

 

CHOICE

 

You start with the decision to start. This is a typically easy and quick step. You either want to be a better leader or you don’t.

Assuming your screen-tapping fingers are still capable of the task, START with a WRITTEN-ON-PAPER-WITH-A-PEN goal of where you’d like to end up, and if your goal statement is ever to work, it MUST be:

Specific       Realistic      Flexible     Due-Dated

 

If you stick to working through this in any meaningful way and steer clear of attempting shortcuts, this is a typically hard and slow process. But don’t be discouraged, the harder you work at this, the better your odds for success.

Next, review your goal statement at least daily. Sometimes hourly is necessary. Change it as you open new doors, uncover new problems, discover new directions, meet new people, discover new techniques. Remember, a key criteria is flexibility . . . a sudden storm can quickly disrupt a leisurely canoe trip and force a change in direction. Unexpected removal of a roadblock can shorten and speed up a long drive. When you get this far, check out: HOW to make your goals work.

 

BUT

 

Believe it or not, don’t share your goals with anyone else who doesn’t also have written goals, or who isn’t working with you on a shared goal. Why? Many people are either consciously or unconsciously invested in seeing others around them who strive to succeed, become failures. Doubt this at your own peril.

dog eats homework

Assuming you’ve kept your homework out of the dog’s mouth and actually done what you’ve accepted as necessary, and are getting into the swing of real handwritten-on-paper goals that are flexible, realistic, specific and due-dated, and that you are constantly upgrading them, and carrying them with you all the time and reviewing them as often as you check your wristwatch or smartphone messages, you need to start teaching your people to do the same thing for themselves.

Start them out with a deeeeep breath!

THAT process is a good beginning. But it can only start if YOU start!

 

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hal@businessworks.US

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Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

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Feb 15 2011

EMPLOYEES FROM PUPPYDOM

The best way to inspire 

                                   

your people is to accept

                                           

them as your internal

                                    

customers . . . and not

                               

your puppies.

 

                                      

Did you ever think of your “inner circle” of employees, your key support staff, as a pack of puppies? Not the same as a litter; those are all the same breed. A pack! A pack of puppies. Some are more aggressive than others. Some are more animated. Some bark louder. Only a few pay serious attention to the tasks at hand. They run and jump in every direction, except at dinnertime — they all like to eat!

And all will, of course, perform as challenged

for the smallest of treats.

                                                

They look up to you as their leader. They pay off your expenditures of energy and time (which they sense or understand) and money (which they do not understand) with unsolicited admiration and unquestioning, unchallenging instincts to follow your commands and your examples. They won’t cross you because they don’t want to risk missing dinner and . . . because they know you’re “the boss”! 

As they grow, they become more set in their ways. Regardless 0f temperament, most like to explore –the woods, the beach, the basement, maybe only their own paws, but some thing. They can get discouraged though quickly when explorations are frowned upon.

Have you seen employees become discouraged when management emphasis is having them learn to stay in line, follow orders, and continually focus on past events and future plans at the expense of the present moment.

Puppies and free-wheeling innovative employees are present-moment creatures.

                                          

To keep things manageable, you coax them all (puppies and employees alike) into a the security of a routine. As if almost in a trance-like state, routines tend to be non-threatening and predictable. But, wait! Is that what you want for your entrepreneurial mission? Are you in search of  innovators or household pets?

The trouble is that as the relationships grow over time, and the reward treats become bigger and more expensive, there seems to rise from the ground in a great cloud of smoke, an irresistible temptation to mix up that smoke with some mirror tricks, and/or become lackadaisical, dependent, and reliant on the leader for direction.

Consider the ultimate corporate and (excluding military, police, fire, and EMT services) government life routines of: 9 to 5, paychecks, benefit plans, and (for those lucky-but-mostly-come-to-be-unappreciative few), holiday turkeys. These are wonderful reassuring kinds of expectations for cultivating employees to behave like pets.

It keeps them in control, and makes healthy, fun-loving life companions out of them. But (and you know what’s coming):

Entrepreneurs and small business owners and managers can no longer afford compliant, obedient, do-nothing employees.

Despite preachings you may hear from the White House, there is no denying that these are, and continue to be, tough times.

