Archive for the 'Economy' Category

Jun 14 2017

Everybody Can Write . . . Right?

Books, billboards, news

 

releases, website content,

 

 

 

magazines and magazine

  

articles, posters and

 

displays, newspaper

 

 

columns, surveys, signs,

 

 postcards, brochures, 

 

commercials, promotional

 emails, direct mail, photo

 

captions, jingles, branding

 

themelines, package labels,

  

training curricula, promo

 

literature and exhibit

 materials, webinars, sales

 

presentations, seminars 

  

lyrics, booklets, speeches,

 

 ebooks, blog posts, scripts

 

  business plans, marketing 

 

 strategies, love letters,  

 

manuals, greeting cards,

 

and matchbook covers

  

Ever write any of these yourself? How’d it come out? Did you get the results you wanted? What happened? Are you a skilled writer? An experienced wordsmith? Probably not. If you’re reading posts on this blog site, it’s because you’re an entrepreneur, a small business or professional practice owner, manager, or principal, a student, or a leader.

If you fit any of those kinds of career descriptions, odds are that you are marketing a product, service, or idea (or some combination) and the daily challenges of keeping your business or organization moving forward leaves little room for you to indulge in fantasy of seeing yourself as a talented writer. And you’re smart enough to know when to get help.

One telling characteristic of successful entrepreneurs, in fact, is that they know how to pull their ideas forward while leaving necessary professional services up to professionals they engage — CPA, attorney, management consultant, and more often than not: creative services, especially writers and designers.

Entrepreneurs, after all, are the catalysts of business and the economy. They are agents of change. They serve as mirrors of society wants and needs. They alone are responsible for new job growth (not corporations, and certainly not government). As a result, entrepreneurs are also the most sensitive of business people, and the quickest to recruit outside expertise when they see the need.

Small business owners are far more in touch with reality than their big business counterparts who are obsessed with analyzing what message content and structure communicates best, and sells.

They recognize that one dot or small sweep of a design line, or one word can make the difference between sale and no sale. (And remember, with online content: WORDS are still King!)

Entrepreneurs respect and appreciate the value of expertise.

 

So the list above is not just a teaser or composite of writing applications. It is a list of real business-related (yes, even love letters!) writing needs that most entrepreneurs are confronted with at one time or another. It is also a list of writing applications that anyone you hire to write for you should have experience with, at least most of them.

I know. I’ve written all of the above many times over. And I can tell you that a marketing writer who hasn’t written a book doesn’t know how to tell a story, and stories sell. A website content writer who hasn’t written radio and TV commercials has no sense of writing concise, punchy stuff that’s short, sweet, and memorable . . . and “short, sweet, and memorable” sells!

Someone who’s never written a billboard hasn’t even a clue about how to write branding lines because the discipline is the same:  Aim for 7 words or less and tell a story in those 7 words or less that has a beginning, middle, and ending . . . and is persuasive. Ah, then comes the opposite: Direct mail. In direct mail, the more you tell, the more you sell — that means, literally, a blanket of billboards.

Writing emphasis must always be “you” focused (not “we”). It must attract attention, create interest, stimulate desire, bring about action, and deliver satisfaction. It MUST ALWAYS answer the question: “What’s in it for ME?” All writing –even an instruction manual– represents an opportunity to make a sale and/or create a favorable impression.

The writing you have now?

Does it work as hard as you do?

 

# # #

Hal@Businessworks.US  931.854.0474

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Jun 03 2017

FWD THIS to your elected representatives!

Dear elected representatives:

 

it’s NOT  “All or Nothing!”

 

 

Progress is measured in increments.

Increments require step-at-a-time management.

As a House or Senate representative, you are not making progress on The People’s Agenda because you are not serving the wants and needs of the people you were elected to represent. And even if you think you are, you’re not because you’re not genuinely working on behalf of those wants and needs. If you were, they would already have been satisfied.

