Seek healthier

                        

relationships?

                                 

Want to lower

                              

your stress, BP,

                                         

chronic pain, risk

                            

of addiction? Wishing

                       

you could grow your

                           

business now to where

                            

you want it to be?

Yes, my friend,”

you are told as you stand glassy-eyed in the vegetable aisle of the supermarket, leaning dumbfounded over your wire shopping cart, “you can have all this and more!” the man shouts.

You expect a crack of lightning and rumble of thunder to follow as he reaches toward the heavens and then steps down toward you from his platform and proceeds to sell you a 27-piece set of stainless knives for just $9.95!

Well, who knows whether a set of knives can turn your life around. Nothing surprises me anymore. Oh, except for one thing: finding out that all the benefits above (and more!) really can be yours when you are able to bring yourself to forgive yourself.

In a whole series of studies conducted over the last 3-4 years at the Mayo Clinic, prayer is believed to facilitate forgiveness, and forgiveness (especially self-forgiveness) may hold the key to a healthier state of well-being, and longer, healthier, happier lives.

How come everyone doesn’t know this or do it? Ignorance may account for the majority of the world’s population not knowing or practicing this thinking. Of those who understand, not everyone accepts the values of prayer.

And even among those who do accept the ability of prayer to heal, not all of them believe that forgiving others –and especially themselves— could possibly enhance their own physical, spiritual and emotional well-being.

Don’t go getting

your entrepreneurship

in an uproar!

This is not a Bible study blog.

I am not an Evangelist.

It’s safe to keep reading.

The bottom line on credibility, by the way, is to simply Bing or Google Mayo Clinic studies on forgiveness, and check out what you find. Suffice it to say that the conclusions drawn certainly seem to make sense to a great many successful business owners I’ve known.

Every human being carries burdens of having done something wrong and/or harmful –in error or intentionally. Such burdensome experiences bury themselves deep within us as we move on with the clock and the calendar and the rush of Earthly existence.

We may keep these upsets tucked away forever until some event triggers us enough to bring them back to the surface, or to implode in, for example, the form of a heart attack, or explode from within as hostility or aggressive behavior, or lie dormant to rise one day as suicide.

The situations and events we choose not to forgive can paralyze and erode parts of our brains and inhibit some of the freedom of our movements.

Many of us torture ourselves over and over, day after day, year after year . . . for perhaps one instant of bad judgement.

To choose to take some action about forgiveness of others and forgiveness of ourselves moves us a giant step closer to productive leadership, and raises the prospects of growing our businesses to where we want them to be, to where we believe they are capable of being.

If prayer leads us to forgiveness, and forgiveness leads us to healthier relationships, lower stress and blood pressure, less chronic pain and less risk of addiction, then we become better stronger leaders. Happy, healthy, positive business leaders who have chosen forgiveness of themselves and others as a path are those who succeed.

If your business is not where you believe it could or should be right now, consider yourself the catalyst for change by taking action now to strengthen your self. Have you tried prayer? (Seriously, or token tinkering?) Have you prayed for forgiveness for yourself and for others?

What’s have you got to lose by not trying? Your business? Your life? Eternity in hell? 

# # #

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

Oh, yes, just what we need:

another pizza parlor in town

and another business acronym…

I really do need to stay away from search engines more. Every time I go to check something out, I end up sidetracked in 37 other directions. Hours pass, and by the time dinner’s ready or the dog needs to go out, I’ve forgotten what the reason was that started me off Binging and Googling in the first place. 

A recent such excursion was earlier this week when I –someone who prides himself on being totally on top of all the latest marketing twists and turns– went flying into Bing to check on a reference to “Synergy Levers” being billed as “THE latest marketing concept.” After all, thoughts are things.

 Well, not only did Bing bong, but it also clearly demonstrated that –if anything– I might be looking at some re-hash of a remarkably old marketing concept which had been re-packaged as “THE latest.” All of this means that “Synergy Levers” is simply none of the above. As the hot news flash went on to say, however, it (Synergy Levers) has something to do with SMEs. Whew! What a relief!

I was deleriously happy to discover that Synergy Levers didn’t turn out to be some kind of toilet flush handle brand!

So, okay, here I am, relieved to learn that we were not dealing with bathroom fixtures, but oh, are we ever so over-laden with acronyms, or what? 

I don’t mean to sound (ahem) overly sarcastic here, but this news came right on the heels of  the latest EPA reports on CFPA, CPSC, MDL, and FEC. Now, if I tell you that FEC is “Foreseeable Environmental Contamination,” you can probably deduct (deduce?) on your own that the other magnificent acronyms are not terribly critical to your day-to-day operations, unless you’re in a tree-hugging related business. . . or run a government agency (shudder) or corporate giant operation (double shudder!).

