STOP SYNCHRONIZED DIVING.

STOP PLAYING CHESS.

 GET THE PUCK OFF THE ICE. 

BURY THE FOOTBALL.

NOW.  IT’S 2017!!!

And there’s only room for Baseball!                                                                   

 What? Why Baseball? Because… ta, ta, ta, ta, tah-tah!… baseball is THE ONLY competitive-physical-prowess-speed-agility-and-psychology sport with no time limits. And 2017 business success demands COMPETITIVE teamwork!

So, baseball has no ending time or closing minutes? Correct, but there can always be extra innings. Extra innings translates to endurance. Show me a business success not built on endurance.

Baseball serves business enterprises best as a teamwork model because teams must work together hard, as a team, to win. BUT, every single team member gets an equal chance to get up to bat and get a game-winning hit every game — as well as make great game-winning plays, with every pitch, every inning!

It’s all about teamwork wrapped around individual performance and a sense of competitive spirit. Yes? Well, how great would that be for your entire organization to practice? (Regardless of draft choice round involved ;)) 

Imagine management and employees supporting one another all day every day, while encouraging each other to rise to the occasion of ongoing conquest because every individual effort can potentially pay back the entire team in the process.

Imagine all individuals and departments involved making a daily practice of supporting and backing-up one another instead of finger-pointing, or making excuses for shortfalls. A dream? Only if you choose to let it be.

BEHAVIOR IS A CHOICE.

You (and your people) can just as easily choose to work together as a winning baseball team as you can choose to keep struggling along as a ragtag collection of aspiring superstars with no investment in the success of others. Oh, and as for critiquing along the way? Criticize BEHAVIOR, not the person at fault!

Even as a single, unified force, this kind of team will fall apart when any individual fails to perform in precision-matching her or his teammates. (Ask any oarsman on any 4 or 8-person crew team what happens when one rower is out of sync by even a second, or raises an oar just inches more than the rest of the team.)

All it takes to make a REAL difference is experienced coaching and training guidance, plus a fresh informed perspective on the best (most appreciated) ways to reward exceptional individual and team performance . . . rewards that do NOT become long-term financial burdens.

If this is a missing link in your organization– old, new, large, small, mid-sized, retail, service, B2B, industrial, sales, professional practice, healthcare– call me. I provide all of these services for fees you can afford now. And results are guaranteed! Ready? Then let’s “PLAY BALL!”

# # #

931.854.0474

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

FAKE Entrepreneurs

Listen to all the politicians toss the “E” word around, and it will be transparently clear that they haven’t the foggiest idea of what Entrepreneurship is all about. How do YOU stack up? Here are some solid clues and checkpoints:

FAKE Entrepreneurs indulge in constant chatter about how great their business ventures have been, and will be, instead of being focused on the present “here and now” moment, as real entrepreneurs tend to be most of the time.

FAKE Entrepreneurs waste time, energy, and opportunities by whining and complaining about what didn’t “go right.” They instead need to follow real entrepreneurial thinking which calls for learning from the process and adjusting it, then moving on to make their ideas work.

[We’ve all heard the famous comment from Thomas Edison in response to questions about his 10,00 attempts to invent the light bulb, and how he felt at having failed 10,000 times, that he said he instead learned 10,000 ways to not make a light bulb!]

FAKE Entrepreneurs talk nonstop in convoluted terms about big money deals they have made and will soon be negotiating, instead of real entrepreneurs who pay tenacious attention to their current cash flow.

FAKE Entrepreneurs react instead of respond and blame others (predecessors, parents, partners, competition, the economy, climate change, and childhood) for costly business errors and decisions, instead of accepting—as real entrepreneurs—that the upsets are the result of a conscious or unconscious choice that they made now or in the past, and getting on with life.

FAKE Entrepreneurs consistently “take entrepreneurial risks” without remembering to put the word “REASONABLE” in front of “risks.” Real entrepreneurs don’t bet the farm. Real entrepreneurs take more risks than corporate and government managers, but the risks they take are always reasonable and realistic.