But it’s not too late! Consider the following:

*** Studies of VOTE and NON-VOTE actions and non-actions suggest to many voters that the odds are you       

are preoccupied with your own personal agenda, your own individual needs and desires, and that you are blocking progress with a make-believe “All or Nothing” attitude.

 

*** Are you kidding yourself into thinking that delays and rejections of step-at-a-time changes will get you re-elected?

 

*** Are you pretending that every step toward progress requires you to necessarily avoid commitment to get started without unanimous finality?

 

*** Are you rejecting the wisdom of the Bible, and Einstein, and Thoreau, and other true genius’s who have reminded us that limited knowledge is all we ever have?

 

*** Are you relying on failed long-ago replaced 1970’s management strategies founded on consensus-seeking  — on safety in numbers– and holding out for something that everyone can at least agree with somewhat?

 

That kind of posturing, after all, offers protection of one’s hind quarters,

and serves as a platform for rallying the support that you as a politician are likely convinced will get you re-elected.

BUT IS THIS why you were elected  . . . to build yourself into a position you think will best facilitate getting RE-elected?

Seriously?

Truth is that you are far more likely to be re-elected by throwing your wholehearted self into solving the problems    . . . by supporting what the public wants instead of devoting yourself to seeking the spotlight for representing the positions you think will most likely return you to your cushy, high-paying, job.

Take a page from successful entrepreneurs.

Ever-armed with a burning desire to make their ideas work, entrepreneurs are NOT— as commonly (and incorrectly) believed– betting the farm!

Real entrepreneurs take only REASONABLE risks. They are agents of change, not of hot-dogging heroics.

Yet time-after-time, most of those in your shoes take only POLITICALLY-CALCULATED risks.

Politically-calculated risk-taking accomplishes nothing. Nada. Zilch. Zippo. Zero. Make the most of what you have . . . NOT of what’s not here.

 

Stop being afraid to step up

with just a piece of the puzzle

 . . . instead of standing around and holding out, waiting for others to find the missing pieces. Speak up with what you have because only pieces can create the whole solution. And if everyone else with just one piece is holding back, the puzzle will never be solved.

Repealing and replacing Obamacare is NOT an all-or nothing challenge . . . aren’t there many steps involved? So isn’t it a step-at-a-time process? Can’t you begin by taking a step in the right direction and returning to make it better as another worthy step comes to the surface?

That’s called: GET STARTED and PASS  S-O-M-E-THING that moves us forward, instead of stubbornly trying to grab hold of a tree (or a hand) as you continue to sink in quicksand!

Entrepreneurs don’t succeed by bursting onto the scene and being suddenly thrust into “Shark Tank” spot-lights. They do act quickly (but not recklessly) and they succeed by taking measured steps and building each on the one before it. They don’t worry about what competing businesses are doing; they just keep moving forward step at a time.

And entrepreneurs don’t hope, wish, analyze, or try. They act. They act now, today, this minute. They get the job of taking a step forward done, instead of just talking about it.

Success is FAR more likely achieved with solid stairways than with shaky stockpiling of all the issues until unanimous agreement can be reached on every detail . . . which is how quicksand originates.

 

 

Get started!

 

You can make a difference, piece at a time.

A favorite pastor of mine recently noted that “you can’t build a house in a hurricane!” Waiting for the perfect solution that everyone can agree to is allowing the storm to build and get worse.

First-aid ointment and a Band-Aid is a quick-fix when a cut is bleeding, but they do usually work as a temporary solution.

It’s really okay to take on healthcare and the tax package and the tighter immigration rules with step-at-a-time quick fixes instead of standing around with your thumb you know where until a comprehensive overhaul of each item can be perfected (which may never happen… and then, by the way, where do your reelection prospects stand?).

# # #

hal@businessworks.US

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

“The price of freedom is

eternal vigilance!”

[Thomas Jefferson]

No responses yet

Nov 27 2016

The 2017 Journey To Discovery . . .

“The real voyage to discovery

 

is not in having new landscapes,

 

baby-eyes

 

  but in having new eyes.”

— Marcel Proust

For your people to have “New Eyes,” they need only have new food for thought that fits and boosts the dynamics of their individual personalities.

