Your Role In History As An Entrepreneur

A D V E N T U R E S O M E N E S S

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Entrepreneurship is not for the faint of heart. Actually, leadership of any sort is not for the weak-kneed, and taking this trip into the new frontier requires stamina and hard work. Risk-taking is at the core of starting a business and putting your time, resources and reputation on the line. To move forward taking resources and reputation along for the ride certainly requires an adventuresome spirit.

A Master Key to successful business

is to take calculated risks.

Taking calculated (reasonable) risks means both your experience and your instincts kick in when you make a decision. Like Indiana Jones when he stepped off the cliff into thin air, entrepreneurs have an instinct–a sixth sense–that when they take that footstep into the sky, a footbridge will appear.

Internet Joe [See DAY 5, DAY 6, and DAY 9 in this series of posts] understands the difference between adventuresomeness and foolhardiness.

He is adventurous. He is willing to spend enormous amounts of time and money (often investor money) to initiate and implement his creative vision. He is building a business and making promises to customers that he will be there to deliver on his promises. He is also promising employees they can count on him and that it is safe to bet some of their life and livelihood participating in his vision.

Internet Joe is not careless, though.

He is backed by a good (though probably not “formal”) business plan . . . it may just be scribbled on the back of an envelope! But he will for sure have at least a professional grounding in what he is doing.

As I mentioned earlier in this blog-adaption series, Internet Joe probably landed on his own after a stint at a major corporation. He has a finely-honed sense of quality and what it takes to build his vision. The adventure is taking on both planned and unforeseen opportunities to execute it in a whole new way — serve new markets, create products and services, and uncover new revenue streams where none existed.

If he has venture capital or crowdsourced income, people have already vetted his credentials. So the risk may have a stronger likelihood of an upside for investors than backing a relative unknown venture or creator, but working with other people’s money invested because they believe in someone or the idea puts stress on entrepreneur shoulders.

Regardless of whether a venture is investor-backed or self-funded, it is critical to regularly step back from the idea workbench to execute good judgment and seek the advice of close associates moving forward. Successful business development always reduces itself to being an authentic boss!

In either case, at the core, Internet Joe is taking some risk. Many ventures are well-vetted by professional investors, many people build businesses based on solid skills, and yet the annals of business are littered with failures within the first two years. More than half fail in the first five years according to the Bureau of Labor Statistics . . . and this is likely understated.

Soooooooo, “The Force” may “be with you,” but the odds are not, and your success is clearly not guaranteed . . . at least the first time around.

BEST BET: Pepper your adventuresomeness with

calculated, educated, realistic, well-advised

moves to increase your chances for success.

But don’t let all that practical good sense dampen your adventuresome spirit. Hey! Who knows where you’ll end up?

# # #

C’mon back TOMORROW 9/25 for Day 14 —

ARE YOU CONFIDENT ENOUGH TO MAKE IT ALL WORK?

# # #

SPECIAL ANNOUNCEMENT

Sign up NOW for NOVEMBER 29th (Sunday Night after Thanksgiving for 2 hours) $99 LIMITED SEATING COACHING WEBINAR: “Accelerating Your Business Growth and Development.”

Get fresh, informed, proven insights geared specifically to your business market, your biggest problems, your biggest opportunities.

With Hal and Peggy’s wealth of business coaching experience, you’ll learn what successful entrepreneurs need to be thinking and doing NOW. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details and to reserve your seat!

———-
For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

 # # #

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

YOU’RE 50-60 YEARS OLD?

There goes your past. Here comes your future. But
it’s only this very minute —this very split second
as you read this sentence— that counts!

Popular observations about your age:

YOU’RE 50-60 YEARS OLD

Congratulations! You’ve finally learned some stuff. You know better, for example, than to think you’re so omnipotently brilliant and untouchable—not weak by any means (you did after all get this far!)—you’ve simply become more realistic.

Realistic is good. More realistic is even better. At 50-60, you start going to church more than just weddings, funerals, Christmas and Passover, and you’ve given up worrying about your hair.

Your business enterprise is shaky but working (after learning from a handful of failures) as usual — and you live for your annual vacation, your spouse, and your offspring. Your new puppy just chewed up your tax returns, but that truck you always wanted is now in your driveway . . . and who knows? Ray Kroc was 57 years-old when he launched McDonald’s! Makes you think of trading in those daily nuts and healthy fruit for a drippy fat burger and those fries (Ah yes, the fries!) . . . am I right?

Yup! And, at long last, you’ve come to the point of accepting the reality that you may actually be a bit on the stupid side when it comes to home and car repairs, budgeting and bank account management, or selling yourself to get customers. You’ve no doubt figured out how to apply all the gems you learned in your school studies of Tree-Hugging, Trigonometry, and Global Warming to market your line of new improved toilet plungers.

