Aug 02 2019

WHAT’S YOUR BUSINESS FOCUS?

Big Business. Small Business. Your Own Business.

 

WHAT’S  YOUR  FOCUS?

 

 

IF YOU’RE WORKING FOR

A BIG ORGANIZATION . . .

. . . and flirting with someone down the hall or in another department (married or not), “Don’t fish off company docks!” is the best advice I can offer because edgy socializing undermines your business focus, and your stature in the organization. Others do not want to understand. Odds are you and your job will dissolve away before you know it… or collapse overnight!

Unfortunately, the only ones who don’t believe this are blindsided by their own pursuits. They simply don’t believe that a “stolen” kiss, or pat on the butt, or slightly too-long handshake could possibly interfere with a bonus or promotion. But “Aha!” They do. Work flirtations are never hidden. They dislodge your focus on getting your job done and exceeding management expectations.

Think for just a minute about being the boss and having expectations of those you’ve hired to “give their all” and be 100% focused on doing their jobs. What’s YOUR focus?

The secret? It’s all about balance.

 

 

IF YOU’RE WORKING FOR A SMALL BUSINESS OR A PROFESSIONAL GROUP PRACTICE . . .

. . . it’s your job and it should be your focus to do whatever you can to help grow the small business that has shown good faith in you. Your focus needs to be to do whatever it takes to make things work better, and to do whatever it takes to make customers/clients/patients as happy as possible every day!

None of that happens if you’re constantly preoccupied counting the minutes  left in the workday, the workweek, until a holiday or the weekend or a vacation. None of it happens either if you show up for work with your backpack or briefcase or pockets filled with upsets you’ve left at home, or with a relationship, or social commitment. A distorted focus can quickly and quietly distort your ability to think clearly, and focus.

Teamwork

 

The secret? It’s all about balance.

 

IF YOU’RE WORKING FOR YOUR OWN BUSINESS OR YOUR OWN PROFESSIONAL PRACTICE . . .

. . . Bless you! But the trade-off here is even more pronounced. You are the business and the business is you. Not everyone can succeed as an entrepreneur, but keeping your energy and attention focused as much of the time as possible on how to launch and feed and grow your own business or professional practice will take you a long way.

The bottom line, though is that you simply cannot be 100% focused on where you want to be headed all the time. You got where you are because you wanted more freedom, so take more freedom. Working your brains out doesn’t grow your business. Making the most of your “freedom” by channeling it in directions that are as productive for you, and your self, as they are for the business creates a focus that’s balanced.

Balance is the secret.

 

And ONLY YOU know

 

how to balance your SELF!

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Jan 05 2015

340,666 minutes left in 2015!

Published by under Uncategorized

In 1 week, you’ll have 340,666 minutes left in 2015!

What will you do with

                             

your time this year?

 

