“The entrepreneur is essentially

a visualizer and an actualizer. He

sees exactly how to make it happen.”

 – ROBERT L. SCHWARTZ, Founder, The New School for Entrepreneurs

When I “graduated” from what was once The New School for Entrepreneurs in Tarrytown, New York, it was with my feet on the ground and my head in the clouds. I had the entrepreneurial success idea of all time percolating in my professorial brain all during the program’s intensive retreat-style weekends, but could bring only a Fortune 500 corporate background to the table.

I came away from the Entrepreneurs program experience with lots of material to weave into the college classes I was teaching. I came away with a better understanding of who I was and what I was all about, and that I was “an entrepreneur” of sorts for being so hellbent on making ideas work (and not the weirdo I was sometimes accused of being).

I ended up creating and copyrighting “Corporate Entrepreneurs” and “Doctorpreneurs.” I used what I learned to help start hundreds of successful businesses.

I learned that the Entrepreneur does not fit any definition. But being one usually means you share a number of characteristics and traits evidenced by other entrepreneurs.

• You are first and foremost a catalyst of society.
• In your own–usually underestimated–way, you are a “mover and shaker.”
• You possess the unique combination of vision and follow-through.
• You take reasonable risks.

You are the key –the secret– ingredient that’s missing in corporate think-tanks, and in every level of government.

A true entrepreneur running the U.S. Postal Service, for example, would be competing head-to-head with FedEx and UPS instead of folding up sidewalk mailboxes, cutting back offices, hours, and work schedules and raising prices. You would know that you have the world’s greatest address delivery database and network, and you’d figure out how to take over the world of email.

But what entrepreneur in her or his right mind would want to spend a lifetime untangling a 237-year-old pile of knots?

Entrepreneurship is not dead. It is lurking.

Entrepreneurs are sitting quietly in the shadows watching and waiting for the ever-dwindling opportunities that earmark today’s economic quagmire to show some signs of life. Entrepreneurship-driven activities are on hold waiting for revitalized and more encouraging government responses. Entrepreneurs are waiting for renewed trust in government representation.

• Who, after all, wants to initiate (or pay for) an innovative new business venture that gets over-taxed and over-regulated before it even gets its startup feet wet?

Entrepreneurs and entrepreneurship and entrepreneurial spirit will rise again. And when they do, they will usher in a new “Age of Enterprise” unlike any we have ever known. And besides revolutionizing the Internet and smart-phone worlds, part of the fallout will be that the U.S. Postal Service will no longer exist. Another part will be a new sense of self-enlightenment!

What are YOU doing now

to ensure that your business survives and thrives?

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Hal@Businessworks.US    302.933.0116

If the past sits in judgment

of the present,

will  the future be lost?

I heard a twist of this (the headline above) on the radio recently. I can’t tell you when or where or who, but it rang a bell. Is it just my imagination or do we too often –in life and in business– get ourselves caught up in over-analyzing what went wrong and what went right in order to decide what we should be doing today? Some of my earlier posts called it analysis paralysis.

Contrary to many popular beliefs, over-analyzing is not a symptom of entrepreneurship.

We live (men especially) in an analytical world. We watch instant TV sports replays in slow motion and stop action in order to know down deep in our souls whether the ball actually touched the ground before it was caught, or while it was caught, or after it was caught. I mean, like who could possibly sleep without a satisfying answer to that nagging question?

Probably, an entrepreneur. Okay, well, there are entrepreneurs and there are psychopreneurs!

Those who are unfortunate enough to have to make a living working for the government or some mega corporation probably spend half their careers taking apart research reports and study findings looking for clues about what happened or didn’t happen last month, last quarter, last year, last decade . . . in order to adjust a present course of action.

Entrepreneurs make adjustments on the fly. If they’re wrong, they adjust the adjustment and try again.

Most corporate and government managers, for instance, weigh risks then use analytics to justify not taking them. Who in their right mind, for example, would want to make waves that could topple the corporate ladder she or he is climbing?

Entrepreneurs take reasonable risks (which rarely if ever includes climbing political ladders). Entrepreneurs will bet their profits, but they won’t bet their farms. They will start a new side business, but they won’t visit casinos or stuff their pockets with lottery tickets — those are not reasonable risks.

The problem of course is that the more we tend to assess who did what to whom and what broke when and why the horse we led to water didn’t drink, the farther away we get from moving forward, from innovating, from controlling our own destinies, from making the differences each of us wants to make in this world.

Entrepreneurs, by virtue of how they think and act, and choose to believe, represent society’s real catalysts for change. Maybe they do work harder and not smarter, but they get things done. They alone drive the economy. They alone represent the opportunities that government and corporate giant environments fail to breed.

