Jan 22 2016

JOLT YOUR BUSINESS WITH FEARLESS REALITY

Cold Calls Jolt Business

 lightning

With FEARLESS! Reality

 

Love it or hate it, there is nothing like a bunch of cold sales calls to snap a ho-hum corporate or entrepreneurial business attitude into a realm of FEARLESS! reality. (Sorry, had to sneak in the link to my big project!)

It’s the place where the proverbial rubber meets the road, but typically gets dismissed as trivial, or “jittery” or time-wasting (“Other people are paid to do that!”). It’s oh so easy to wave it away with comments like: “I already did that stuff” or “I’m way past that” or “who needs it?”… or some other lame excuse.

But truth is that –something like a cold shower– it’s a great wake-up experience, a terrific way to recharge batteries, and it will definitely flash you back to what’s really important in business: HOW you communicate with a prospect to turn her or him into a grateful and loyal customer.

This does not happen with marketing automation.

It does not happen via email.

It does not happen on Twitter or LinkedIn or Facebook.

It doesn’t happen with clever advertising or cataclysmic branding lines.

Those may all be contributing factors that lead up to a purchase decision, but –in the end– it happens in the flesh, in person or on the phone, or through a referral from someone who’s been sold in person or on the phone. It often occurs when an online-generated order is easily and pleasantly placed — or bungled. A prospect becomes a customer when perceived value of your product or service rises to the surface.

building valueIf your marketing program is not delivering the sales you believe are possible, lead your support team to the sidewalk and make cold calls. Have them all make cold calls. Be reminded of the importance of listening 80% of the time, of addressing energy to the prospect’s concerns, issues, questions, observations, not yours. If your team needs some refresher points or sales training first, do it. Or bite the bullet and recruit some outside help. A fun/challenge attitude helps!

Then talk about the process, about what happened with each encounter, about the time and effort involved, and start to adjust your sales program and approach to reflect what you and your team learn from the experience . . . 2-3 days of pounding the pavement will be well spent, even as it may seem wasteful.

The best time to put this exercise to work is when things aren’t working the way you think they should. Can you and your team spare the time? The next question is the answer: Can you spare the lost or inadequate sales? Remember when you strip away all the decorations, the reason for being in business is to engage and nurture and please your customers. And even when this consciousness is present, there’s a tendency to overlook street smarts learning.

Cold sales call selling is like an electric jolt reminder. And if you stay open-minded and pay hard attention to what you and others learn from the process, your business will grow.

# # #

hal@businessworks.US

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Entrepreneurship & Expansion Coaching    931.854.0474

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Make Today A Great Day For Someone!

 

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Dec 29 2008

WHAT IS CRM, really?

CRM=? customer relationship thumb up

CRM=Customer Relationship Management, on the one hand, and CRM=Customer Retention Management, on the other.  Which is it?  Why does it matter?  Who cares?  Aren’t they both the same anyway?

Whoa!  First of all, there’s a remarkably big difference.  I heard a major sales muckity-muck from a humongous corporate entity–who really should know better–give a presentation today to one of my clients, and he tossed out the terms interchangeably before finally parking himself in the retention garage.

A careless miscue methinks.  Something about that ambivalence represented his whole attitude, which was essentially to laugh and smile his way through misleading and oh-one-more-thing half-truth price quotes that seemed to change with each clock tick closer to New Year’s.

Managing relationships with customers and attracting new ones by virtue of positive-oriented, proactive processes that involve some give and take, some sharing, the development of “high trust,” and mutual respect based on consistent demonstrations of integrity is where best-practice, leadership companies continue to move.

On the flip side, managing to retain or keep customers is a negative-oriented, knee-jerk reactive, desperation-based process that amounts to clinging-on-to-customer behaviors and seeking to appease at all costs . . . even giving away the store (or farm, or horse, or youngest son or whatever)because customer RETENTION programs are driven by insecurities and fears.

Ah, yes, well there is that little economic suffocation pit we’re thinking we need to be crawling out of.  Bull!  If you think that, you show that, and you won’t sell stilts to pygmies.  Get off your knees and out of the hole and stand up tall and sell value and sell your confident self!  Focus on the relationship!

And customers, by the way, get this.  It’s easy to spot people selling their wares from a position of perceived weakness, compared to those who register in the strong zone as they present themselves.

Think about it.  Would you rather have someone level with you and work to cultivate a relationship with you, or speak to you with crooked mouth and work to retain you?  There’s a much bigger difference in the RE words (RElationship and REtention) than most probably stop to think about.

The differences though account for the both the personality and the character of a given company.  Because the difference is a matter of attitude.

Attitude, we might want to remind ourselves is what accounts for the difference between success and failure, on the athletic field, on the stage, on the factory floor, in the farmland, the office cubicle, the great outdoors (to make sure we cover all you forest rangers, lumberjacks, truck drivers, lifeguards and ski patrol people out there), the boardroom, or the computer workstation.

It’s all about attitude.  All. 

What’s YOUR business ALL about?                  

# # #

 931.854.0474    Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”  [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

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