upsidedown clock

 FACT: As of Jan. 10th, you will have already spent 14,400 minutes of this new year that you’ll never get back! QUESTION: On a scale of 1-10 (10=best), how would you rate your 2015 accomplishments so far?  ONE MORE QUESTION: What will you do with the remaining 340,666 minutes (511,000 minutes minus 1/3 for sleep) in 2015?

~~~~~~~

                                         

Can the last question really be answered? Of course not. How could you possibly know what situations and circumstances will impact your intentions? So maybe intentions are not such a great thing. We’ve heard, after all, that they pave the road to hell, hmmm. And they’re kind of like expectations, right? And expectations breed disappointment, yes?

So where does all this quibbling over semantics actually leave us? Hopefully . . . (aw, wait a minute, isn’t “hopefully” like an intention and expectation combined?). Well then, is this an end to planning as we know it? Do we throw the goals out with the posts? (A little pun there for football fans.) Do we stop having objectives to pursue?

Planning is essential, but it is not a trigger for compulsive pursuit at all costs. Why is this important to consider NOW? Because:

Entrepreneurs are business junkies.

 How do we know that strict, rigid planning fails? Because planning (i.e, goal setting) has been long proven to be successful only if the process of goal setting adheres firmly to specific criteria, and one of these is flexibility. The less flexible, the more stress. The more stress the greater the odds for failure.

There is something to be said for the thrust and direction of many, if not most, entrepreneurially-spirited engines . . . something that is most succinctly put as “living for the moment.” Entrepreneurs instinctively seek immediate gratification and are more focused on the “here and now” present moment than those in other careers.

It’s that old thing grandpa used to say about not putting off ’til tomorrow what you can do today. Entrepreneurs have a powerful need for a quick fix when things start to flounder or deteriorate, or when last week’s “high” begins to wear off. Sound familiar? It’s true.  Look around. Ask around.

Small business owners and operators have mostly learned the hard way –through trial and error and intuitive “street smarts”– that ongoing quick-fix actions are the only ones that get results, and keep businesses moving forward when the tide is changing or the current is a backwash.

But swimming upstream for any period of time can be exhausting to say the least, so the idea of taking immediate corrective/adjustment action needs, in reality, to be tapered only with the commitment to take only reasonable risks in the process, and to always imagine the worst case scenario before proceeding.

Try repetitively asking yourself the following question all during any crisis or critical period, hourly if need be:

 

“Is what I’m doing right this very minute

leading me to where I want to go?”

 

# # #

Hal@Businessworks.US     931.854.0474

Open Minds Open Doors

Make today a GREAT day for someone!

God Bless You and Thank You for Your Visit!

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Nov 25 2012

Headed Down Your Business Homestretch

Help Jumpstart

                                 

My Kickstarter

                                                         

For many businesspeople, asking for help may come easy, but rarely is it easy for an entrepreneur.

For an entrepreneur, such a request can translate into “having to swallow my pride,” “getting someone to do what I can do better,” “having to trust someone else with my baby,” “admitting a weakness,” or “owning up to my own inadequacies.”

So what? Who appointed you as “Perfect”?

When you consider that all of the above suggested excuses (which I have heard often over my years of business and professional practice development consulting . . . and have admittedly tried myself on occasion) reduce themselves to unproductive ego-based thinking and behavior.

Remember your grandfather telling you:

“No man is an island”?

                                                       

Ego-maniacal thinking and behavior of course tends to dominate early-on entrepreneurship pursuits until experience and reality sink in and struggling entrepreneurs begin to realize that it’s the idea that’s important, and that any (legal) way to achieve success –regardless of others that need to be relied on– is the right way to go.

For entrepreneurs,

results tend to outweigh process.

                                    

Interestingly, the opposite tends to be true in government and corporate life where more relience is placed on analysis of available options than on getting the job done (e.g. deciding which committee to study an emerging market becomes folly in the face of an entrepreneurial spirit that simply drives itself into the heart of the market and adjusts along the way.

I have learned a great deal in the first half of my Amazon Kickstarter site effort that literally requires nerves of steel for me to implement in completing the second half of the effort. Stuff I forgot: Ask for the sale. Ask again. And again. Drive as many people as possible to visit or experience your message. Adjust and improvise. Switch gears. Ask for the sale. Ask again.

Why “nerves of steel”? I’m a creator, not Superman, not Zig Ziglar, not (Thank Heaven!) Steve Jobs, not an award-winning super-salesperson or winning candidate. I’m just a small business owner.

I’m me. I don’t like asking. I have to conjure up massive amounts of courage to approach my friends and family, and online contacts (even strangers) to buy into something I created. I know in my heart that what I have to offer is worthy. I know it’s a great dollar-value. And, yes, the Kickstarter race against the clock means it’s “make it or break it” time. It still feels awkward.

But –ahhh I’ve always taught that behavior is a choice, so it’s time to get over all that and step up to the plate, right? Okay, so here it is —

Will YOU please help me jumpstart my Kickstarter by visiting this site NOW and making a pledge of some kind  —EVEN JUST ONE DOLLAR!??