FAKE Entrepreneurs refuse to set goals because they fear failure, and refuse to learn proven goal-setting criteria which include “flexibility” as a key determinant. Real entrepreneurs set goals and routinely change them as they go forward because A) Nothing is in concrete, and B) times, people, and circumstances often change at the proverbial drop of a hat.

[Reality dictates moving or adjusting the goalpost or the terms initially determined for getting into the end-zone. Real entrepreneurs know they don’t need to stay on someone else’s measured field or inside someone else’s stadium in order to score a touchdown!]

FAKE Entrepreneurs mask what they’re doing behind closed doors or armies of hungry lawyers, out of fear someone will steal their idea and beat them to the punch (and that, by the way, can happen easily while ego-feeding with those few, well-disguised, bad-news investor and business lawyer vulture-types!).

Real entrepreneurs understand that seeking trustworthiness in associates is paramount among desirable qualifications, and that proprietary rights, copyrights, patents, trademarks are important, but that the time and energy of appropriate types of attorneys must be carefully shopped for and firmly (and appropriately) channeled.

[With cautious judgment, real entrepreneurs will usually embrace competitive overtures (and sometimes offer some). Many businesses maximize success for themselves by clustering, or joining forces with, or bartering with other like-minded entities… often a mainstay of retailing to stimulate consumer shopping and even realize cost savings with co-op advertising and promotion events.]

 How do YOU stack up?

# # #

Hal@BusinessWorks.US      or 931.854.0474

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

Healthcare Pros STILL

Flushing Money Down the Drain!

Thanks for your visit. We have recently relocated to Cookeville Tennessee (between Nashville and Knoxville), home of Tennessee Tech University. Return here often for new posts in this series for Doctorpreneurs©and Healthcare professionals.

Why not just open the window and throw your money out? Why bother spending it on meaningless, confused thinking about marketing? Why keep feeding the nonperformance of media, mobile apps, direct mail magazines and newsletters, social media and, oh yes, outdoor advertising? Can we look at this open-mindedly?

The business and sports worlds have fed your fires since childhood that you must be competitive at all costs in order to win… that’s 100% false for healthcare professionals! In fact, many healthcare pros have marketing success expectations as unrealistic as imagining that a heart attack can be treated with a BandAid®

REALITY: No one “buys” billboards with smiling doctor faces (or, even worse, the recent trend toward somber looks!). Most people are not so stupid as to think that hospital “magazines” and “newsletters” with feature (dressed-up PR) stories are interesting or meaningful enough to be worth reading. My guess is that –other than the few and far between genuine healthcare educational mailing pieces– most of these exorbitantly expensive items go straight to the recycle pail. All this nonsense came and went thirty years ago. [Interesting how America’s healthcare institutions are accelerating these feeble old-fashioned attempts at marketing. Is it some kind of knee-jerk attempt to cope with the Obamacare muddle?]

BOTTOM LINE: No one cares! The public simply doesn’t care how great hospitals, doctors, therapists (or any professionals for that matter) think they are! Healthcare consumers may have more (and more personal) issues on the line than other kinds of consumers, but they really and truly only care about the same thing that every consumer cares most about: What’s in it for me? Period.

So if you’ve read this far, perhaps it would be useful to explore and reassess your current “marketing” practices, and decide if your money could be better spent on strengthening patient, patient family, and referral network relations. If you’re looking for a role model institution, consider the Sloan Kettering Cancer Center… you’ll find no shallow representations of professional skills… “Treatment” is their specialty, and it applies to everyone who enters their doors. Oh, and guess what? The only expense is training and training maintenance time.

Marketing –if it’s done right– might sometimes succeed at building brand loyalty for some products and services in some markets and marketplaces. But when the two end-results people seek most from healthcare professionals are 1) Reassurance and 2) Trust, it’s not likely either will ever be achieved with empty images or promises.

Doctorpreneurs© Copyright Hal Alpiar, 1994. All rights reserved.

