Nov 19 2013

In the Sprit of Thanking . . .

THANK YOU, “BREEZY”! [Hal’s 3 year-old Cavachon]

Hal & Breezy IMAG6266-1

THANK YOU Friends, Family,

Readers, Followers, Connections, 

. . . and Kathy, I’ll miss you forever.

 

SPECIAL THANK YOUs to Jonena,

Valerie & Pegi for all the positives

each of you have brought to my life!

And Thank You, Dear Readers, For These

WONDERFUL Book Reviews:

This is blog post number 1,181 and many of you have been with me since day one (April 24, 2008). I am so grateful to each of you! The AMAZON book reviews that follow (for my just-released first novel) are awesome, and I thank each of you as well. Please urge others to read and review, to join you on this list! There cannot be too many favorable reviews on the best-seller path!

I am staggered by the kind and exciting comments about my book, and by the generosity of your time and effort. I consider myself blessed. In the spirit of this season of giving thanks, I am truly appreciative.

For those who haven’t seen the reviews, here are a few:

 

AMAZON High Tide Reader Reviews

 

*****

By Dan Duffy (Massachusetts)

“An engaging mystery story set at the Jersey Shore. Enjoyed everything about High Tide…The Jersey Shore setting was quite realistic and engaged me throughout the story. I also enjoyed how Hal incorporated the story within a college environment. I don’t think I’ve ever read a book like it.”

*****

By Patrat

“VERY Exciting! Great read! Kept me in suspense the whole time. Sorry to see the story end. I am anxiously awaiting Mr. Alpiar’s next book.”

****

By Marie A Drayer (Maryland)

“YOU’LL BE HOOKED! As soon as you begin to read HIGH TIDE, you’ll be hooked! The characters really come to life as the fast-paced mystery unfolds. This is a great read!” 

*****

By Beverly Marsh (New Jersey)

“Jersey Shore Whodunit! Couldn’t ask for a better plot and humor (always a key). ! Can’t wait for the sequel with the Professor, Hal!”

*****

By Kelly Trombino (California)

Loved High Tide! Brought me right back to the early 80s. Professor Rick was a hoot. Loved the romance and the intrigue with the drug dealers. Wasn’t sure how he was going to get out of this mess with those Jersey bad guys.”

*****

By Suresh Kodlikar(Delaware)

“Just finished reading High Tide. The book is absolutely amazing! It deserves to go on New York’s Best Seller list! You have done a terrific job of researching the topics, maintaining suspense and presenting it in an enviable style of writing. We are proud to have such an accomplished writer in our midst! I am already looking forward to the sequel!”

****

By Jo (California)

“High Tide is a riveting story that took me back to my college days where professors looked more like their students and engaged their students like Professor Rick Maddigan, the main character. I was pulled into the story from page one and couldn’t put the book down. With just his first novel, Alpiar showed us his successful transition from writing non-fiction to fiction.” 

*****

By Jim Hall (Delaware)

“Hal’s ability to sketch characters and scenes is outstanding. The book grabbed me from the start and wouldn’t let go until I finished it. Great writing job! And Windy’s Mom thanks you for the exciting diversion into the professor’s life while she was recuperating from her knee surgery. It was wonderful (:”

****

By Sara G. Kraft (Delaware)

“Just finished High Tide and enjoyed it. I had a slow start but plowed through the ending with all kinds of excitement on the edge of my seat – Loved it!”

*****

By Jim Jordan (New Jersey)

“HIGH TIDE appeals to me for a number of reasons. It is about the area where I live, and it was fascinating to see the story unfolding in the NJ marshes of Little Egg Harbor. The Author raises the level of suspense with each drug deal and manages to discreetly work in some tasteful and amusing sexual fun. He skillfully outlines Professor Maddigan’s relationships and the “smoking faze” of that era. I enjoyed the plot and writing style. Both are outstanding. Hal is a wonderful storyteller and an excellent researcher. I wish him continued success with his future adventures.”