In the interests of your love for the arts and creative development, will you also please urge your friends and contacts to visit my Kickstarter site NOW?

I will be forever grateful for this very important bit of support.

Thank you!

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Hal@Businessworks.US    302.933.0911

Open Minds Open Doors

Make today a GREAT day for someone!

God Bless You and Thank You for Your Visit!

 

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Sep 07 2011

Born Again Businesses

When your business is

                    

born of faith, you march 

                            

to a different drum . . .

 

 

That most small business owners maintain any kind of long-term allegiance to the place their businesses were born is doubtful. Yet, as entrepreneurs, they are the most likely group to appreciate and respect the origins and uniquenesses of a business that is born of faith.

Both kinds of small business enterprise owners —those who believe their business calling comes from God, and those who don’t– experience similar dynamics, challenges, problems, and opportunities. The differences are essentially differences in attitude, motivation, and the treatment of internal and external resources.

Small businesses all suffer growing pains. And being on the cusp of economic catastrophe while getting bludgeoned by over-taxation without representation (considering the SBA is a joke) and by over-regulation from a naive, misguided, rampaging  White House that appears intentionally and spitefully clueless, doesn’t help.   

Not many corporate giant, union, or government career types would understand the dynamics, challenges, problems, and opportunities faced daily by small business –any kind of small business– let alone the charitable, servant leadership nature of a business that is faith-based.

                                             

Entrepreneurs of every ilk recognize that their own and others’ existences depend on their own initiatives. Unlike corporate and government counterparts, when you own and/or manage a small business, and you’re too hungover to get out of bed in the morning, there’s no option for tossing it off by calling in to take a “sick day”

When you skip work or drag in hours late because you’re feeling depressed or had an upsetting incident at home, or simply didn’t want to face up to a scheduled meeting with a disgruntled partner or financial supporter, or an irate customer, what happens? The business suffers. Do it too often and the business folds.

But when your business is firmly grounded in commitments to serving God by serving all others who come into contact with your enterprise, you have a different perspective on what’s important.

Secular, or non-spiritually-based businesses exist to make money. They are primarily devoted to satisfying their principals and their investors with profits. Faith-based businesses exist to make money to distribute more to their employees, their communities, and to become stronger resources for charitable giving.

Many secular businesses will put income-source customers first and actually disregard their employees, vendors, and “outside” consultants and sales reps. Financial gain and competitive edge become the driving forces. Faith-based businesses typically seek to embrace everyone equally, seeking to distribute trust, respect, and opportunities.

Most secular businesses consider community support efforts non-essential line items to abandon when economic uncertainty drives budgetary belt-tightening. Faith-based businesses facing the same financial stresses may simply switch gears to make their community contributions ones of time and effort, or expertise, or goods and services.

                                               

Having had the privledge of working extensively in both secular and faith-based business arenas, I frequently hear questions about what the differences and similarities are. This post is intended to address a few of my observations. They may not all be correct, and certainly they are not all-inclusive.

Can you add some comments

from your experiences? 

                              

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  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

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Sep 06 2011

Small Business Enemy?

Labor Day Leftovers . . .

                                     

White House, union thugs

                               

seek to rally violence,

                      

DE-Americanize 

                   

small business.

 

 

On –of all days– Labor Day, and in –of all places– Detroit, home of the highest unemployment rate in the US (nearly 16%!), we get bone-chilling reports of attempts to incite violence from two LINOs (Leaders In Name Only).

The spitting of vicious words was barely even acknowledged by mainstream media.  “Union King” Jimmy Hoffa, Jr, and Mr. O combined efforts to threaten violence (and ignore that it was even a threat!).

Over-the-top Junior Hoffa shouted out a rally cry to:

“Take out those (Tea Party)

sons of bitches”

                                                            

. . . as part of his rant and rave Labor Day speech. This kind of inflammatory rhetoric has no place in a democratic society, and has even less of a place coming from the mouth of a purported “leader.”

Mr. O, in an disgraceful throw-back to Chicago thug days, made no attempt to soften the comments or language, and –in fact, just seconds later– proceeded to praise Hoffa.

Pretty amazing behavior for a man who claims to embrace peace and forgiveness over violence (reference his 2008 campaign speeches), eh? 

If any of us (among 30 million small business owners) were ever to make such inciteful fist-thrusting comments about business competitors, we would be out of business (or in jail) by 9am tomorrow.

How is it even possible that such low-life comments can be made in public? Freedom of speech? HA! How about inciting a riot? How about defamation? How about common courtesy? How about considering the impact on young people? How about having a brain?

But then, perhaps it’s just more reinforcement that politics is a career for the brainless, yes?