  • This includes some effective but unobtrusive, practical stress management techniques they can take home, and a fresh perspective on how to revitalize often lazy or overkill communication skills.

  • The combination of strengthened self-control and ability to “come across” more effectively serves as the foundation for absorbing and applying new levels of leadership and competitive teamwork coaching.

All of that –and more– is delivered with the 2017-2020 management and staff training and development program:

“MY BUSINESS WORKS” is a 3-part, hands-on, on-location engagement that is Money-Back Guaranteed to make a difference in individual participant commitment and achievement levels, in propelling your business mission forward, and in increasing your sales revenues.

Because these How-To sessions are customized to fit the specific needs of your business, your people, your customers/ clients/ patients, and your sales, scheduling is extremely limited, so act now! 

Email Hal today: Hal@BusinessWorks.US or simply call Hal direct at 1.931.854.0474 for a prompt assessment discussion, or to schedule a callback at your convenience. 

[NOTE: Participant ages, educational levels, and physical conditions have no bearing on program content or expected results]

 

# # #

 

       Hal Alpiar is a 35-year-experienced professional coach and trainer. A business and career development mentor, Hal actively consults in marketing/PR/sales and stress management. Twice voted “Professor-of-the-Year,” he is also a national award-winning book author and national award-winning branding creator.

Serving clients nationwide since 1981, Hal has helped over 25,000 business and healthcare professional participants in his training programs, classes and workshops, and many more through his published books, articles, and over 1600 blogposts.

 [NOTE: For more details, click on About Hal tab at the top of this page]

 

# # #

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

No responses yet

Sep 04 2016

Just who do you think you are anyway?

Today you are you,

 

that is truer than true.

 

There is no one alive

 

who is youer than you

 

— Dr. Seuss

Youer Than You

 

“Show me an authentic boss

                                                   

. . . I’ll show you a winning leader!”

 

Real. Actual. Genuine. Bona Fide. Not False or Imitation. “Honest-to-Goodness.” Being Exactly What is Claimed. Good Faith. Sincerity of Intention. Legitimate. “The Real Deal.”

 

 

     How many of these qualities do you carry in your pocket and empty onto the table when you’re talking, meeting, and dealing with others? How often? How influenced are you by good or bad moods? By past experiences or self-doubts? By your own past or present choices?

     Does it matter whether the “others” are customers, prospects, employees, associates, investors, or suppliers? Does it matter whether you’re on the phone, in person, texting or emailing?

     How much do incidents, environments, and issues beyond your control play a part?

     What is it that you are most afraid of having others you work with, or sell to, learn about the real you?

What’s in the back of your closet

that you’re choosing to put

in the front of your mind

that’s holding you back from

being the up-front person

you’ve always wanted to be?

    

     Have you made yourself be a victim of circumstances? Is this an identity you cling to?

     This is not some ridiculous Hollywood exposé, or some empty suit government or political probe. This is about you, your business, your daily performance, and the way you “come across” to others.

     Here’s why it matters. When you own or represent a business, the business is an extension of your ego. It is the career stage on which you have chosen to perform. Bowing Cat

     Depending on how true to character you allow yourself to be, and how persuasively you present yourself and ideas, your business will rise and fall with the curtain calls and appreciative audience applause.

     If you elect to play a hard-nosed character, and you’re convincing in that role, you will attract hard-nosed critics and audiences who may not hang around until intermission . . . or who are harder-nosed than you!

     I’m not suggesting you or I or any of us has the ability to simply turn the authenticity faucet on and become (now finally SAINT) Mother Teresa. But I am saying that we all have certain qualities of genuineness as human beings.

     Exercising these strengths of character (in spite of closed closets) will serve to free up unnecessarily-guarded business behaviors and–in the process–open opportunities we may never have thought possible.

     It’s a choice that I can encourage, but only you can make. I urge you to take the risk to rise above your past memories, your own doubts and show more customers, employees, and suppliers more of what the real you is all about. Let them see that they can trust your judgement and earn your confidence.