*****

By Susan (Delaware)

“Love the Shore, Loved the book! If you like exciting stories and have memories of your favorite beach town, this book is for you. The characters are colorful and stay with you long after the last page is turned. You’ll be asking for the next installment to come soon…as I did.” 

*****

By M Slosberg (New York City)

“THE HIGHEST OF TIDES. Mr. Alpiar has the ability to pull his reader much as a rip-tide drags a swimmer. I may have lost a night of sleep finishing HIGH TIDE, but I gained HIGH REGARD for a powerful new novelist.”

*****

By Bob Wainwright (New Jersey)

“High Tide is spirited adventure and a real page-turner. This story is a throwback to the Jersey Shore –in the easy living 80’s– when life was experienced by doing things, not just keyboarding them.  A brilliant, blackmailed, pot-smoking professor, soulless gangsters, and an adoring student lover make for an exciting mix in this high seas adventure.  Definitely a must-read book!”

*****

By Bo and Lois Wood (Delaware)

“We are both from the Jersey Shore & this book took us back to our roots. We love the action & story line. Great Book!”

*****

By King of La De Dah (Maryland)

“HIGH TIDE is a fast-paced action-filled adventure with interesting characters, unique plot twists, and tongue-in-cheek humor, all wrapped around a “down the shore” love story. With unique turns of phrase and word play liberally sprinkled throughout, Mr. Alpiar has provided his readers with a rollicking journey that is not only fun and stimulating…it is also a book that is virtually impossible to put down. I just had to see what happened next! Mr. Alpiar is a true talent, and I am eager to get my hands on his next effort. I HIGHly recommend the TIDE.”

*****

By Tennant Barron (New Hampshire/Pennsylvania)

“If you’re looking for an intriguing, fast-paced, fact-based novel you’ll want to tell your friends about, HIGH TIDE is the book for you! It’s as gruesome as it is funny, as thought-provoking as it is flighty, and as romantic as it is mysterious. I’m definitely anxious for the sequel!”

*****

By Donna M. Powell (Maryland)

“Great read! There is suspense, humor, love, and wit in this book. I found it hard to put down. I can’t wait for the next book or even a sequel to see what Madigan will be up to next.”

****

By Kathy Mcnulty “Kathy M” (Delaware)

“Mr. Alpiar turned the fascinating events of his real life experience into an intriguing story that is sure to keep you wanting more. The attention to detail provides a clear image of life in the 80’s on the Jersey shore.”

*****

By Robin Standlee (Florida)

“I rarely read novels because a good one will keep me from doing anything else. High Tide did that. It’s based on a true story which makes it even more intriguing.”

*****

By Linda Fleetwood (Delaware)

        “I HATE the author! This book kept me up until three in the morning. I couldn’t put it down. A great read!”

*****

By Ken Peach (Florida)

“High praise for HIGH TIDE! What a fun story, and I also got a lot out of Professor Maddigan’s classroom lessons. In fact, I have a bunch of pages turned down for reference . . . now, that doesn’t happen often when reading fiction! I eagerly await the sequel.”

 

 # # #

FREE blog subscription Posts RSS Feed

Hal@Businessworks.US

Open Minds Open Doors

   Make today a GREAT day for someone!

  God Bless You and Thank You for Your Visit!

No responses yet

Nov 25 2012

Headed Down Your Business Homestretch

Help Jumpstart

                                 

My Kickstarter

                                                         

For many businesspeople, asking for help may come easy, but rarely is it easy for an entrepreneur.

For an entrepreneur, such a request can translate into “having to swallow my pride,” “getting someone to do what I can do better,” “having to trust someone else with my baby,” “admitting a weakness,” or “owning up to my own inadequacies.”

So what? Who appointed you as “Perfect”?

When you consider that all of the above suggested excuses (which I have heard often over my years of business and professional practice development consulting . . . and have admittedly tried myself on occasion) reduce themselves to unproductive ego-based thinking and behavior.

Remember your grandfather telling you:

“No man is an island”?

                                                       

Ego-maniacal thinking and behavior of course tends to dominate early-on entrepreneurship pursuits until experience and reality sink in and struggling entrepreneurs begin to realize that it’s the idea that’s important, and that any (legal) way to achieve success –regardless of others that need to be relied on– is the right way to go.