What’s the bottom line?

The enemy of small business

is the constant exposure

to hateful politics,

                                   

So, do we swear off of politics? Well, first of all, such an intention (like those that pave that famous road) might sound honorable, but it’s really not possible unless you do a guru-on-the-mountaintop thing. Politics invades every inch of our lives, and the worst of it dominates. Well, we could always avoid the media, right?

How is it, for example, that the nation awaits Mr. O’s much-too-long-overdue promise of a job speech and supposed plan (that was needed three years ago!), while we ignore Mitt Romney’s thoughtful, reasonable, and immediate business-positive plan to reverse our dying economy?

How do meaningful and positive suggestions from those who embrace Tea Party thinking get immediately dismissed by the ruling Socialist radicals without giving even the time of day?

Why must the White House expend more time and money and energy seeking re-election votes than tending to the immediate needs of the American people? What about righting our sinking economic ship instead of praising the ignorance of an empty-suit union leader because he controls large blocs of votes?

                                  

Icing on the cake:

Mr. Biden today called

Tea Party supporters:

“Barbarians”!

Talk about unbelievable

 

It really is getting close to that time when the present anti-business (and especially anti-small business) White House must be upended and removed from office. Are you speaking out? Are you taking steps to initiate action — to motivate and inspire others to the importance of choosing America’s direction and the direction of small business.

Are you ready to thrive again? Are you ready to help ensure return to our free enterprise small business system that has always been the backbone and heart of our nation? November 6, 2012. Be there. 

 

# # #  

302.933.0116   Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make Today a GREAT day for someone! 

                                         

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Aug 21 2011

LEADERSHIP=RESPONSIVENESS

No good examples from

                    

the White House, but

                 

  small business excels.

 

 

 My last post here, A Sense of Urgency,” raised hackles among some visitors I heard from who all seemed to express the notion that “Standing Still” and former idealist President Woodrow Wilson’s failed “Watchful Waiting” policy toward Mexico should be dictating business and politics today. 

Don’t take it personally, but that’s sick thinking.

                                                                        

Doing nothing, as the White House appears to relish, has never been –nor ever will be– a policy or guideline for small business success. Standing still and watchful waiting may deck the halls of Congress and the Oval Office, but they represent the anthisis of what needs to happen to grow business and military strength.

Small business and military strength must be grown to preserve and protect the freedoms we enjoy in America, and to revive and revitalize our still sinking economy.

                                  

The government and big business continue to prove every passing day that not only do they have no answers to this incipient 2nd Great Depression (“The Obama Depression”), but –rubbing salt into the wound– they give nothing but lip service token talk to proclamations of supporting small business. Truth? They HATE small business! 

Small business hangs on in spite of the formidable clout corporations and the government have in tow — PRECISELY because small business owners, operators, and managers are responsive to market needs. There’s no time wasted studing market share and shifts, or testing stuff to death. A sense of urgency is ever-present.

As small business owners, we must –first let Mr. Romney know that it’s not just “Corporations” that “are people.” Small businesses are (to a FAR greater degree) “people” too! (And, BTW, DNC Chairperson Debbie Schultz in protesting even the “Corporations=People” equation simply demonstrates that her ideology is dumber than dirt.

Of course “businesses are people.”

ALL businesses.

Next, we need to teach responsiveness by

example within our business enterprises.

                                                                       

Acting responsively and responsibly with every interaction –customers, other employees, suppliers, even what may appear to be disintersested inquiries– means instilling and reinforcing awareness that EVERY person’s needs and wants are the most important in the world, with never an exception. 

Translation:

Cultivate respect and an action attitude.

                                                            

Sales professionals know this instinctively and typically make a practice of attacking problems before they become disasters. Stop looking to Washington for guidance. Take a page from sales pros.

The US Government 

is presently leaderless.

                                      

Consider the total lack of urgency and response to The Gulf Oil Leak; Mid-West Floods; Moammar Gadhafi; Japan’s Tsunami and Nuclear Disaster; Illegal Immigrants Pouring Across US Borders EVERY night; The Debt Crisis; and 20 more calamities. 

Your business would fold if you practiced such laxadasical “take another vacation” attitudes.

                                                                                                                                                                                                      

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  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

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Aug 16 2011

Small Business Politics

If you own a small business,

 

then small business

                                    

politics owns you.

                

You can run but you cannot hide. 

Even if you are a one-man-band or one-woman-band with no internal politics, you have no choice but to deal with external politics.

