Nov 09 2011
BIZ ALPHABET SERIES…”R”
Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!
“R”…REVITALIZATION
There is a BUSINESS “Fountain of Youth.” Yes, there is. And in my humble judgement, at least half if not three quarters of America’s 30 million small businesses could stand a splash or two, or a cupful to drink (Uh, from the Fountain of Youth!)… right now, today, before or over this weekend at the latest. But quickly.
Why?
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Because our economic quagmire has been made worse, relentlessly fueled by our wildly out-of-step-with-reality White House. And now is the time to act.
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Because the White House is in cahoots with brainless, greedy union leadership, and a sea of corporate incompetence. And now is the time to act.
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The combined political pursuits have succeeded in choking off America’s entrepreneurial spirit and –with it, the nation’s only real hope for new job creation– small business innovation and success. And now is the time to act.
So where else is there left to turn? The Business Fountain of Youth! It can nourish, renew, reinvent, refresh, and revitalize. Even as you dip just one toe into it, the youth of your past will rise again.
Okay, says you, where is this place, this fountain? How do I make it work for me? The answers after this. (Sound like a TV news lead-in to a commercial break?) Well, before I reveal the Business Fountain of Youth secrets, I need to ask you to step away from your business long enough to take stock in where you and your business stand.
Where are you, mindset-wise, at this moment? Inventory your goods and services, your staff if you have one, your supporters, your suppliers (everyone from sales reps to maintenance and delivery services). Go ahead and mull this over for a few minutes. I’ll wait.
Good. Now, to move forward with what you have –your existing resources– what’s the next step you need to take for yourself? With your business? Can you be more specific? Go ahead and be specific. I’ll wait again. Go on. There now, I see you crossed some T’s and dotted some i’s… nice work!
Next, ask yourself how flexible you can be with your specific mission? Can you feel okay about redefining the details? About changing the timing, context, parameters? What IS the timing? Put a deadline on this. Put one on yourself.
(But, aha, for purposes of protecting your sanity, make sure you can live with needing to change your self-assigned due date if you feel that need arise at some point.)
Great! Now do a reality check. Is what you’re thinking about right this minute as the road you need to travel, a realistic objective? How realistic?
Oh, right, I was going to give you the scoop on The Business Fountain of Youth — where it is, how to access it, and what to expect. Well, here’s what you need to know:
A) The Business Fountain of Youth is inside you. It is what you make of what you already have.
B) You have just completed a revitalization process by awakening yourself and by answering the questions posed in the format prescribed. You have, in essence, redefined your goals by following the proven trail for addressing and structuring (or re-structuring) necessary goal criteria:
Realistic – Specific – Flexible – Due-dated
Without goals that use those four criteria, you are merely wishing and hoping, and that will get you nowhere. Forward motion means getting started, and getting started means looking carefully within your SELF. In other words, REVITALIZATION Starts At Home!
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Hal@Businessworks.US 302.933.0116
Open Minds Open Doors
Many thanks for your visit and God Bless You.
