Oct 15 2015

DAY 29 – 30 Days To The New Economy

Your Role In History As An Entrepreneur

HEALTH  and WELLNESS

Adapted from the book 30 DAYS TO THE NEW ECONOMY by Peggy Salvatore

 

exam cartoon

Health, wellness and employment

are inextricably intertwined.

As an entrepreneur, you are responsible for your own, and possibly your team’s, health and wellness.

 

A study released in June 2015 found that almost one third of workers would quit their jobs if they didn’t have access to healthcare benefits through their employers.

Not only are employees concerned about healthcare benefits while in your employ, a smart business owner is concerned about the health and wellness of his or her employees in the New Economy.

After all, wellness is correlated to physical, mental, and emotional health, and those states of existence directly affect on on-the-job performance and productivity. A healthy worker is a contented and productive worker.

Knowledge workers are engaged in activities that fulfill them personally. They are not disconnected from their work as the manufacturing line workers of the industrial era. You and your team will operate at peak efficiency when the mind-body-spirit connection is acknowledged and encouraged.

coat sale

Health and wellness is more than just eating granola and yogurt, using skin cream and doing push-ups . . . or providing a health plan.

For yourself and anyone on your team, health is about exercise and stretching fitness, eating well and having a positive mental attitude. All those things that contribute to holistic health affect the performance of your business because–combined–they put you and those who work with you in a better position to minimize and deal most effectively with the inevitables of negative stress.

You can put your enterprise on more solid footing by making sure you are taking good care of yourself, that you are promoting by example, and that you are making health and wellness opportunities available to members of your team.

Beyond funding doctor and hospital insurance, employee health and wellness can be supported by online and telemedicine services that monitor function, give feedback to exercise and diet efforts and support people during difficult personal times. Is YOUR business jogging in place?

Smart entrepreneurs are sensitive to

the mind, body and spirit connection

for themselves and those around them.

# # #

C’mon back MONDAY 10/19

for THE FINAL DAY (#30)

IN THIS DAILY 30-DAY SERIES.

 

# # #

 

 

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———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

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Oct 14 2015

DAY 28 – 30 Days To The New Economy

Your Role In History As An Entrepreneur

EDUCATION and TRAINING

Adapted from the book 30 DAYS TO THE NEW ECONOMY by Peggy Salvatorepc class

Over the last few weeks, we discussed the knowledge worker, the learning organization and human capital. All these concepts are built on this one essential tool which is the basic education and formalized training of yourself and your team.

 

“Real value” starts with solid foundational learning that begins almost at birth because there is so much to know, and we now finally know so much more about how we learn.

Real physical learningbeyond mother, father, sibling and caregiver learning— usually begins in preschool and is enhanced by formal elementary school or home school teaching of young children. By the time young teens enter high education, their paths are often clear.

In the U.S., as children grow into the teen years, the opportunities begin to splinter into specializations in the forms of publicly-funded magnet and alternative schools –and for those who can afford it, private schools– where education is usually more competitive and tracked toward certain university programs.

Some foundational learning can be had online but most still exists almost entirely in a physical setting or classroom building.

But, aha! Much university learning is moving more online which means that both the entrepreneur and his or her team may have specialized learning opportunities to be shared via a global online university.

Teamwork

Private, for-profit online universities often do not have the rigorous entry requirements of a physical university, but the coursework is comparable.

Ongoing adult learning is facilitated through the workplace, often supported by the workplace (or self-driven) using free, non-degree materials available through organizations online.

Nothing speaks more loudly about the way humans seek fulfillment and self-actualization than the proliferation of for-profit online universities, professionally sponsored educational forums and classes, and private businesses dedicated to providing educational products for personal and professional development.