Entrepreneurs move constantly forward into the future while focusing on the present.

When you find product or service you like, that works the way it’s supposed to and is economical to boot, know that it was likely created and cultivated without excessive analysis . . . and thank an entrepreneur.

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Hal@Businessworks.US    302.933.0116

You are not what you sell.

You are what you solve.

True business professionals who dwell in the world of sales, and all small business owners (who live there too) know instinctively that they are not really salespeople pushing their wares and services on others.

They recognize that they are actually problem solvers who listen carefully to customers and prospects and respond with solutions. They focus on building relationships.

The problem is that solving the problem is often glossed over, dismissed, and sidetracked in the process of communicating with a customer or prospect. How often have you heard a store or organization or company rep start out (or jump to her or his safety net when a positive response is not evident) by rattling out a long list of product or service features?

It’s human nature to talk about all the strong points and unique features of a product or service we want others to like, and want, and dive into their pockets for the money we hope they’ll produce. But human nature doesn’t move sales. Customers and prospects don’t buy features. They buy benefits.

How long will this product or service last? How economical is it? How does it work? What colors are available? How spectacular is the price deal? How great is the supplier company or organization? These are all very nice kinds of things to get across because they help purchasers justify their decisions to others (bosses, spouses, friends, etc.) BUT . . .

None of those kinds of features will trigger a purchase.

Features are rational objective things. People are motivated by emotions. Maybe they’re simply charmed by the rep, or maybe they’ve been convinced that the personal benefits to be had outweigh the expense . . . because the product or service solves their problem!

We buy benefits: how easy and convenient this makes your life, how much your friends and neighbors will admire your good taste, how great you look with/in/next to it, how terrific your garden will be when this thing keeps the deer and rabbits away, what you can do for your children’s/grandchildren’s future with the savings from this policy, how wonderful this will look in your living room/dining room/kitchen.

And how do you get someone to this decision point? 1) By listening carefully (prompt customers and prospects to talk 80% of the time!), and 2) By processing what you hear and see to show how what you have to offer can solve their problem.

Anyone can ram features down someone’s throat. This loses more sales than anything else. It takes patience, understanding, and sitting (mentally and physically) on the same side of the table, working in concert to solve the buyer’s problem.

For immediate, focused, affordable sales help, call me now: 302.933.0116

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 With thanks to my LinkedIn friend Kevin Kempler for inspiring this post

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Hal@Businessworks.US   302.933.0116

Startup Fever

 If you’re not going to

marry your business,

don’t get engaged to it!

America’s abysmal unemployment situation has inadvertently spawned a burst of fledgling entrepreneurial enterprises. It’s been: “Outta work? So what. Who needs all that aggrevation anyway? I’ll start my own business.”

        ~~~~~~~

If you are caught up in this thinking, un-catch yourself! If you’re telling yourself you can start a little business and still work 9-5 with weekends, sick days, personal days, vacation, and holidays off, you might as well be living on Mars. I’m not saying don’t do it. I’m saying don’t be disillusioned from the start.

Business Ownership

is a marriage.

If you’re not willing to accept the fact that you and your new business venture are going to have to eat together, sleep together and get along with each other 24/7 for a number of years, don’t buy an engagement ring, get down on one knee and pop the question –OR plan the wedding and fantasize the honeymoon–  to start with!

Even if the bantered-around figures that claim 9 out of 10 businesses fail in the first 11 years (and don’t break even financially for 6 years) are only half right, consider your odds for success realistically.

Every new business idea  

is a great idea

before the doors open.

With a super unique product or service and a ton of investment money, with a brother-in-law accountant and an uncle lawyer and your spouse cheering from the sidelines, your chances for survival (nevermind success) are still practically non-existant if you are thin-skinned, hard-headed, inattentive or ungrateful, and that’s just for openers.

The attentiveness to detail, and to every single exchange with every single person every single day, plus the ultimate responsibility for paying every bill and returning every investment (plus a return ON every investment) that were none of your province or burden as an employee rest squarely on every business owner’s shoulders.

Spare yourself the agony of separation and divorce and probable bankruptcy if you’re thinking you can just gloss over or dismiss or delegate stuff and concentrate on sales or production or IT or some other aspect of your dream. The sad truth is that no successful entrepreneur can concentrate on any single aspect and make money.

Successful small business

owners and operators

concentrate on all of

what they’re doing

 . . . all of the time.