Oh, and this is not even to mention your half-century (whoops! Sorry to mention that) of accumulated street-smarts that have prompted you to realize that you can be easily clobbered by a 20-something who cuts you off in traffic and that your best defense is to keep your middle finger in your pocket. Your love affair dreams have narrowed to a handful of gorgeous TV superstars and a neighbor with 9 children and 17 grandchildren swarming over the house, porch, yard and driveway 24/7. Oh, well . . .

REALITY IN LIFE AND BUSINESS:
Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

WATCH THIS BLOG NEXT WEEK FOR MORE
  AGE COMMENTARY~~~~ NEXT WEEK: 60-70
# # #
Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

Writin’ Ain’t No Easy Job!

In case you thunk that writin’ business stuff be a snap, thunk agin! (And especially if you’re expecting an office assistant or website designer to be a writer!)

Oh, and just to kick it in gear, you might do the thunk agin part with a blank screen and a blank piece of paper in your face. Thirty years of business writing taught me that very few day-to-day business tasks are more challenging than performing a creative process that most people seem to think is simply a mechanical function. It’s not. Try it. Then be embarrassed.

Write a business plan for us, will you? I need it for an investor meeting next week. (Most effective business plans take months!) And, before you get started, knock out a couple of TV commercial scripts for the sale that’s coming up. (At least a few weeks, if there are expectations of having any impact.)

Oh, and we’ll probably need three or four blog posts (another week) and an online banner ad about that sale too (a couple of days). Will you also fit in a speech for me to give to the Roundtable Club? Say 25-30 minutes? (Another week!)

Sour grapes examples? No: Reality. If you own or operate a business and expect someone to write AND GET IT RIGHT, realize that the creative process doesn’t turn on and off like a water faucet. Effective writing is not about writing; it’s about RE-writing! RE-writing takes time and effort and knowledge and skill and experience. The simpler it is, the harder the task.

Also Reality: “Creative” people in business (or anywhere, for that matter) are more sensitive as a rule than say lawyers or accountants or investors or engineers. So –like flies– you’ll catch more with honey! Try always to give them extra time, to provide them with extra input, and then to stay out of their collective hair!

Nothing wrong with asking for rough drafts or updates, but avoid harsh criticism– as you would with a customer–if you’re interested in getting outstanding work back. Explain points you disagree with the same way you would want others to explain points that they might disagree with you about. It’s not that hard, and you will gain both respect and greater effort.

It’s one thing when someone takes twice as long as you think she or he should to perform a routine mechanical task, but quite another when you assume that the creative process is routine and mechanical and proceed to set unrealistic deadlines . . . unless you really don’t care about a quality image or delivering a meaningful message?

# # #

FREE blog subscription Posts RSS Feed

P L E A S E   N O T E   N E W  D I R E C T   P H O N E   N U M B E R

HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC

National Award-Winning Author & Brand Marketer – Record Client Sales

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

 “F”…FANTASYLAND

N O W  is

the only time.

The past is over.

It cannot be changed.