Many private corporations (like the two examples cited below) have been paving the way in recent years with their own in-house proprietary universities:

  • In Delaware — parented by BURRIS LOGISTICS the leader in refrigerated trucking services, BURRIS UNIVERSITY — uses community college facilities near its headquarters to teach courses on personal and professional development (including communication and motivation skills) to regular gatherings of managers from BURRIS offices nationwide.
  • In New Jersey — 9-State commercial cleaning industry leader HEITS Building Services www.HEITS.com uses it’s own online HEITS UNIVERSITY curriculum to train and certify all employees in subjects like Eco-friendly customer care, bacterial health cleaning, regulation compliance cleaning and maintenance, and equipment and chemical safety . . . and to reinforce franchise owner coaching programs.

achiever

In a knowledge-based economy, workers are lifelong learners and achievers.

 

As an entrepreneur, you will be a lifelong learner absorbing massive amounts of information coming at you. Some of your education will be used just to give yourself and your organization the ability to sort and curate information coming at you in order to more effectively hone in on what’s relevant for driving your own business forward.

Take advantage of being an educated consumer of lifelong learning. That mindset allows you to intelligently filter and absorb the onslaught of information you need to be a true entrepreneurial leader, and to operate effectively in the New Economy.

# # #

C’mon back FRIDAY 10/16 for Day 29  —

ENTREPRENEURIAL HEALTH & WELLNESS. How’s yours?

# # #

 

 

 

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———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

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Oct 13 2015

DAY 27 – 30 Days To The New Economy

Your Role In History As An Entrepreneur

COMMUNICATIONS  NETWORK

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Your communications network needs to be at the very

heart of your business model in the New Economy.

 

communication graphic

A communications plan with your team and your customers is no longer just a “nice to have.” It is absolutely essential to your survival.

It doesn’t matter whether your products are virtual or physical, you need a full-time communications network in place to keep your business stabilized and viable.

Your communications network is based on your Internet provider but only starts there. Communications includes the platform for communicating, the software that you use, the web of relationships that you have, and your people as well as technical communication skills.

Beyond a reliable Internet connection, you need to be running software that is compatible with everyone else. Most of the web-based communications platforms run for everyone, just about everywhere. And they are easy to use. Your communications platforms need to be universal because building and maintaining productive relationships with customers and team members depends on platform functioning in addition to how you “come across” to others.

It’s best to start with a reliable email service. Then add a service that allows you to deliver large files such as Dropbox, or another file transfer protocol provider. Next, add a team-friendly platform where you can gather everyone for face-to-face virtual meetings (e.g., Skype, Go To Meeting, etc.). Finally, you’ll want to  layer any number of software programs that enhance your experience, and set to work honing your personal listening and presentation skills.

In concert with developing your email, messaging and meeting services, social platforms, and personal communication skill platforms, you’ll need to be thinking about how to be–or have someone close to you be–a centralized axis for keeping all those around you in the strategical planning and tactical action steps loop.

communication cartoon

Even if you are technically savvy, expect to have a technical support person or three at your disposal. If you have someone whose job it is to manage the technical communications issues upon which your Internet business relies, it frees you to concentrate on the pieces that you can’t replicate which is all the value that your specialty brings to the marketplace.

I am always impressed and amazed at the stories of entrepreneurs who dedicated nights, weekends and months to mastering communications platforms to build their business. But at some point, sooner rather than later as revenue arrives, it is a good idea to liberate yourself from maintaining the networks upon which your business depends and put that into professional hands.

Your ability to communicate with your customers and your staff is the lifeblood of your business in the New Economy.

customer service cartoon

You cannot afford to jeopardize your customer communications flow and consistency simply to save a few dollars, or because you think that you can do it well enough. “Well enough” isn’t good enough as you become a bigger player, even a marginally bigger player (unless you’re just faking it)!

Put your money into development of an ongoing communications platform as one of your first investments. It is one investment that can make the difference between life and death for your business. Remember: HEARING IS NOT LISTENING!

# # #

C’mon back WEDNESDAY 10/14 for Day 28  —

What’s your plan for keeping sharp and tuned in? You’ll need more than a grinder and a radio.

 

# # #

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———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

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Oct 12 2015

DAY 26 – 30 Days To The New Economy

Your Role In History As An Entrepreneur

BUILDINGS and MACHINERY

Adapted from the book 30 DAYS TO THE NEW ECONOMY by Peggy Salvatore

 

buildingsmachinery

After yesterday’s discussion of human capital, it is on to a discussion of the more traditional role of capital as assets in the form of buildings and machinery.

