Apr 14 2011






The time it takes to clarify, undo, correct, revise, elaborate on, understand, and check on business information communicated via texting–in order to “get it right”– is greater by far than the amount of time it takes to exchange the correct information in person or by phone.


If you’ve been using straight-on texting to build your business, start over before it’s too late!

Why? Text messages simply fail 100% to communicate anything of value besides numbers, and even those are rarely accurate. And don’t try convincing anyone that LOL or ;<) or I <3 U convey enough emotion.

How words are expressed may be unimportant to teens and pre-teens, but are of major consequence in business, and especially sales (and aren’t ALL small businesspeople salespeople?):

Can you tell from a text message whether the person writing it is paying attention? You can always tell if some one’s paying attention in person. You usually can on SKYPE. And, you can on the phone more often than not. Emails? Probably 50/50.

Text messaging may have a place in the world of communications technology for snappy factual exchanges, and maintaining ongoing contact whenever that’s important.

But texting shouldn’t be relied on for more than that, and –other than some life or death emergency applications– should never be used as the basis for any emotionally-based decision, such as a purchase or personal commitment.


Because text messages by their very nature are incapable of giving you the whole story, or of communicating the focus or attitude or response/reaction of either the sender or the receiver

— and these indicators are at least as important if not more important than the actual words that are sent or received.


By contrast at the very least with emails, for instance, intent and emphasis is possible with various font treatments. Think of texting as a kind of interactive slide-rule. “Just the facts, Ma’am,” said the impatient detective. 

Though I shudder to have to mention the long-lost word, even a FAX (Yowza! Who ever heard of that?) is more communicative than a text message because it allows the sender to include diagrams and use spatial relations to make a point.

Here’s the bottom line:

Good, clear, accurate communications requires time and effort.

In business, to achieve via texting what’s possible by phone or in person would surely start an epidemic of broken thumbs, and probably a new TDD (Texting Deficit Disorder) neurosis. 

“And your insurance provider IS . . .?”


Clear communicating requires two-way transmissions that include feedback and paraphrasing (e.g., “If I understand this point that you’re making correctly, you are saying . . . “ kinds of check-up statements to make sure you got it right).

Clear communicating facilitates question and answer exchanges — sometimes on an interruptive basis to help facilitate understanding of the whole picture, along the way!

So go ahead and use texting. Over-use it at your own peril. Recognize that it fails miserably to give messages their intended meaning, and that it’s no substitute for facial expressions and/or the human voice.

But 4 some of U, there R’nt any better <~~>s 2 go that could B as GR8, so go 4 it . . . but visit or call if you want to give or get a meaningful response!  



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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

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Mar 24 2011


Gotta Hitch in Yer Gittalong?


The business of a one-way communicator fades as 

quickly from view as yesterday’s prices at the pump.



When your spoken or written communications cease to be communicating communicatively, and you can feel the bumps but aren’t sure why messages aren’t transmitting to others as smoothly as you think you’re delivering them, check yer gittalong! You gotta hitch there, Pardner.

You don’t need no PhD. You don’t need to give up hours of your time.

It won’t cost you a penny.

All you need to do is ask yourself some questions, then answer yourself.





Start with the amount of information you’re putting into your message. Is it too much or too little for the individual or group you’re speaking or writing to, to be able to respond appropriately? Or is it  j~u~s~t  enough? Are you addressing the right individual or group to start with?

Don’t laugh at this last question if you have ever spent more than a wasted minute in a meeting that you should not have been asked to participate in to begin with. Bosses do it every day. They send out an email and Cc the whole world. They call one guy asking to meet with the whole department when only two people should be involved.

But, no. I wouldn’t imagine you’d do a thing like that.

You may, however, not be asking for answers to your questions in ways that encourage promptness, Truth, Justice, and the American Way.

Oh, wait a minute, that’s Superman.

But, hey, no reason you can’t be as efficient to make your point as changing your clothes in a phone booth, right?  


Would I take you this far into a blog post just to urge you to be like Superman? Surely not. The point is that one-way communications are like the radio and TV . . . other than those of us who may be drunk, on drugs, or confined to straight-jackets, most of us don’t talk back to these messages.

When you put out information or requests to others, you want feedback, responses, and answers. That’s two-way communication. Don’t talk like a dictator if you’re trying to cultivate a democracy . . . or an interactive, innovative organization! 

The “Can you hear me now?” TV commercial is a great example of a line that is worthy of using in meetings and phone calls –and even emails– because it solicits feedback. It gives you a checkpoint. It’s a straight out request to make sure that your message is being received and understood. Where are you without that? Where?



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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

One response so far

Jun 30 2009


  Is Your Business   




     I am convinced that the number one reason for business failure is not the economy, not insufficient capital, not poor management, and not over-regulation by government, though all are symptomatic.

     Government interference is of course particularly irksome because it’s being crafted, dictated, and delivered by an arrogant socialist stampede of naive, incompetent leaders whose total business experience equals zero.

     So, what IS the number one reason for business failure?

     Dig deeper.  

     In the past few years, I personally experienced or had first-hand reported more than two dozen incidents involving owners, operators, and managers of sizeable, established businesses hurtling their business interests the wrong way down one-way streets with reckless abandon.

     All have either since collided or failed or are on their way

All have or had the following characteristics in common:

  • Lack of follow-through and a vested interest in maintaining the status quo (amazingly, even after hiring outside consultants to ignite, stimulate, and motivate!) 
  • Disregard for and disrespect of their employees, with tokenism providing the prevailing wind 
  • Disregard of the very talents and solutions they were outsourcing to shore up their own shortcomings (hard to believe, especially after paying for services, but true!) 
  • Complete resistance to initiate two-way “partnership style” communicating
  • Not having a sense of urgency.    

     I reduce all of these weaknesses to driving a business the wrong way on a one-way street. It’s noteworthy that many of them talk(ed) the good talk…but to themselves: Mission Statements with no teeth!

     Without keeping open to and encouraging two-way communication by exercising strong listening and feedback skills, by making assumptions instead of addressing differences, and by disregarding the very consulting input they were paying for (and then not providing feedback), they were/are setting themselves up for failure. 

The economy, under-capitalization, poor management, and over-regulation are excuses. Businesses succeed–even with all of these factors working against them–by communicating openly at all levels all of the time. Communicating openly at all levels all of the time is the ultimate trigger for business transparency.

Transparency, like pregnancy, cannot be half-way.

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 Hal@TheWriterWorks.com or comment below. Thanks for visiting. 

Go for your goals, good night and God bless you!

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