~~~~~~~~~~

You’re an owner, operator, partner, or manager of an American small business or professional practice. You may own all or a piece of what you do, but the government (and politics) owns all of you!

~~~~~~~~~~

                                                                        

Regardless of all other influences in your life, when you own or run a business of any type or size, you still must face the fact that the massive amount of government controls and regulations alone can ruin more than your favorite breakfast, a good night’s sleep, and even a kaleidoscopic sunset. It can ruin your health and your family.

Since the government for the most part dictates what you can and cannot do; what you must pay for goods, services, and taxes, and when; who you can and cannot do business with and hire or fire; how you must treat and insure those you hire and how you must treat and pay off those you fire

. . . since it dictates what kinds of tools and equipment and forms and suppliers and shippers and transportation you must use . . . even how you state your business to others . . . and since government is born of politics, while somehow managing to also be its inseparable twin . . . There IS a breaking point.

It’s a never-healing small business stress fracture!

And now, clearly on track toward a Marxist dictatorship by way of the nonstop and sorely misguided Obama Socialism freight train, America’s small business community has reached that breaking point.

First off, there are 30 million small businesses in the U.S. Don’t believe the White House; they are patently and intentionally wrong; home-based businesses are conveniently ignored. The government doesn’t consider home-based businesses as worthy enough enterprises to allow them to be included under useless SBA jurisdiction.

You run an online business out of your closet, a jewelry-making business out of your garage, a cookie business out of your kitchen, or a grass-cutting business from your truck . . . you don’t count! The government only wants your tax dollars. Beyond that, you don’t exist! So, back to the beginning: there are 30 million of us!

If you are anything like the vast majority of small business owners and operators, home-based or otherwise, you clearly have a goal to make a difference with your life and your enterprise . . . for your self, your family, your community and hopefully –by the ways that you do what you do– for our nation as well.

That means taking some minutes out of your hectic schedule. It means putting down your tools, equipment, keyboards, dishtowel and whatever else you make a living with, for just long enough to take that step you dread into the sleazy world of politics. It’s time to do your part — show and inspire others to leadership.

It means taking just long enough to visit or write a couple of letters or emails to politicians about why you think small business matters. Take just enough time to support those who support your ideas about why small business matters. Why? Because small business does matter. And because it matters that we all step up.

Imagine the impact: 

THIRTY MILLION

visits and letters and emails calling attention to the economic recovery role of small business and why government must invest in small business –not with more wasted cash handouts– with tax incentives for innovation and tax incentives for job creation.

# # #

  Hal@Businessworks.US  

  Open Minds Open Doors 

 Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!

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Aug 06 2011

Are YOU “Downgraded”? (+38 other questions)

With America’s ship

 

sinking, and “Captain”

 

 Obama busy arranging

                                

 deck chairs, is YOUR

                        

business credit rating

                           

on its tippy-toes?

 

                    

Would it matter? What would you (or are going to) do about it? What’s in your best interests? Your family’s best interests? Your customer’s and employee’s best interests? Is that concrete or quicksand beneath your feet? What are your personal circumstances that cornerstone (and that undermine) your business?

To what extent should you care about other’s opinions and evaluations? If your answer to that question is that it depends on whose opinions and whose evaluations, can you identify those “influentials” and jot down their names on scrap paper? Can you rank them 1-10 in terms of importance?

Can that list serve as a priority action plan target for you? 

                                                 

What’s your best guess about how long ’til you can bolster or reverse your current business situation? Do you think this is another “that depends” answer? If so, what exactly does it depend on? Do you truly believe that, or are you just making convenient excuses? 