Operations, finance, sales and marketing, cashflow, legalities, IT, distribution, partnerships, collaborations, staffing, service,   innovation, creativity, leadership, suppliers, product and service knowledge, and industrial/professional/community relations are all equally important! 

So, what was it that grandpa used to say? “Look before you leap!”??? If you’re intent on charging into your own business, do it with your eyes (and ears) open. Reality beats fantasy hands down. For better or for worse, for richer or poorer, in sickness and in health . . .

Of course if you’re not ready for marriage (or your hands are already full with the family you have), there’s nothing wrong with using your ambitions and skills to find another, and hopefully better, job than the one you’ve left behind that prompted you to think a business startup would be a piece of cake. It can be if you’re a baker! 

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 Hal@Businessworks.US   302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

Do you fit it,

grow it, break it,

or live with it?

I know how much you’ve been wanting for some intellect rising on this complex subject matter, so, okay, here it is. After reading this post, may you never again need to deal with mold in your career! This is my take on the subject:

If you “FIT the mold,”

. . . you probably work for big corporation and you’re happy as a pig in mud with your weekends, vacation, personal and sick days, benefit plans, and your acquired ability to analyze things to death while you cover your butt with one hand, and climb the internal political ladder with the other.

You also don’t like your your $50 tie, $100 white shirt, or your pay, but hey, who does?

You’re no doubt fed up with commuting costs too, but keep a lid on that complaint because fitting the mold also assures you of lunch hours, coffee breaks, holidays off, your own cubicle — maybe even a corner office if you’re a hot-shot — and you don’t want to sound too ungrateful with such long lines at the unemployment office.

If you “GROW mold,”

. . . it’s because you’re ambivalent, lethargic, basically lazy, and skilled at staying under the radar on the job. The last time you were innovative was when you helped the neighbor’s kids set up a lemonade stand in the driveway. Other than that, you’ve never had to think for yourself.

Your most complicated decisions have typically been whether or not to deal yourself another hand of solitaire. At least 3 people in your family have benefited from your counseling about how to qualify for welfare and food stamps. You work for the government.

If you “BREAK the mold,”

. . . Congratulations! You’re an entrepreneur. Here are a couple of links that will shed some light on your bizzare behaviors. You don’t buy lottery tickets, take long vacations, bet the farm,  or head off to AC, Las Vegas or Mohegan Sun with your paycheck every month – because you take only reasonable risks.

You have a big ego, but don’t expend a lot of energy struttin’ your stuff because your msission in life is to make your business idea successful. You grew up in or around a family business, hated school, resented authority, sold something door-to-door, and you are free-wheeling but practical.

Your neighbor’s father, who worked for the government for 35 years, once helped you set up a lemonade stand in the driveway.

If you “LIVE WITH mold,”

. . . you are a more-tolerent-than-is-good-for-you business manager or partner who knows your boss needs a swift kick in that place that corporate guys always cover. You know a shakeup is inevitable, but don’t like to make waves, and probably feel beholden to your boss or partner for taking you in when times were (like today?) less than promising.

Oh well, there are always mold removal services . . . probably a useful awareness for November 6, 2012.

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Okay, Politicos, 

now we have

a debt ceiling…

but guess what?

… there’s no FLOOR!

 Is there anyone left in America besides politicians and some really dumb, leftwing extremists who think that having a compromise solution to the debt ceiling crisis will suddenly and miraculously eliminate the economic quicksand beneath our feet?

SOLVING THE ECONOMY IS A BUSINESS PROBLEM THAT HAS BUSINESS (not social-reform) SOLUTIONS.

The economy is not a political football for manipulating votes. It is not a feel-good or politically-correct issue. It is not going to be resolved through compromise. It is not a this or that side of the aisle affair. It is ready to explode on every side of every aisle. And in your wallet! 

I have never been a “sky is falling” Chicken Little alarmist in my life, about ANYthing, but now? Well, it’s become increasingly harder to ignore the warnings. We have reached a point in our nation’s economic history where we need to stop fantasizing and start facing reality.

At least one leading economy guru is warning that 2012 can begin to bring 50% unemployment, a 90% drop in the stock market, and 3 successive years of 100% annual inflation. This is not a “loose lips” guy. The voice belongs to Robert Wiedemer. Dow Jones calls his work a “bible.” Standard & Poor says his “track-record…demands attention.”

Yeah, well, so what? you might say because you’re an entrepreneur and you don’t own any big deal stock market stock anyway, and your business has made it this far so you know you won’t be unemployed. Besides look at the talent pool you’ll have to draw from. Okay. Maybe. But how about the good odds of getting to $28 a gallon for gas?