So –back to SMEs–who knew?– “Small and Medium-Size Enterprises.” Of course! What else could it possibly mean? Of one thing you can be fairly certain, SMEs are not the acronymical brainchild (You don’t particularly favor “acronymical”? Listen, if James Patterson can advertise his books as “unputdownable”) of someone who owns or manages a small or medium-size business.  

How did we arrive at this conclusion?

Because there’s not enough time in the day to be jerking around with some obviously governmental-birthed word-shortening letter grouping.

Yes, another one of those C-Span specials that means nothing, nada, zero, zip, 0! (Or maybe “z”? Hmmm.) 

Secondly, who (whom) do you know (besides the car rental agency) that refers to her or his business as an “enterprise”? Really.  

Alrighty then, the S in SME, which stands for “Small,” means (according to the bonged Bing: “fewer than 100 employees for “goods-producing businesses” and “fewer than 50 employees for service-based businesses.” The M in SME, for “Medium” according to “White Christmas” crooner Crosby’s namesake, means “fewer than 500 employees.” Oh, but all this “varies by country.” Well, la-de-dah!

Y’know what? It’s a whole lot more than I want to know. It’s also irritating. Who cares if they’re the owner of an SME anyway? The bottom line is –no matter the size or number of employees in your “enterprise”– are you surviving this terrible economy? Are you pushing out sales? Are you making your business work? Need a little help? Call me at TWW (TheWriterWorks)… SB (See Below)      

~~~~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

  ~~~The TXTMSG

Line in the Sand~~~

Are you really sure you understand your target market?

Are you still selling what you’ve always sold the same ways you’ve always sold? Are you using the same best sets of words in the same tone of voice? Still giving the same premiums and discounts and “special” offers, the same warranties and reassurances? Still emphasizing the same benefits and features?

If your answer to any of these questions is leaning even just a little bit toward yes, odds are you have either gotten lazy, have not been keeping up with the times, have not been sizing up your target market the right way, or you’ve been spending too much time in Disneyland.

Let’s eliminate the first and last choices and assume you are being conscientious, but have maybe lost touch with some of what’s going on in your customer (buyer) and consumer (user) markets (which of course are sometimes one in the same and sometimes different). Consider this:

They seemingly cannot

                                       

function for more than

                                    

a  couple of minutes

                                 

without looking to see

                                  

if they are receiving a

                                      

text message.”

                       — Fred Hertrich, Professor of political science, Middlesex (NJ) County College,   describing one of the prevailing winds in today’s college student population – to underscore: 1) the frustration of many teachers trying to deal with rooms full of distracted people and 2) the necessity of today’s faculties to communicate with students electronically.  

(East Brunswick, NJ, Home News Tribune, 8/21/10)

Has the prospective customer or consumer you seek most to influence crossed the line of electronic literacy? “But,” you say. “I’m not selling electronics!” Perhaps, but you are selling to people who are either electronics-literate or not.

Computer savviness is no longer the guide (unless you’re selling to nursing home residents) because everyone knows something about computers. The place where the line is drawn in the sand is:

THE TXTMSG LINE

Most older-than-45 people can and do use cell phones, check websites, visit blogs, send emails, search Bing and Google, and purchase online. Most know how to use WORD and many use Twitter and Facebook. But very few of these folks text message because they grew up in a different world.

Older Americans learned that “correct” and “proper” communication depends on neat handwriting and that spelling, punctuation, and grammar are paramount ingredients. Lax email messaging is about as far as these folks will comfortably stray. Texting is to them like “Emails Gone Wild!” and too “teeny-bopper” cult-like to be able to relate to.

Well, that may not mean anything to you, unless you’re targeting 20-somethings or 60-somethings, who clearly will not respond positively to the same old kinds of messages delivered in the same old ways. It’s not a bad idea to periodically step back and reassess what you’re saying to whom, and how you’re saying it.

Think of it as a

GR8 NU WAY 2 C HOW UR MAKIN UR PT.

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

You have a business tale

to tell, but no time to

  tell it?. . . or write it? 

     So what’s your story, Boss?

     Is it long or short? Simple? Complicated? Fictional? Factual? Happy or sad? Burning hot? Icy cold? Based on true firsthand experience,  or imaginary, hand-me-down sagas? A story of family or of strangers? Neighborhoods or distant travels?

     Is it manufacturing or retail or distributorship based? B to B or B to C? A story of tourism or industry? A professional practice story? A legal or medical story? A growth or failure story? A partnership or separation story? What is it all about?

     You can and probably already do tell your story in chunks — in website pages, email messages, news releases, brochures, newsletters and interview answers. Or you can tell it (or major parts of it) all in one place that can then BE chunked up.

