Oct 13 2011

BIZ ALPHABET SERIES…”B”

Welcome to the world’s first

BIZ ALPHABET SERIES of blog posts

 

“B”…BRANDING

 

 Besides that you’ll find tips galore by clicking here or on the “BRANDING” tab at the top of this blog’s homepage, here are some seldom discussed points you may want to review that can put a new light on the subject. Here you go:

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BRANDING is rarely thought of by many business owners and, it seems, by most of the general public, as being what it really is. Branding is a composite of all things related to a business product, service, or idea (or a cause or individual), and those who represent these saleables. All things? All things.

If you’re a business owner, manager, operator, partner, investor, or entrepreneur, YOU are the brand as much as any product, service, idea or platform you offer.

Simply stated, your actions, inactions, initiatives, attitude, behavior, beliefs, decisions, appearances –the WAYS you treat others every day– are as integrally woven into the fabric of your brand as your logo, theme, slogan, color scheme, marketing message, and “packaging.”

Like it or not — as head honcho, you have created or are carrying forward a specific parental posture that is constantly being evaluated and looked to for setting examples, offering advice, citing experience, expressing empathy, and fostering every conceivable aspect of effective leadership.

The problem is that you probably never counted on having to be both mother and father to assistants, associates, work teams, employees, consultants, partners . . . and carry your personal life family role along with you in your travels.

So how can you bring your maternal or paternal (or both) leadership role up to snuff when you really don’t care about nurturing other people’s idiosyncrasies? Well, here;s the bad news: The responsibility comes with the territory.

You cannot run any business bigger than a one-man-band with any measure of sustained success without exercising both passion (for what you represent) and compassion (for those you’re in contact with each day).

Does this mean you need to be a shrink, therapist, counselor? No, but you do need to be the parent because the business is your baby!

No one else (other than perhaps a spouse who shares the same values as you) can ever do the same justice to your enterprise that you can. No one else can sell your business message as effectively as you. No one else (other than –again– a spouse, and of course any investors) really cares about your bottom line.

It’s your job to be the leader and show people the way to feel empowered and rewarded for doing quality work on your behalf. You must bridge the gap. You must lead by example. People will rally to your mission and vision when you pull instead of push, when you show sincerity and honesty in all your dealings.

 Others are always watching what you do,

and listening to what you say,

measuring your integrity.

                                                 

“All the world’s a stage,” said Shakespeare. Your spotlights are on and your curtain is up. Make the most of your business debut and all of your curtain-calls, along with every opportunity to polish your act. Have a great run!

                                        

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Hal@Businessworks.US    302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

No responses yet

Sep 20 2009

LEADERSHIP Starts At The Top!

Cultivating leadership

                        

below?

                                     

What’s happening

                    

above?

                                                                                       

“Leadership is not just telling people what you want… it is getting people to do what you need them to do.”

— JON ALTERMAN, Senior Fellow, Center for Strategic & International Studies
                                                                           

     I’ve often told the story  that’s now regarded as classic leadership style about (Pre-U.S. President) General Dwight David Eisenhower, during WWII, when he was addressing a group of his officers at a makeshift table on the battlefield with a piece of string.

     He first pushed the string  across the table with thumb and forefinger and demonstrated the end result being a tangle. Next he took the end of the string between the same two fingers and shook it a bit before gently pulling it, demonstrating the straight-line formation of the string… and made his point clearly that troops who were pulled by their leader would perform better than those the leader pushed.

     Are you pulling or pushing?

                                                    

     You own or manage a business  and are solely responsible for motivating your troops. You set the example. If you are pushing people, others below you are pushing people. Pushed people get resentful and become uncooperative.

     If you are stepping out onto the front lines  and pulling others along, you will be more likely to gain and retain the respect and loyalty of those below you who you are pulling. They will believe in you and trust you and follow you.

     This thinking and approach  is as critical at the very top levels of federal and state and local government as it is in multinational corporations and in Mom & Pop retail stores. Small business is not immune from Eisenhower-style leadership. In fact, it’s the place to ignite the kinds of larger, global applications that will eventually bolster world economy.

     I know, you’re more worried about your family right now,  right?. Then start focusing more on “getting people to do what you need them to do” by pulling instead of pushing.

     It matters not  that you sell pizza, luxury automobiles, chickens, well-drilling, website designs, media advertising, crabs, healthcare services, insurance, pickles, legal services, clothing, or real estate.

What matters is that you keep working every single day at making your leadership style better because the solidity of your customer base is only as good as the day-to-day performance of your employees, and your employee performance is only as good as the constant attention you give to the kind of leadership you provide.

Your leadership speaks of your integrity.

Your integrity is your brand!  

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FREE blog subscription: Posts RSS Feed

Hal@Businessworks.US    302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No responses yet




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