The future hasn’t come yet,

and may never arrive anyway.

~~~~~~~

Our “here-and-now” present moments are all we really have to work with, live in, enjoy, control, and make a difference with in our lives and in our businesses. They open the path to creativity . . . to creative personal, professional, and business development!

Using the past productively from our present-moment mindset can be rewarding and –in many cases– necessary. Recalling a pleasant experience, for example, can be physically relaxing, enjoyable, and neurologically soothing in our present moment, especially a present moment filled with extra stress.

Oh, and where would detectives and accountants, historians, scientists and lawyers be without being able to rely heavily on events and records of the past in their present life’s work?

BUT, when thinking about the past gets to a point of dwelling, those thoughts threaten our very well-being, and often impair the well-being of others around us. We can get ourselves (and our businesses) in trouble.

[Examples: the 50-year-old who constantly re-lives his high school championship game touchdown; the 60-year-old woman who recounts her childhood poverty or illnesses to everyone she meets; the family locked into day-to-day sadness over a child’s tragic death 15 years ago.]

Circumstances like those put us at risk; they block the road to mental, emotional, and physical health. We all go through bad times. Being able to be productive and rise above them is a measure of personal strength and courage.

It is always easier to escape to fantasyland,

but –realistically– not always wiser.

The trick is to stay “tuned-in” to where you are and what you’re doing at any given moment, as much as you possibly can, every minute and hour of the day. Your reading of the top of this post, for example, is already in the past!. And be aware that all of this applies equally to future stuff as well.

Just as dwelling unproductively on the past wastes time and energy, so too does worrying about the future. We all need to plan, but when plans turn to worry, we are also headed off to fantasyland. Creative professionals visit fantasyland intentionally for inspiration, but then return to reality to apply the fantasy experience.

Business owners can rarely afford that luxury –and risk– of getting lost in reveries, hopes, dreams, and wishes. Solution: Save up for a vacation and go somewhere that minimizes contact with reality. In other words, it’s a good thing to periodically get it out of your system. Then, when you get back: Get back, really!

Prolonged stays in fantasyland can earn prolonged stays in the loony bin, or the log-term wearing of a straight jacket, not to mention big-time bankruptcy of both your business and your brain. Happy reality!

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

Let’s get real,

Entrepreneurs!

There’s not much room

left on this planet

for more anger!

We can moan and groan all we want –and justifiably– about the pathetic, ill-conceived, mismanaged, misdirected, arrogant, naive, incompetent, overbearing, scathingly stupid behaviors fostered by the White House since 2008. It adds up to total lack of leadership and complete lack of vision . . . a branding program of anti-reality.

But bitching gets us nowhere. Attacking people personally for their attitudes and behaviors makes us no more reasonable than they are, and doesn’t achieve anything beyond stirring up more anger.

Anger doesn’t work.

It’s not working in Libya, Syria, Jordan, Iraq, Egypt, Iran, North Korea, Northern Ireland, or -today– not in London either. Certainly, it has never worked in the United States. It only serves to shorten fuses and make things worse.

Yes, we, as business owners and managers, have had enough. We are fed up with meaningless run-off-at-the-mouth oratory and reckless spending of our hard-earned tax dollars. We are fed up with attempts to have creeping socialism overpower democracy, our Constitution, and the free-enterprise system that built America.

Hope, Mr. Obama,

doesn’t work either.

It’s time for the federal government to back off and abandon its incessant attempts to smother small business. It is time instead to support the small business owner and startup entrepreneur world if there is ever to be a true economic recovery.

It is simply not true that America’s economy has turned the corner. Falsified unemployment numbers and make-believe claims that home sales are up and foreclosures are down couldn’t be farther from the truth.

Reality is that unemployment continues to worsen. Foreclosures continue to go up. Home sales continue to go down. And a rocket science degree isn’t required to size-up the impact on our daily lives; we need only to look at the gas pumps.

We are being lied to by government-controlled media stooges and greedy union thugs.

Yes we feel angry, but we are smarter than those who pose as leaders, and their contingent of talking heads. We know in our hearts that achievement and accomplishment will not be sidetracked if we maintain balance and control of the businesses we own and operate and birth. 

By working hard AND smart, by never forgetting that America is the product of entrepreneurial growth and our ever-guiding national motto:

“In God We Trust”

. . . by honoring and respecting all who we encounter, including the ignorant, we who own and manage small and family and home and garage businesses can lead America from the darkness of anger and fantasy.

____________________

It will take perseverance and it will take speaking up for what’s right instead of complaining about what’s wrong. Can we turn our anger into productivity? Are you willing to work harder at it?

What can you do to get started now, today?

Posts RSS Feed for FREE subscription

# # #

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

This is an attitude message, not a sign-up or recruitment decree

Don’t let the media  

and the White House

bully you around!

It’s your business.

You’ve captained it through rough seas before.

You’ve made it this far.

You know in your heart that –as bad as this economy continues to be (in spite of all the White House and media protestations to the contrary)– you can survive the present turbulence by holding your ship steady and running the engines full ahead.

Why this message now? Because I see and hear about many small businesses getting weak-kneed and starting to actually consider caving in to all the psychological bullying messages that continue to run rampant out of the White House and the federal government’s puppet media, who have abandoned reporting for propagandizing.

Political manipulating has clearly replaced the reality of what it takes to turn around the economy. Don’t be bullied into buying all the nonsense spewing 24/7 out of the army of talking heads. Small business holds the only key to economic turnaround with genuine new job creation — real jobs that provide real career opportunities! 

I’ve had conversations with three business owners this past week (one retail, one manufacturer, and one service) who are claiming to be on the verge of abandoning most if not all marketing efforts to save money. “So board up your doors and windows too! Just toss in the towel now!” I was tempted to exclaim, but realized I’d simply be fueling the fires.

The L~A~S~T place to cut corners is marketing!

T h e   L~A~S~T   p l a c e.

No marketing, no prospects.

No prospects, no customers.

No customers, no sales.

Is that rocket science?

“Oh,” they say, “but we just can’t afford it anymore; marketing costs a fortune.”

No marketing doesn’t cost a fortune! Maybe the kinds of marketing you’ve historically done is proving too expensive to keep afloat in this killer economy, but good marketing does NOT have to be expensive.

In fact, really great marketing can be done for free or close to free when someone knowledgeable and experienced is handling it.

“Yes, but then there’s the expense of retaining those kinds of services!”   

First of all, the “Yes, but’s” run in the woods with the “Rabbuts.”

Secondly, and most importantly, there are VERY many resource people out there who have the know-how and the experience and the creative talents to put together a marketing program for you that is free or minimal expense, and that works, for far less money than you’ve been pouring into your earlier-days efforts.

Stop running! Stop doubting! Start searching! Be a detective!

If you are intent on marketing your business successfully for minimum expense and you are willing to focus a chunk of energy in finding the right individual or team who can do this for you, you will succeed!

And won’t that surprise your competitors? And (ahem!) the White House?     

# # #

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!