Trying to be profitable in a country that is virtually broke is like trying to play inspired World Cup Soccer in a silent, empty stadium.

                                              

Employees must be catered to as much as customers. Innovation needs to be ignited and encouraged daily. Employees are your key internal customers and they will either drive business for you, or they will quickly transform from entrepreneurial puppydom into corporate and government sheep, waiting for you to sheer and feed and shepherd them!

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

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Jan 25 2011

As we sow, so shall we reap.

Do the WAYS

                     

we do business

                                                                  

determine

                        

the results we get?

                                                         

ATTITUDES

Do you and your partners, associates, and advisers ALL demonstrate positive upbeat attitudes in practically everything you say and do? When it’s time to swallow hard, eat crow, and bite the bullet (heck of a name for a restaurant!), do you and those around you own up, face the music, take it on the chin, take some deep breaths, and then step forward, onward, and upward? 

Are high-trust responsive attitudes standard fare in all your business dealings? Do you practice and foster “OPEN MINDS OPEN DOORS” attitudes? Are you listening?

CUSTOMER SERVICE

Can you honestly say there are no exceptions ever to: the customer is always right, the customer is always right, the customer is always right? (Even when it’s a customer who has overstepped bounds, or someone you don’t particularly like?) Do you and your people try to make EVERY customer deliriously delighted. Are you invested in cultivating repeat sales with a present moment focus? Are you listening?

EMPLOYEES

Are you taking the time and trouble to get to know your people well enough to make the most of their strengths (or are you constantly trying to shore up their weaknesses)? Have you frequently matched employee need levels against Maslow’s Hierarchy (Google or Bing it if you’ve forgotten it) to most effectively motivate productive performances? Do you practice leadership by teaching by example? Are you listening?

INVESTORS, LENDERS, AND REFERRERS

Is your level of transparency what you would want it to be if you were investing in you, or referring others to your business? Are you keeping these key connections inside your inner loop? Are you tapping them as resources and regularly soliciting their input. Have you recruited them into unpaid Advisory Board positions? Are you listening?

VENDORS AND SUPPLIERS

Do you treat these resource people and companies like partners? Can you extend and generate better terms for exchanging and referring and bartering products and services? Do you keep them competitive with an ongoing bid process, and constantly review their performances while keeping open-minded to other options? Do they know where they stand with you? Are you listening?

POLICIES AND PROCEDURES

Are you running a U.S.Marine Drill Instructors Academy, or a hospice, or something in between? Is the way you run your business in keeping with the industry or profession you’re part of? Is it too much in keeping that it doesn’t stand out? Do your policies and procedures squelch innovative thinking and doing, or enhance it? How lawyer-crazed tight are your policy interpretations? 

EMPLOYMENT AND TRAINING

Are you constantly making room for top talent, and cultivating it. Are you providing enough of the right kinds of training. Are you aware of how importantly regarded expanded opportunities and responsibilities are to most people? Did you know that young people are positively more attracted to being praised than they are to sex, drugs, and alcohol? 

COMMUNITY RELATIONS

Are you and your business being good citizens in the various (professional, industry, geographic, neighborhood)communities that patronize your business and support your existence?

GOD AND COUNTRY

When you put God and country first on your business agenda, all the other pieces will fit together because both God and your country will know about your allegiance, your commitment, and where your heart is. As we sow, so shall we reap. 

                                                      

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302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone! 

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Apr 01 2010

Are You Giving Key Employees The Key?

If you failed to teach a

                                 

key employee 

                                    

something important

                                                 

today, are you

                                     

missing the boat?

                                                      

     With what I presume to be 55% of American employees being UNhappy [See yesterday’s blog post below this one], there’s very little “happiness-transition” wiggle room for a business owner or manager to exercise. The first important step, though, in the direction of kicking up productivity is to more fully engage employees in the day-to-day operations of your business. 

     Should you flat out trust the one person who seems most likely to head off to a competitor? Should you risk sharing critical product development or service expense information with people who you’re not confident will even be there in six months? Does it make any sense to encourage the employee your classmates would vote “Most likely to be brain-dead,” who you’ve kept around to do the slug work nobody else will touch? Sometimes the least likely people rise to the occasion. Think on that one.