You fill up your 18.5 gallon gastank sedan

at the pump… Cha-ching! Okay, let’s see,

that’ll be $560… uh, cash or credit card?

No, huh? Do the math.

And hope you don’t own anything bigger than a mid-size sedan.

The point here is that Mr. Obama inherited a mole hill and has made it into a mountain. In the process, he has done everything humanly possible to avoid solving this business problem economy with business solutions. The Congress hasn’t done a whole lot better but at least they’re trying to cut spending and taxes. That’s a beginning.

As small business owners and operators, we need to accept that the range of the survival options continues to shrink, we must rise to the occasion, face reality, and –in the same entrepreneurial spirit that launched our businesses– begin to fend for ourselves.

This government is 100% unreliable, 100% incompetent, and 100% committed to the destruction of our free enterprise system. We can’t change the fact that we’ve been stupid in the voter booths, or that we’ve failed to play more active roles in influencing others. But we can choose to change that right now. Right this minute.

And the more of us who are willing to step out of our hectic lifestyles to help others see the oppression that’s driving record unemployment and record inflation, that threatens to continue undermining and ultimately destroy the cornerstones of our business and family existences, the better our chances of averting impending disaster.   

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Hal@Businessworks.US 302.933.0116 

 Open minds open doors

 Thanks for visiting.   God bless you. 

  Make today a GREAT day for someone! 

35 years ago,

a doctor told me my back 

was so bad, I’d never

walk again. 

  _____________________________

I bought a horse

and a jet ski!

(and my back has been better ever since!) 

Stubbornness or determination? Probably both. [And Thank God, I walk just fine.]

Stubbornness and determination represent attitudes that would get corporate muckity-mucks fired, but they’re not such terrible traits to have as an entrepreneur. Ive’ heard a lot of definitions of entrepreneurship over my years of teaching, consulting and doing it, but none sum it up as succinctly as stubbornness and determination’

We always hear that entrepreneurs have to have “fire in the belly” to pursue their ideas and make them work.

That they continue to move forward when everything around them is moving backward.

That they see the light at the end of the tunnel that others can’t even find the entrance to, or once they’re in it, slam their gearshifts into reverse.

Yet we also know that entrepreneurs historically take only reasonable risks. So the point of distinction occurs a few hundred feet into the tunnel when the light from the entrance is just about to dissolve away.

It is that moment in time that separates the courageous pursuit of free enterprise from the gutless wonders of government agency security and handout-dependent careers, and from corporate analysis paralysis treadmill careers. Entrepreneurs plod fearlessly forward as others turn and run. Sound like a military invasion? Well, isn’t it?

The enemy of entrepreneurs is lethargy and complacency. You remember that pair from your C-Span Current Affairs course? They are the two culprits that have gripped our economy since the present White House occupants took control. They are what must be overthrown if America is ever to survive and thrive again as a nation. 

The only difference in fighting this war of entrepreneurial enlightenment (vs. other, older ones) is that small business owners can no longer charge forward with their heads down. This time, we’re up against liberal fanatics who are not simply putting up roadblocks; they are actively fighting in the name of progressiveness to stop progress!

Go figure.

America’s present Administration refuses to stop short of literally pulverizing small business.

Over-taxing, over-regulating, over-burdening the very entity in society that has been solely responsible for new job creation, for economic stimulation, for boosting America’s reputation and strength worldwide . . . to what end? 

It’s not a puzzle; it’s a plan.

There are 30 million small business owners  in the United States. We have no ability to “certa bonum certamen” (fight the good fight) on our own, acting as individual small businesses. We all need to accept that the strength in numbers we are capable of can accomplish more than individual efforts.

We must vote AND prompt votes for any candidate who appreciates and respects small business owners and operators, our nation’s military people . . . and stubbornness and determination. November 6, 2012. Be there. 

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Hal@Businessworks.US 302.933.0116 

 Open minds open doors

 Thanks for visiting.   God bless you. 

  Make today a GREAT day for someone! 

There was a time, once upon a time, when I was young and foolish, and convinced I knew everything. Well I did know everything. Of course I did. After all, I was 29 or 30 and way past the dirt-poor boyhood lessons of life and growing up. In fact, I had been growing up in New York, which –when I look back– was a miracle all by itself. I mean, who grows up in New York?

A New Yawka? Ugh, who

wants one of them around?

It’s a weird thing when you think you know it all and have seen it all and have been there and done that and have the t-shirt, and then: swhooooosh! –out of the blue– the real you, broadsided with a new learning experience.