For entrepreneurs,

results tend to outweigh process.

                                    

Interestingly, the opposite tends to be true in government and corporate life where more relience is placed on analysis of available options than on getting the job done (e.g. deciding which committee to study an emerging market becomes folly in the face of an entrepreneurial spirit that simply drives itself into the heart of the market and adjusts along the way.

I have learned a great deal in the first half of my Amazon Kickstarter site effort that literally requires nerves of steel for me to implement in completing the second half of the effort. Stuff I forgot: Ask for the sale. Ask again. And again. Drive as many people as possible to visit or experience your message. Adjust and improvise. Switch gears. Ask for the sale. Ask again.

Why “nerves of steel”? I’m a creator, not Superman, not Zig Ziglar, not (Thank Heaven!) Steve Jobs, not an award-winning super-salesperson or winning candidate. I’m just a small business owner.

I’m me. I don’t like asking. I have to conjure up massive amounts of courage to approach my friends and family, and online contacts (even strangers) to buy into something I created. I know in my heart that what I have to offer is worthy. I know it’s a great dollar-value. And, yes, the Kickstarter race against the clock means it’s “make it or break it” time. It still feels awkward.

But –ahhh I’ve always taught that behavior is a choice, so it’s time to get over all that and step up to the plate, right? Okay, so here it is —

Will YOU please help me jumpstart my Kickstarter by visiting this site NOW and making a pledge of some kind  —EVEN JUST ONE DOLLAR!??

In the interests of your love for the arts and creative development, will you also please urge your friends and contacts to visit my Kickstarter site NOW?

I will be forever grateful for this very important bit of support.

Thank you!

# # #

FREE blog subscription Posts RSS Feed

Hal@Businessworks.US    302.933.0911

Open Minds Open Doors

Make today a GREAT day for someone!

God Bless You and Thank You for Your Visit!

 

No responses yet

Nov 20 2012

My Special Thanksgiving Thanks . . .

I am thankful for my

                                     

 Kickstarter Backers!

 

Happy Thanksgiving!  I hope it is a time of great rest, relaxation, reassessment and re-energizing for entrepreneurial leaders everywhere. Certainly, it is a time for family, friends, and appreciation . . . a time for prayer and caring and tolerance.  

Thanksgiving is for me personally —and most of all— a time for saying thank you to those who have locked arms with me through the two years of harsh realities and trauma that ended with Kathy’s death this past March.  

It is only because of that allegiance and outpouring of love and support for my personal and business survival that I have indeed survived. It is with full and deep appreciation for all that Kathy meant to me and the joy she brought to my life, that these friendships and offerings of time and help, and support (even food!) have prompted me to do what she urged of me consistently (but that I unwittingly resisted) over her last two years: to move on! 

AMAZON Kickstarter, as many of you know, has enabled me to step forward with the wonderful book manuscript –HIGH TIDE— that occupied thousands of hours of my spare time (and much of Kath’s) over the past twelve years. But Kickstarter is just a platform, a format.  

It took a concerted effort by a small army of close friends and family members to give me the faith and incentive and encouragement to bring that format to life… to move on. As it stands this minute:  it works!         

In the middle of my Kickstarter website, you’ll find a lengthy list of individuals who stayed with me through the long haul and who passed me the torch to light up HIGH TIDE

Many others, too many to list here, have eagerly jumped on the bandwagon to help. They know who they are. I will thank each publicly as soon as I can get through the Kickstarter project, regardless of outcome.  

I will simply say here and now that I am deeply grateful to each of you who have taken the time from your own busy lives to reach out and pull me a rung or two up the ladder and for bringing God’s blessings to my doorstep. Thank you. I love you all. And God Bless YOU.  

~ ~ ~ ~ ~ ~ ~

I ask also that anyone reading this please be sure to remember all the families still suffering from Hurricane Sandy, and to send God’s blessings to them, as well as to all our young men and women serving in America’s armed forces and emergency services throughout the world. Pray to grant them all continued courage, resourcefulness, patience, forgiveness, and understanding.

