Aug 29 2014

WHAT’S IN IT FOR YOU!

Greetings Business Owners,

 

Entrepreneurs and CEO’s!

 

Here’s “what’s in it” for YOU!

 

” What’s in it for you?”

 

First, if you’re not answering this question for every one of your customers and investors and supporters –every day, in everything you decide, do and say– you’re either not serious enough about your business interests to continue reading this (Thank you and goodbye!), or you’ve lost touch with reality (Hang in here for a few paragraphs and restore your awareness!). Hopefully, you practice rewarding those who keep you in business with more than they ever bargained for.

Reality Check: You only came here because you thought there was some benefit for you, right? There is. Read on.

Just in case you think I’m being too smartass, realize that none of us are open to new ways of thinking without being jostled. Some require more of a jolt than others depending on one’s state of mind at any given moment. A blog post doesn’t leave a lot of room for niceties when the subject matter revolves around boosting business results and the dynamics of attitude adjustment (and, no, I’m not talking about it being 5 o’clock somewhere!).

That leaves us with a choice between mollycoddling or being in your face. Pampering gets us nowhere. Spirited confrontation without physical or verbal abuse consequences, though, is not always bad. If we respect one another, we can disagree and still respect and learn from one another.

Okay, let’s get to the part about what you get for reading this far. Here–for you to chew on and digest– is some new revelation food for your business brain that I guarantee you will make a positive difference in moving you rapidly closer to your deepest personal goals in life . . . the tasks you want to achieve to make a difference on Earth:

1) There is no such thing as time management.

2) There is no such thing as stress management.

 

You can manage what you do, but if you’ve learned how to manage time, call me; we can make a fortune together! You can manage how you respond to stressful situations, but if you can manage stress sources, call me; again, we can make a fortune together. Oh, and on either of these pursuits, yes, you may need me. Yes, if you want to call me on that point (my number is below), I’ll be happy to explain.

Here’s the bottom line: You cannot manage time or stress, but you can manage how you choose to deal with time and stress restraints. When you choose to consciously control the ways you behave so that you respond to stress instead of react to it, you will be be happier and healthier and be far better at growing your business. You will be getting more done in less time.You will be choosing to make the most of the time you have left on Earth.

Personal productivity comes from being constantly aware that all behavior is a choice and that you can just as easily choose to make your self more in control of internal and external stressful sources an easy thing to do as you can choose (or continue to choose) to make it a hard thing to do. Be aware that consistently choosing these key ingredients of self-control and self-confidence cannot solve all problems because we are all sometime-victims of bad choices/decisions we intentionally or inadvertently chose in the past. When that happens, don’t compound your struggles by throwing CHOICE out the window. Buckle down instead and restart your meter!

SUCCESS is what’s in it for you, and you will get there by choosing to be in control of how you respond to stress and by choosing how you can best use the time you have available . . . remembering, of course, that SUCCESS is the journey not the destination, and that all of life is an interruption!

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I

Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

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Jun 25 2014

CHOOSING SALES SELLS!

Only 10% of salespeople

                                                   

make more than 3 contacts

                                                         

with a prospective Customer.

 

sales contacts80% of sales are made

                                                               

on the 5th to 12th contact.

 

 

It doesn’t take a genius to figure out the message behind these stats from the National Sales Executive Association, as brought to the surface on LinkedIn by

Douglas Green, National Field Market Manager, Healthcare at LanguageLine Solutions, Austin, TX.

 

Take the bitter pill! If you own or manage any part of a small or medium-size business, or if you are part of an individual or group professional practice, like it or not, you ARE a salesperson! If you can’t accept that and move forward, your business or practice won’t move forward. It is that simple.

So let’s explore this for a minute:

As a salesperson, what keeps you from making more than three contacts with a Customer or prospective Customer? What makes you stop short? Hint: It’s not likely to be the prospect or the circumstances. It’s your CHOICE — active or past– that’s holding you back!

If you’re so easily discouraged in representing your ideas/products/ services more than three attempts, imagine your credibility–never mind the credibility of your ideas/products/services–plummeting in the eyes of someone or group or entity after you’ve made only three attempts.

But whom, you may ask, wants to visit with someone five to twelve (12!!!) times to make a sale? A top performer, that’s who! The top performer you are capable of being, if you CHOOSE to be!

Frustration doesn’t fall from the sky and land on your shoulders. It’s something you intentionally or inadvertently CHOOSE.

Here’s a cage-rattler for you, from the good-fortune experiences I’ve had working with and learning from some of the world’s greatest salespeople: IT IS at least AS easy to choose to make the challenge of 5-12 contacts easy as it is to choose to make the challenge be hard.