BandAid® is a Registered Trademark of the Johnson & Johnson Company

 # # #

“If you think sometimes

  that you just can’t win,

remember that life

is not a contest!”

— Kathy Alpiar

She reminded me of this shortly before her life struggles ended this past March at age 55. She had reminded me of it often over the last 25 years of our marriage . . .  almost always after my face retreated into my hands bemoaning some frustrating situation or another that I had somehow boxed myself into. I’m told everyone does this on occasion?

If you’re an American, you probably grew up with the conviction that everything you had to deal with every day –from school and Scouts to college or trade school and a career to marriage and family raising– was (is) a contest!

Admittedly, in a nation dominated by sports performance and competition at literally every level of life, it’s hard to grasp that “life is not a contest.”

But it’s NOT a contest.

(Workaholics, please re-read those last five words!)

• Life is a gift. It is a blessing. We either consciously or unconsciously choose to embrace it, or choose to waste it.

• Life is a waste when it’s obsessively dedicated to ultimately meaningless, make-believe values — making money, acquiring things, trying to impress, being self-serving and self-indulgent, putting others down, bullying, chastising differences, thinking and acting dishonestly.

How much of our precious time on Earth is wasted each day trying to get even; trying to undermine, manipulate, or represent ourselves as more than what we are; trying to pretend; trying to bait those who are weaker into our arena so we can defeat them or make them look foolish? Can any of that possibly be serving our true best interests?

If the answer to that question about how much time, by the way, is anything more than one minute, it may be worthwhile to think twice about Kathy’s quote. In other words, is our purpose here on this planet to make a difference?

How important is integrity?

Kathy wasn’t suggesting that we all abandon competition and head for some mountaintop to meditate on our navels. Of course we have to be responsible to earn a living and pay our bills. But what she was saying was that there’s a whole lot more to life than having such narrow pursuits d-i-c-t-a-t-e human existence.

Entrepreneurs get pounded over the head with these finger-waving “take time to smell the flowers” thoughts because they tend to disappear into a product/service development zone to the exclusion of friends, family, and many of life’s joyful experiences. They substitute the pursuit of “success” to the exclusion of what’s around them. I know because I’ve been there.

But I’ve come to realize that return on investment is not the sole province of business. ROI has also to do with having an ongoing sense of humor, a conscious effort to cultivate only positive stress, making room in our lives for living, keeping our promises, and being perpetually focused on service to others. Thanks Kathy.

# # #

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Hal@Businessworks.US    302.933.0116

Guess what today is?

It’s Wedsssdaaaaay!

Wednesday is business panic day.

The orders, checks, and promises that haven’t yet appeared need to be nudged to get them in before the weekend and the house will be crawling with friends, neighbors, and in-laws all weekend so Friday is dead-in-the-water day on the job, which means –YIKES! –the orders, checks, and promises have to be in by tomorrow.

Lions, and tigers, and bears, oh my!

So what’s the short story version? If you’re the typical entrepreneur (I know, there ain’t no such thing, but there are typical entrepreneurial behaviors), you have been running by the seat of your pants (or skirt) so long that you get yourself under water without a snorkel because you simply skip over that ugly time-consuming task of planning.

Then midweek brings crisis . . . brainfreeze without a Slurpee . . . om top of the usual Wednesday collision course, there’s also that REALLY important project you’ve been putting off that needs desperately to get done, and now it has to stay on the back burner for another week. Will there ever be enough time?

Truth? No. There’ll never be enough time. 

And my best educated guess is that most small business owners and operators would almost rather have a tooth pulled than have to sit still for more than 10 minutes to map out a plan for the week every week. But, y’know what? Y’gotta!  Those who take a deep breath, settle into a comfortable chair and plan the week . . . win.

Think of it this way: If your competitors do weekly action plans, and you don’t, they win. If you both do them, you keep the playing field level. If you do them and they don’t, you take the lead. If neither of you do the,, someone else at your heels  surely will, and will surely win.