     How about — instead of asking those questions about your employees — you ask some questions of your SELF? Where, for example, are you and your business headed right now? Where do you expect to be in five years? How (what’s the process you’ll use) do you expect to survive the next five months? What will you be doing differently then than you’re doing today? Why are you waiting five months?

     Keeping on that track for another minute, what’s something new you’ve learned about your business today? What’s something new you’ve learned about your SELF today? (Yes, both events did in fact occur; you just blocked them out or didn’t give yourself enough credit for the discoveries.)

     How will any of that new information help you tomorrow? When was the last time you and your family depended on someone else’s decision making? When was the last time you put yourself in your employees’ shoes and thought about their perspective of your business and your decision making? How do you think dependency feels?

     When was the last time you stopped long enough to teach an employee something important that she or he can use to do a better job, or be able to take home to share with family? Do you take active interest in your people every day? Why not? They may never admit it and you may never believe it, but all studies ever done would reinforce that you can be sure they take active interest in you every day, probably every hour! 

     So, that means you’re obliged to return the interest? No. You’re obliged to do everything you can possibly do to cultivate employee enthusiasm for the work they are doing. When financial reward is not possible, emotional support and psychological reward and teaching by example have to suffice. And if you’re consistent about making those money-substitutes work, they will. All human beings need reinforcement and reassurance. Employees need it from their bosses. Are you on it?                                                                              

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Blog via RSS feed or $1/mo Kindle. GRANDPARENT Gift? http://bit.ly/3nDlGF

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Jan 04 2010

THE RAPE OF SMALL BUSINESS

“We cannot afford another

                                         

year like last year, and survive!”

                                                                                                             –A farmer, a doctor, and two retailers

     Whether America’s Federal Government is small business ignorant, or small business hostile –and surely it has proven to be at least one of these — makes little difference.

     In the end, you need to accept that politicians with zero business experience surrounded by advisors with zero business experience are on the cusp of running America’s businesses into the ground.

     Accept it, dismiss it, and get on with life.

     Why? Because this isn’t football. The more energy you expend worrying and fretting about the opposition — the more attention you divert from growing your own business — the less effective, less productive, and less efficient you and your people become.

     This isn’t football. It’s rape. Over-dramatic? No.

     Small business people are being violated every day by political zealots who haven’t a clue about the daily outpouring of blood, sweat and tears that go into owning and operating and managing and growing a business.

     We are about to be overrun by a healthcare reform plan that forces increased government control on our lives, even to the point of imposing fines on those who don’t buy in and that force us to see providers we don’t choose.

    This so-called “healthcare” plan in fact addresses just about every subject under the sun except healthcare. And it fails to foster (or even acknowledge) the necessary lifeblood of effective healthcare reform: free market price competition. Oh, and we’ll all be paying for it for decades. 

     We are looking at a cap and trade plan that forces increased government control on our lives, even to the point of preventing us from selling our own homes unless they measure up to expensive and meaningless government imposed standards. Oh, and we’ll all be paying for it for decades.

     We are days away from an utterly meaningless Senate jobs bill which pumps up government jobs and puts some totally confusing tax-credit bait on the end of the fishing line for all those small business owners who have nothing to do except pour through paperwork trying to figure out how to qualify (or who will have to pay through the nose for CPAs and tax attorneys to do it for them).

     Maybe small businesses should get subsidized for creating work for CPAs and lawyers?

     So, what’s the way out?

     There’s one way out and very little choice involved. Here’s the solution: Charge forward with your head down and work your butt off at customer cultivation and customer service. Remember how you felt when you started your business or manager job? Kinda like that.

     What else? You need to take even more innovative approaches to developing your products, services, markets and ideas.

     Anything more? Yes, you must continually add value to everything you sell.

     And, above all, you need to do whatever is necessary to maintain high-level trust and integrity reputations with every customer, prospect, associate, employee, vendor, referrer, visitor, and community you serve … with every encounter, every day.

Your personal authenticity and the authenticity of your business will rise above the tumolt and threats and deceptiveness and empty promises. And when you succeed for yourself, you will be succeeding for many. 

