Sep 22 2011

METICULOUSNESS

“Detail” Counts

 

Big Time In 

 

Small Business

 

My first employee review in my first real job accused me of not liking or tending to detail. Decades later, I still don’t like it or tend to it, except as absolutely required by clients, the IRS, or a book manuscript or marketing program that demands it. And even then, I still don’t like it.

After all, how can creative spirit flow freely

 with “detail anchors” weighing it down?

                                                                   

And, it seems when I look back, that entrepreneurs and small business owners of every conceivable description, similarly hate having to deal with detail. Yet, meticulous attention to detail is what often makes a small business become a big business. At every level: finance and operations as well as marketing and sales.

By listening carefully (vs. just hearing) to what customers and prospects say they REALLY want, you engage yourself in the world of providing detail, and the better you do at it, the better you will invariably do at not just servicing, but delighting each person and entity that you confront.

Detail –except in word choices and design applications– is not generally an area that commands great attention from those who provide creative services.

Attention to detail is most typically the milieu of those who provide accounting and legal services, intricate products, operational equipment, and safety-oriented products.

                                        

This doesn’t mean you need to be a bean counter, brain surgeon or rocket ship c0mponent manufacturer to justify the need for attention to detail. In fact, the further away from these “expected” areas of business a customer or prospect encounters what you have to offer, the more likely you are to have positive impression opportunities.

Why? Because most people don’t expect a roofer or plumber, or dog groomer, graphic illustrator, a self-proclaimed SEO or social media  “expert,” or shoelace salesman, to be able to support product and service claims with hard evidence and factual findings –details– that boost and solidify the sales message. 

Details are what drive home the emotionally-triggered sale by providing the objective, factual, unemotional supportive features that purchasers use to justify their decisions to themselves, their spouses, their boss’s, their partners, their associates, employees, shareholders.

Details may not always be fun. But –in every sale, they prevail! Do you? Are you supporting claims with facts? Attention to detail means attention to customers and prospects . . . a practice you can never go wrong with!  

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Hal@Businessworks.US  302.933.0116

Open Minds Open Doors

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Sep 21 2011

Multi-Tasking

It’s the middle name for

 

 

most entrepreneurs, but

 

 

is it the source of

 

 

real solutions?

 

Multi-tasking –as in walking post haste to the men’s or ladies room, chewing gum, texting your accountant while cell phone conferencing your lawyer and signing off on a major customer delivery form on a clipboard being held by your assistant . . . and all the time knowing that in just a matter of seconds, you’re going to need at least one hand free.

Yes, entrepreneurs live in the fast lane, and yes multi-tasking is a way of life for the small business owner. But does the end always justify the means? Surely you’ve heard more than once from a filled-with-wisdom grandparent type that “Haste Makes Waste!” and have no doubt proven the truth of that to yourself a few times, true?

But now you have passed all recollection of those life experiences into the deep, dark, dingy caverns of your mind and no longer carry the need to heed such warnings anywhere near your front burner, and in fact probably harbor them back in that little storage area that holds memories of a flunked course, a failed romance and poor toilet training when you were three.

Though –aha!– the more you try to do in a hurry, the more likely you are to screw something up. Why? Because it’s been scientifically proven many times over that the human brain (though many protest the thought with what they believe to be contradictory examples) cannot do more than one thing at a time, meaning in the exact same moment.

Unconvinced?

Sit in a chair.

  • Lift your feet off the ground. turn your ankles so your feet make small circles (any direction you like — one in one direction and the other in another, or both in the same direction; it doesn’t matter).

  • Next, get your hands moving in sync by turning your wrists.

  • When you start feeling like a well-oiled machine, try to reverse direction with your hands while maintaining the original direction your feet have been moving. Or switch and reverse foot direction from your hands.

The point is that multi-tasking may look impressive to others who are easily impressed, but don’t expect that any kind of steady diet of trying to do more than one thing at a time is going to produce some miraculous level of off-the-charts productivity to write home about.