 

Large office complex workspace will not disappear, but a lot of new entrepreneurs (like Internet Joe) will find they can start with a home or garage-based office . . . or perhaps need even a lot less real space (like a tabletop) for an online business.

Successful businesses

will always need an official location.

Growth makes an official office site important. If a business is largely virtual and run by a team that is scattered in offices throughout the world, home offices may suffice as ground zero.

homework

Even small entrepreneurs would do well to consider temporary or flex office space for an official address and, more importantly, to take the business up a notch.
When a young entrepreneur has assembled a team around him or her, it is best to co-locate everyone to gain the benefit of team thinking and creative brainstorming.

So, even office-based online small businesses gain value from official office space.

Beyond the small online entrepreneur . . .

Your small business may require more than a few desks, computers and routers. Your idea may require lab space or assembly and warehouse space. At some point in your growth, expect that warehouse, transport and meeting space may be required. Plan for growth in your financial projections and that includes physical commercial space.

Customers of global businesses in the New Economy still expect to see a real street address with a GPS location.

tech cartoongps

A location grounds you

and makes you more real for your virtual customers.

While buildings and machinery are still an integral part of business in the New Economy, they just don’t take center stage anymore.

Physical building spaces and machinery needs are now smaller, more compact, more flexible, leased, and temporary. Remember that as an entrepreneur in the New Economy you are always ready to pivot.

Whatever it is, if you can do it here, you can usually do it there as well. The difference is that while your physical presence gives weight to your enterprise, your physical building and machinery presence won’t weigh it down.

# # #

C’mon back TUESDAY 10/13 for Day 27  —

Okay, so you can communicate. So can bumble-bees (better even, in fact, than humans). Let’s assume you are up to bumble-bee standards and can make your point clearly, listen carefully, provide great feedback, and that you go beyond bees to be able to write/compose perfectly. What’s your communication plan?

# # #

 

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With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

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Oct 11 2015

DAY 25 – 30 Days To The New Economy

Your Role In History As An Entrepreneur

H U M A N   C A P I T A L

Adapted from the book 30 DAYS TO THE NEW ECONOMY by Peggy Salvatore

people clockworks

I’ve heard some people say that they don’t like the term “human capital” because it sounds cold and impersonal. Actually, when I first heard it years ago, I liked it for exactly the opposite reason. Human “capital” describes the value of workers to an enterprise. Whereas labor is typically counted as a cost, capital describes an asset.

 

Without knowledge workers

in the New Economy,

a business has no valuable assets.

 

On DAY 23, we discussed the importance of enterprises as learning organizations since knowledge and information are growing exponentially by the minute. In a knowledge-based economy, humans are the most important resource.

The knowledge-based worker turns the idea that machines displace workers on its head. Workers who tend machines or build widgets that can be assembled by robots are underutilized. One study by the Martin School at Oxford predicts that 48% of American jobs alone will be lost to robotics in the next 20 years. This is good news because as the New Economy grows, workers grow in importance and stature. Rather than being displaced by machines, knowledge workers are freed for higher level tasks, tasks that use more of their innate abilities and engage their interests. Higher level tasks in a knowledge economy move workers closer to full actualization of their potential.

 

A 2015 Gallup Poll

 

found that 70% of

 

 Americans hate their jobs.

 

chicken cartoon

I am going to guess that statistic can be pretty closely correlated anywhere on the planet. Being freed from loathsome employment is the joy of Internet Joe and the people on his team. As the lowest, ugliest jobs disappear, the entrepreneur and his creative staff can enjoy serving a growing global online market of potential customers who will consume vast amounts of innovative human resources.

Worker displacement by machines has always resulted in raising the living standard of all despite fears of laborers during the period of dislocation. The accelerated process in a rapidly-expanding knowledge economy should be no different.

So, “human capital” it is.

 

 Hiring Knowledge Workers

smart workers

Internet Joe is building his online empire on the shoulders of knowledge workers. Deep knowledge workers. Highly specialized people who may be in his employ or may be supplying services as a vendor.

