Jun 19 2016

“FEARLESS!” The Musical Business Lesson 3

 Business Lesson #3 from FEARLESS! The Musical . . .

 

 “Less Than Perfect World”

Song Title From: “FEARLESS The Golden Love Musical” ©2014 Valerie Connelly and Nightengale Media, LLC.

imperfect daisy

“Less Than Perfect”?  Yes, indeed. So accept that fact, and do whatever it takes to stay focused on each present moment as you move on with your life and your business. Here are three how-to’s:

 

 1. PRACTICE MORE DEEP BREATHING. If you doubt this or aren’t sure what it means or what method works best for businesspeople, try this: Are You Breathing?Dog deep breath

 

2. RESPOND INSTEAD OF REACT. If you don’t React, you can never OVERreact. If you’re puzzled by why this matters or want more than this single truth, try this: Are You Reacting or Responding? reactions3. STOP THE NEWS. This single step may be the most important light for you in the world’s dark tunnel . . . and perhaps the single hardest task of all.

 

cartoon seagullcartoon jugglerJUGGLING SEAGULLS?

But if you sometimes start to feel like you’re trying to juggle seagulls . . .

Shut down online, print, TV and radio news for a week! (Will you try it, even for just a day or two?)

Before you click away into the distance at this suggestion, consider the advice I once had from a wise old friend that if something really major happened that was so profoundly important while I was on “news shutdown,” that I could be sure someone would call or text me, or come knocking at my door to tell me about it — and all I will have missed is some reporter’s biased, overkill analysis prompted by the quest for advertising dollars.

The bottom line is that we most assuredly live in —and this is stating it mildly of course— a “Less Than Perfect World.”

We must remember that our behavior is our choice! If we continually choose not to rise above the world’s evils and “imperfections,” and not take a break from them —to be so caught up in all the tragedy that literally fills every second of existence and be obsessed with actively seeking to grasp every nuance of detail— we are choosing failure for ourselves and often for those around us.

By choosing preoccupation with the errors of mankind, we are road- blocking our own talents and pursuits and our own abilities to make a difference!

To rise above the rubble, accept the fact that nothing is “perfect” and work harder at being here-and-now instead of then-and-there. Be “FEARLESS!”

FEARLESS Poster

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Jun 13 2016

“FEARLESS!” The Musical Business Lesson 2

Business Lesson #2 from FEARLESS! The Musical . . .

 

“Yesterday Is Over”

     Song Title From: “FEARLESS The Golden Love Musical” ©2012 Valerie Connelly and Nightengale Media, LLC.

 

FEARLESS Poster

If you own, operate and/or manage a business

or professional practice of any kind,

consider this reminder a kick in the butt!

 

STOP talking and thinking about what’s more than a minute old. There are only two legitimate exceptions:

When your mind needs to stray for a few moments to take a pleasant relaxing reminiscent journey as a break in your stressful activities.

reminising

When you need to tap your memory banks for a quick assessment of what you once did or failed to do that will help an immediate circumstance.

memory banks

If you’re dwelling on past events, you’re wasting your time, your energy and your money . . . and probably the time, energy and money of others as well.

Anything more than a clock-tick old

is in the past!

 

When you find your mind drifting into the past for anything other than to seek a relaxing, pleasant memory or to retrieve a decision-making bit of information, pinch yourself!

losers live in the past

Zing your brain into accepting that what’s done is done. If something done calls for you to make amends, make amends. Then move on to the next minute.

Now that you’ve had your butt kicked, and you’ve pinched yourself, you have likely increased the odds of being able to focus more on the present. That’s a major step toward maximum emotional stability and good health.

The sign on my wall (since 1970!) says:

“Now is the

only time.

the past

is over;

the future

not yet here.”

 

And consider that the future, by the way, may never arrive . . . so the only healthy place for your brain and your body and your emotions —AND YOUR BUSINESS AND CAREER GROWTH— is right here, on each of these words, as you read them, here and now, in the present moment as much of the time as is possible each day because all the rest is fantasyland, and. . . because:

“Yesterday Is Over.”

 

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hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

 

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Jun 05 2016

“FEARLESS!” The Musical Business Lesson 1

Business Lesson #1 from FEARLESS! The Musical . . .

 “Nothing Is Ours But Time”

Song Title From: “FEARLESS The Golden Love Musical” ©2016 Valerie Connelly and Nightengale Media, LLC.

 

FEARLESS Poster

So, how do you make the most

of what time you have left when you

don’t know how much time you have left?

 

If you’re in your twenties or thirties and have been thinking you have plenty of years ahead to spare, you may want to do some googling on the subject of reality. If you’re lucky enough to still have a living grand- parent, you may want to solicit some of her or his ideas about “time.”

