Mar 22 2016

PEOPLEPRENEURS

Peoplepreneurs

 

Regardless of your career, your career interests, your day-to-day pursuits, your life circumstances . . . regardless of how rich or poor you are, how much or little you are loved, or love, how educated or intuitive or salesy you are . . . regardless of whether you are a small business owner or manager or a government or corporate muckity-muck, and whether you’re a doctor, nurse, lawyer, accountant, grave-digger, tire-changer, astronaut, roofer, artist, teacher, or hamburger flipper:

You need to think like an entrepreneur.

 

CREATIVITY

You don’t need to BE an entrepreneur. In fact, most who think they are, probably are not.

Thinking like an entrepreneur translates to taking more reasonable risks.

It means recognizing the expertise you lack, accepting that, and then surrounding yourself with those who can bring those missing links to the table.

It means staying focused on making your ideas work, not on making money. As you get closer to making your ideas work, the money will simply come to you; it will appear seemingly out of nowhere. If you pursue money, your ideas will fail. This conclusion comes from a gazillion tons of experience. Need examples? Try me. Call the number below. No strings attached. I’m happy to share what I’ve learned the hard way.

cash in hand

Thinking like an entrepreneur is taking steps on your own behalf instead of waiting for opportunities to come to you.

Thinking like an entrepreneur requires endless testing of your ideas.

It holds out the expectation that you will fall all over yourself to delight (not just service) your every customer, and that you will constantly solicit the customer feedback you need to adjust, adapt, and adjust        again.

Does it matter if your “customer” is a patient or patient family, a client, someone paying you for a service or   a product, rich or poor, with three eyes or one, old or young? Of course not.

ignite passion

Entrepreneurs, true entrepreneurs, are passionate about everything they do, every day of the week. But they  are also realistic enough to recognize when their passion outstrips the ability to make their ideas work, they will not go down with the ship!

Is this walking a thin line? Not if it’s a reasonable and realistic line to start with (in other words, you’re not  “betting the farm” to get where you want to go). When something doesn’t work, you take away what you learned and start out in a new direction making the most of that experience.

Does that remind you of life? Well, how about that? So, how far away from thinking like an entrepreneur has your brain strayed?

Is it time to be a peoplepreneur?

 

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

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May 13 2009

WHEN “Do-it-yourself” DOESN’T DO IT…

You can’t control your ship

                                             

while stoking the furnace!

                                                                                        

     What IS it that makes business owners and managers so crazy when they’re confronted with the idea of hiring someone to do a task that they know they could do themselves?  Huh? I KNOW I’m not imagining this one. So answer the question.

     Why would someone who runs a business think she or he should set up his or her own website or write her or his own blog or news release, for example? To save money? Surely saving money is not a good answer.

     As we’ve discussed here often, no one makes money by saving money. Businesses only make money by selling. If you own or operate a struggling (or ambitious) business and you decide to do tasks that are not making money by actually disengaging yourself from the sales process, you are wasting money, not saving it.

     I have seen some very bright business owners step aside from the sales function to let the salespeople do the selling, and instead focus their energies on operational productivity or human resource management, or budget management, or manufacturing efficiency, then be astonished to see their ships go down while they are busily rearranging the deck chairs.

     FACT: No one (NO ONE) is better at selling what your business produces or provides than you are! If your business is struggling (or steaming “Full Ahead”), and you are not with one hand at the controls, actively selling, you may want to re-think your investment in survival (or growth) and see the role you’re playing for what it really is: an anchor!

     If you need a new or upgraded website or a punchy blog, or news releases that get printed and broadcast, and you can find a professional website developer you can trust who has a track-record for reliability…or a professional marketing writer who knows how to “storytell” your business messages and who has a track-record for sales results, for heaven’s sake: HIRE THEM and get on with selling!

     So what if you think you could design your own site or write your own content or marketing materials? It’s not worth you taking the time to do those things when you need to be selling because selling is the only way to make money and move your ship forward.

     Pay the professionals to do what they do best. It’s a cost of doing business. Trying to tackle non-sales projects yourself diverts your time, energy and money into non-productive directions and doesn’t make the best use of your knowledge, talents, and enthusiasm. Besides, if you do-it-yourself, and screw it up, it’ll cost you twice as much to get the same professionals to do emergency surgery at sea!

     One last thought: You can control your ship and sell at the same time. You can’t control your ship while you’re stoking the furnace or working below decks. Best wishes for smoothe sailing!  

# # #      

Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

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