May 23 2011


If you are Entrepreneuring


still –in 2011– you got guts!



Look at it this way, those of us who directly or indirectly choose to pursue paths of small business development –in the face of today’s upsets, intimidations, threats, and tsunami-like attempts to control every breath we take— probably deserve a medal!

The thing is there are 30 million of us and that’s an awful lot of medals. Besides, we didn’t choose entrepreneuring for fame and recognition. We don’t much care about being honored. We care about our ideas working.

We care about building our businesses to the point of creating jobs and reputations for customer service (the real kind, not some put-you-on-hold unintelligible “customer service department“).

Who does care about getting a medal? Why the very same types of self-serving, reckless spending, low life that work hard at creating all those roadblocks we and our small businesses are forced to contend with:

  • From our arrogant, get-the-votes-at-any-cost-campaign-obsessed, leaderless White House with zero business know-how and the global mindset of a two-year-old

  • And corporate giants (the antithesis of innovation, wallowing in incompetence and self-pity) with their deep pockets and greedy unions standing forever at the ready  

  • To artificial-do-gooder-preoccupied-with-“green” academia-land, which pollutes the world of small business with theory and complexity over reality and common sense

Loose accusations? No, deeply-documented fact-based assessments.


Small (and in-home) businesses, professional practices, small business owners, operators, and managers all. We are in the fights of our lives to overcome all the disproportionate tax burdens, all the government over-regulation and controls being shoved down our throats as we try to create jobs and make our ideas successfull!

Unions and academia? Not even a step up from Hollywood and mass media sensationalists: they just get in the way. Let them pester government and the Fortune 500 companies, or –perhaps even better– each other!

UNEMPLOYMENT is the worst it has been in the United States since the 1930s. Terrorism threats are at an all-time high. Natural weather disasters are running roughshod across America, destroying homes and businesses, killing and uprooting families. And America’s allies are being insulted instead of thanked.

GAS PRICES are still through the roof, and igniting skyrocketing costs for shipping, transportation, and now food–costs unmercifully and unavoidably being passed along to consumers who are made more dependent on government controls every passing day. And America’s enemies are being cajoled instead of chased.

ILLEGAL IMMIGRANTS are pouring across our borders every night with drugs and weapons . . . and welcomed (!) in our schools, hospitals, and welfare rolls? America is on the brink of bankruptcy compounded by dollar devaluation, loss of global respect, and the compromising of our Constitution.

MR.. OBAMA is in Ireland toasting a pint of ale.The last catastrophe just weeks ago found him absorbed in worries about the Final Four basketball competition. And how long ago did he disrupt his golf trip to “dispatch” advisors to “review” the disastrous Gulf oil spill 30 DAYS AFTER IT HAPPENED?

THIS is leadership? Could your business survive this behavior from it’s leader? Like I said, if you’ve made it this far, you got guts! America needs you.

Keep it up!  Oh, and while you’re at it:


Mark your election day calendar

now for November 6, 2012.


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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Jul 23 2009

Selling the Psyche with Word Paintings!

Obama, Hallmark, Rush,


airlines, surgeons, tourism!


     What do Obama, Hallmark Cards, all of the airlines, Rush Limbaugh, plastic surgeons and tourism councils all have in common? Whoa! Now that’s a question and a half, right? I mean what could such a collection of diverse interests possibly have in common?

     They paint pictures with words and sell them from a stage that’s literally dripping with seduction. And of course there are others. I just picked these because they’re such unlikely bed partners. Okay, here we go. Follow along. Yes, if sales are important to you, there IS a valuable lesson here.

     It’s not too big of a stretch to see how the traditional approach to schmaltz-layering, that Hallmark has so wisely (and effectively) invested of itself over the years, has rung up spectacular success. Here’s a business that makes bigger profits than bagels.

     The company buys up a zillion tons of paper, much of it scrap, folds it into four zillion tons of little envelopes and message cards, prints a few mushy words on the cards and sells the card and envelope for $5 each or thereabouts, times four zillion! 

     What’s the value enhancement? The messages they put in these cards appeal to our psyches. They seduce our egos. What did Obama do to get elected? The same thing. What’s he trying to do now with his go-for-broke healthcare fantasies? The same thing. 

     What do the airlines sell? The seat and space you are actually renting and the transporting expertise to get you where you’re going? Are you kidding? They sell you the destination! They sell you smiling hand-holding couples skipping through the surf, cliff divers in Mexico, pubs in Ireland, koala bears in New Zealand.

     Plastic surgeons selling elective procedures present us with(carefully air-brushed) photos of the killer bathing suit-clad model that we all could no doubt be. We know we could be because the word description with the picture tells us that just a few little nips and tucks here and there can give us the same results. No mention of course of the anesthesia and procedural risks, the recovery sacrifices, the expenses. 

     Rush Limbaugh sells us concepts; he’s a genius at seducing our brain frustration centers by painting verbal pictures of how good it can be if we simply think and act more conservatively, more fiscally responsible and more respectfully of the vigilence that gives us our freedoms and the values that give us our American heritage. (Now THERE’S a unique thought!)

     Island resorts: “Ooooh, let’s get together and feel alright…” Regardless of the location or message, you can be sure they’ll be nothing about the expenses, the lousy transportation, the pricey rooms and meals, the bad water, the pickpockets, the badgering street vendors, or any of the other lovely amenities you only learn about too late or sometime after your psyche has been sold. 

Selling the psyche requires you to paint pictures with words because the right word…is worth a thousand pictures!

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Input aways welcome: (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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