     You don’t have to “become one of the guys” to let others know that you possess compassion and humor alongside your insightful and visionary leadership. Hey, give it a try. You may even like your self better. Have fun!

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

 

 

 

 

 

 

 

 

2 responses so far

Feb 02 2016

To Stimulate Your Business, Stimulate Your SELF!

“I am me. In all the world,

                                                                                

there is no one else

                                                     

 exactly like me. 

                                    

I am OK!”

                                                                –Virginia Satir

wiggle thumb up

 

     Run your own business? Post these 18 words on your dashboard, mirror and refrigerator . . . Why? Because even rough tough entrepreneurs need reassurance, and especially when economic uncertainties have a way of making us all feel like too many things (even sometimes including our SELVES) are not okay.

     Have you ever felt like that, or am I just imagining it? Have you felt like that more in recent times than in the past? Do you sometimes think maybe the news media is trying to sink your ship by heaping negative economy stories on your already overburdened shoulders?

     Does it start to feel suffocating? Do you step back every once in a while and start to question your own self-worth? Get out of it! Rattle your cage! Change the channel! Shut down the news!

     Do you really need to take the murders, muggings, accidents, freaky and bizarre incidents and people, and the incessant dwelling on negativity to bed with you every night? Do you really need to wake up with it every morning?

     What would happen if you shut it all down for a few days and used the time instead to relax your brain and remind yourself how truly special and unique you are? Do you really think you would miss much? If you have doubts, take a quick trip to the library or on Google through past newspaper headlines.

daily news    

     Go back 20, 50, 100 years! Surprise! The names and locations change, but the stories are mostly the same. It will be like missing a week of C-SPAN or THE BIOGRAPHY CHANNEL. Nothing Earth-shatteringly new goes on.

     As a sort of sports version of the old expression to do reality checks by pinching yourself, I don’t recommend the method former baseball slugger Bobby Bonilla used, but the idea worked for him: every at-bat, he hit himself on his helmet with his bat just before stepping up to the plate. You can be sure it helped him focus his attention.

     SOMEthing that only you know about can be a “focus trigger” for you. Take a minute and think about that one thing. What snaps your awareness back when your mind starts to drift? Figure it out and use it more. Snap your brain back to the reality that YOU ARE UNIQUE!

That awareness, and following the reality path  that it conjures up, is

THE ULTIMATE SMALL BUSINESS

STIMULUS PACKAGE.

stimulous package

In other words, get yourself cranked up, and keep yourself cranked up! It’s catching, and others –internal customers (like associates, employees and vendors) as well as external customers will respond in ways that bring you more business.

Remember that what you love doing best is what you do best, and appreciating your self more will help you succeed at doing what you do best. Now THAT’s a stimulus package that can truly make a difference!

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

No responses yet

Jan 04 2016

IN LESS THAN ONE WEEK, YOU WILL HAVE 340,666 MINUTES LEFT IN 2016!!!

What will you do with

                      
sleep

your time this year?

 

 

FACT: As of Jan. 10th, you will have already spent 14,400 minutes of this new year that you’ll never get back!

QUESTION: On a scale of 1-10 (10=best), how would you rate your 2016 accomplishments so far? 