 

time slips through my hands

Or—like many (perhaps most) corporate and government executives —in case you thought that your long-range business and career plans will actually work, you’re probably wrong.

And unless you’re in a “first responder,” scientific research, or space exploration position, you’re likely to discover at some point that the plans that work best are almost always those that are informal, immediate, initiated with reasonable spontaneity and constantly adjusted “on the fly.”

Why?

Because “Nothing Is Ours But Time,” . . . and GOOD LUCK! with trying to hold back time or make that clock stop.

man climbing clockWhen you trust yourself to be fearless, to act (instead of pretend, instead of talk, instead of endlessly analyzing the data), you make the most of the time you’ve been gifted with.

Even when it turns out to be wrong, some action is always better than no action. Taking steps forward increases your odds for success.

take action nowTaking action also increases your odds for success of one thing you care most about: to make a difference with your life!

 

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION          Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

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May 11 2016

Business Decision Time

Business Decision Time:

 

decision time

COMPRESSION or EXPANSION?

 

Sometimes it’s a clear-cut conscious decision. Other times, it’s like deciding to eat more or eat less depending on your mood, the notches on your belt and what’s put on the table in front of you.

But the bottom line is that –in business–  while many factors and variables need to be weighed, too much time is often wasted deliberating, which serves to host that dreaded government disease: “Analysis Paralysis” . . . where nothing ever gets done, or even decided.

When you look carefully at the downside possibilities of either a business expansion or compression option (vs. potential rewards) –and determine that the risk involved is reasonable— AND when you see a clear path for taking a first step: take the damn first step!

If it doesn’t seem to be working as you imagined, make adjustments — to the path and/or your imagination.

Change The Towel!

towel

Are you convinced the direction is right? Whether you answer yes or no (unless you see insurmountable financial or legal odds stacking up), don’t be so quick to throw in the towel when something goes awry. Instead, change the towel!

What do you learn from listening (which needs to be 80% of the time) to what your existing and prospective customers say about the towel? What’s their take on the changes you make in product or service or facility or staff or pricing or value?

Take away what you hear and learn and adjust the size, and/or the shape, and/or the color, and/or the consistency . . . then take a second step.

“Nobody counts

the number of ads you run;

they just remember

the impression you make.”

— William Bernbach, All-Time Madison Avenue Ad Agency Guru

[With special thanks for the reminder and source to @DigitalShawn on Twitter]

 

And get yourself in stride for what may turn out to be an endless road of adjustments. While government decision-makers (and competitors of the same mindset) assess and evaluate and review and consensus- seek and never move forward, you can be light-years ahead.

Go for it! It’s all a matter of choice. And the choice to stand still, or to shrink or expand your business is always yours! Don’t belabor it. Be FEARLESS! Trust yourself.

self-trust

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

 

 

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Apr 03 2016

In a rut? Here’s a shovel!

Be FEARLESS!

 

Live, Love, Make it Easy.

 [The Underpinning Theme of FEARLESS! The Golden Love Musical]

 

Put “Entrepreneur” in this site’s Search window and scroll. You’ll get hundreds of definitive traits and characteristics. Values. Instincts. Behaviors. Ingredients. Challenges. Strategies. Personal/professional and entrepreneurial family issues.

The consistent message in these posts has been that no matter who you are, no matter who you think you are, no matter whether you own and/or operate a small business, or are a corporate muckity-muck or government doo-dah . . . no matter that you’re out-of-work, or in professional practice, a family business, or entrenched in –or on the cusp of– retirement . . . or whether you’re a student, teacher, Walmart Welcomer, laborer, or a stay-at-home Mom or Dad . . . makes no difference. None.

Being FEARLESS is what makes a difference!

lightning

Sound too easy? You are of course free to read more here or click on the little “x” and go somewhere less threatening.

You ALWAYS have a choice.

You can choose to think like an entrepreneur even if you’re not one. Why would you want to do that? Because entrepreneurial thinking is one way of putting you in closer touch with the real you — the you that wants to reach out more to help others, the you that’s not afraid to take reasonable risks, the you that craves being able to see problem solutions all the way through to the end . . . the difference between creativity, and innovation.

ANYone can have creative ideas. Making creative ideas work by taking them all the way to completion, is innovation. Innovation breeds entrepreneurial thinking. And there at least 5 ways to breed innovation!

 

Still with me?

 

Do you really WANT to be in touch with the real you? Of course you do. It’s what you’re here on Earth for, isn’t it? It’s the path to making a difference with your life. So, HOW  do you “go for it”? (What’s the process? What are the steps?)