It is not better to do half a job well instead of a whole job not well. Doing half a job well simply means the job is only half done. Period. Doing a whole job not well means that effort and determination were present, and that, presumably, something important was learned in the process. Uh, this is true at least for most successful entrepreneurs. The rest? Who knows?

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Open Minds Open Doors

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Aug 08 2011

NO PLAN TO PLAN?

What Makes You Think

                                           

You Can Wing It?

 

 Farmers, carpenters, doctors, lawyers, firefighters, pilots, seamstresses, stylists, realtors, even Cub Scouts do it.

                                                                  

So what makes you think that you can wing it? Now I’m not talking any hundred-page document with 37 pull-out spreadsheets and an annotated bibliography featuring a gazillion itemized resources. Who cares? I’m talking about an Entrepreneurial Action Plan.

Yes a plan of any kind needs a goal.

                                                      

And that goal has to be realistic and specific and flexible and due-dated. If it’s not all four of those criteria, it’s not a goal, it’s a wish. Wishing may work in Disneyland, but business success comes from taking action. Taking action without a goal-based action plan is like trying to control a rudderless ship in a storm.

Your Entrepreneurial Action Plan

                                                                  

Like any good news release, your Action Plan must answer the questions: Who? What? When? Where? Why? and How? And be realistic, specific, flexible and due-dated. It’s always a worthy endeavor to include a Mission Statement and a Vision Statement at the beginning of your plan to set the stage.

A quick market assessment, a marketing plan, a management approach and/or team lineup, an operational outline and a financial plan and projections — that all answer the questions: Who? What? When? Where? Why? and How? (and that are realistic, specific, flexible, and due-dated) will do the trick.    

                                                                                                          

Is this over-simplified?

                                                                    

No. It’s actually very simple. An Entrepreneurial Action Plan is simple and quick to execute. It is not a formal business plan. Many of the same ingredients are in both, but business plans are primarily done for the purpose of raising investor or lender money. Action Plans are to get things going, and build momentum; they are not fancy.

An Entrepreneurial Action Plan can be scribbled on the back of a large envelope.

                                                                     

It is definitely not for the feint-hearted crossed-t-dotted-i perfectionists or analysis-paralysis corporate types. The best results come from those who chunk up their plans and adjust them frequently. This doesn’t take thousands of hours or a rocket science degree. Oh, and what a great amnd illuminating collection the saved scribbles make.

BUT your Action Plan does need to capture.

                                                          

It needs to capture the five “W” questions and one “H” question above, and it does need to target goals that are realistic, specific, flexible, and due-dated. Otherwise, you are captaining a rudderless ship in a storm, and are bound to have schools of lawyers circling you, closing in for the kill.

Yes, put it in your pocket, not a spiral-bound or 3-ring binder.

                                                                        

It’s a working document for the day, week, or month. I do daily scribbled Action Plans for each blog post. I do weekly versions for my writing/consulting/marketing business. In the end, it’s all about why you are an entrepreneur in the first place . . . to make your idea work by exercising the freedom to continually adjust it.

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Aug 02 2011

BUSINESS HIGH

Are you on drugs?

                          

Is someone in your family?

                         

Someone who

 

works with you?

 

 

The stress of owning and/or running a business is enough to make almost anyone crazy. It’s also almost enough –and occasionally more than enough– to prompt entrepreneurs, family members, and employees to resort to drugs. Do you ever feel like sometimes the whole world is on drugs?

Just swipe your eyes over some pharmaceutical and alcoholic beverage industry numbers. Scary stuff.

Factor in all the illegal Mexican drug cartel trainloads. Add illegal outputs from Colombia and Brazil and Turkey and Scandinavia and the Orient and thousands of other supply chains around the world. Scarier yet. (Hey, look at the people running our country. Now that’s scary.) Wheee! Drugs all around. And it’s not even Woodstock!

The trouble is that talk like that draws snickers from many, and it’s just not funny. Individual lives, entire families and businesses, whole nations have been wasted and destroyed by drug and alcohol dependency problems that literally drag them out of being in touch with the present here-and-now, into past and future fantasyland.