Is it worth it to answer all these questions? (It is if you’re a real entrepreneur!) Are you a real entrepreneur who has cut out your own path in the world? Or are you a make-believe entrepreneur who’s simply been in the right place at the right time to inherit someone else’s (parents? grandparent’s?) dream? Or are you making that dream reality?

Are you shifting back and forth through the gears, or coasting along in cruise control? How committed are you to your SELF and your ideas and your business . . . really?

                                                          

What if anything do you need to do right now to shore up your small business or professional practice enterprise to withstand the increasing fragility of marketplace, industry, and national government credit rating downgrades? What do you need in order to get these steps started? How will you get there? 

Are you really paying enough attention to sales? Are your sales efforts as productive as you want them to be? How can you boost these efforts? Are you focusing all your resources on growing sales or on growing debt? Have you considered that your business will never make money by turning off light switches?

Can you increase revenues by courting existing and past customers more often and more attentively? Are you putting too much energy, and time, and money into trying to open new markets and gain a new customer base? Do you know that such efforts are probably ten times less effective than focusing on past and present business?

Are you tired of answering these questions? Did they make you think?

                                              

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 Open minds open doors

 Thanks for visiting.     God bless you. 

  Make today a GREAT day for someone

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Jul 24 2011

Only You!

“I am me . . . 

                         

in all the world,

                           

there is no one else

                     

exactly like me.

                        

I am okay!”

                                                                                                                                         

 — World renown family therapist VIRGINIA SATIR

                                                                        

[What? You came here looking for that all-time great 56-year-old recording hit “Only You,” by the Platters?]

People around you may sometimes prompt you to think –because you own or run or manage a small business or professional practice– that you are Mr. or Ms. (or Dr.) Awesome in the flesh. And perhaps that’s warranted, especially if you are what’s commonly referred to as “self-made,” in which case: congratulations!

If, however, you can’t even begin to think about your business success because right now you’re down there in the trenches with America’s other 29,999,999 small business owners who are struggling to survive the fanatical progressive/socialist/liberal agenda that has steered government into a trample-free-market-competition mode.

Then the time has come to step back and take personal stock of who you are and where you’re going. And I’m sorry to tell you I can’t help you with where you’re going; only you know that answer. Godspeed!

So let’s explore the real you, the only you, the you that only your inner circle of family and friends knows. I can help you with that. I have lots of experience guiding people (especially business people) to find themselves. It’s not always easy. Some entrepreneurs thrive on making themselves be needles in a haystack.

Begin with accepting the awareness that you are unique.

There is (if you check with your friendly local DNA expert, and as Virginia Satir’s quote above says), no one else exactly like you.

                                                 

Next, consider that if in fact this is true for every human on Earth, then HOW employees and customers respond to the messages you put out is never exactly the same twice.

Now that should tell you something right off the bat. What you want others to know about you, your products and services is very likely to be not what they are getting from your messages. But let’s return to you.

Government has cultivated dependency among the brain-dead, who make themselves too busy with life to bother with work. Who needs a job when you can get it all (food, shelter, clothing, healthcare, education) for free? There are others who work just enough to get by, but most of them seem to have RDD (Responsibility Deficit Disorder).

You are not among those who live off of others or you wouldn’t be reading this.

But some questions for you are in order: Do you choose to make yourself too busy with work to live life? Is it essential to your survival or are your business priorities simply wrapped around “what if” worries? Do you take enough breaks and pat yourself on the back enough for the good things you do? Do you eat and sleep right?

Have you ever almost died”?

Do you get enough exercise? Are you answering these questions truthfully? Do you realize that because you are unique, so are your needs, so is your activity level, so is your spunk and gumption, so is your faith, your sense of patriotism, and your entrepreneurial spirit? When did you last stop to think about those values and variables?