ONE MORE QUESTION: What will you do with the remaining 340,666 minutes (511,000 minutes minus 1/3 for sleep) in 2016?

~~~~~~~

 

Can the last question really be answered? Of course not. How could you possibly know what situations and circumstances will impact your intentions? So maybe intentions are not such a great thing. We’ve heard, after all, that they pave the road to hell, hmmm. And they’re kind of like expectations, right? And expectations breed disappointment, yes?

So where does all this quibbling over semantics actually leave us? Hopefully . . . (aw, wait a minute, isn’t “hopefully” like an intention and expectation combined?). Well then, is this an end to planning as we know it? Do we throw the goals out with the posts? (A little pun there for football fans.) Do we stop having objectives to pursue?

Planning is essential, but it is not a trigger for compulsive pursuit at all costs. Why is this important to consider NOW? Because:

Entrepreneurs are business junkies.

                                               

How do we know that strict, rigid planning fails? Because planning (i.e, goal setting) has been long proven to be successful only if the process of goal setting adheres firmly to specific criteria, and one of these is flexibility. The less flexible, the more stress. The more stress the greater the odds for failure.

There is something to be said for the thrust and direction of many, if not most, entrepreneurially-spirited engines . . . something that is most succinctly put as “living for the moment.” Entrepreneurs instinctively seek immediate gratification and are more focused on the “here and now” present moment than those in other careers.

It’s that old thing grandpa used to say about not putting off ’til tomorrow what you can do today. Entrepreneurs have a powerful need for a quick fix when things start to flounder or deteriorate, or when last week’s “high” begins to wear off. Sound familiar? It’s true.  Look around. Ask around.

Small business owners and operators have mostly learned the hard way –through trial and error and intuitive “street smarts”– that ongoing quick-fix actions are the only ones that get results, and keep businesses moving forward when the tide is changing or the current is a backwash.

But swimming upstream for any period of time can be exhausting to say the least, so the idea of taking immediate corrective/adjustment action needs, in reality, to be tapered only with the commitment to take only reasonable risks in the process, and to always imagine the worst case scenario before proceeding.

Try repetitively asking yourself the following question all during any crisis or critical period, hourly if need be:

“Is what I’m doing right this very minute

leading me to where I want to go?”

# # #

Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

God Bless You and Thank You for Your Visit!

No responses yet

Nov 14 2015

WAKE UP AMERICA! Open Letter to WH Hopefuls

WAKE  UP  AMERICA!

Reveillez-vous, les Etats-Unis!

american flagfrench flag

An open letter to Republican presidential hopefuls

[Opinions expressed in this post are solely those of the author, Hal Alpiar]

 

The Bible tells us that there is a time for everything. For America,
with the agony of Paris in our rearview mirror. . . that time is NOW!

As a lifelong small business coach and advocate, my perspective of economic recovery is borne of the fact that small business provides the underpinnings of a strong economy. By over-taxing, over-regulating, intervening and meddling with private enterprise, by discouraging innovation and job creation, by pretending to have entrepreneurship savvy, our government is killing our economy.

Is this a political stance? No. You undoubtedly know I speak reality because each of you has in one way or another already expressed this viewpoint. Clearly, they are indisputable facts.

So what’s the connection? You care about what just happened in Paris, or you wouldn’t have read past the first line. Government failure to grow the economy illustrates the same kind of purposeful ignorance —an inexcusable refusal— to confront the relentless reality of Islamic terrorism.

What, sadly, could be more proof positive than the ISIS violence than just showed its ugly face in Paris? You need to step up in a way that’s meaningful, that makes a difference. Solo speeches don’t cut it! It’s nice to express your feelings, but while speeches and interviews may win votes, they don’t win results.

Beyond any doubt, ISIS poses a real and serious and immediate threat to every American’s life, family, values, and community. So NOW is the time to act!

Here is my proposal for a rallying-cry

Action Plan strategy to imagine and think about:

 

Imagine that somehow each of you agrees to put aside your personal and campaign differences and your individual egos for the couple of hours it might take to join one another at the front gates of The White House (with only a last-minute tip-off to the media). Then, you request a spontaneous and urgent audience with Messrs. Obama and Biden and Kerry to make your collective points for urging immediate and specific action steps that need to be taken NOW:

1) Steps to preserve and protect America’s families and towns and cities NOW (not after the next election)!