The human capital resources needed by the entrepreneur in the New Economy are the best available in the world, literally in the world, serving the world. Knowledge workers as human capital are always learning because growth is joy.

As an entrepreneur, you will be supporting workers who find fulfillment in what they do. That kind of leadership will require a different brand of guidance than leadership in the past that was focused on motivating workers to perform repetitive or onerous tasks. Entrepreneurial leadership in the New Economy is more about clarifying the vision than motivating your employees.

Knowledge workers on your team will sometimes lead you, and that is a perfectly acceptable turn of events when you are working with highly valuable human capital.

 

# # #

C’mon back TOMORROW 10/12 for Day 26  —

You got the spunk. You got the ideas. You got the

money. You got the marketing. You got the contacts.

But do you “Got The People”?

# # #

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With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

 

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

 

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

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Oct 08 2015

DAY 24 – 30 Days To The New Economy

Your Role In History As An Entrepreneur

R E V E N U E

(As in “Department of YOUR Internal”)

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

At the outset, most people will start their business with investor or personal financing. In short order, a viable business in the New Economy will generate revenue.

upsidedown coin shake

Revenue generation is the money you bring in from customers for your products and services. While you won’t necessarily run your business from customer revenue from Day One, you should be able to do so within a few months.

With a:

  • Global online business, you need to find a way to validate payment in a form that is recognized on both sides of the transaction. Because your business is global and virtual, your revenue will ideally be global and virtual too. The issue of valid payment for revenue generation is part of building the infrastructure for the New

Economy. This issue begat payment forms like bitcoin.

 

Ultimately, the New Economy will form the basis for a global currency simply because it makes sense. When global business was conducted only among large corporations or a limited number of globe-trotting individuals, currency exchange was somewhat cumbersome but manageable. In a commerce system where individuals are trading among each other constantly, a common global currency makes common sense.

  • Global currency is one of the hot potatoes that causes governments and political interests enormous discomfort for reasons that go beyond our scope here. But let me suggest here that, just as commerce led the way to break down barriers among different people as merchants set sail for spices in India and silk in China, global Internet commerce will trump parochial interests as the new entrepreneur needs to find a way to receive payment from customers.

green $ jigsaw

  • Global pricing is a tangential issue to global payment. Pricing (a function of marketing) is often locally controlled and regulated especially in certain industries. Products and services on the Internet eventually will create an environment where value is rationalized across economies as the world merges into one seamless trade opportunity.
  • Global trade does not have to be a hot potato, either. But for the reasons that are beyond our discussion here, the opportunity to expand commerce and increase opportunities for human beings everywhere will eventually defuse those issues. A global currency doesn’t have to be a painful dislocation but rather it can occur as a slow, organic and natural progression of the growth of human knowledge and potential. Forays into bitcoin and similar ideas demonstrate the process.

As noted earlier in this series, war is historically the way that humans have expanded their influence. The emergence of a global merchant class slowly but constantly changed the tools of influence expansion from blunt-edged brute force power to soft economic power expanding among individuals. The individual entrepreneur with access to global markets and interconnected billions of people will complete this transition.

The need for a medium of:

  • Global exchange among individuals trading on a global basis will have effects far beyond the practical solution of making value connections using a common currency.

Remember DAY 4? The Arab Spring in Syria? Humans connected with humans who connected the dots. With the incentive of global markets for individuals, expect global currency and further breaking down of barriers among humans. Stay the course. It will take courage!

 

# # #

C’mon back MONDAY 10/12 for Day 25  —

You got the spunk. You got the ideas. You got the

money. You got the marketing. You got the contacts.

But do you “Got The People”?

# # #

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With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

 

No responses yet

Oct 06 2015

DAY 22 – 30 Days To The New Economy

Your Role in History as an Entrepreneur

IMAGINE YOUR

          

LEARNING ORGANIZATION

Adapted from the book 30 DAYS TO THE NEW ECONOMY by Peggy Salvatore

 

The rapid acquisition and deployment of knowledge means that all organizations that plan to survive also have a process for knowledge acquisition, retention, management, and transfer in their business plan. Forward thinking organizations today consider themselves learning organizations.Meeting Table

As an entrepreneur in the New Economy, even though you may be small, your responsibility is to not only know what is going on but to contribute to the body of knowledge.