# # #

FREE blog subscription Posts RSS Feed

Hal@Businessworks.US    302.933.0911

Open Minds Open Doors

Make today a GREAT day for someone!

No responses yet

Nov 08 2012

WRITING YOUR BOOK

WRITING   YOUR   BOOK 

                    

It’s just not the same as editing, designing

 formatting and publishing, distributing,

branding, promoting, legalizing, and

marketing your book… or selling it!

READ BEFORE YOU LEAP, YOU 81%!

 

Why am I telling you this? What makes this relevant to small business? HA! 81% of all Americans think they “have a book in them” according to a New York Times survey report . . . uh, that’s like over 200 million people in the U.S. who want to write a book — more than total viewers of the most-watched-in-history 2012 London Olympic games!

WOW! That sounds like a sizable market right? And an awful lot of new books on the horizon, right? Wrong! How could that be? Well, first off– like the old days when TV first came out, and everyone watched it with the same passion we now relegate to smart phones, all humans thought they could write TV commercials because they watched them!

In other words, if you don’t read, you can’t write. According to industry findings reported at www.SelfPublishingResources.com, the average book buyer reportedly never reads more than the first 18 pages of a book she or he has purchased!!! If you don’t read complete books, you can’t write books worth reading. And if your first 18 pages don’t shake the walls loose . . .

Second: WRITING your book is the easy part!

And even if you DO write a book worth reading, you’d better have a lot of money and/or considerable professional expertise with editing, designing, formatting, publishing, distributing, branding, promoting, marketing, contract law, and sales. Even IF you can manage getting a big-time agent, publishing house, and publicist, the buck still stops with you! Even if.

Discouraging? Absolutely. My best guess is that 80 of the 81% will fall by the wayside trying to effectively manage the tasks noted in the paragraph above. That’s a big pile of dead book efforts! Ah, but now there’s CROWD SOURCING to the rescue!

Go to this site now for an example of how to make your book work once it’s written. Oh, yes, and it’s only a couple of hundred dollars to create! IT’S THE NEW WAY TO SELL BOOKS. IT”S THE WAY ALL FUTURE BOOKS WILL BE SOLD!

# # #

FREE blog subscription Posts RSS Feed

Hal@Businessworks.US   

Open Minds Open Doors

Make today a GREAT day for someone!

No responses yet

May 07 2011

KILLER BUSINESSES

Got a killer business?

                                        

Get a gumption transplant.

                                                                                            

 

Why do some businesses make it so hard for customers to purchase their products and services? Who knows? Do you know? I don’t know. It’s beyond my ability to even imagine, yet companies that trumpet how “easy” they are –like “NOOK,”  Sirius Radio, Best Buy, cable TV companies– are convolutedly complicated, and user UNfriendly.

  • Barnes & Noble makes a big deal of underscoring how “easy” it is to own and operate a NOOK electronic reader, and to be able to order books that are transmitted directly to the device, “easily.” It is not easy. Owning a NOOK requires you to read and agree to more ridiculous overkill statements than it takes to locate a Presidential birth certificate.
  • Ordering books (yes, that you are paying for) is like arguing with an umpire. First off, books you do not want and would not order are planted on your new nook whether you want them or not. Secondly, one can only order NOOK books online. And that is a terrorizing experience. After being dragged through waves of selections you don’t want, what you click is what you’ve bought; no shopping cart; just pay! 
  • Go into a Barnes & Noble retail store –even with your NOOK and all the legal ownership papers and try to order a NOOK book, you’ll likely get looked at as if you were from Jupiter. Third, I defy you to try spending your money without having to call the 800 number for the privilege of speaking with Customer Service (clueless about serving customers): these are people who can only follow scripts and put you in touch with a supervisor who can only follow scripts.
  • And all of this is only IF you’re lucky enough to reach someone who speaks English, who then asks for your zip code, email address, tax records, where you lived when you were six-years-old, and next of kin. Do I sound annoyed? I threatened to throw my NOOK in the brook, so yeah, I guess “annoyed” works. And, yeah, I know I choose to feel annoyed!