It happened when I was one of those hot-shot Madison Avenue advertising guys you may have seen portrayed on TV’s “Mad Men,” or maybe not. (Actually, that show was not very authentic, but what does TV have to work with except half-truths anyway?). I commuted 40 minutes each way by train into the city, M-F, creating great ads.

I married too young, and as I went “over the hill” at age 30, I was already ending a messy marriage, and winning diapers-galore legal custody of my three children (2,2, and 4), one of the twins profoundly retarded. Imagine the small army of friends, neighbors and household help (from a loyal young caring live-in couple, Wayne and Peggy).

As luck would have it, my troubled twin (now PC-termed “profoundly developmentally disabled”) slept all day and cried all night as I walked the floors with her. So with endless spare time on my hands, I made the mistake of taking up with more of the politics I’d left behind as a teenage and 20-something volunteer for the Democratic Party.

I know, I know, but it was because my parents were lifelong Democrats — “The working man’s party,” my father proudly exclaimed. I figured he should know which team was the good guys because he was of course, a working man! Besides the Democrats all spoke from the heart and made powerful promises and shook my father’s hand.

So what’s changed? The Democratic Party. It walked away. Democrats are now the party of greedy union bosses, elite academics, never-say-die tree huggers, fat and happy government employees, free handout beneficiaries . . .  and UN-American, share-the-wealth-with-thieves-and-illegals-to-build-votership idealists with no sense of reality.

Then I became an entrepreneur.

Democratic Party leadership (now there’san oxymoron!) is invested in destroying entrepreneurs and entrepreneurial spirit . . . obliterating the same entrepreneurial spirit that built this great nation. They are on a relentless anti-capitalism freight train crusade to run over and destroy small business enterprises and ownership

. . . at the expense of job creation and economic survival!

Doesn’t sound like much of a good trade-off to me, but, hey, what do I know? I’m just a transplanted New Yawka whose business is busy fighting off our great White House visionaries who obviously value votership over entrepreneurship. 

Can there be such a thing as short-sighted visionaries? How about 30 million short-circuited small business owners? How about we vote together for a change? November 6, 2012. Be there.                  

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Hal@Businessworks.US   302.933.0116 

 Open minds open doors.

 Thanks for visiting.  God bless you. 

  Make today a GREAT day for someone! 

Entrepreneur wake-up call . . .

Stop trying to please

 everyone in the world!

Let’s face it, Entrepreneur: You’re a fire-in-the-belly person, and that’s enough heat for any body; you don’t need heartburn too! You’re in business because you believe in your ideas. You’ve stayed in business during this pathetic excuse for an economy because you want to make your ideas work.

Lately, you’ve been getting yourself caught up in trying to please too many other people, and your ideas are taking a hit. You can’t start a fire with a magnifying glass if you keep moving the magnifying glass. Well, you also need the sun. Maybe that’s why rainforests are not exactly a hotbed of entrepreneurial expression and innovation? 

The suggestion bandied about by leading motivational gurus and schools of entrepreneurship that anyone who starts or owns a business must set the world on fire in order to succeed is totally false. Anyone who seeks to succeed as an entrepreneur must have a burning desire to succeed. Period. Here’s a good translation of that point: 

To Thine Own Self Be True!

                                                                             –Shakespeare          

Once you’ve pleased yourself by getting your business idea off the ground, you need to please your customers, employees, partners and financial backers, in order to get your business idea into orbit. Next, you need to please your community and industry or profession, to stay in forward motion.

Oh, right, and please let’s not forget about your family! Without some kind of strong family support, you’ll never be likely to get past the rough spots you’ll bump into along the way. Now, right there, in those last three sentences–look again! There’s enough to fill the lifetime of any entrepreneur. Isn’t that enough? You’re a masochist?

I mean, if you want to torture yourself, go ahead, but I can’t imagine that you would feel you need to please the Chinese Communists, Mexican drug lords, the White House, al-Qaeda terrorists, Hamas, Hezbollah, the Mafia, Lybian and Cuban dictators, “Gangs of New York” or gruesome novelist Stephen King. Whew! Some list, huh?

So if that’s the case, why do you need to please your in-laws? Your teachers? Your neighbors? The shelf-stocker at Staples (“That was easy!”), your dentist (well, okay we really do need to please our dentists!), but you get the idea. Every time you step outside your inner circles of influence, you risk your ideas losing energy and attention.

Nothing kills an entrepreneurial venture quicker

than trying to be all things to all people.

 Be Your Own Hero!   Reality Rules.

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Hal@Businessworks.US  302.933.0116

  Open minds open doors.

 Thanks for visiting and God bless you.

  Make today a GREAT day for someone!