And you must be lost in the Stone Age if you interpret “contact” or “visit” as a physical movement of your being back and forth to a prospect’s space. It’s true that physical back-and-forth trips may actually be called for in the case of high-ticket projects, but most of the time, contacts and visits take the form of phone calls, emails, text messages (when requested or agreed to ahead of time), or –Heaven Forbid!– a handwritten note or two (Huh? Handwritten?). Yes really! It’s all about Communication.

It should go without saying, but I’ll pop the comment in anyway: It’s not probable that 5-12 prospective Customer contacts will succeed if they constitute a bombardment or avalanche anymore than if they are as far apart in time as most dentist visits, so common sense must be paired with choosing persistence.

The bottom line: If you want to rise above the rubble, make a conscious choice to rise and a conscious choice to not be sidetracked.

Play the 10%-80% odds! Remember that Consistency Sells! And guess what else? Repetition sells, repetition sells, repetition sells. Repetition . . .

# # #

 Hal@BUSINESSWORKS.US        or comment below

Thanks for visiting. Go for your goals! God Bless You!

 Make today a GREAT Day for someone!

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Jul 27 2013

Business Owners/Operators and Managers

Innovators: KEEP OUT!!!

I’ve been called an entrepreneurship evangelist. I’ve worked with thousands of doctors, business owners/operators and managers, market innovators and entrepreneurial thinkers. Like most, I’ve spent a lifetime taking (reasonable) risks, rejecting authority, breaking rules, and regularly working long into the night,

And I developed a nothing-is-taboo attitude[So don’t tell me what to stay away from!]

But — what’s the old saying?– “The truth will (win) out!” And my experience says that the truth is if we are to make a success of  business, professional practice, career, and life pursuits, we need to set success goals that include what to avoid, as leaders, as people.

My top 7 suggestions of what to avoid and why:

KEEP OUT of jail. Let’s face it. There’s not much of anything positive or worthwhile to be had, or add to your resume, by being in jail. Yes, a handful of inmates out of millions might learn a life lesson or two, but jail is hardly a breeding ground for success at any level. So, stay away from it. Question your motives before you act or speak.

KEEP OUT of courtrooms (unless you’re a lawyer). Courtrooms can be just a stress notch away from jail. The attached anxieties alone are enough to topple years of hard work and good intentions. You may think that courtroom appearances are not always your choice, but if you don’t choose to initiate a legal event, you do choose to set yourself up or put yourself in position that could lead you there. No it’s not always avoidable, but much of it is. Bottom line: Can your business afford for you to put business time, energy, and funds into a pursuit that’s not your business?

KEEP OUT of doctors’ and lawyers’ offices (unless you’re a doctor or lawyer). If you are constantly and consciously choosing to live a healthy lifestyle, you can often avoid doctors and minimize  situations beyond routine healthcare.

Remember that once a doctor sends you to another specialist, you are IN THE SYSTEM, and the most tenacious efforts to escape it’s time and money-consuming clutches rarely succeed. For the same high stress reasons to avoid jail and courtrooms, choose to minimize lawyer visits and limit them to essential  occurrences and preventive maintenance.

KEEP OUT of hospitals (unless you work for one). Contrary to the onslaught of misguided hospital marketing that blankets this country, hospitals do NOT spawn good health. They treat those who no longer have good health, and –in many documented cases– actually contribute to the exacerbation of ill health. This is not to question professional dedication or skills. It is simply a reminder to strive for life directions that have the best odds of helping you avoid hospitals.

KEEP OUT of hiding places (unless you’re playing hide-and-go-seek with the kids) when it’s time for family and church and community. These are the times that define you and what you’re all about as a human being.

KEEP OUT of fights (unless you’re a boxer). Disagreements can be healthy, but disagreements require self-vigilance to prevent them from accelerating to the point of getting out of control. Anger, mean-spiritedness and grudges can ONLY work against you and quickly become the undoing of all you’ve worked so hard at to put together.

KEEP OUT of nonproductive relationships (unless you’re a shrink or a cop and your career calls for engagement). In other words, stay around positive-minded people as much as possible and pursue opportunities to surround yourself with others who consistently demonstrate positive, upbeat attitudes. This: will come back to help you!

 

# # #

Hal@TheWriterWorks.com or comment below.

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

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Jun 11 2013

Fired? Laid Off? Graduating?

Fired? Laid Off? Graduating?

 

It’s All The Same Thing:

 

CONGRATULATIONS!

                                                                                                   

“Huh? How can being fired compare to graduating?”

Both set the stage for life change.

“But one is negative and one is positive.”

Yup! Congratulations!

“You can’t be serious.”

Why not? Both situations put great opportunities in your hands. You are finally in complete control of your own destiny. And whatever you decide is 100% your choice!

 

If you’ve ever dreamed of making your mark on this planet, these are the kinds of circumstances (being fired, being laid off, graduating) that can open the door for you. None of them is problematic unless you choose for it to be.