What can you do right now to give your unique self a boost?

We do, in fact, become what we think about. Have you been thinking about what you really want to become, or have you been preoccupied with being the person you think others want you to be? There’s no such thing as working smarter and not harder. The issue is one of balance. There is a way that you already know . . . and, there is prayer.      

                                                    

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 Open minds open doors.

 Thanks for visiting.  God bless you. 

  Make today a GREAT day for someone! 

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Jun 30 2011

4th of July Sparklers

Seeking sales fireworks?

                                      

Check your sparklers!

 

                                

Business owners constantly want more sales results than they’re typically ready to put their shoulders to the wheel for, in terms of the marketing words (their “sparklers”) that they use.

The average response to meeting the need for coming up with the right sets of marketing words to represent business products, services, and ideas is a lazy one. Most small business owners, it seems, either wing it to save money, delegate it because they’re afraid of it or want to “give someone a chance”

. . . OR they hire some fancy high-priced group of self-proclaimed experts to get it done.

What works? None of the above.

                             

When you wing it

. . .  it’s like not fastening the screws that hold your product parts together, or not providing the terms of the services you offer. It’s a great deal more than that because you’re dealing with peoples’ brains and that delicate experienced edge of psychological savvy mixed into the creative pot is what makes the difference.

You are not in business doing what you’re doing to be a great marketing writer any more than you’re in business to be a great lawyer or accountant (unless of course you’re a lawyer or accountant!).

So why waste time and energy (and ultimately money) trying to be something you’re not, when you have the option to be driving your business to a successful destination by applying your full resources to operations, finances and sales? Okay, so promise you won’t wing it, okay.

                                                        

When you delegate it 

. . . you’ll hand it off to that assistant of yours . . . you know, the one who’s always writing some book, or poetry, or funny Facebook posts. When you delegate the task, regardless of what you think might be signs of talent rising up from someone on your staff, you should expect to get the inadequate results you will get.

I can assure you after seeing years’ worth of these dynamics, what you get back will simply not be professional enough a representation of your business strengths. Nor will it be put into the customer-benefits language you need in order to succeed at producing the sales results you seek.

What you get, in fact, could very well end up undermining your other sales-building efforts.

                                          

When you hire a fancy group

. . . an advertising or marketing or PR agency — you should know that this choice delivers about 85% odds that the group you hire will be very skilled at not letting you know that they are more preoccupied with winning themselves some type of marketing, advertising or PR award than they are with helping you make sales.

When “getting sales” is what’s important, being “pretty” and having the best designs don’t always count for much.

Odds are also that they will be fantastically talented at not letting on that they don’t really know how to help you make sales. Ask them if they’re willing to work on a expenses plus performance incentive basis. That question usually separates reality from fantasy.

                                              

If the words you’re using don’t sparkle enough to spark action, find a wordsmith. Do some homework and scout around for an experienced individual who has a proven track-record in writing words that get sales results. Find someone who demonstrates interest in your business but not an “expert” at it. An expert writer is what you want.     

You need fireworks? Start with someone who knows how to spark sales with “sparkler” words . . . words that attract attention, words that create interest, words that stimulate desire, words that bring about action, words that prompt satisfaction.

“The price of freedom is eternal vigilance!” 

[Thomas Jefferson] 

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Hal@Businessworks.US  302.933.0116

 Open minds open doors.

Thanks for visiting. God Bless You.

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Make today a GREAT day for someone! 

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