Here’s HOW: You make the conscious choice to let go of what’s holding you back. You make the conscious choice to move forward with fueling the fire inside you that’s never been more than glowing embers. You start by taking a reasonable risk or two or three or more that will open that door and lead you through it!

Why?

Because the biggest failure you could ever be in life is to look back at what you wanted most to do but that you never took serious steps to make it happen.

Notice the intentional absence of the word “TRY.” To try is not to do. To try is to offer an excuse for not making something you believe in, actually happen.

You will never feel fulfilled if you don’t live your life as fully as you know deep down that you are capable of, with love and devotion to making the choices you need to make, to make it easy. “To thine own self be true” said Shakespeare’s Polonius in Hamlet. Channeling energy is a choice.

Try asking yourself this in the mirror:

cartoon woman in mirrorAre you choosing to brighten up and dig yourself out of your rut (I gave you a shovel!) and move in the directions you want most to go, OR are you simply bitching and whining and accepting your circumstances?

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

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Jan 22 2016

JOLT YOUR BUSINESS WITH FEARLESS REALITY

Cold Calls Jolt Business

 lightning

With FEARLESS! Reality

 

Love it or hate it, there is nothing like a bunch of cold sales calls to snap a ho-hum corporate or entrepreneurial business attitude into a realm of FEARLESS! reality. (Sorry, had to sneak in the link to my big project!)

It’s the place where the proverbial rubber meets the road, but typically gets dismissed as trivial, or “jittery” or time-wasting (“Other people are paid to do that!”). It’s oh so easy to wave it away with comments like: “I already did that stuff” or “I’m way past that” or “who needs it?”… or some other lame excuse.

But truth is that –something like a cold shower– it’s a great wake-up experience, a terrific way to recharge batteries, and it will definitely flash you back to what’s really important in business: HOW you communicate with a prospect to turn her or him into a grateful and loyal customer.

This does not happen with marketing automation.

It does not happen via email.

It does not happen on Twitter or LinkedIn or Facebook.

It doesn’t happen with clever advertising or cataclysmic branding lines.

Those may all be contributing factors that lead up to a purchase decision, but –in the end– it happens in the flesh, in person or on the phone, or through a referral from someone who’s been sold in person or on the phone. It often occurs when an online-generated order is easily and pleasantly placed — or bungled. A prospect becomes a customer when perceived value of your product or service rises to the surface.

building valueIf your marketing program is not delivering the sales you believe are possible, lead your support team to the sidewalk and make cold calls. Have them all make cold calls. Be reminded of the importance of listening 80% of the time, of addressing energy to the prospect’s concerns, issues, questions, observations, not yours. If your team needs some refresher points or sales training first, do it. Or bite the bullet and recruit some outside help. A fun/challenge attitude helps!

Then talk about the process, about what happened with each encounter, about the time and effort involved, and start to adjust your sales program and approach to reflect what you and your team learn from the experience . . . 2-3 days of pounding the pavement will be well spent, even as it may seem wasteful.

The best time to put this exercise to work is when things aren’t working the way you think they should. Can you and your team spare the time? The next question is the answer: Can you spare the lost or inadequate sales? Remember when you strip away all the decorations, the reason for being in business is to engage and nurture and please your customers. And even when this consciousness is present, there’s a tendency to overlook street smarts learning.

Cold sales call selling is like an electric jolt reminder. And if you stay open-minded and pay hard attention to what you and others learn from the process, your business will grow.

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

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Aug 13 2015

I KNOW WHO YOU ARE

uncle sam GOTCHA!

 

The other day, I received a “How Your LinkedIn Posts Are Doing” email and was curious enough to click it. I was fascinated to learn that YOU (yes, YOU!) are among those who sometimes follow my ramblings, and that when I put all the clues together — I gotcha! I actually know who you ARE.

I examined the subject matter detail lurking beneath the surface of some of my targeted posts and came up with a description of YOU. Uh huh, YOU. (Isn’t this better than your favorite suspense movie?)

In fact, if you’re still reading, you’re certainly getting more revved up from the intrigue of what’s to come than what may have been prompted by news of the latest tech discovery: that a new device can now “read your iris and identify you FROM 40 FEET AWAY!” Good Grief! Do we even want to imagine what’s next?

So back to who YOU are. Let’s start with some good adjectives that definitely describe you, at least in part. Stay with me now. We’ll work up to the good magical stuff in a minute.

Let’s see — by every indication, I have determined (and for the paranoids: no, this is not psychoanalysis!) that on numerous occasions you are: rambunctious, risky, frisky, focused, frenzied, ingenious, inventive, innovative, impatient, volatile, excitable, rebellious, and welcome growth over stagnation. How we doing so far?