There are very few things in life more destructive than drug and alcohol dependency –even cancer– because in addition to also being degerative, drug and alcohol addiction that’s not brought on by parental genes and/or birth conditions (e.g. “crack babies”), is a disease that is often the result of (usually unconscious) self-destruct choices.

_________________________ 

If addiction is a struggle of yours, you’re obviously smart enough to be doing something about it, or you wouldn’t be reading this. If it’s someone else’s struggle that you are somehow engaged with, be careful, first of all, that you don’t get sucked into the whirlpool, because it is not a forgiving experience.

Everyone who’s battled addiction (their own or someone else’s) knows that it’s difficult if not completely impossible to be “under the influence” and to own, operate, or manage a business of any kind without “outside” professional help to monitor and guide a structured program of rehabilitation. But shop carefully.

There are a zillion helpful individuals, groups and organizations out there ready to pounce on a tollfree call of crisis and desperation. Unfortunately though –unlike a latex glove– one size doesn’t fit all, and it seems that most of these well-intentioned helpers are, in the end, very limited in what many affected people will allow them to achieve.

Many who say they want help, really don’t want help; they want only to say that they want help! Like trying to stop decay once it starts, addiction carries an ever-increasing degree of both business and social irresponsibility. This quickly disintegrates into a growing sense of apathy for everything except the next drink, the next fix. 

__________________________

In trying to teach me to swim, my father who was a great swimmer, threw me off a motor boat a mile out into the ocean. I failed to learn anything but fear; he had to hire a swimming instructor. I spent many years as a group counselor and stress management trainer, but couldn’t help some of those most in need who were closest to me.

It’s hard to shake off emotional connections when pragmatism and self-discipline are called for.

The bottom line is that if you or someone close needs help with an addiction problem, you/she/he has to be coherent and genuinely dedicated enough to want help, and to go out and find it, and to follow the path. No one else can push anyone into a resource situation that doesn’t fit or feel right, and expect some overnight miracle.

Addiction is a mental, emotional, and physical disease. Just as it takes time to “catch it,” it also takes time to work it out of your system and get rid of it. And some never do. Regardless of caregiver credentials, pedigrees, or intentions, others truly cannot help those who are not willing and eager and able to help themselves.

                                                                

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Jul 31 2011

Overcoming the odds . . .

35 years ago,

                       

a doctor told me my back 

                         

was so bad, I’d never

 

walk again. 

  _____________________________
              

I bought a horse

 

and a jet ski!

(and my back has been better ever since!) 

 

Stubbornness or determination? Probably both. [And Thank God, I walk just fine.]

Stubbornness and determination represent attitudes that would get corporate muckity-mucks fired, but they’re not such terrible traits to have as an entrepreneur. Ive’ heard a lot of definitions of entrepreneurship over my years of teaching, consulting and doing it, but none sum it up as succinctly as stubbornness and determination’

We always hear that entrepreneurs have to have “fire in the belly” to pursue their ideas and make them work.

That they continue to move forward when everything around them is moving backward.

That they see the light at the end of the tunnel that others can’t even find the entrance to, or once they’re in it, slam their gearshifts into reverse.

                                       

Yet we also know that entrepreneurs historically take only reasonable risks. So the point of distinction occurs a few hundred feet into the tunnel when the light from the entrance is just about to dissolve away.

It is that moment in time that separates the courageous pursuit of free enterprise from the gutless wonders of government agency security and handout-dependent careers, and from corporate analysis paralysis treadmill careers. Entrepreneurs plod fearlessly forward as others turn and run. Sound like a military invasion? Well, isn’t it?

The enemy of entrepreneurs is lethargy and complacency. You remember that pair from your C-Span Current Affairs course? They are the two culprits that have gripped our economy since the present White House occupants took control. They are what must be overthrown if America is ever to survive and thrive again as a nation. 

The only difference in fighting this war of entrepreneurial enlightenment (vs. other, older ones) is that small business owners can no longer charge forward with their heads down. This time, we’re up against liberal fanatics who are not simply putting up roadblocks; they are actively fighting in the name of progressiveness to stop progress!