You can accomplish this with more complete, more comprehensive forays into the land of literature — a series of feature articles, ebooks, position (“white”) papers, booklets, specialty magazines, ongoing blog posts, and full-length books are some examples of what other successful business leaders are now doing.

     There are armies of talented organizations, groups, businesses and individuals standing in line, ready to pounce on filling any and all of the challenging opportunities for exposure — and enhancing credibility and reputation — that are noted above.

     They work on commission. They work on fees. They work on incentives. You can do it cheap or expensive, or somewhere in between.

     You will –as with most things in life — get what you pay for. If you’re happy with your neighbor’s 16 year-old being your webmaster and your new MBA assistant writing your sales and marketing pieces, you will no doubt take comfort in their efforts to represent what’s in your head!

Reminds me of the old Kawasaki Motorcycle helmet ad — “If your head is worth $29.95, buy a $29.95 helmet!”  

     Here are half a dozen thought-provokers:

1) Don’t give up on your business story idea, whatever it is. Instead, start to bullet-point it on index cards or a pocket pad or your laptop.

2) When you know what it is that you seek for your main message, start to scout around for someone with a track-record for the kind of writing you want.

3) Window shop. Check out Bing and Google. Do a little homework.

4) When you find the right person to represent your interests, that individual may also very well have ties to or a relationship with some print-on-demand book publisher-printer types, and be able to steer you in the most appropriate and economical directions. These days, you can print just a few (or even just one book!) copies and be able to order more with a phone call or email.

5) Specialized magazines are also readily available and can be produced as you wish, and individually and personally addressed as you wish.

6) Blog posts can be written in your “voice” so they sound like they’re coming from you (while you spend your time doing other things!) Regular blog posts, incidentally serve to activate your website which draws the attention of search engine spiders and lifts your search engine rankings.  

     Got an idea you’d just like to toss out to see if it could work? Give me a call. No consult fee for blog visitors.

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and Our Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

It’s not your consultant’s job

to come up with your budget

unless that’s the assignment.

     Just because you’re the boss doesn’t mean that the consultants you hire are going to work for you personally (unless you’re a celebrity or worse, a political candidate!). Their allegiance is to your company or the project you assign, but that doesn’t make them thumbtacks you can press into any passing piece of cork.

     In other words, the reason for going “outside” is to get an informed fresh perspective on whatever your focus is, down the road or at the moment . . . and consultants provide an objective sounding board; they are not part of your company “politics.”

YES. YES. YES. YES. YES. YES. YES.

     Sure, there are “Yes Men” in the ranks. They are as proportionally present in the consulting field as in any other.

     Part of your job is to sort through them, and appreciate the differences in their backgrounds as well as the similarities of strategy they may use to attack your business problems. Once you’ve settled on compatibility and track-record issues, you may want to consider:

First and foremost in every consultant’s mind is the same concern that would be front and center in yours . . . 

How much will this assignment pay and on what basis?

     Consultants charge hourly, daily, weekly, monthly, quarterly, annually . . . and project fees. Some allow flexible terms and may accept partial payment with a performance incentive. Others are very cut and dried, or unyielding and regimented about what and how they charge. Lawyers, as most of us know, charge for every hiccup.

     Some charge fees that are all-inclusive. Others may charge additional fees for “Rush” service, “Full” service, “Specialized” service, or “On-Call” service. Some fees may have a timeline attached, or a project benchmark or specific goal defined. All are legitimate. Only you can determine what will work best for your situation.

The worst thing you can ask of a prospective consultant — and it’s done relentlessly — is to come up with a budget before agreeing to any engagement of services.

BUDGETS ARE YOUR RESPONSIBILITY, NOT THE CONSULTANT’S!

If you want to go window shopping, do it on Bing or Google. Don’t make prospects jump through hoops and expect a solid work relationship as a result.

     Most consultants in my experience are happy to do what they can within the framework of your budget, but to ask them to set your budget for you is neither realistic nor fair, and puts an anchor around the neck of your goal pursuits!   

     When you want exceptional input from a consultant, provide an exceptional compensation package. Consultants are not for Scotch-Tape and rubber-banding problems quicker and cheaper than you think your staff is capable of. Consultants are for problem-solving that you and your people cannot afford the time to address, or lack the experience or expertise to bring to the table.

     Consultants are for accelerating business progress at a quicker rate than you and your people are capable of doing on your own, given existing limitations of time, money and know-how. This is not to suggest handling consultants with loose reins. You need to give them — up front — a tight but reasonable timetable, and it behooves you to also itemize specific deliverables you seek.

     The period of engagement and renewable options need to be established and clearly defined, and a meaningful communication and reporting system needs to be in place from the outset. 

 www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and America’s Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

“Dreams which have

not been interpreted 

are like letters from

the Self which have

not been opened”

— TALMUD

Here’s the thing, the most successful business people in the world all share some common traits and all share one common status of being self-actualized. This means that they have each learned some in-depth things about themselves and have used that information to figure out what makes them tick.