  • Remember: All the Internet Joe’s around the globe are learning and building this ship together so sharing what you’ve learned and what you are developing (without, of course, revealing trade secrets like product ingredients and proportions or your intended branding or marketing approach) is part of that responsibility and defines in part your value as a member of the global business community.

There are TWO PARTS to this knowledge acquisition and sharing. One is the internal knowledge of your individual product or service and the second part is the external learning about the infrastructure you are building either deliberately or inadvertently by participating in the New Economy.

PART ONE: Internal knowledge

Whether you are operating alone, with a handful of close team members or a cast of 100s, you need to store and transfer knowledge about product development, marketing, deployment and all other aspects of your business to assure continuity.

When you’ve built a global community of customers, they will have questions and need support. Codify, iterate, revise, update, repeat. Consider yourself in a constant state of beta.

  • Remember: We said that one of the advantages Internet Joe has is the ability to be agile and nimble. This requires a state of continuous learning which is a mindset of quality improvement. Because you aren’t taking a large organization with you, when you learn something new, as an Internet entrepreneur you are able to capitalize on that information and pivot instantaneously.

Learning Org Chart

PART TWO: External knowledge

The intimate relationship you develop with your customers through their personal communication devices is the basis of your ongoing learning. You are learning what works, what they like about your product and service, what needs improvement and when you haven’t hit the mark.

Your systems and connections are creating the need for the kind and amount of infrastructure required to build the New Economy. When you share what you need and what you’ve learned about commerce with others in the online business community, the network grows.

What we know changes every minute!

. . . and what you do with it will be different

than what someone else does with it . . . So consider

recording it . . . sharing it.  That process puts the next

step on the ladder within reach for all by raising

the net worth (and the stakes) for all players.

# # #

 

C’mon back TOMORROW 10/7 for Day 22 —

“Financing Your Business” isn’t like car dealership

or retail mattress and furniture “Financing”!

# # #

 

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With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

 

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

No responses yet

Oct 05 2015

DAY 21 – 30 Days To The New Economy

Your Role In History As An Entrepreneur

 

I M A G I N E

 

I N V E N T O R Y  &  D E L I V E R Y

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Delivery VanIn tandem with global manufacturing, let’s take a closer look at how to store and move physical products in the New Economy.

Inventory

If you live where grasses are plentiful, you live in a grass hut. People have always adapted to local resources. In the New Economy, efficient and successful communities will rely on this same strategy but with a difference.

 

As was pointed out yesterday (while we imagined manufacturing), many products will be able to be assembled closer to their markets because 3D printing of finished products and parts will make that possible. Also, robotic manufacturing makes it possible to locate production facilities in places without consideration of the availability of many prepared workers. Obviously, local manufacturing reduces the need to move finished products closer to the customers.

Local sourcing raw materials

Our knowledge grows about our environment every day, and we find more uses for things around us.

Materials, for example, can be manufactured using chemical and biological processes. During the period of 20th Century industrialization, synthetic materials were developed and –suddenly– clothing manufacturers didn’t necessarily need wool or cotton to make clothing, though “real” materials were usually considered luxurious. The same is happening in the 21st Century with biological substances such as food and medicines (moving from chemically-based to biologically-based).

Knowledge in the new frontier will find ways to transform available local resources into necessary materials which should reduce the demand to transport and store raw materials.

The more we learn about chemistry and biology, the more possibilities we have to use the basic structures that compose

pineapple

a pineapple, for example, into materials to manufacture other products needed locally.

About energy and transportation

When requirements to transport people and materials are reduced, this necessarily results in less requisite shipping vessels and fuel. In this scenario, energy needs to be produced and consumed locally to support local raw material development and product manufacture. This lends itself to less portable and more available sources of fuel – sources like solar and wind.

renewable energy

Internet Joe is thinking about the future, and the future doesn’t resemble the present. That translates to mean there are a lot of limiting factors in the present, such as finite (non-renewable, transportable) fuel, that are NOT part of fueling the New Economy. What limiting factors will impact, or are impacting, your business pursuits?