                                                                                  # # #

More on 2010 “LEADERSHIP”? Come visit me and comment on my Guest Blog post at TBD Consulting’s Jonena Relth’s site http://bit.ly/XhN1h

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Reply Hal@BUSINESSWORKS.US (Subject: “Blog”) or comment below. Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon KindleGreat 2010 Gift for GRANDPARENTS: http://bit.ly/3nDlGF

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Jun 22 2009

SMALL BUSINESS HALTS ECONOMIC PANIC!

What does “business

                                     

as usual” mean to you?

                                                                              

Guess what you are? You get to your desk or worksite by 8:30 to beat the 9am employee rush. You make the rounds  with staff, do emails and phone calls. 12 to 1:30 is a fat lunch with an associate, customer, prospect, or relative who’s in town for the day. You return to a lineup of boring, energy-draining meetings where every attendee feels compelled to advance her or his personal agenda. You leave between 5:15 and 5:30 after most everyone else has cleared out.”

    Answer: Odds are you’re a corporate employee. So don’t waste time here; go to FaceBook, CNN, C-SPAN, MSNBC, the local commuter bar, or whatever floats your boat…and leave the business of straightening out the economy to the only people around who know how.

     I speak of course of those who frequent this blog: small business owners, operators, managers, entrepreneurs, and professional salespeople… those who aren’t conscious of time, who rarely spend more than 20-30 minutes eating anything, and who have no tolerance for time-wasting meetings.

     Their disciplined nature, by the way, doesn’t make these folks numb or humorless; they’re simply dedicated to their pursuits and tend, I believe, to be far more fun to be around than their “Fortune 1000” counterparts.

     None of them live like the “business as usual” guy described above. All of them are busy making their business innovations work because they don’t get corporate bailouts or economic stimulus packages.

     “Business as usual” has been made a thousand times more difficult by the shortsightedness and naivete of our government.

     When history points to small business as overwhelmingly responsible for American job creation, and job creation has been proven to be overwhelmingly responsible for building and strengthening our economy, history needs to be heeded, not re-invented as socialism.

     Sharing wealth and funding corporate and government incompetency doesn’t do it. Channeling staggering amounts of (not yet even available) tax dollars into major corporate entities whose insolent greed put us here to start with makes no sense. 

     The very same small businesses that stand the best chance of being positive economic impact catalysts are the ones being the most harshly drained. This is how to create job creation incentives?  

     “Business as usual” has a prayer attached. We need to pray that small business spirit and entrepreneurial innovativeness can rise up against all odds and once again rescue America’s economy.

     We need to nurture small business and business startups and pray that our nation’s small business owners and managers can make their dreams work in spite of government interference and corporate anchors.

     We need to support small business now more than ever before.    

# # #  

Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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Jun 17 2009

Networking Begins After Networking Is Done!

“Don’t I recognize you

                                        

from my last job?”

                                                       

(OR, “An employee today could be a customer tomorrow!”)

     There are not many pages that small business owners and managers like ourselves can take from universities or big business owners and managers, but here’s a new one that’s worth paying attention to…we like to think (being small and flexible and aggressive and innovation-driven) that we have a lock on the whole notion of networking.

     I mean when’s the last time you saw campus or corporate executives at Chamber of Commerce mixers or Better Business Bureau networking events? Ah, but they (academic hot-shots and corporate type muckity-mucks) are mainstays in the job search networking arenas. Yes, you might say, but that’s not real networking; that’s just exploitation of another job search tool.

     Who’s to say? After all: whatever you network for is what you network for. Hmm? If, in other words, you attend a networking event cranked up to meet and greet prospective employers, then job search is indeed your purpose. If you bring six pockets full of business cards with the idea of getting everyone you meet to visit your blog, or follow you on Twitter, then your purpose is to build an audience.

     The point is that we all network everyday with associates, employees, vendors, customers, referrers, prospects, even friends and family. Sure, so what’s this big page from big business (and academia, which hasn’t even a clue about business reality) all about?

     Many major corporations, which themselves have stooped to conquer unsavvy academic methodologies are now seeing great sales and business growth opportunities from networking with former employees! Aha! So, it’s not all of academia here that’s lighting fires? Correct.