Ah, but where to start? Start with the old stuff that’s already in the hopper. Hit on it hard as you come out of the box on Monday morning. Make the calls, write the emails, motivate and inspire. Once the old stuff is moving, jump to the new tasks, contacts, ideas that are presently in the works and that need to get pushed into the spotlight.

Save the unexplored concept stuff for last. Yes, you may never get to that last category, but, hey, y;gotta eat, right? As the current Administration in Washington has conclusively proven, hopes and dreams don’t put food on the table. Let the experimental new ideas simmer. This is not the time to back away from what’s in your face.

Keep focused on the here and now as much as possible. List and combine (but chunk up) “to do” items, then prioritize them in order of immediacy. Cross them off with a highlighter (so you can return to see what was completed) as each task gets done. These pages (dated) are worth saving (like a journal), even for tax records.

Fast-paced status report review meetings are best held (with agendas distributed Friday afternoon) as early as possible on Mondays to help map out the week. (Friday is the worst day for this for a hundred reasons). Oh, and if you’re not both feet into the tech business, do it all in writing on pads. Laptops and handhelds distract attention. 

# # #

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Hal@Businessworks.US  302.933.0116 

 Open minds open doors

 Thanks for visiting.    God bless you. 

  Make today a GREAT day for someone! 

Not “Pie-eyed” intoxicated

. . .Pie-eyed as in bleary

from studying

 too many pie-charts!

Actually, if you have this ailment, you are either reading too much of USA TODAY, or you are reading too much into your competition.

Try the following exercise on behalf of the entrepreneurial professional practice or small business that you own or operate or manage or partner with. It will give you an “Aha!”

• First, draw a pie. Whatever kind you like is fine. Next draw a slice that approximately represents what you think is your business or professional practice share of the primary market you’re engaged in (SOM, as corporate biggies call it).

• Do something to highlight it: color, fill it in, draw your favorite fruit into it, add crumbs or a topping if you want.

• If your slice is too small to fit any decorative ingredients, put an arrow off to the side that shows your sliver and decorate your arrow (or if the sliver is simply a reflective glint off the pie tin, you may want to consider closing down and trying some other business . . . or there’s always government work that requires no pies and no thinking).   

• Next, assuming you do have a reasonable or promising piece of the pie in front of you, take an educated guess at what you imagine the sizes of the other market portion slices that each of your key competitors controls.

• Draw in and label those slices. Are you still with me, or have you been nibbling?

• Now stand back (or lean back) and take a good, hard look at this pie. It’s a graphic representation of the market your business is in. What’s going on in the middle?

• Scribble a little tornado into the dead center of the pie, overlapping all the tips of all the slices. That is where everyone in your market is killing each other, fighting to get a bigger share.

Just think about how much time and energy and money is spent in that little area of commotion. That little battlefield becomes so consuming and wasteful that many business owners and managers fail to see what else is happening.

Pay attention for a minute to what’s outside the pie (the box, the bun). What do you see? Endless space? More pies?

Have you, in other words, been staring at one star in the sky and not noticing the rest of the solar system? Or beyond? Have you been focused on one tree and ignored the forest? How about just concentrating on your one slice and seeing only what else is in the pie? There is a limit to the amount of toppings you can add, you know.

So why not (are you ready for this?) . . .

e–x–p–a–n–d—– t–h–e—– p–i–e—–?—–?—–?

What happens to your SOM when you make the pie larger? Yes, yes, the competition grows bigger too. But are you in business to succeed or to kill your competition? When you are the entity responsible for making the pie bigger, you are also going to capture the lion’s share of the increased market because you are the one opening the floodgate.

Instead of we’ve got better stuff and we’ve got cheaper stuff and we provide better service deals, what about looking around to see how many prospects there are out there who do not own or use ANY of your existing market products or services, and then take the high road that “We want EVERYone to experience this type of market offering!” 

Not sure? Call or email me. I love making pies bigger. Yum! Happy weekend. See you Saturday!  