# # #

What are you making the most of to move your business forward?
C’mon back TOMORROW for Day 22 —
GOT LEARNING?. . .

# # #

 

 

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Sign up NOW for NOVEMBER 29th (Sunday Night after Thanksgiving)

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“ENTREPRENEURS ARE AGENTS OF CHANGE… Accelerating Your Business”

 

Get fresh, informed, proven insights geared specifically to your business market, your biggest problems, your biggest opportunities.

With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

 

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

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Oct 04 2015

DAY 20 – 30 Days To The New Economy

Your Role In History As An Entrepreneur

IMAGINE   M A N U F A C T U R I N G

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Jigsaw Puzzle

The flexibility of the global markets – everywhere, everyone, all the time – means products and services can be delivered from your place of business on the Internet to the customer’s location in the same way.

 

VIRTUAL products (e.g., software, books, music):

already a natural medium.

PHYSICAL products: now becoming a natural medium.

3D printing allows many kinds of products and parts to be assembled on site by downloading software to build products by the customer. Customers only need the material to create the products on location.

3D Shark

One of the issues with matching mass production to local markets has been transportation and warehousing of raw materials and finished products. 3D production eliminates, or will soon eliminate, one or more of these transfers for a wide range of product-based businesses.

Efficient production puts factories near the source of raw materials which could be halfway around the globe from your market. With global markets, raw material processing happens near the source of materials which are then delivered to where products are produced at the customer site.

Throughout history, efficiencies have grown markets.

This development is no different.

 

While assembling products onsite requires only the transfer of raw materials to the customer location, the expansion of markets grows the number of end users.

Economic development happens more rapidly in areas that now need mainly an Internet connection and a reliable source of power to become a viable market for your products – both virtual and physical.

The limiting factors remain the availability of power and water. The new entrepreneurs believe those problems can be solved, and they are actively seeking answers.

Power Symbol

As noted earlier in this series, we are very early in the New Economy and are still building the infrastructure so much of the opportunity is building the virtual roads and rails into the future.

Even in situations where finished products are mass produced and need to be transported, robotics simplifies production. Robotics reduces the number of humans needed to assemble products and, consequently, also the number who need to be trained as assemblers, as programmers, and as equipment calibration specialists.

Local education and workforce availability is

not a major factor in locating a factory today.

 

Since line-driven powered machinery was invented, workers have revolted against automation fearing for their jobs. However, in each instance, the quality of peoples’ lives have improved, as well as the quality of products produced, and people’s time is collectively –presumably, for those outplaced– freed for higher level pursuits.

 

The promise of manufacturing in the New Economy turns on how you view progress. You’re likely to have one of two views of the world:

  • View 1: You believe advances solve problems, make solutions available to more people, and raise all of humanity in waves.
  • View 2: You believe knowledge is finite, all that can be known is already known, and we can’t solve our problems because our known resources do not meet everyone’s needs.

Entrepreneurs (Especially INTERNET entrepreneurs)

in the New Economy hold fast to View 1.

They believe that what lies beyond the known frontier

is the place where advances for humanity lie.

Internet Joe senses what is there and moves toward it

because he knows problems=opportunities,

and he knows it’s his choice.

# # #

Where does the past still control the present in your business pursuits?

C’mon back TOMORROW 10/6 for Day 21 —

 Imagine INVENTORY and DELIVERY. . .

# # #

 

 

SPECIAL   A N N O U N C E M E N T

Sign up NOW for NOVEMBER 29th (Sunday Night after Thanksgiving)

LIMITED SEATING COACHING WEBINAR:

“ENTREPRENEURS ARE AGENTS OF CHANGE… Accelerating Your Business”

 

Get fresh, informed, proven insights geared specifically to your business market, your biggest problems, your biggest opportunities.

