Oct 03 2011
If you’re not going to
marry your business,
don’t get engaged to it!
America’s abysmal unemployment situation has inadvertently spawned a burst of fledgling entrepreneurial enterprises. It’s been: “Outta work? So what. Who needs all that aggrevation anyway? I’ll start my own business.”
If you are caught up in this thinking, un-catch yourself! If you’re telling yourself you can start a little business and still work 9-5 with weekends, sick days, personal days, vacation, and holidays off, you might as well be living on Mars. I’m not saying don’t do it. I’m saying don’t be disillusioned from the start.
is a marriage.
If you’re not willing to accept the fact that you and your new business venture are going to have to eat together, sleep together and get along with each other 24/7 for a number of years, don’t buy an engagement ring, get down on one knee and pop the question –OR plan the wedding and fantasize the honeymoon– to start with!
Even if the bantered-around figures that claim 9 out of 10 businesses fail in the first 11 years (and don’t break even financially for 6 years) are only half right, consider your odds for success realistically.
Every new business idea
is a great idea
before the doors open.
With a super unique product or service and a ton of investment money, with a brother-in-law accountant and an uncle lawyer and your spouse cheering from the sidelines, your chances for survival (nevermind success) are still practically non-existant if you are thin-skinned, hard-headed, inattentive or ungrateful, and that’s just for openers.
The attentiveness to detail, and to every single exchange with every single person every single day, plus the ultimate responsibility for paying every bill and returning every investment (plus a return ON every investment) that were none of your province or burden as an employee rest squarely on every business owner’s shoulders.
Spare yourself the agony of separation and divorce and probable bankruptcy if you’re thinking you can just gloss over or dismiss or delegate stuff and concentrate on sales or production or IT or some other aspect of your dream. The sad truth is that no successful entrepreneur can concentrate on any single aspect and make money.
Successful small business
owners and operators
concentrate on all of
what they’re doing
. . . all of the time.
Operations, finance, sales and marketing, cashflow, legalities, IT, distribution, partnerships, collaborations, staffing, service, innovation, creativity, leadership, suppliers, product and service knowledge, and industrial/professional/community relations are all equally important!
So, what was it that grandpa used to say? “Look before you leap!”??? If you’re intent on charging into your own business, do it with your eyes (and ears) open. Reality beats fantasy hands down. For better or for worse, for richer or poorer, in sickness and in health . . .
Of course if you’re not ready for marriage (or your hands are already full with the family you have), there’s nothing wrong with using your ambitions and skills to find another, and hopefully better, job than the one you’ve left behind that prompted you to think a business startup would be a piece of cake. It can be if you’re a baker!
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