2) Steps to lead promptly to the complete defeat of ISIS NOW (not after some other—closer-to-home—mass slaughter)!

This will require the politically-unthinkable of having to individually rise above the fray and put your personal agendas and commercialized candidacies on hold long enough to join in lockstep with each other – to demonstrate genuine leadership to those you aspire to represent and to the rest of the world.

Real leaders nurture and weigh the input of other leaders. In this case, by physically standing together (as you have on the debate stage) you will serve an important purpose by representing the concerns en masse of all American citizens.

In the possibility that Messrs. Obama, Biden and Kerry cannot or will not be available, that choice makes it clear to the public the inappropriateness and insensitivity of their priorities, and instead you can each deliver your 5-minute (UN-political) position statement to the media people who show up, while standing at The White House gates.

You will individually also benefit personally by keeping your focus on communicating action solutions (each perhaps taking 5 minutes).

Consider the range of positive impressions that can benefit each and all of you in this scenario. Though you shouldn’t need any added incentive, my best guess is that if this is done “correctly,” it will also serve to completely eliminate any Democratic candidacy in the minds of voters. You can then all be free to re-ignite your individual campaign efforts after making such an innovative and unprecedented effort.

And, hopefully, your unified appearance and purpose will produce some concrete actions and rallying-point results.

Just some thoughts I hope you will each consider.

# # #

Keep your head cool and your feet warm . . . and thanks for your visit!

OPEN MINDS OPEN DOORS

Make Today A Great Day For Someone!
hal@businessworks.US

No responses yet

Nov 11 2015

Where are you?

Take a QUICK step back.

                      

Take a DEEP breath. 

                   

 Take stock of your SELF.

cartoon man in mirror           cartoon woman in mirror           
               

If your business is your life, you are obviously not in academia, not a corporate type, and not some government flunky. Only true entrepreneurs make their businesses their lives. And only true entrepreneurs need a crowbar to separate the two. This is good and bad. Good because you increase the odds that your business will succeed. Bad because–in the process–you increase the odds that you, the person, may not  succeed.

You need a “HOW GOES IT?” meeting

with your SELF — now, today, tonight, at

sunset, or tomorrow morning at sunrise!

You need to not make excuses for delaying it. At the rate government continues to ravage America’s 30 million small businesses, you cannot afford to go past this coming weekend. I know, I know, you have a family deal coming . . . you have to charge your iPad . . . your dog pushed you into stepping where you should have scooped . . . it’s your only chance to see  Lady Gaga . . . there’s a Shark Tank special . . . it’s year-end something or other . . .  it’s . . . STOP! Take some deep breaths.

This is not a half-baked suggestion to do some fancy inventory of your customers, branding program or finances, though it’s hard to do too much of that. This is an informal step-back-out-of-the-woods assessment point in time which successful entrepreneurs with healthy businesses make a habit of practicing every couple of months (at least quarterly).

  • Start with a quiet place where you will not be interrupted for two hours by cell phones, radio or TV reception, machinery, other people or barking dogs. (Sunrises are great!) Walk on the beach, through the woods or in a quiet park . . . or just sit parked in your car, but –given today’s day and age– remember to not “look suspicious.” 😉 Bring a pen and notepad (NO keyboards or keypads!).

  • Write down one single sentence that best describes where your business is right now. Follow that with another sentence that best describes where you are right now — physically, mentally, emotionally. Be honest. It’s just for your brain. No one else need ever see this piece of paper.

  • Next , write one single sentence that best describes where you believe it’s possible to take your business within the next six months. Follow that sentence with another one that best describes where you believe it’s possible to take your SELF (physically, mentally, emotionally) within the next six months.

  • Spend the next hour studying these four sentences and diagramming HOW (the process; the steps) you think you need to take to get from one to the other, and HOW you see them coming together or interdependent on one another. Then write down the three action steps you’re willing to take right now (AS you review your diagram) to get started moving from where you are to where you’re headed. Prioritize them.

_________________________

Two hours out of your life that will positively improve your life (and your business) and you just saved all that business consultant and psychotherapy money.

You can be your own best shrink! (Unless you choose to put off having a “HOW GOES IT?” session with yourself —  in which case, the couple a hundred bucks an hour fees will probably be a worthy investment.)