Bill Gates, Thomas Edison, Steven Jobs, Mary Kay, Henry Ford, Dale Carnegie (Add your own), have all been students of themselves in the processes of designing and developing their businesses.

Do you know what makes you tick?

One way to get a better fix on the answer to this question is to write notes to yourself the minute you wake up in the morning about any dreams or parts of dreams you can remember . . . a “dream journal” if you will. By forcing yourself to take up this practice and jot something down every morning, a few things will happen:

1. Odds are good that after a few days, you will begin to remember more and be able to record more. In this case, more is better.
2. Repetitive patterns or scenes or thoughts or images may begin to emerge that will help you interpret more and learn more about your SELF which can boost your business big-time.
3. The more you remember and write down, the more likely you will be to feel less stressed, and to be more productive both on and off the job.

Is this information to share with your white-shirt-and-tie corporate brother-in-law? Probably not. I wouldn’t in fact recommend sharing the idea with anyone until you start to see some results for yourself. Why does the idea seem too off-the-wall bizarre? Because it’s not in any business textbook and most of those who benefit by the practice don’t discuss it for fear of . . . well, you understand.

A primitive Malaysian hunting and gathering tribe called the Senoi (Bing or Google them if you’re interested in more detail) have a generations old practice of waking each morning and talking about their dreams from the night before with others in their tribe. They reportedly go from one tribal member to another until they feel satisfied with the interpretation of their dreams.

Wackos, right? Wrong. The tribe is free of stress, free of disease and free of mental illness.

Imagine if you could be enjoying that luxury right now. Is it mumbo-jumbo or dark magic? Not likely. Since almost all research ends up demonstrating that disease of all kinds has a psychosomatic base that inevitably evolves from stress, it shouldn’t be surprising news.

When a group of people (regardless of how primitive) devotes part of every day focusing on, exploring, and identifying stress sources, that group is going to experience less stress. Less stress means less disease and less mental illness.

Keeping a daily “dream journal” is one way to help yourself (which means you will also be helping your business) beginning immediately. And it’s FREE! (Oh, right, a blank book and a pen!)

Comment below or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone! 

“Git yer shovel and

hipboots, Mollie;

that slick sales guy’s

back agin.”

     When did you last encounter a slick, fast-talking salesperson who answered your questions like he was snapping a towel? A car dealership? Discount furniture store? Stereotypes? Sure, but the examples serve a purpose because they bring the worst images of sales to the surface. If we can know the worst case scenario, it’s easier to strive for the best.

     The problem is, it seems to me, that many salespeople who appear to be best case scenario salespeople on the surface are actually worse than the worst underneath. They are the ones who are smart enough to recognize that nobody likes or buys a “sales hustle” anymore, that today’s consumers are more enlightened shoppers, so they blanket the truth with a snow job and hope no one notices the slippery ice below until the check clears the bank.

     These are the same hot-shots who ignore or trivialize prospects’ concerns and create diversions by instead emphasizing the strengths of the product or service being shopped, to the exclusion of the weaknesses. It’s a throwback sales attitude that no longer tweaks the twitter, if you know what I mean. 

     But, hey, doesn’t every one in sales do that? No. True sales professionals treat prospects like family (well, not including the dysfunctional cousins). True sales professionals may not dwell on weak sales points, but they won’t smoke and mirror the negatives into some dark corner either.

     Professional salespeople build high-trust reputations at every opportunity. They are invested in selling as a career. They get the big picture of life. They seek to build a reputation for honesty, not deal-making. They want to be able to establish long-term repeat-sale relationships once the sale is made.

     If you’re serious about sales and you should be… if you’re a rep or business owner or manager (of ANY part of ANY business), or an entrepreneur… because your very existence depends on how effectively you listen to customers and respond to their needs and concerns.

     This includes being as open and honest about your product and service weaknesses as you are about the strengths. Leave the one-sided boasting to the advertising and PR people. YOU are the company! Customers and prospects expect and deserve truth as well as benefits.

     When a salesperson tries to give someone a snow job, he or she is starting out with the assumption that the customer or prospect is stupid. Frankly, ANY assumption is dumb (We can all stand to be reminded that expectations breed disappointment), but starting out with a snow-making machine — and not first handing the prospect a shovel and hip-boots — is particularly self-destruct-targeted.

     It doesn’t take more than a couple of minutes with Bing or Google to learn as much if not more than any sales rep about a particular brand or product or service… and whether snow is in the forecast! 

Comment below or reply direct to Hal@BUSINESSWORKS.US  Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon Kindle. Great VALENTINE for GRANDPARENTS: http://bit.ly/3nDlGF