Feb 09 2011

Business Thunder

How loud or quiet are


your community relations?

LOUD (high profile) community relations development counts most for:

  • Educational and healthcare-based facilities and organizations (e.g., schools, hospitals, libraries, rehab centers)
  • Professional practices (especially doctors, dentists, therapists, lawyers, and accountants).
  • Retailers of every variety, size, and description (from restaurants to auto showrooms to department stores)
  • Real estate professionals and all affiliated services
  • Religious-based organizations
  • Consumer transportation and shipping businesses)

These entities and individuals need to make positive community involvement impressions because their business interests are community-involved in direct consumer ways. They can achieve this by designing PR programs that support those communities that support their business and professional interests.

It’s called “enlightened self-interest” and it’s a good thing.

It means “enlightened” as to the perceived needs of key communities, neighborhoods, and regions, and taking a leadership posture that will produce good deeds which will ultimately produce some return on the investments of time, money and energy.

This is not the same thing as opportunism.

There is no selfishness involved.

Enlightened self-interest simply means following the awareness that the more good a business can do for the communities it serves, the more that appreciation for those good works will surface, and the more return can be realized, which ultimately allows the business to channel and contribute even more.

It’s all about demonstrating a sense of charity and coming at it from a position of strength which, in turn, makes even more charity possible. It’s hard to give meaningfully from a position of weakness. There’s nothing at all wrong with doing that; it’s simply limiting.

QUIET (low profile) community relations development counts most for:

  • Manufacturers, fabricators, and distributors
  • Home improvement services
  • Online businesses
  • B to B services (except media)
  • Personal and family services (e.g., counseling, funeral homes, home care)
  • Industrial and professional transportation and shipping businesses

These types of businesses have less need for public exposure in the community relations efforts they undertake, but no less of a need to be actively involved.

Both LOUD and QUIET community relations serve important purposes for all involved.

They can be achieved by ongoing and consistent efforts of groups, teams and individuals engaged in activities that benefit the welfare of others through guidance and participation in events, programs, sponsorships, news releases, and public stances on community-benefit positions.

There is never any shortage of needs your business can provide. Set budgets and terms for participating with matching dollar donations . . . and/or contributions of cash awards, products, services, time, facilities, contacts, equipment, and leadership.

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931.854.0474 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

2 responses so far

Aug 27 2009


“Uh, let’s see, Beer Fest?


Chunkin’ Punkin?


Or 5-Mile Run?”


     You can’t even dream up  an event that some business isn’t sponsoring these days! And aren’t we all suckers for the fundraising solicitations of candy-bar-bearing cherubic-smiling Brownie troops, aluminum can-collecting T-ball teams and car-washing high school cheerleaders?

     And of course there’re  the church bake sales, fire department carnivals, VFW clambakes, and all the other terrific events that are the very fabric of small town America.

     How great is the temptation  to get behind everything that comes along? How special it feels to be the stuff that a community-minded business leader is made of? But you know what? Today more than ever, you need to stand shoulder-to-shoulder with your business and face (ta-ta-ta-ta, ta-ta!): reality!

     Sponsoring charities and community events  is a truly wonderful and charitable behavior and experience BUT… do not hesitate to focus whatever time, effort, money, products and services, and attention you contribute on situations that will have some return on your investment! 

     If you’re going to give money away,  make it count for yourself as well as the recipient. You worked hard to earn it. There’s nothing wrong with your business getting some recognition in the process.

     Ack! That’s a terrible thing to suggest,  you may say. But, no. It’s a realistic thing to say, and here’s why:

     If you want to quietly  and anonymously plunk a thousand bucks into a deserving cause that has nothing whatsoever to do with your business or your customers or your employees or your suppliers, or your community you might as well be throwing it out the window!

     If you want to do that  for a cause that does have some business-related value, you might as well be throwing it out the window! And if you throw enough out the window, you put your business in jeopardy.



     The more you contribute  to situations that help enhance your business name and posture, the more loyalty and sales you’ll build so the more you can be in a position to donate more! It’s called “Enlightened Self-Interest”! If you find that each year, more and more groups and organizations seem to be chasing after your support and it’s getting too draining:

     Establish an annual budget  (with a sidecar emergency fund) and stick to it; direct latecomer solicitors to put their dibs in earlier next year because your budget is all appropriated. This doesn’t mean you’re a scrooge.

     It means you’re being smart  about what you choose to support and the amounts that won’t cripple your business so that you can make your contributions be more productive for your business so you can increase your budget next year.

     The other step  that many business owners take is to establish a private non-profit foundation specifically for the purpose of screening and awarding and managing charitable and community contributions. Many of these entities even conduct their own fundraising programs to support needy organization causes and events.              

    # # #  

 Hal@TheWriterWorks.com  or comment below.

Thanks for visiting. 

Go for your goals, good night and God bless you!

One response so far


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