Nov 03 2011

BIZ ALPHABET SERIES…”N”

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

“N”…NAME,

                            

NEARSIGHTEDNESS,

                             

NEGOTIATIONS,

                          

AND NEIGHBORSHIP

 

                                        

Well, there you go. Stumped for the first time about which topic to focus on, so if it’s okay with you, we’ll explore a little of each, and hope to hit on a button or two that piques your interest.

                                  

Q.  

What’s in a name? 

A. 

For an entrepreneur, practically everything that’s needed to get off on the right foot because the name explains the business… or practically nothing because the name is so whimsical or ill-thought-out that it takes an army of interpreters to clarify what the new venture is all about. Word differences make a difference.
 
I’m not discounting exceptions. I mean, who knew that some genius would come up with “Nike” and turn it into a household name? But the issue goes much deeper than the one in probably a trillion (good number these days, eh?) names that say nothing about the product or service and that succeeds in spite of itself.
 
The strength or weakness of a business name in communicating the nature of the business, and hopefully the unique strength of it as well, speaks volumes about the innovative business savvy and creative spirit of the founder. And in many cases, this impression translates directly into sales.

                                 

RECOMMENDATION: When you think you’ve come up with the world’s greatest business, product, or service name, odds are it’s not. Bite the bullet: go to an expert in creative marketing and branding. Pay what you’ll likely think is an obscene amount and let that person or team tweak your creation or come up with a better one. Then test it!

                                               

Q. 

Nearsightedness? What’s that all about? 

A.

Looking at things too closely. Attention to detail is one thing, analyzing issues to death is quite another. It’s what paralyzes government agencies and mega-corporations and prevents risk-taking which prevents growth opportunities and discourages innovation.
 
This (business nearsightedness) is an especially destructive path when it takes attention away from the present to delve into the mysterious and unchangeable “who-did-what-to-whom” past. Dwelling on what’s over and done wastes time, energy and money. Worrying about the future which hasn’t yet come (and may never) is just as bad.

                                

RECOMMENDATION: If you can’t see what’s going on right in front of your face every hour of your workday, get your eyes examined. If new or upgraded glasses don’t help, get your head examined. Choosing for your mind to drift too often or too far into the history books or the Twilight Zone doesn’t serve to get the job at hand done, or done right.

                                                    

Q.

Negotiations? Every situation is different, sooo?

A.

Yes, every situation is indeed different. And there’s never any telling what to expect from someone on the other side of the desk or table. So, Rule One, is get up from behind the desk and sit without furniture barriers between you (clipboards work wonders in these settings). With a table, sit on the same side.
 
If you’re in someone else’s territory, simply ask if the person(s) would mind sitting away from desk interruptions, and be able to use the couch or the chairs with nothing between them or a small table (or a restaurant, or golf course). The trick is to not get yourself locked into a physical setting that puts you on edge or at a disadvantage.

                                          

 RECOMMENDATION: Be yourself. If someone “buys” you when you’re trying to be someone you’re not, you will be expected to deliver what the someone you’re not is imagined to be capable of. Think on that one for a minute.

                                     

Q.

What’s “Neighborship”? Sounds unbusinesslike, like something from Mr. Rogers or Sesame Street.

A.

One answer is that both Mr. Rogers and Sesame Street have taught millions of people better entrepreneur lessons than Harvard Graduate School of Business has ever even come close to, but that we tend to forget a lot of the values communicated in our younger days. The best answer is to click here for a dedicated link to the subject.

                                       

RECOMMENDATION: Tune in here tomorrow for “O” — Happy Trails!

                                                                              
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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

No responses yet

Apr 07 2010

Selling Services? REINVENT YOURSELF!

“Go West, young man!

                                                          

Then South, then East,

                                                  

then North, then West

                                           

again, then . . .”

 

You may think you’re a creature of habit and that you have your daily routines to follow, but as truth will have it, you consciously or unconsciously reinvent little pieces of yourself every day by choosing the clothes you wear and the foods you eat, the ideas you think about, and even the people you choose to smile or snarl at.

So, you’re already on the path of reconstruction. How about re-visiting the parts of you and your business that are most exposed to others, and decide if those parts are really holding their own, or if maybe it’s time to consider reinventing yourself . . . or your storefront, or your website, or your business name, or your logo, or branding identity, or lineup of services you offer, or the ways you communicate your business message to the the outside world?

I learned that most successful entrepreneurs, and particularly those with service-oriented businesses — whether run from a garage, a kitchen, a fancy office, a warehouse, or the back of a truck — are those who work at staying flexible and at communicating that flexibility to their investors, employees, and customers with the frequency of a Twitter Tweet.

In applying that thinking over the years, I changed the name and identity of my business many times to best fit changing operational logistics and market dynamics. When I left the NY ad agency life for NJ college professorship and was still restlessly seeking a more entrepreneurial existence, I went into business to compete with the college that I believed was too invested in status quo curricula, and I started UNcollege.

As more businesses sent participants to the nontraditional instructional programs UNcollege provided, I switched gears to become Management Training Center. When the recession wiped out business training budgets, I segmented the training programs and took them onto the air waves with my own daily radio show, BusinessWorks On The Air, then into editing Business Talk magazine, as I folded Management Training Center into BusinessWorks.

The media exposure drove more business startups and revitalization consulting and marketing projects my way and BusinessWorks  evolved to specialize in healthcare practice development work. I wrote and published two well-received “doctor” books and opened HealthCareWorks.

As my writing turned more literary, and then more marketing focused, I closed down BusinessWorks and HealthCareWorks and opened my four year-old business, TheWriterWorks.com, LLC. which hosts this blog site and www.BusinessWorks.US and within a week will add a third site while participating as partner in two other upcoming online ventures. I now write business websites, ads, news releases, articles, and books . . . and specialize in reviving struggling organizations with customized ENTREPRENEURIAL LEADERSHIP consulting services that get results!

None of this is job-hopping, or suggesting of insecurity or fly-by-night businesses. It is the layering on of ongoing knowledge pursuits with fresh, new-look entities — each providing better, more targeted services than the last.

Has it been easy? No. Worth it? Yes. Exciting? Yes. Challenging? Yes. Has it cost client relationships? No; it’s called: “Stay in touch!” Has it cost reputation? No; I’m still me and I still deliver overkill value. Has it opened more doors? Yes.

Reinventing what you do is a reasonable risk because it’s not changing what you do; it’s changing the ways you communicate what you do to better apply your services to take advantage of market need opportunities. Scared? Stay as you are. Bored? Reinvent yourself by challenging the business you currently run to be as spirited as the business you once started.

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Hal@Businessworks.US  931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No responses yet




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