Mar 13 2010

HOW TO FIX THE ECONOMY . . .

IF YOU CAN FOLLOW

                                                       

these 8 sentences, you 

                                 

understand how to fix

                                                              

the economy — and the

                                                                     

White House is puzzled.

                                           

(PART 1 OF 2)

                                                                            

     Entrepreneurs pursue ideas. They taste, test, trial-and-error, and explore applications of their ideas. When they settle on a direction, they find or attract enough financial support to do two things: 1) Create an operations process to develop (manufacture, fabricate, enhance) the product(s) and/or service(s), and 2) Design and deliver a marketing program.

     Marketing drives prospects to the door and creates a support platform for sales. Salespeople (or the entrepreneur herself or himself, acting in a sales role) produce(s) sales. Sales produce revenues. Revenues pay operations process and marketing (and perhaps investor) expenses and hopefully generate profits.

     Profits allow entrepreneurs to create jobs.

     Big business really doesn’t create new jobs. Research demonstrates time and again that far more than the vast majority of new jobs created in America originate with small business.

     So— why does the White House insist on avoiding and glossing over small business as an insignificant source of new jobs? Why does the White House pretend to befriend small business, shaking hands with the right hand while stabbing it in the back with the left hand?

     Can someone please answer this? Can the answer please be a real one, and not some convoluted response anchored by union-held political chips or fantasyland corporate moguls riding bailout coattails?

     How do”We the people…” choose to allow narcissistic political arrogance to override the critical needs of our economically-threatened society to stimulate and foster job creation?  Part of the answer is that we have a federal government that’s universally comprised of individuals who have not one iota of business experience, and who adamantly refuse to get the business advice needed for economic recovery from the only source that matters: small business.

     And surely–because, really, no one could be this dumb– the government can’t possibly be thinking that the SBA is the place to turn for meaningful input. (Yes, this is the same Small Business Administration administered by small-business-braindead government employees and stimulus-recipient big business corporate types who can’t even spell entrepreneur, let alone think like one) .

     The message is: WAKE UP AMERICA!  There’s more to this story, and it’s coming tomorrow.

     I hope you’ll return for –as one of my heroes, Paul Harvey, used to say– the rest of the story!

                           

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Jan 04 2010

THE RAPE OF SMALL BUSINESS

“We cannot afford another

                                         

year like last year, and survive!”

                                                                                                             –A farmer, a doctor, and two retailers

     Whether America’s Federal Government is small business ignorant, or small business hostile –and surely it has proven to be at least one of these — makes little difference.

     In the end, you need to accept that politicians with zero business experience surrounded by advisors with zero business experience are on the cusp of running America’s businesses into the ground.

     Accept it, dismiss it, and get on with life.

     Why? Because this isn’t football. The more energy you expend worrying and fretting about the opposition — the more attention you divert from growing your own business — the less effective, less productive, and less efficient you and your people become.

     This isn’t football. It’s rape. Over-dramatic? No.

     Small business people are being violated every day by political zealots who haven’t a clue about the daily outpouring of blood, sweat and tears that go into owning and operating and managing and growing a business.

     We are about to be overrun by a healthcare reform plan that forces increased government control on our lives, even to the point of imposing fines on those who don’t buy in and that force us to see providers we don’t choose.

    This so-called “healthcare” plan in fact addresses just about every subject under the sun except healthcare. And it fails to foster (or even acknowledge) the necessary lifeblood of effective healthcare reform: free market price competition. Oh, and we’ll all be paying for it for decades. 

     We are looking at a cap and trade plan that forces increased government control on our lives, even to the point of preventing us from selling our own homes unless they measure up to expensive and meaningless government imposed standards. Oh, and we’ll all be paying for it for decades.

     We are days away from an utterly meaningless Senate jobs bill which pumps up government jobs and puts some totally confusing tax-credit bait on the end of the fishing line for all those small business owners who have nothing to do except pour through paperwork trying to figure out how to qualify (or who will have to pay through the nose for CPAs and tax attorneys to do it for them).

     Maybe small businesses should get subsidized for creating work for CPAs and lawyers?

     So, what’s the way out?

     There’s one way out and very little choice involved. Here’s the solution: Charge forward with your head down and work your butt off at customer cultivation and customer service. Remember how you felt when you started your business or manager job? Kinda like that.

     What else? You need to take even more innovative approaches to developing your products, services, markets and ideas.

     Anything more? Yes, you must continually add value to everything you sell.

     And, above all, you need to do whatever is necessary to maintain high-level trust and integrity reputations with every customer, prospect, associate, employee, vendor, referrer, visitor, and community you serve … with every encounter, every day.

Your personal authenticity and the authenticity of your business will rise above the tumolt and threats and deceptiveness and empty promises. And when you succeed for yourself, you will be succeeding for many. 

                                                                                  # # #

More on 2010 “LEADERSHIP”? Come visit me and comment on my Guest Blog post at TBD Consulting’s Jonena Relth’s site http://bit.ly/XhN1h

# # #               

Reply Hal@BUSINESSWORKS.US (Subject: “Blog”) or comment below. Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!  Blog FREE via list-protected RSS feed OR $1 mo Amazon KindleGreat 2010 Gift for GRANDPARENTS: http://bit.ly/3nDlGF

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Jul 04 2009

Today May Be Your Last Independence Day!