Go figure.

America’s present Administration refuses to stop short of literally pulverizing small business.

Over-taxing, over-regulating, over-burdening the very entity in society that has been solely responsible for new job creation, for economic stimulation, for boosting America’s reputation and strength worldwide . . . to what end? 

                                            

It’s not a puzzle; it’s a plan.

There are 30 million small business owners  in the United States. We have no ability to “certa bonum certamen” (fight the good fight) on our own, acting as individual small businesses. We all need to accept that the strength in numbers we are capable of can accomplish more than individual efforts.

We must vote AND prompt votes for any candidate who appreciates and respects small business owners and operators, our nation’s military people . . . and stubbornness and determination. November 6, 2012. Be there

                                                

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 Open minds open doors

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Jul 28 2011

Kill The Frills!

Economy-crunched small businesses, stampeding to reduce payroll, need first to pull back the bells and whistles.

S C A L E   I T   B A C K.

Ideas, Proposals, Recommendations, Products, Services

                               

                                                  

Stop to think about it: If YOU are having trouble affording employee costs, your CUSTOMERS may be having trouble affording your product and service “extras.” [Restaurants have been scaling back since 2008 by offering better quality in smaller portions on slightly smaller plates!]

Let’s say you’re a consultant, and know in your heart of hearts that a client organization you work with needs to develop three new levels of consumer goods and services to stay competitive, but you also know that their naive management has failed to get its arms around the budget stranglehold that White House pressure has put on them.

You can lay it all out for them , knowing they will never pay your fee, and go down with the ship . . . or chunk up your recommended action plan to address just one new level, leaving the other two to simmer until the first of these can produce enough revenues to cover the investment and your fee, setting the stage for a level two proposal.

It’s worth the reminder that, as my father was known to exclaim and as Giovanni Torriano was first credited with recording the phrase in his Second Alphabet in 1662, “You can’t get blood out of a stone.”  And while we’re on the subject of hard subjects and difficult feats, you may want to accept the inevitable and just agree to “bite the bullet.”

In other words, when you can see that your proposal carries with it the hand-wrenching anguish that forces your client to back away from the table, scale it back. What can be accomplished by eliminating the bells and whistles and still manage to develop a new first level that’s acceptable, that can be expected to perform adequately?

Does this put a burden on you? Of course. When you may have been thinking you could do a $15,000 fee project, you find yourself settling for a smaller $4,995 fee project. What’s the answer? Do it with a $15,000 fee attitude, and use the extra time to get out and sell another client or two on projects that total $10,000.

So, now what? You lose $5? Ah, but now you have three clients and can more safely hedge your bet. If you work at it you may also generate $45,000 total a short way down the road, instead of just the opening effort for $15,000.

You can do this. The point is that everyone in business has reached a point of struggle (or at least substantial concern). How much further can this go? Will we have to go belly up? How can we pay the bills? 

Bottom Line: WE HAVE TO RISE ABOVE THESE KINDS OF THOUGHTS AND FOCUS ON HOW TO GET INCREASED SALES NOW BY OFFERING DECREASED FRILLS.

                                                                       

Force yourself to take a good hard look at what you’re selling and to whom. Can it be streamlined and priced lower without losing value or impact or safety? Can the excess packaging be eliminated or relaced less expensively without risking damage? Can you use 2-day Priority Mail instead of more expensive overnight shipping? 

Can you make arrangements to package the cars you sell with a gas or routine servicing giftcard? Some lawyers are doing reduced price packaging of basic family and couple’s wills. Some chiropractors will do basic 2 for 1 adjustment visits. The travel and hospitality industries constantly offer discount incentives that strip away luxury cost extras.  

                                                               

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 Open minds open doors

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Jul 24 2011

Only You!

“I am me . . . 

                         

in all the world,

                           

there is no one else

                     

exactly like me.

                        

I am okay!”

                                                                                                                                         

 — World renown family therapist VIRGINIA SATIR

                                                                        

[What? You came here looking for that all-time great 56-year-old recording hit "Only You," by the Platters?]