# # #

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Tomorrow

is the 2nd day

 of the rest

   of your life!  

So, “business as usual” is an expression left over from the days of yore. Get rid of it! Click on Delete! There is no such thing anymore. No business that’s managed to survive this long into this dying quail economy has a “usual” anywhere on its plate.

This is especially true given The Great Global Warming reports whose noteriety earned an infamous Nobel Prize on the cusp of all the extreme cold temperature onsets. 

I mean, consider that business climate (as we used to know it) has been under crippling storm interferences from the Nation’s capitol, and from deadly mass media manipulations blowing out of Boston, New York, Philadelphia, and Baltimore.

If we look over here, at this gathering high pressure system in the Midwest we can probably trace back its origins to corruption in the Chicago area which was stirred up by former community organizers and regularly energized by “Hollywood’s finest” over on the left coast.

Ah, but you only (and rightfully, I might add) want the bottom line: Will it rain or snow?  

Yes. Depending on where you are, at least one and maybe both!

Whatever you’ve suffered to date in trying to keep arms distance from the incompetent government’s meddling hands and from the pathetic examples set by America’s corporate giants, is bound to get worse before it gets better. But it need not get worse for YOU! That’s your choice. You have the ability to stay in control of your ship and steer it through the coming storms. 

It will take some preparation and a vigilant sense of readiness, but you know what? You’re a pro at that! You’ve proven it by getting this far. Take time this week and next to enjoy your family and rest your business brain. But don’t hang up the phone. This is the most ideal period of the year to think about direction instead of survival.

Map out where you’re headed. Check the long-range weather reports and plan course corrections accordingly. Start to look at the prospects for added revenue streams that do not stray too far from your basic business. Begin piecing together a branding strategy and approach that can take you one step up on the competition.

Look a little harder for the opportunities that are there in the corners, the ones you might have passed over before you restructured or streamlined operations. You may have to “knuckle under”! That’s an expression that does still apply. Here’s another:

Open minds open doors.

Pay attention to proper, productive goal-setting. Pay attention to your SELF and your stress levels and your health (because the best open minds and open doors in business mean nothing if your body locked up and shuts down!) Stress, today, may not be greater than in other generations, but it’s certainly quicker, so you need keep pace –and set the pace– are you ready? Set? Go!

  # # # 

302.933.0116   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Here you are, set to your own music, on a blog platter:

THE GREAT

SPUNK & GUMPTION

RECOVERY INITIATIVE

Looking back into this site’s archives, I ran across a couple of posts I wrote titled, “What Sport Is Your Business?“ and “What’s Your T-Shirt Say?” Both are still timely and both are worthy of your quick review — if you actually get through this post!

An hour later (after looking back on those earlier posts), I found myself sitting in a parking lot playing with my new satellite car radio, and noticed a string of song titles that seemed to accurately (and often humorously) describe many past, present, and future business situations.

Here’s a sampler to kick your brain into gear enough for you to come up with your own songs that best represent your past, present, and future business (and yes, believe it or not, all of these were once big hits!):

• Spooky

• Those Were The Days

• These Are The Days

• Let It Snow

• Let It Rock

• Let The Sunshine In

• Just A Dream

• Dreams

• Dreamin’

• Trouble

• Rescue Me

• Slow ‘n Easy

• Thin Air

• Over My Head

• Sailin’

• Step Right Up

• Animal Rights

• Comin’ Under Fire

• Up Against The Wall

• Gone

• It’s A Grand Night For Singing

• Bad Luck

• Hey Hey Hey

     . . . Add your own here:___________

Good job! Next, let’s start to explore if where your business is right now is where you want it to be. How did it get to this point? When you started it or picked it up or inherited it, did you infuse piles of energy and time and money into it? Are you still doing that? If you stopped somewhere along the way, when? Where? How?

Are you still “stopped”? (or pretending not to be, even though you know you are?) 