Is your independence

                                             

going down the toilet?

                                                                        

     What better subject on Independence Day than our right to independent choice of healthcare coverage? But, STOP! Don’t click off! This concerns YOU, Dear Mr. or Ms. Entrepreneurially-Minded Business Leader!

     Mr. Obama (He’s only “Mr.” until he proves his citizenship) wants YOU and every other American to be required to buy a health insurance policy… regardless of whether you want it, whether you need it, or whether you can afford it. [Just imagine, if you can, what’s coming next if he gets his way with this. NON-Union Business survival? Right. Good luck!]

     Now get this reasoning: He says it’s the same thing as motorists being required to buy auto insurance.

BUT ISN’T DRIVING A PRIVILEGE?

ISN’T LIFE AND THE PURSUIT OF HAPPINESS (INCLUDING HEALTHCARE COVERAGE CHOICE) A RIGHT?

     You want to argue this? Go find me the place in our Constitution or our Bill of Rights that says the Federal Government has the authority to require the purchase of a health insurance policy as a condition of having been born!

     You think that’s a ridiculous exaggeration? Then tell me: WHERE IS FREEDOM when the Federal Government has the power to tell you how to spend after-tax dollars? What distinguishes disposable income from taxes?

     As for the proposal that the IRS be charged with fining citizens who do not purchase a health insurance policy, since the Federal Government just prints more paper money to pay debt, why is taxation or the IRS even necessary? Just shut down the IRS and transfer its budget to indigent care! [And won’t that satisfy all the screaming liberals?]

[With special appreciation for the inspiration and some of the wording to  “BenDoubleCrossed” editorial contributor to the June 26th Larchmont (NY) Gazette www.larchmontgazette.com]
                                                                     

    Before you jump to defend Mr. Obama on this issue, you should know that I speak from more years of healthcare business experience (including five years of National Committee of Quality Health Care membership, authorship of hundreds of healthcare-related articles, and two major books for and about doctors) than he has spent in a lifetime government career.

     His proposals are barking up the wrong tree. And he is continuing to alienate business and industry leaders, in whose hands rest the nation’s only hope for economic recovery! 

# # #  

Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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Jun 14 2009

US Hospitals & Healthcare Need Surgery

U.S. Hospitals and healthcare

                                            

proposals waaaaay past 

                                           

the point of 1st Aid!

                                                                                               

A SHORT STORY THAT’S ANCHORED IN TWO DECADES

OF INDEPENDENT MANAGEMENT CONSULTING SERVICES

RENDERED TO HOSPITALS AND HEALTHCARE PROFESSIONALS:

                                                                                                 

     At some obscure moment in recent history, about 30-40 years ago, it seems to me, someone had the bright idea to start advertising hospital services. And it was contagious. Pretty soon, ripples began to surface amid the vast sea of shallow-mindedness and business incompetency (that many physicians and business professionals still consider a) breeding ground for hospital executives, administrators, and boards of trustees.

     Hey, marketing works for other kinds of services, these do-good-Boy-Scout-type doctor-wannabes were running around proclaiming, why not hospitals?  Sure, agreed the medical professionals who knew even less about business, why not? they said; nothing else you’ve done has worked. And so it came to pass that hospitals then began to compete with hot dogs, beer, cigarettes, cosmetics and car dealers.

     Well, sure, alcohol and tobacco advertising have since taken a big hit (thankfully), but guess what? Hospital marketing has just continued to get worse. With very rare exception, today’s hospital advertising and marketing programs are ineffectual, misdirected, and unnecessarily expensive. The job is simply not getting done, and they keep spending more to make it not work!

     Present federal government administrative healthcare overtures are equally misdirected and will cost taxpayers a fortune, not to mention the staggering losses in professional healthcare skills that will certainly accompany socialized medicine.

     The problem with what the government proposes is the same one that hospitals have struggled with all these years. It’s that the ideas behind it all are being manipulated to appear creative and the public is being sold on the creativity.

    Unfortunately, creativity does not sell. Everyone on Earth can be creative. Very few are innovative. Innovation gets things done. http://halalpiar.com/2009/06/creative-ideas-vs-innovative-ideas/

     The bottom line is that hospitals need to shape up and start to get their messages straight; the public isn’t as stupid as hospital executives think.

     Similarly, the federal government needs to shape up and get its thinking straight, start being innovative, start thinking these empty, ill-suited proposals all the way through in the context of reality, not fantasy.

     The uninformed, incompetent socialistically-manipulative people being relied on may be well-intentioned, but they haven’t a clue about the business of healthcare, or any business for that matter.

     In the end, communities, citizens, healthcare professionals, and taxpayers will suffer. The time to step back and reassess is NOW. Remember that in the end, after all is said and done, it’s YOUR body and your family’s bodies that will be, so to speak, on the line.

     Do you really want hospital business administrators and government representatives with zero or inadequate healthcare knowledge and experience dictating to you what doctor you need to see and when and where? And do you really think socialized medicine will reward you with quality care? Think again. 

# # #  

Hal@TheWriterWorks.com or comment below.

Thanks for visiting. 

Go for your goals, good night and God bless you!

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