Well, if even just some of that sounds familiar, I will venture to guess that you have a strong urge to change things up, but that your forward motion thinking has had a tendency to get somewhat muffled, distorted, stuck, or obscured along the way. Yes? Okay, so it’s get-back-on-track time, or not? Seriously? Of course!

Oh, almost forgot . . .

here’s what I deduct about you:

YOU ARE:

A “FEARLESS” 40-50-something

salesperson (or salesy person)

who’s hooked on SHARK TANK!

You might even be an entrepreneur!

 How’s that? Look at it this way, you likely visited at least part of one or more of the following LinkedIn posts . . .

. . . and/or you probably visited one or more of the hundreds of posts at www.BusinessWorks.US on the subjects of sales, salesmanship, entrepreneurs, and entrepreneurship.

SO . . . On target or way-far-away? If it’s on target, you are at least thinking like an entrepreneur, and maybe even acting like one. You might actually be one! If it’s way-far-away, you are probably way-far-away too (!), and lack the lightheartedness to even read the last two paragraphs — you might consider just clicking off this post now and finding some calmer, more regimented (like government?) career recruitment site.

You’re still with me? I hope so. Because if you are, you’re also tough and stubborn — great entrepreneurial indicators. Now make it all come together for yourself (that’s “for your SELF”) and make your ideas work! It just takes commitment and acceptance of the fact that your behavior is your choice.

You already have whatever else there is that it takes! Not sure? Throw a few business words in the www.BusinessWorks.US Search Window (Some non-business things like: “Are You Breathing?” work well too!) and check your SELF out! Go for it! Oh, and keep reading my posts, thank you very much.

# # #

Hal@Businessworks.US    931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

God Bless You and Thank You for Your Visit!

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May 09 2015

Fearless Damn Marketing!

GOT A GENIUS MESSAGE?

                                                 

GOT GUTS?

 

FEARLESS MARKETING is not about thumping your chest or flailing your fists wildly about before even stepping into the ring, the key, the batter’s box, or up to the tee, the net, or line of scrimmage.

Neither is it even about performing these kinds of antics after knocking down an opponent, making a slam-dunk, hitting an extra-base hit, sinking a putt, forcing a bad serve, or rushing for a first and goal. Sorry, truth is that you’re NOT Spiderman or Wonderwoman!

Being FEARLESS doesn’t mean being insane! It’s about stepping up and out as uniquely, as wisely yet brashly, and as customer-consciously as possible.

In the mid-late 60s, a creative marketing genius named Tony Isadore –then with the great Madison Avenue advertising agency, Young & Rubicam–came up with what was, at that time, unheard-of, earth-shattering language to headline an all-out media (TV, radio, print ads and transit signs) campaign to raise donations for The New York Urban Coalition, The message: “GIVE A DAMN.”

Risky business for those involved. Many thought the use of “DAMN” would be putting careers on the line. Yet the word happened. And because it was deemed by the public as appropriate for the purpose, it became a resounding success.

There is a time and place for everything, but the trick in FEARLESS MARKETING is to be that one step ahead, to anticipate what will work and how far to go in making it work. This is not to suggest ferreting through lists of prospective curse words to throw into your marketing and branding programs.

It is simply to make the point that when we look just far enough into the immediate future, with the right eyes (!), at the right market, we can almost predict an unusual word choice that will “click” with prospects. “GOT MILK?” and “DO IT!” and “IT’S IN YOU” and “LOVIN’ IT” and “THE REAL THING” all come to mind as two or three-word, double entendre messages that have made colossal sales.

And it’s hard to beat the great social media names (GOOGLE, Twitter, Facebook, and LinkedIn) that are in themselves, sales messages, and have even gained acceptance as verbs!

But, ah, be aware that none of these (or I’d venture to guess that any great, short, FEARLESS MARKETING messages) EVER just popped out of someone’s back pocket. Marketing messages that step up and out, that make a difference, that work, typically require re-working, revising, re-thinking, re-writing hundreds if not dozens of attempts, over considerable periods of sleep-on-it time.

So if you’re paying someone to produce the winning combination of words, be patient. Great branding never happened overnight, and if you can think of exceptions . . . you’re going to be wrong 99% of the time! If you think you can produce the perfect words yourself, become a copywriter . . . but don’t give up your day job!

FEARLESS MARKETING is not just the creation of a message. It’s also having the savvy and guts that underscore the message of FEARLESS! (the stage musical), which, applied here, translates to: If the risk involved is reasonable, run the DAMN marketing. FEARLESS MARKETING ignites FEARLESS SALES!