With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

 

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

No responses yet

Sep 30 2015

DAY 18 – 30 Days To The New Economy

Your Role In History As An Entrepreneur

Side note: In editing Peggy’s book chapters for blog adaptation, I’ve found her style to be surprisingly (for an economist leadership expert, itself, to me, an oxymoron) engaging. Today’s topic, however, encompasses the object of my business teething and career so I feel compelled to spotlight a bit of the professionalism of marketing. Factoids (such as the components of marketing and the distinction between creating and stimulating desire, for example) are seldom addressed or positive-ized in economic treatises or website meanderings. Thank you. Enjoy the journey! Hal

Imagine Marketing

 

MARKETING CONCEPTS

One of the great advances of the 20th Century was the development of the field of marketing. As industrialists were able to mass produce clothing, cars, homes and candy bars, they sought a method or methods to promote those things to a public who may not have known that they needed or wanted them.

 

 

Psychology and sociology combined with imperatives to maximize business profitability and the science of markets was born. Where markets existed, they were maximized. Where markets did not exist, they were created. Yet marketing is not a creator of society wants and needs. It is simply a reflection of society–a mirror of what already exists.

You know you need a home but you probably didn’t know you need or want a certain type or brand of kitchen appliance or configuration of closets until marketers educated you about the differences in price, performance, design, function, impressions, and longevity.

You know you need a car to get to work, but marketers let you know which models and styles were available so you could choose those that would best serve your practical functional and budget needs as well as those that best meet the conscious or unconscious emotional wants you most closely identify with (e.g., power, status, sex appeal, safety/service focus, family/parental focus, environmental/energy focus, etc.).

PSYCHOLOGY

Marketing attaches meaning to the products and services we consume. Think of marketing as a big umbrella over a broad spectrum of marketing functions, which include sales, advertising, branding, pricing, packaging, promotion, merchandising, public relations (news releases, events, media communications), and more. Marketing also raises life necessities to luxury levels for a price.

Marketing does not create desire because humans already possess desire. Marketers stimulate desires that already exist. Marketing sometimes prompts us to purchase or consider purchasing products and services we didn’t know we needed or wanted until subliminal interests are created for them, and our desires are stimulated.

By the mid-20th Century, mass production meant that businesses could create enough products to satisfy the desires of mass markets. Mass communication through a mix of limited channels (using television, radio, magazines, direct mail, and outdoor and transit billboards) standardized desire for mass produced products.

The Internet changed the whole world of marketing. The Internet is a personal communication device. What comes through my computer is as different as what comes through yours as we are. No two computers deliver the same content because the content is a reflection of the fingerprint of the user. One user accesses religious content, another pornography, and yet a third spends most of her or his time surfing the net for the best price on handbags, shoes, or on hunting and fishing equipment and gear.

MARKETING - White Board

How do you market to EACH individual on his or her personal communication device?

Like finance, we’re rewriting the discipline of marketing while we’re practicing business in the New Economy.

 

As an Internet entrepreneur, you find your markets by searching for people who are interested in buying what you are selling. You contact them through social media using list serves, groups, email blasts and subscriptions, blogs and connectivity/referral platforms . . . following where each thread leads. When you pull on a thread, it will lead to a tapestry of related interest groups. As a business person, the end of each thread is a potential customer.

The hardest job of Internet Joe is to refine his product or service to meet the needs of a specifically defined target market within the potential of a global customer base. Expect that it could take time to refine your approach. You will go through several iterations before you hit on exactly what specific flavor of what you offer appeals to which specific individuals.

In the New Economy, your customers are in New Zealand and Newfoundland. Get to your keyboard and go find them.

 

# # #

C’mon back tomorrow 10/2 for Day 19 —

It’s all about SALES, SALES, SALES, and more SALES.

# # #

 

S P E C I A L    A N N O U N C E M E N T

Sign up NOW for NOVEMBER 29th (Sunday Night after Thanksgiving)

LIMITED SEATING COACHING WEBINAR:

 

“ENTREPRENEURS ARE AGENTS OF CHANGE . . . Accelerating Your Business”

Get fresh, informed, proven insights geared specifically to your business market, your biggest problems, your biggest opportunities.

With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

# # #

Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

No responses yet

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