_________________________

P.S. When you get good at this process, start introducing it in your “big picture” work with employees and key customers. Everybody loves having the opportunity to participate in doing positive attitude-focused diagnostic workups and developing treatment plans aimed at improving work options and customer service performance.

# # #

Keep your head cool and your feet warm . . . and thanks for your visit!

OPEN MINDS OPEN DOORS

Make Today A Great Day For Someone!

hal@businessworks.US

 

 

No responses yet

Oct 29 2015

It’s ALL ABOUT C H A N G E !

star rainbow

R  E  A  L   C  H  A  N  G  E

                                                                                                                                                                                                                                                                                                   

DOESN’T TAKE TIME.

                                                                                                                                                                                                                                                                                                     

IT JUST HAPPENS!

 

And the reason for such thought diversity between what small business represents and upholds, and the self-aggrandizing departure words of America’s Speaker of The House today has to do with the same reason small business has been under constant blindside attack by the government since 2008.

. . . our federal government is devotedly invested in management by consensus, where everyone involved must agree at least somewhat with every decision. This approach to problem-solving and getting things done has been religiously adhered to by all U.S. Government agencies. It has infiltrated the management behaviors of many if not most in funding-sponge academia, and in the upper ranks of many if not most failing lethargy-infested corporations.

Consensus-seeking management theory (like other “dead soldiers” e.g., Theory A and Theory Z and group hugs) might have solved problems and gotten things done decades ago in the “Hippy” years of the 1960s and 70s. But they simply do not work any longer in today’s world.

“Entrepreneurialism” and small business innovation –which thrive on maintaining a sense of urgency and taking REASONABLE risks– continue to be the true solution-directions that work. Yet they are consistently undermined by shortsighted government agencies that are relentlessly invested in maintaining the status quo.

Waiting for change instead of making change may have a place in history, but can no longer be tolerated as a modus operandi. There just is no time for such nonsense as waiting. ENTREPRENEURS ARE THE AGENTS OF CHANGE!

We live in a world of impatience.

Forward motion that plods

is backward motion.

snail

When small business and entrepreneurs are punished with over-burdening taxes and unnecessary government rule and regulation intrusions designed to do nothing except further the cause of interventionist government in our lives, it proves itself more inadequate and less representative of the reasons it exists every day . . . in fact, every minute.

As the government continues to prove it’s own inadequacy, misguidance, and misdirection that have led to outright thievery of freedom, to outright undermining of our very economy (and knowing our economy is literally and unarguably dependent on small business growth and development), it is indeed time for change.

But REAL change–the kind that happens now, the kind that makes a difference, the kind that underscores the life/liberty/pursuit of happiness foundation of our country must be encouraged, not squashed, not stepped on, not bidden good riddance. It must be nurtured.

Small business owners and entrepreneurs need to get their heads out of the sand and stars long enough to realize their sand and stars are being eroded by slow, gradual, plodding change fostered by years of government intrusions and restrictions on small business growth and development.

It’s time to acknowledge that staying immersed in the sand and stars actually serves to allow, actually encourage and reward long-term politicking — politicking intentionally aimed at lining political pockets and underwriting meaningless wasteful programs that create greater business, family, and individual dependency. It does this by not paying attention to what’s swirling around the rest of you while your head is focused on business growth and development.

It’s easy to pick your pocket while you’re

bent over, star-gazing through a telescope.

 

 

Entrepreneurs and small business owners can no longer afford to feign ignorance or not take action . . . even if it’s simply speaking up and out more to others. Unless some changes happen quicker, our small business-dependent economy is destined for extinction. If you rent your workspace, there surely comes a time when you need to tell the landlord about a water leak or temperature control. Responsiveness is the entrepreneurial key to success. It’s time to step up to the plate and go to bat for CHANGE.