People around you may sometimes prompt you to think –because you own or run or manage a small business or professional practice– that you are Mr. or Ms. (or Dr.) Awesome in the flesh. And perhaps that’s warranted, especially if you are what’s commonly referred to as “self-made,” in which case: congratulations!

If, however, you can’t even begin to think about your business success because right now you’re down there in the trenches with America’s other 29,999,999 small business owners who are struggling to survive the fanatical progressive/socialist/liberal agenda that has steered government into a trample-free-market-competition mode.

Then the time has come to step back and take personal stock of who you are and where you’re going. And I’m sorry to tell you I can’t help you with where you’re going; only you know that answer. Godspeed!

So let’s explore the real you, the only you, the you that only your inner circle of family and friends knows. I can help you with that. I have lots of experience guiding people (especially business people) to find themselves. It’s not always easy. Some entrepreneurs thrive on making themselves be needles in a haystack.

Begin with accepting the awareness that you are unique.

There is (if you check with your friendly local DNA expert, and as Virginia Satir’s quote above says), no one else exactly like you.

                                                 

Next, consider that if in fact this is true for every human on Earth, then HOW employees and customers respond to the messages you put out is never exactly the same twice.

Now that should tell you something right off the bat. What you want others to know about you, your products and services is very likely to be not what they are getting from your messages. But let’s return to you.

Government has cultivated dependency among the brain-dead, who make themselves too busy with life to bother with work. Who needs a job when you can get it all (food, shelter, clothing, healthcare, education) for free? There are others who work just enough to get by, but most of them seem to have RDD (Responsibility Deficit Disorder).

You are not among those who live off of others or you wouldn’t be reading this.

But some questions for you are in order: Do you choose to make yourself too busy with work to live life? Is it essential to your survival or are your business priorities simply wrapped around “what if” worries? Do you take enough breaks and pat yourself on the back enough for the good things you do? Do you eat and sleep right?

Have you ever almost died”?

Do you get enough exercise? Are you answering these questions truthfully? Do you realize that because you are unique, so are your needs, so is your activity level, so is your spunk and gumption, so is your faith, your sense of patriotism, and your entrepreneurial spirit? When did you last stop to think about those values and variables?

What can you do right now to give your unique self a boost?

We do, in fact, become what we think about. Have you been thinking about what you really want to become, or have you been preoccupied with being the person you think others want you to be? There’s no such thing as working smarter and not harder. The issue is one of balance. There is a way that you already know . . . and, there is prayer.      

                                                    

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 Open minds open doors.

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  Make today a GREAT day for someone! 

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Jul 11 2011

The Real Entrepreneurs

Many traditional marketers haven’t a clue . . .

                                                           

Real entrepreneurs

                                           

respond in an instant and 

                                  

develop ideas thoroughly

                              

from beginning to end.

 

                    

Today’s marketing people are not adapting well to current economic realities. They see themselves as part of the solution to a problem that they do not understand . . . one they are not trying hard enough to overcome.

The no-light-at-the-end-of-the-tunnel economy we’re presently in doesn’t, for example, automatically translate to everyone being interested in finding a better dollar deal. Instead, when budgets are restricted is when entrepreneurs need to invest more heavily in building long-term relationships, as they would expect of their own suppliers.

Traditional marketing pros are missing this.

They are still knocking themselves silly trying to fit business owners into their media and social media games and patterns and rate cards and strategies instead of adapting what they know to help entrepreneurs do more with less

. . . instead of pulling their chairs up to the same side of the table.

                                                                     

This doesn’t mean reinforcing the customer service department. It does mean building customer service into the job decription for every single employee. When every staffer is also a customer service specialist –poof!– you no longer need a customer service department! Nurturing long-term relationships becomes your new business. 

Marketing traditionalists are missing this point, and others like it. The “new” cyberspace marketing pros are also missing the point. First off, the whole world is NOT tuned into the Internet which means the perspective that every human on Earth is aware of Mashable, Tweets, BFs, DMs, clouds, and txtmsgs is false. So the perspective is warped.