     The ignition points are lodged in the sacred college and university halls of alumni associations, alumni directors, and development officers. They started it. Corporations are following it. Small business is next and starting to happen! The corporate social networking we’ve all heard about is now beginning to add a new dimension: employee alumni programs.

     A 2009 article by Mary Hall identified a few representative companies that have already entrenched themselves in commitments to build successful alumni programs: Microsoft, McKinsey, KPMG, Booze Allen, BearingPoint, Deloitte, Ernst & Young, Bain & Co., Dow, Coca-Cola, Accenture, Agilent.  

     Hall’s article poses the question: Why would a company want to focus its attention on a group of people who are no longer employees? Because, she says, “whatever path former employees choose, they are likely to be expanding their personal networks and getting to know new people. Why wouldn’t a company want to do the same? An employee today could be a customer tomorrow or have in their network a future hire.”

When ALL is said and done, isn’t it true that ALL of business

is ALL about relationships?

Alumni associations are here for small and mid-sized business. Many already recruit employees from them. Many hold annual reunions that produce payloads of workable i9deas because they come from those who understand how the business works to start with.

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Jun 13 2009

BRANDING IS MORE THAN A NAME

You are your business.

                                          

Attitude and behavior

                                            

are your brand.

                                                                                      

     Small business owners rarely devote enough attention to branding and the importance of branding. It is much more than a logo, name, label, or catchy slogan. Brands reflect the integrity and reputation of both the company and the business owner.

                                                                      

 Your brand and branding messages need to include

 and be wrapped around

ALL aspects of your business.

                                                                       

     Your brand and branding messages need to make a statement about the environment and methods you and your company are engaged with. This “statement” needs to be an integral focal point of ALL of your communications… verbal, visual, written, in-person, and implied!

     Your business exists because of your customer bases: INternal customers (like associates, employees, referrers, strategic alliances and present suppliers) as well as EXternal customers (like past and present buyers, prospective buyers and employees, and prospective suppliers). What it is that you put out to each and all of them every day is what adds up to your brand and branding.

     This translates into how you and your business deal with all of these diverse “customer audiences” on a day-by-day basis, how you treat them, whether you pay your bills on time, if you follow-through with customer service after the sale is made, if your business is a good citizen in the communities that support it, whether your products and services provide true quality benefits and dollar value.

     Keep in mind that one unhappy customer (internal OR external) will tell ten other people about her or his lack of satisfaction, and each of them will tell ten more. In case you weren’t doing the math, that’s a hundred people walking around bad-mouthing a business that may naively dismiss one upset as one upset. But–aaaaaah, the reverse is also true: delight one person and gain a hundred positive referrals!

     Reality is that maintaining positive and productive brand images and branding messages means you need to practice unending vigilence in tending to all levels of (internal AND external) customer service. It is especially important to be and stay tuned in to employee and industry-related issues, and to pounce on problems and deal with them honestly.  

     A great memorable name and themeline are critically important to brands and branding messages, but not nearly as important as a business with clear-cut genuine values run by people with clear-cut genuine attitudes. 

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Hal@TheWriterWorks.com or comment below.

Thanks for visiting. Go for your goals! God bless you!

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Jun 03 2009

BALANCING YOUR BUSINESS LIFE

Don’t be waiting for unions,

                                           

government, big business,

                                     

banks, or Fairy Godmothers! 

                                                                                  

     It’s a good idea to step on the scale every once in awhile. It’s easy to let your business get too heavy from feeding it too much fat and not exercising it enough, or making sure it gets the sleep it needs. Whaaat? Well, sure: your business has a life too. The question is–since it’s YOUR business and dependent on YOUR choices–what exactly are you doing to keep it healthy and growing?

     When’s the last time you stepped outside your business and re-entered it, pretending you’ve never been there before? Just as trying to draw conclusions about your own health from just stepping on the scale, weight is merely one indicator. Many other factors need to be inventoried.