Bottom Line: Buy a Kindle.

(And I get no special treatment from Amazon.)

                                                                  

Sirius Radio is equally annoying. Besides aggressive direct mail tactics, Sirius charges obscene rates for a lousy lineup of channels that they keep moving around. A great challenge while driving, trying to find a recently relocated channel.

You might as well be text messaging on the NJ Turnpike in between four 18-wheelers all going 75. Don’t be drinking coffee too!

Best Buy? <~~~ Go here for that story.

Cable TV companies win the “most obnoxious” award. Besides that you can’t even get any kind of supervisor on the phone, don’t try to explain your purchase desire without having to first answer a bombardment of questions about your personal life, your finances, your dog . . .

What’s missing here? Gumption.

                                                           

Companies are giving up on their customers. They seem to have concluded that it’s more important to nail every customer for database exploitation and to make them jump through hoops to qualify to purchase, and then give them crummy quality for exorbitant prices.

The alternative of course is to simply be a stand-up, straight-ahead business.

                                                                     

What’s the rest of the story? Besides insensitive and unrealistic Customer Service and approaches to CRM, failing and status quo businesses are blaming the economy. If you are among these, here’s a message just for you:

“It’s not the economy , Stupid!”

                                                                    

It’s YOU. Change your attitude. Get a  gumption transplant. It’ll help you to get your glove and get back in the game. Sure, the economy sucks, but getting pulled down and under is your choice!

                                                         

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

No responses yet

Apr 05 2009

GOT BUSINESS? (Are you selling BENEFITS?)

Bite-The-Apple Time!

                                                                        

     An Amazon 5-star selection book that I wrote (DOCTOR BUSINESS…How To Boost Your Practice And Build Long-Term Relationships, for physicians) presents an example of a dentist who was running an expensive series of totally ineffective newspaper sports section ads headlined: “Yes, now we have mucosal blade inserts!” (Well, at least he used the magic number of seven words you always hear me harp on!)

     When I asked him about the message, he explained that the mucosal blade inserts were mushroom-shaped devices that he surgically implanted in the jaw to anchor dentures more securely than with the use of adhesives. He said patients would have much stronger use of their teeth.

     I redirected his ad into a major senior citizen news publication (at a much lower rate than he had been paying), and revised his ad to say, “Now you can bite an apple again!” My seven words outperformed his seven words by an astronomical amount. In fact, his phones wouldn’t stop ringing. Denture-wearers were lining up to be evaluated for the procedure.

     So, yes, choosing the right audience and the right vehicle to reach that audience is half the battle, so to speak, and simplifying the message to sell the benefit is the other half.

     What are your sales messages saying right now? Are they focused on product features or customer benefits? Are they running in inappropriate print environments or inappropriate broadcast environments? Are you making the best possible use of the Internet? Website(s)? Links? Blog(s)? Emails? Webinars? Podcasts? Social networks? Business networks?

     Did you know that most of these suggested Internet vehicles can be free, and can actually have more impact than pricey traditional advertising approaches? If you’re not at least actively exploring these options, you either have very deep pockets, an influential relative in traditional media sales, no budget, or (hopefully not) you’re invested in growing yourself a reputation for reckless spending!

     If you are exploring all this, but having trouble with the confusion crunch, or with sorting out the high-priced smoke and mirror SEO specialists from the outdated email database suppliers, who are looking to rent you their email lists that include prisoners, newly-born infants and 27,000 dead people… or you’re simply not sure that your message is the best it can be… send me an email Hal@TheWriterWorks.com with “Confusion Crunch” in the subject line. I’ll respond promptly.   

Good Night and God Bless You!  halalpiar     

 # # #

  CLICK ON  Posts RSS Feed FOR YOUR FREE SUBSCRIPTION TO THIS BLOG
    ADD TO THE DAILY GROWING 7-Word Story started 206 days ago (inside a coffin).  Click on the link to the right, or go to “BOOKS” tab at the top of this page, then to the top headline link.

3 responses so far




Search

Tag Cloud