Some of the world’s greatest success stories have come from those who are in, or returning from, the depths of trauma. Great riches historically land on the shoulders of those who decide in favor of moving forward with themselves instead of choosing to dwell on or wallow in the circumstances that led them into darkness.

Strength of character comes from inside you. And it has more to do with what you decide to do with your life than from outside influences telling you what’s best. No one else can ever know more about you than you know about you. So don’t rely on the judgments of others to make up your mind about what’s best for your present and future.

In sports, when someone screws up, teammates yell: “Shake it off!” because the game continues. And standing around feeling miserable about letting down your team accomplishes nothing except perhaps serves to prompt another screw-up and compound the first incident even further. It’s no different in careers or business or life.

Aaaah, and there is also of course a divine presence that deserves mention here as well because –if you believe in a supreme being– surely every major shift in life status represents the chance to re-examine and re-explore whether the ways you are moving are indeed forward, sideways or backwards . . . and this relates to attitude, not career status.

Do the steps you take today serve the best purposes of your own ambitions? Do they serve or lead you to better serve others? Are you taking steps? Any steps? What’s the roadblock? Have you convinced yourself that any steps are too difficult right now? When will that change? Can you simply choose to change it now? Are you choosing to be resistant?

More often than not, forward progress gets stalled when we get ourselves caught up in our own self-sorrow. The world keeps turning. The clock keeps ticking. Your heart keeps beating. Don’t choose to waste your precious time on earth feeling sorry for yourself. A friend of mine once admonished: “There’s plenty of time to sleep when you’re dead!”

# # #

Hal@TheWriterWorks.com or comment below.

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

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Jun 10 2012

Do you perform with passion?

 Once more with feeling!

                       

Whatever it is that you have just finished doing —from writing a plan or report to doing a trade or professional show, from introducing a new product or service to handling a difficult customer or investor or partner, or from juggling a tight schedule to finishing up a long-annoying project– can you take your next step with more feeling?

PASSION is inevitably the single most important ingredient in owning and operating a successful business –as it is, of course, in every square inch of marketing (sales, advertising, public and community relations, packaging, promotion, pricing, customer service, and building your Internet presence). And isn’t passion what separates success from failure in all of life?

In business, sports, the arts, and science the differences appear most dramatic because they are more easily measurable than, for example, relationships. Sales, bookings, test results, and win-loss records are pretty clear-cut compared to trying to size up the meaning of someone’s smirk or raised eyebrow or abrupt message. Hmmm, where is the foot pointed?

What took place during your most passionate life and career accomplishments? What snatched you victory from the hands of defeat? How, exactly, did you feel before, during, and after? What was the passion –spirit of performance– that you evidenced at those times? Was that ingredient somehow missing in whatever it is that you just finished doing?

If you answered yes, how did you choose to back off from what you know you’re capable of? Did you decide up front or during the process that it wasn’t worth feeling excited about? How did you choose to pursue it in the first place? So you engaged yourself in a task that wasn’t challenging or wasn’t making the best use of your time or skills?

If the answer is no, congratulations! What specific things did you do that brought you to the results you sought? How can you rally those resources to deliver repeat performances on other upcoming challenges? 

When you can step back after each “performance” to assess your level of passionate input, you are in a far better position to deliver a better performance than when you disregard what happened.

Second, and perhaps most important, is to repeatedly rattle your brain to realize that everything you bring to your performance table is a form of behavior, and (you guessed it!):

                                        

BEHAVIOR IS ALWAYS A CHOICE 

                                                      

It may not always be conscious or evident or intended, but it is always a choice or the result of a choice. If you think about this a couple of times a day, you will almost certainly improve your life and business situations within a week or so. What have you got to lose . . . bad choices and poor performances? PASSION WINS!   

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Hal@Businessworks.US    302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Jun 07 2011

Healthcare Wealthcare

Small Business

                                 

 Must Rise Again!

                                            

Mandated healthcare on the horizon means overwhelming long-term expenses for small business as well as families and individuals who are not illegal immigrants or who are not sponging off government giveaway programs. (Legitimately handicapped and legitimately unemployed, a clear minority, are among those who truly need help.)
I’m referring to the quiet majority of government program beneficiaries, the ones who know who they are and who know better than to make waves.

The ones who think they’re entitled.

The ones the rest of society are paying for, and will be paying for at brain-rattling increased amounts as we get closer and closer to the Administrations “share the wealth” healthcare debacle.