Second, when traditionalists wrap their marketing strategies around media airtime, print space availabilities and “special rate card deal packages” or “online marketing and SEO experts” (most of whom are self-designated, unproven, and over-priced) parade out their website and email bells and whistles, entrepreneurs end up the losers. 

If you’re a small business owner, operator, or manager, you need to be looking AWAY FROM formula marketing solutions that do not bend over backwards for you the same way you bend over backwards for your customers.

This is not an economy where you can simply accept blanket marketing recommendations without questioning.

                                                                        

Marketing pros need to be thinking more like entrepreneurs. They need to be looking much harder at ways to market products and services for maximum impact without spending as much money as in the past. They need to be offering their services more on a performance incentive basis, and put their wallets where their mouths are. 

Entrepreneurs need to challenge marketing people more to get “more bang for the buck” and –by the same token — be willing to reward generously for performance. A marketing success that produces $1 million in new sales should be well worth a $250,000 or $300,000 fee because you end up with the balance — money you never had before! 

Bottom line: Get streamlined. Get simple. Look under new leaves. Push for impact and relationships instead of deals. Yeah, I know about car dealerships; but they’re in their own world. This post is about reality and your business. It’s about looking to Twitter instead of network TV, postcards instead of elaborate mailers, emails . . .

                                                                       

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Jul 10 2011

The 8th Secret

Ever notice how the

                         

number “7” is magic??

                                                                             

Well here, entrepreneurs,

                      

is number 8!

                                                           
With special thanks to www.Twitter.com/RealLifeSecrets for the first 7 one-word “secrets to life” — Listen, Read, Love, Fight, Believe, Live, Pray. You can follow @reallifesecrets for more.  

                                                                                                                            

 

Okay, so: 3 wishes and 3 kings. But there are SEVEN of everything else – 7 seas, 7 habits, 7 brides, 7/11, John Elway and Mickey Mantle, The “Number of Perfection” in the Bible, so why shouldn’t there be 7 secrets of life? And why should there be anything else besides: 1) Listen, 2) Read, 3) Love, 4) Fight, 5) Believe, 6) Live, and 7) Pray?

Oh, but there is. There’s one more. Can you think of what it might be? I mean, just imagine, if you’ve done all those great seven things consistently, what else could possibly matter? What else could be so powerful? A number 8? Seriously?

                                                                    

We’ve learned that effective managers, salespeople and professionals typically spend 8o% of their interactive time with others: LISTENING. So that first one certainly makes sense. And except maybe for the guy who invented fire, I’ve never heard of anyone becoming truly successful without reading, as much as possible, as often as possible.

Oh, some entrepreneurs may run successful businesses and possibly even successful families without reading, but they probably are not successful with their own physical and/or emotional health. Or they may have great health and successful businesses with no satisfying family life. You get the idea. Listening and Reading are a package deal. 

Love. There’s that word. It reminds me, by the way, to suggest you check out Rob Bell’s vigorously debated new book, LOVE WINS. Besides smashing lots of theories and age-old teachings, it’s a smashing (provocative, quick, and illuminating) read. Love. So craved. So sought after. So misunderstood, So indispensable. So strengthening.

                                                                   

Surely, you can add your own “descriptives,” but suffice it to say that Love is certainly worthy of being one of the magical seven. Then there is “Fight.” A peculiar item on the list? Not really. My college motto in Latin: Certa Bonum Certamen” (“Fight the good fight”) – ah, yes, in that light of “Standing Tall,” who could find fault?

Believe. Well, without that, there can be little of worth remaining, true? But every true entrepreneur believes in what she or he is doing, so not much need to dwell on this one. Now: Live. This is something only a few entrepreneurs –the successful ones– actually do. Not nightly partying. Daily enjoyment of being alive.

Ah, and then there’s: Pray. If you haven’t in awhile, I recommend you get on with it — more than you think you should. If you already do this, do more. Many of the most successful business owners and managers I’ve known (of thousands) make a point of praying dozens of times each day. Not just requests. Prayers of gratitude.

