Dec 02 2014

In Business Life, Age (50-60?) Matters


There goes your past. Here comes your future. But
it’s only this very minute —this very split second
as you read this sentence— that counts!


Popular observations about your age:


Congratulations! You’ve finally learned some stuff. You know better, for example, than to think you’re so omnipotently brilliant and untouchable—not weak by any means (you did after all get this far!)—you’ve simply become more realistic.

Realistic is good. More realistic is even better. At 50-60, you start going to church more than just weddings, funerals, Christmas and Passover, and you’ve given up worrying about your hair.

Your business enterprise is shaky but working (after learning from a handful of failures) as usual — and you live for your annual vacation, your spouse, and your offspring. Your new puppy just chewed up your tax returns, but that truck you always wanted is now in your driveway . . . and who knows? Ray Kroc was 57 years-old when he launched McDonald’s! Makes you think of trading in those daily nuts and healthy fruit for a drippy fat burger and those fries (Ah yes, the fries!) . . . am I right?

Yup! And, at long last, you’ve come to the point of accepting the reality that you may actually be a bit on the stupid side when it comes to home and car repairs, budgeting and bank account management, or selling yourself to get customers. You’ve no doubt figured out how to apply all the gems you learned in your school studies of Tree-Hugging, Trigonometry, and Global Warming to market your line of new improved toilet plungers.

Oh, and this is not even to mention your half-century (whoops! Sorry to mention that) of accumulated street-smarts that have prompted you to realize that you can be easily clobbered by a 20-something who cuts you off in traffic and that your best defense is to keep your middle finger in your pocket. Your love affair dreams have narrowed to a handful of gorgeous TV superstars and a neighbor with 9 children and 17 grandchildren swarming over the house, porch, yard and driveway 24/7. Oh, well . . .

Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

# # #
Hal@BusinessWorks.US or 931.854.0474 or comment below


Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

One response so far

Oct 28 2012

The 4th of 10 Things Nobody Tells Entrepreneurs

You will NEVER


have enough money


to start a business!


“Yeah, yeah, I’ve heard this before,” your stubborn venturesome self may say by way of dismissing the ugly truth, but dismissing reality doesn’t make it go away. Your offhandedness will inevitably come back to nip you in the tush. UNLESS! Unless you can get yourself to accept reality unconditionally and plan (that nasty entrepreneur word again) accordingly.

Ah, and one other very important asset you need to bring to your business startup table: PLUCK! [No, not as in fingering a banjo!] Pluck as in backbone, bravery, courage, daring, fortitude, gameness, grit, guts, mettle, moxie, nerve, zestspunk. This is not to suggest recklessness in talking money. It is rather to suggest being realistically bold and fearless.


If you grow your business idea to the point where a major infusion of someone else’s cash or equipment is needed in order to survive and/or continue to grow, you’d better be prepared to give up total control in exchange. This translates to the need for you to be prepared to hedge your bet, and possibly diversify your interests (if your investors allow you to!).

Starting a business is not a task for the meek. It is not a retirement or corporate escape. It is not a hobby. It is not simply taking advantage of a spur-of-the-moment opportunity. It is not a one-night stand. When you start a business, you marry your idea! Without some grand inheritance, how many marriages start out with enough money?

No matter how carefully you budget and think through where your idea is headed, no matter how much arm-in-arm support stands with and around you, no matter how many promises you get from vendors, suppliers, ancillary services, and government agencies, you can be sure of only one thing: You’ll never have enough money to start a business.

So? So assess yourself first. Don’t dwell on it, but do be honest. Determine exactly how much pluck is inside you, and how realistic your attitude is. See where and who and how to plug the openings. If you don’t, your startup efforts are destined to fall apart and your financial exposure will be crippling.

You need to substitute for being under-capitalized by rallying your strengths and surrounding yourself with the reliable strengths of others whose skills and experience can fill in your gaps! It CAN be done. Many have succeeded. But many more have failed. The difference is pluck and a realistic attitude. How much of each have you?

# # #

National Award-Winning Author & Brand Marketer – Record Client Sales

Open Minds Open Doors

Make today a GREAT day for someone!

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