HOW are you choosing to stay there— stagnant, dormant, status quo? (In other words, what specific steps have you chosen to take, or are continuing to take every day, that have left your competitors little choice but to pass you by? What are you willing to do about that right NOW? What CAN you do right NOW?)

Where’s that spunk and gumption

that you started with?

It doesn’t take a fat bank account or 20-hour workdays or “breakthrough technology” to be able to pick up most businesses that have grown lethargic or have quietly given in to our stress-breeding economy in order to turn things around and/or get re-focused.

It takes acceptance of where things are, determination to get things moving again, recognition that it’s all a matter of choice and leadership (employee leadership, industry and market leadership, customer service and community leadership), and re-ignition of that burning desire to succeed to make it all work.

Can you? Of course you can. You got this far didn’t you? You’re reading this blog post, aren’t you? You want to, don’t you? Then, do it! Stop listening to negative, woe-is-me songs in your head (and on the radio!), and replace them with positive, upbeat tunes.

HOW?

Just CHOOSE to change the channel!

Disney wasn’t far off base when he had

The Seven Dwarfs sing “Whistle While You Work!” 

~~~~~~~~~

302.933.0116   Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

PULLING TEETH!

BANGING HEADS!

LOCKING HORNS!

Find yourself doing much of that lately?

Maybe it’s the economy?

When times are tight, people get tight.

When people get tight, they can get worried.

When people worry, they can become defensive, aggressive, manipulative, territorial, and often, job-threatened.

Reaching agreement becomes increasingly challenging, and sometimes it feels close to impossible. It can be especially problematic when working with volunteer groups. http://bit.ly/bLAB9s

When your business or key issues come to a grinding halt, you can:

1. Draw Straws
2. Flip a Coin
3. Go Bonkers
4. Call in the Police

5. Work it Out (Recommended)

Working it out, for two people –as those who are married, engaged, courting, living together, or partnered know all too well– means that someone must give up something.

Working it out for three or more might also mean giving stuff up, but more likely –if it’s to be any kind of meaningful reconciliation of divergent thinking– some type of collaborative compromising of interests is generally desirable.

Reaching consensus involves a synergistic process. It means that everyone within the group (team, task force, department, division, company) must agree at least somewhat with the resolve or conclusion or direction reached. Note “somewhat.”

Consensus-seeking can be a very effective leadership/teamwork method of problem solving because it inherently prevents any one person from “winning” a “competition.” Everyone involved must be able to agree that she or he can live with the way things are worked out.

http://bit.ly/c1DUbg

As a device for settling disputes, consensus-seeking flies in the face of traditional American brainwashing to win at all costs. It is (sorry, football fans) not the case that there always needs to be a winner and loser, and that there is no such thing as second place.

For those deep, dark, impulsive, no-constraints,

take-off-the-gloves moments,

go for a referee or umpire.

(You can also always call your Mother-in-law!<) 

For issues that will impact working (or living) together, consensus-seeking leaves all involved parties with some worthy scraps to cling to, allows everyone to save face, and usually prompts a process or procedure or product or production (ah, communicative benefits of alliteration!) to occur that is both measurable and accountable. Because it’s a group-effort pursuit! 

As leader/facilitator, Pfeiffer and Jones suggest in the University Associates Structured Experiences for Human Relations Training, you need to establish consensus-seeking “rules” to help ensure productive results by employing the following guidelines: 

• No averaging,
• No “majority rule” voting.
• No “horse-trading.” 

                            http://bit.ly/bmoP3Z                                       

You need to influence group members to avoid arguing in order to “win” as an individual. Seek instead the best collective judgment of the group as a whole. Conflict on ideas, solutions, predictions, etc. should be viewed as helping rather than hindering the process.

Problems are best solved when individual group members accept responsibility for both hearing and being heard. Tension-reducing behaviors can be useful as long as meaningful conflict is not “smoothed over” prematurely.

The best results flow from a fusion of information, logic, and emotion (feelings). Need a little coaching help? Call me.

~~~~~~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

and God Bless all of our U.S. Troops and Veterans.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!