Aug 23 2010

“Reading” Your Target Market

  ~~~The TXTMSG


Line in the Sand~~~



Are you really sure you understand your target market?

Are you still selling what you’ve always sold the same ways you’ve always sold? Are you using the same best sets of words in the same tone of voice? Still giving the same premiums and discounts and “special” offers, the same warranties and reassurances? Still emphasizing the same benefits and features?

If your answer to any of these questions is leaning even just a little bit toward yes, odds are you have either gotten lazy, have not been keeping up with the times, have not been sizing up your target market the right way, or you’ve been spending too much time in Disneyland.

Let’s eliminate the first and last choices and assume you are being conscientious, but have maybe lost touch with some of what’s going on in your customer (buyer) and consumer (user) markets (which of course are sometimes one in the same and sometimes different). Consider this:

They seemingly cannot


function for more than


a  couple of minutes


without looking to see


if they are receiving a


text message.”

                       — Fred Hertrich, Professor of political science, Middlesex (NJ) County College,   describing one of the prevailing winds in today’s college student population – to underscore: 1) the frustration of many teachers trying to deal with rooms full of distracted people and 2) the necessity of today’s faculties to communicate with students electronically.  

(East Brunswick, NJ, Home News Tribune, 8/21/10)


Has the prospective customer or consumer you seek most to influence crossed the line of electronic literacy? “But,” you say. “I’m not selling electronics!” Perhaps, but you are selling to people who are either electronics-literate or not.

Computer savviness is no longer the guide (unless you’re selling to nursing home residents) because everyone knows something about computers. The place where the line is drawn in the sand is:




Most older-than-45 people can and do use cell phones, check websites, visit blogs, send emails, search Bing and Google, and purchase online. Most know how to use WORD and many use Twitter and Facebook. But very few of these folks text message because they grew up in a different world.

Older Americans learned that “correct” and “proper” communication depends on neat handwriting and that spelling, punctuation, and grammar are paramount ingredients. Lax email messaging is about as far as these folks will comfortably stray. Texting is to them like “Emails Gone Wild!” and too “teeny-bopper” cult-like to be able to relate to.

Well, that may not mean anything to you, unless you’re targeting 20-somethings or 60-somethings, who clearly will not respond positively to the same old kinds of messages delivered in the same old ways. It’s not a bad idea to periodically step back and reassess what you’re saying to whom, and how you’re saying it.


Think of it as a

GR8 NU WAY 2 C HOW UR MAKIN UR PT. or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 
Make today a GREAT day for someone!

5 responses so far

Oct 20 2009


 Right this minute,


is what you are doing


helping you get to


where you want to go?


     Oh, c’mon now,  I can’t be that productive every single minute; I’d be a robot! Yes, this is true; you’d be a robot; well, let’s say it’s  probably true, but you CAN be productive a whole lot more than you are right now and a whole lot more than you think you can be…and, uh, not be a robot.

     Here’s the trick:  Focus your brain on trying to be “here and now” as much as you possibly can, every passing moment. No, you’re not likely to succeed at it 100% of the time. And even 50% of the time may prove daunting. But if you are at 10% and go to 20%, that’s a major victory that will yield major benefits. Work your way to 30%, 4o%? You’re headed for the mountaintop!

     Why “here and now”?  Because everything else is fantasy, and you’re living in a reality world. When your dominant thoughts revolve around past and / or future events, ideas, experiences most of the time, it’s like trying to relocate Disneyland into a war zone.

     Your focus is not in tune  with what’s happening around you, and that’s wasted time and effort that you will never get back. (Er, in case you DO figure out how to get it back, call me collect immediately; I’ll make us both billionaires!)

     Sure, Hal, you make it sound easy,  but it’s pretty hard to not get worried about future stuff or to avoid dwelling on the past. How can I do that?

     Ah, funny you should ask.  First of all, recognize that we are talking about CHOICE. Your behavior is your choice. It can be conscious or unconscious, but it is a choice … or it’s a choice that sets up the behavior. Okay, so recognizing it’s a choice means also realizing that it’s as simple to choose to be tuned in to the present as it is to choose not to be.

     Next: Take ONE MINUTE out of your nerve-racking fast-lane life  and take some deep breaths. That will help, you get in touch with the most immediate “here and now” thing happening in your entire life: your breathing!

     If you do this in earnest, I guarantee you positive results, and I guarantee you it will help you get yourself focused on “here and now.”  IT CAN CHANGE YOUR LIFE FOR THE BETTER RIGHT NOW IN JUST ONE MINUTE!

     You will be more productive more often, starting right this minute!  What have you got to lose? Wasted efforts? GO FOR IT!   

# # #       

Thanks for visiting. Go for your goals! God Bless You!

Make it a GREAT day for someone!

2 responses so far


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