     Beyond the obvious business health ingredients, like first-impression appearances (e.g., parking, signage, displays, employees, facilities, waiting areas) and all the components like lighting, colors, cleanliness, etc., there’s a myriad of interrelated factors, issues, concerns and pursuits that warrant your assessment or reassessment.

     When, for example, did you last–or when do you next plan to–launch a new product or service program or initiative? Have you been holding back until the economy is “better”? Considering the growing evidence that that could be a very long time, could a launch delay now drag your company’s energy level down, perhaps to a point below a more aggressive market competitor? In other words, is it worth waiting?

     If you’ve already launched your exciting new Zilch-Zapper product line and support services, are they dying on the vine while you’ve preoccupied yourself with tap-dancing around your bankers and investors? There comes a point–as with humans–when a business becomes so over-burdened, so dis-stressed, that it collapses or has a stroke. Could you possibly be cultivating that kind of trauma?

     The good news is that business trauma is easily reversed. It requires only two things:

1) Recognitionthat the negative places your business health dwells in or is headed toward are the result of your conscious or unconscious choices (It’s as easy to choose to UNdo a bad choice as it is to choose to stay with a bad choice), and

2) Awareness that a burning commitment needs to be made to act on and directly treatthe diagnosis your inventory produces, and to be made by standing shoulder-to-shoulder with the immediate and long-term business healthcare and growth goals you set.

     Bottom line: If YOU don’t balance the life of your business (as well as your own… in order to grow your business from a position of strength vs. a position of weakness), who is going to balance the life of your business? Certainly not the government, unions, banks, or big business… I guess the answer kinda doesn’t leave much to the imagination. But that’s okay, because imagination is plentiful, and it’s what you need to exercise in order to get the job done. 

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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Jun 01 2009

BRANDING YOUR SELF & YOUR BUSINESS

Hey Boss, what’s

                                                     

your T-shirt say?

                                                                                              

     One of the most useful exercises you can do as a business owner or manager is to take a shot at branding yourself and your business… regardless of whether your business is already in the middle of a branding campaign or not.

     This exercise is just between you and yourself! And don’t offer any feeble not-enough-time-type excuses because this whole adventure shouldn’t take you more than 3-4 minutes!

     Put two pieces of paper in front of you. Label one “Me” and the other “Biz.” Put “Biz” aside for a minute. On the “Me” page draw the simple outline of a blank t-shirt… no knit collars or sleeves, no tag sticking out, no concern for size or crooked lines; remember, it’s just for you, and you can toss it when you’re done.

     Now close your eyes and take two deep breaths (go ahead; I’ll wait!). Good.

     Next, put some representation of whatever you think would be the most appropriate visual message [word(s) and/or picture(s)] on that t-shirt to represent you, your thinking, your personality, your approach to things, your attitude, your values, your goals/ambitions— whatever strikes you as something that accurately represents what you’re all about.

     Perhaps it’s something you might want a stranger to know about you, or even something that might surprise those who do know you?

     Good. Fold the paper and stick it in your pocket.

     Now, close your eyes again and take two more deep breaths. Okay, now pick up the “Biz” page and draw another t-shirt (same as the first one), but —on this one—record what it is that you most want others (customers/patients/clients/employees/vendors/referrers) to see in your business.

     In other words, when others hear or read or think about the name of your company or practice, what do you want come to the front of their minds? What quality or uniqueness or value or key characteristic? Write/draw it on this second (“Biz”) t-shirt. 

     Finally take the first one out of your pocket and unfold it. Put the two side by side and make a note on the “Me” page about what the two messages have in common. On the “Biz” page jot down what the difference(s) is/are.

     Ideally, there’s a synergy between the two. Whatever differences there are should be healthy ones. If you think you could never wear both shirts, you might want to start career-hunting again. If the messages run parallel but you think they need to be more closely aligned, what can you do starting at 9am tomorrow morning to get that to happen?

     If the messages are identical, you may want to think about stepping up your personal life a bit. Eating, sleeping and breathing your business is admirable, but quickly becomes an unhealthy state of existence that magnetizes stress, illness, and family disruptions. 

     If I see you this summer without a t-shirt, I’ll know you’ve been busy working on your message, your business, and your life… or are about to be arrested! All four situations need your undivided attention! 

# # #  

Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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