[Are you thankful for your vision that allows you to read this right now? Room temperature? The chair you're in? Your last meal? Your next? Your family?]

                                                                               

So you’ve labored through all this just to see what Number 8 is all about. If you haven’t yet figured it out, you won’t be disappointed. It is the one secret of life that’s joined at the hip with all the rest: Be Honest! Nothing speaks higher of your integrity, reputation, intent, and authenticity as a person.

If you seek trust, be trustworthy.  

                                                                                       

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Jun 23 2011

rightbackatcha!

Twitter opportunities

                          

bail small business out

                   

 of still sinking economy!

                                                            

                                                 

Opinion, after creating thousands of small business marketing and management programs, and many life observations:

Since the debut of television, no other media vehicle has had such positive and pronounced impact for small business as Twitter. LinkedIn is a distant second and Facebook doesn’t even make it to the table.

________________

A little background . . .

  • In case you haven’t noticed: since 2008, there’s been relentless government pursuit of globalization at the expense of business, marked by the near strangulation of entrepreneurial ventures and accompanying choke-hold on free market competition.

  • In flagrant disregard for America’s economy, America’s employment opportunities, America’s military, America’s healthcare, and America’s self-esteem, spread-the-wealth idealogy has trampled the nation’s economic heart and soul beneath its runaway tank treads.

  • America’s 30 million small business enterprises –the proven source of over 90% of all new jobs– have been chewed up and spit out while bungling corporate giants and their muscle-brained unions have been handed tax-dollar bailouts that have accomplished nothing.

________________

                      

So where does Twitter come in and what’s “rightbackatcha!” all about? Twitter, first of all, is a powerful outbound social media entity. Among many applications, it allows for small businesses to broadcast availability of products and services out to the world at no cost. In today’s economy, this access is a Godsend.

More and more small businesses are taking advantage of the opportunities Twitter provides, and are discovering that INTERNET globalization opens new revenue stream pathways unimaginable just 5 or 6 years ago. Business today comes from many surprise sources . . .

A local plumber gets a service call from Betty whose cousin lives 2,000 miles away but cut and pasted his clever Twitter quote into an email to Betty because it mentioned the town Betty lives in. Betty figured that was better than the Yellow Pages. Voila!

                                                                

LinkedIn, FYI, is a much more sedate, more corporate medium. It lacks both the flair and immediacy of Twitter.  

Facebook? Forget about it! For business, Facebook doesn’t cut it! Let it help you keep your Friends and family together and communicating, but don’t expect it to make sales for your business.

If you run a small business and you have a website, why do you need to find people to drive to your Facebook page to try to get them to visit your website? It won’t happen. The process is too big a run-a-around. Visiters bail out. Why waste time and money and energy?

Send people direct to your website! Facebook also demands constant monitoring to police inappropriate posts that you don’t want associated with your business.

So, now you’re on Twitter, but it’s not working? That’s only because YOU’RE not working.

If you work” Twitter, you are careful not to flood it with repetitive sales-pitch messages, and you have fun with it by being social. Yes, that’s what makes it part of “social” media.

In other words, someone mentions or thanks or repeats (RTs) your comment (“Tweet”)? Reply with a thank you!

Say: “rightbackatcha!” or express some form of appreciation. Even a “TY” will do.

But don’t disregard others for the sake of ramming home your sales message. Your “Followers” will drop like flies.

                                                             

About “Followers,” incidentally, if you’re not selling something that EVERYone needs (rubberbands, toothbrushes, water), you don’t need 36 trillion Followers; you need Followers who share your interests or who fit your market target. Be selective.

If you’re going to “play the numbers” and amass as many as possible, be prepared for the fallout. You will inevitably attract weirdos who will waste your time and energy.

So, someone tells you you’re great or that they like your quote or the title of the song you mention or the product or service you represent, tell ‘em “rightbackatcha!” or say Thanks (or THX). But you ignore sociability at your peril.    

Drive your imagination forward with reality. 

Open minds open doors.  

# # #

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

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