TEN  SECONDS !

Front burner food for thought

for every sales and

leadership encounter!

First, recognize that every form of leadership gets its salt and pepper from the world of professional sales, and particularly for spicing up the first ten seconds of every encounter, which is the amount of time used to “size up” a leader or a sales pro.

Second, since everybody seems to love acronyms (especially all those tax-dollar-paycheck-justification head-cases in government and big corporations), here’s another acronym to write on the palm of your hand . . . or on your knee, perhaps, if you wear skirts:

TEN SECONDS

(I hear your brain ticking away as we speak.)

T

TONE— Set the TONE by being on time with your neat, clean appearance (from clean shoes and clothes, to deodorized skin, clean nails and teeth, and neat hair — briefcases and pocketbooks count too!). YOUR VISUAL APPEARANCE consumes second #1 of being “sized up.” The same dynamics apply to email and text messages that appear crisp and friendly, that don’t assume too much with abbreviations and attitude.

E

EVERY — EVERY smile :<) is a free gift you can give to others. Make it genuine (people can tell, even by phone, when it’s not). It consumes second #2. And E is also for EYE CONTACT (neither probing or riveting stares, nor sideways glances). Keep in mind that people can also tell when a phone call connection is distracted. Ask if you’re interrupting. Offer to call back.

N

NUANCE — Your handshake (neither bone-crusher nor fish fillet) takes up second #3 and either confirms and reinforces the first two seconds, OR raises a mental-red-flag cause for doubt about you and the products/services/ideas you represent.

Tick-Tock, Tick-Tock, Tick-T. . .

S

START — START with a friendly clear greeting and question.

E

EACH — Remember that EACH of the first ten seconds that passes will make or break your sale or degree of leadership acceptance.

C

CONVERSATION— Begin with a brief (“elevator speech”) summary that “BILLBOARDS” what you have to sell: Use emotional triggers. Tell a story with a beginning, middle, and an end, and that’s persuasive . . . all in seven words or less, then ask for the sale (since it takes 5-6 attempts to close a sale, you can’t start asking too soon).

O

OPEN — OPEN your ears and listen with care. Ideally, you’ll listen 80% of the time after these first ten seconds, and speak 20%.

N

NOTE — NOTE what’s said (and what’s not said) right from the git-go. Actually write it down. Ask the speaker to slow down so you can jot a couple of reminder notes of what she/he says. Ask for examples. Nothing flatters like an attentive listener and note taker.

D

DECIDE — DECIDE if the prospect is worth your time and energy (especially on a trade or professional show or showroom floor) and politely dismiss yourself from window-shoppers and tire-kickers when you’re busy. When you’re not, get engaged and practice!

S

SELL — Too many salespeople (!) and leaders forget to sell!

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931.854.0474 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

Read My Ears!

     Like a lot of communication practices, it seems most of ustend to slack off, get careless, and periodically get to a point of not listening carefully. Y’hear? It’s normal for our minds to drift off every few minutes when we’re listening to someone else… attention peaks and valleys vary with each individual. [The average American’s attention span has been reported as 12 minutes!]

     If I were, for example, reading this aloud to you, and included a sentence that mentioned the word “football,” as in the size of my 100-pound Golden Retriever on the day I brought her home, your mind might zoom away to the touchdown you scored in high school, or the Superbowl game that cost you $87,934.56 per seat, or the neighbor’s kid’s football you just leather-pancaked as you backed out of the driveway.

     Okay, you say. You’re guilty, you say. Now what? you say.

     Maybe it’s a good time to take personal inventory in how you come across to others. Why now? When business is “off” you certainly want to make the most of your potential to succeed, to make additional sales, to make efforts more productive… all of that starts (and often ends) with maximizing communication skills.

     One of the best and most immediately productive tools available to get started with is http://halalpiar.com/2009/05/4-steps-in-one-minute-zero-stress/ because it relaxes your muscles and makes your brain more alert—the perfect combination for receiving and delivering effective communication.     

     Next, it makes sense to do a little survey of those who share the inner business circle of your life. To keep things abstract and impersonal (i.e., not threatening), you can, for example, ask each person privately what musical instrument she or he most identify you with in the ways you come across to others.

     Ask for clarification, but do NOT criticize any one’s response. Say thank you and smile and walk away, then study the list you get back. What does it tell you about yourself?

     You, for instance, may think of yourself as a versatile keyboard able to perform almost any type of musical message, and someone may tell you you remind him or her of cymbals, crashing into discussions with a finalizing punctuation point of percussion, or a flighty little piccolo that dances around issues while brightening everyone’s day, but not addressing real needs or solving problems. If this exercise doesn’t bear fruit, replace musical instrument with animal.

     Once you have a better sense of what others perceive as less than optimal, focus on ways you can change that/those assessment(s) for the better. Take a quick visit to http://halalpiar.com/2009/05/hearing-is-not-listening/ and then initiate a plan of action for yourself with daily and weekly goals geared to disciplining yourself to come across better by listening more attentively, more actively, more responsively. Remember when you can respond instead of react, you can never over-react! 

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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