ADDENDUM EXCERPT FROM THIS BLOG (August, 2011 !):

It means taking just long enough to visit or write a couple of letters or emails to politicians about why you think small business matters. Take just enough time to support those who support your ideas about why small business matters. Why? Because small business does matter. And because it matters that we all step up!

Imagine the impact: 

THIRTY MILLION

(Estimated Total U.S. Small Business Owners)

visits and letters and emails calling attention to the economic recovery role of small business and why government must invest in small business –not with more wasted cash handouts– with tax incentives for innovation and tax incentives for job creation.

# # #

 

Keep your head cool and your feet warm . . . and thanks for your visit!

OPEN MINDS OPEN DOORS

Make Today A Great Day For Someone!

hal@businessworks.US

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Oct 18 2015

DAY 30 – 30 Days To The New Economy

And perhaps you thought “Whew! This is the end of the 30 Days.”

But guess what? It’s just the beginning of The New Economy . . .

 

Entrepreneurs,

it’s time to get moving!

Adapted from the book 30 DAYS TO THE NEW ECONOMY by Peggy Salvatore

The next 7 steps you need to take now. Now? Now!

time to go

Over the last 29 days, we’ve discussed the ways in which yesterday is over, and today’s markets are not the same as they’ll be tomorrow. You need to be ready to pivot.

If you haven’t yet, you must be ready to continually assess and adjust and re-position as conditions change. Success loves speed. That’s because the New Economy is knowledge-based, nimble, and driven by technology—with the Internet as its infrastructure.

Old rules don’t apply.

If you’re an entrepreneur in this environment, working alone is no way to navigate this wild frontier.

You need to plan for the unique challenges and issues you will face in all facets of your business – marketing & competitive analysis, sales, finances, vendors & sourcing, labor & management, training & employee development – not to mention how to balance your business drive with your personal life to achieve maximum performance.

If you are just beginning or partway down the path already, make sure you keep these 7 STEPS TO ENTREPRENEURIAL SUCCESS on your mind and in your pocket:

achiever

• Define realistic objectives Besides “realistic, make sure your goals are also specific, flexible, due-dated, and in writing (even if it’s simply on the back of an envelope) . . . keyboarding simply doesn’t cut it if you’re truly serious about pursuing your vision of the picture you mentally paint for your enterprise five or ten years from now.

Write down your realistic/flexible/specific/due-dated goals that will lead you to that vision. If you feel you’re not getting there, simply adjust something about your goals (due date, sales numbers, whatever). Being able to make goal adjustments is exactly why it’s important to keep them flexible. Just put your pen to the back of another envelope!

• Create hands-on strategic plans – have 90-day plans as well as a one-year plan. You can count on delays, screw-ups, people problems, government interventions, market changes, inopportune news events. Don’t trow away your plans. Just keep adjusting them. Let reality dictate.

hands circle

• Employ winning entrepreneurship tactics – Figure out what’s working, what’s worked in your market. Master the art of permanent beta

• Work with all your critical stakeholders – customers, employees, vendors and investors . . . and especially customers! See problems as opportunities. Demonstrate your trustworthiness daily . . . people trust actions not words.

• Motivate employees to share your enthusiasm – share your vision and work in tandem with your people to help them create team goals.

motivated employees

• Take Care of Your SELF! without your good health and well-being (including not taking yourself too seriously), even plans etched in stone will do you no good!

• Stay alert to new connections and new opportunities – but don’t “jump” at any of them for the sake of money alone, no matter your financial need. This is hard to understand when someone waves cash at you (and you’re living on peanut butter sandwiches) . . . until you’ve been swindled or until you discover that you’ve underestimated your budgeting. You may never fully understand the need hold back when you’re feeling broke. But it’s more likely than not to happen. If you’re not a world-class underwater combat swimmer, stay away from dreaming about Shark Tank! Reality, remember?

# # #

Watch for 30 More Days to the New Economy where

we look at today’s people and businesses that are crushing it.

In the meantime, come back next week to catch Hal’s newest small business, branding, marketing and entrepreneurship commentary

# # #

 

 

SPECIAL   A N N O U N C E M E N T

Sign up NOW for NOVEMBER 29th (Sunday Night after Thanksgiving)

LIMITED SEATING COACHING WEBINAR:

“ENTREPRENEURS ARE AGENTS OF CHANGE . . . Accelerating Your Business”

Get fresh, informed, proven insights geared specifically to your business market, your biggest problems, your biggest opportunities.

With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

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