 # # #

Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Mar 01 2015

BOOST SALES NOW WITH FSP!

Thank You to FEARLESS, the musical [www.fearlessthemusical.com] for the last three words and some of the clout of this post!

9781935993735_cov.indd

While some political leaders may doubt that FEARLESS Strategic Planning (FSP) is what the U.S. Government needs to be doing more of right now, it is certainly what every professional salesperson needs to be focused on at least once a week—and more likely, every morning!

FSP is partly back to that old adage for success that we can only ever get to where we’re going when we have a map or, as present day technology dictates, a GPS or mobile map app. But the difference is in the name. It must be a FEARLESS map and we must follow it fearlessly.

Sales professionals have a tendency toward squeamishness, avoidance, nay-saying, and self-doubt when they head off into what constitutes new or uncultivated territory . . . or when they need to circle around and come back to the doorstep they once left feeling inadequate, defeated or threatened.

The solution to these mental roadblocks is to pick yourself up, dust yourself off, take a deep breath, smile like you mean it, and get back on the horse that threw you (or whose clomping, stomping, snorting, glaring, and big teeth have kept you jittering at a cautious distance).

First off, no customer or prospect knows more about you, or your product or service or concept . . . than you! Secondly, anyone (or group) putting out defensive arm-folding or “I think I know more than you” pyramiding of fingers, is simply afraid of making a bad buying decision, so take these as signals that your job is to help them feel more secure about where you’re leading them. Back out of your pitch long enough to break down some of these resistant postures. Tasteful humor helps.

Thirdly, and most important: you got to where you are because you have a gift for knowing the right things to say in any sales situation. Rely on that. Trust yourself. Reach inside and appreciate what the real you is all about. Then, put it to work. Being FEARLESS means being authentic.

When you plan your weekly and daily strategies, plan them with a positive attitude and an air of authenticity. When you dig into your areas of strength and build energy and genuineness (vs. boredom and phoniness) into your words and actions, you are being authentic . . . FEARLESS!

How to get to that point? Work at it. Stop giving up on yourself. Cultivate everything you can think of that builds and rebuilds your sense of determination, gumption, fire. Never stop learning. Every problem is an opportunity. Strategize from your mind, but act and speak fearlessly from your heart!

Every day you begin with FEARLESS Strategic Planning will bring you increased health and happiness and success. Your words and behaviors are always your choice. Choose to be FEARLESS. Choose to make it easy!

 # # #

Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and make today a GREAT day for someone!

No responses yet

Feb 17 2015

FEARLESS SELLING!

What I’ve Learned About

 

FEARLESS Selling!

 

Speak up for what you want. If you don’t spell it out, no one will ever know where you want to go. Solicit feedback.

When you state a feeling, opinion or belief, SAY that it’s your feeling, opinion, or belief…instead of implying that you’re stating “facts.” Imagine standing in your listener’s shoes.

STOP saying “all” and “every” and “ever” and “never” because you’ll start to believe yourself…and others will start to doubt you..

When others tell you your idea won’t work, don’t believe them. Instead, give it a goal and a strategy. It’s easier to move forward with a map.

STOP, LOOK, and LISTEN isn’t just for railroad crossings. Ask questions, observe and listen hard. But as Einstein said, “all we ever have is limited knowledge”…so when it’s time to move on, go with what you know!

Turn off the news. Bombardments of negative, tragic events will invade, disrupt, corrode and corrupt positive attitudes. INSTEAD: Sing. Dance. Read. Laugh. Play. Walk. Take pictures.

Positive attitudes are preserved when you respond instead of react. If you don’t react, you can’t over-react. Learn to blame less and forgive more.

Stop worrying about how you look and pay attention to how you behave. Entrepreneurial leaders instill confidence and inspire action no matter what they wear. Contrary to popular myth: Clothes do not “make the man.”

Look everyone and every thing in the eye. Good contact, not staring. Looking at your feet or over someone’s shoulder broadcasts ambivalence and fear…feelings that fail to: sell, instill confidence, inspire trust, communicate authenticity, show interest.

When the competition gets tough, get tougher by being better informed, by delighting (not just “servicing”) your customers, and by being honest.

Keep your eyes and ears alert, and your mind open. Take more deep breaths to keep your SELF in the “here-and-now” as much as possible . . . because success is the journey, and expectations breed disappointment.

Remember your family, your friends and how to laugh. Above all: Trust your SELF!

Live. Love. Make it easy.

 Some concepts inspired by www.FEARLESStheMusical.com

9781935993735_cov.indd

 

 # # #

Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and Make today a GREAT day for someone!

No responses yet

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