Well, perhaps I shouldn’t be so presumptuous. After all, there certainly are some people out there who believe in and are heavily invested in every form of globalization and “greenery,” who can barely wait to throw their money out the window for passing vagrants to grab and run to the nearest cigarette and liquor stores.
Oh, but you don’t understand, a liberal-minded neighbor told me in defense of those who love the tax and spend mentality that fuels globalization and all those “sustainability” efforts. Without sharing the wealth, I was told, folks like those you describe would turn violent to get their smoke and drink fixes. It’d be like living in a Steven King novel.

(and then came the great afterthought following a “Tsk, tsk” pause):

Besides, they’ve had terrible lives; who can blame them?

Y’gotta be kidding!

                                                          

First off, we choose who we are and we choose how we behave and think and no one’s a victim of the past unless she or he chooses to be. Poor potty training at 3 years-old has no bearing on success at 13, or 23, or 33, or 43. or… 

Cesar Milan (“The Dog Whisperer“) was born in Mexico and raised into the depths of poverty and despair. Yet he battled his way to Los Angeles, learned English, earned his citizenship, found honest work, and has made great contributions to society while earning millions of dollars, and a household name among the world’s dog-owners.

What, you need more than one example? I could fill this blog for the rest of my life with stories like his.

The point is that giving opportunities to those who don’t choose them, want them, or show willingness to earn them, simply breeds dependency. This may be something the control-crazed Obama Administration actually seeks, but a healthy attitude, it’s not.
So what does this have to do with small business? my neighbor snorted.

Sharing the wealth with those who are unwilling to “earn their keep” stimulates unemployment.

Why work if you can eat for free, sleep for free, go to school for free, get medical care for free, even get cash (our hard-earned tax dollars) for free?

Hey, life is great, ain’t it? So who cares about jobs?

GREAT incentives for small business, huh?

                                     

This isn’t all about whining, anger and complaining. In fact, none of it is. I’ve worked more hours in my lifetime than most people live. And I’m not resentful of those who figure out how not to work.
I am disappointed that I was ever so dumb to think that government would never double-cross our Constitution, that anyone with enough power could turn serving the people of America into a private power play for serving himself at the expense of us all, and especially at the pronounced expense of small business.
Because it’s small business that built and grew America.

Small Business

(Remember there are 30 million of us!)

Must Rise Again.

                             

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Dec 20 2010

Business as usual? Not tomorrow!

Tomorrow

                        

is the 2nd day

                      

 of the rest

                            

   of your life!  

                                                           

So, “business as usual” is an expression left over from the days of yore. Get rid of it! Click on Delete! There is no such thing anymore. No business that’s managed to survive this long into this dying quail economy has a “usual” anywhere on its plate.

This is especially true given The Great Global Warming reports whose noteriety earned an infamous Nobel Prize on the cusp of all the extreme cold temperature onsets. 

I mean, consider that business climate (as we used to know it) has been under crippling storm interferences from the Nation’s capitol, and from deadly mass media manipulations blowing out of Boston, New York, Philadelphia, and Baltimore.

If we look over here, at this gathering high pressure system in the Midwest we can probably trace back its origins to corruption in the Chicago area which was stirred up by former community organizers and regularly energized by “Hollywood’s finest” over on the left coast.

Ah, but you only (and rightfully, I might add) want the bottom line: Will it rain or snow?  

Yes. Depending on where you are, at least one and maybe both!

                                                                                  

Whatever you’ve suffered to date in trying to keep arms distance from the incompetent government’s meddling hands and from the pathetic examples set by America’s corporate giants, is bound to get worse before it gets better. But it need not get worse for YOU! That’s your choice. You have the ability to stay in control of your ship and steer it through the coming storms. 

It will take some preparation and a vigilant sense of readiness, but you know what? You’re a pro at that! You’ve proven it by getting this far. Take time this week and next to enjoy your family and rest your business brain. But don’t hang up the phone. This is the most ideal period of the year to think about direction instead of survival.

Map out where you’re headed. Check the long-range weather reports and plan course corrections accordingly. Start to look at the prospects for added revenue streams that do not stray too far from your basic business. Begin piecing together a branding strategy and approach that can take you one step up on the competition.

Look a little harder for the opportunities that are there in the corners, the ones you might have passed over before you restructured or streamlined operations. You may have to “knuckle under”! That’s an expression that does still apply. Here’s another:

Open minds open doors.

                                                               

Pay attention to proper, productive goal-setting. Pay attention to your SELF and your stress levels and your health (because the best open minds and open doors in business mean nothing if your body locked up and shuts down!) Stress, today, may not be greater than in other generations, but it’s certainly quicker, so you need keep pace –and set the pace– are you ready? Set? Go!

  # # # 

302.933.0116   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

2 responses so far

Nov 28 2010

What Song Is Your Business?

Here you are, set to your own music, on a blog platter:

THE GREAT

                                   

SPUNK & GUMPTION

                                   

RECOVERY INITIATIVE

                                     
Looking back into this site’s archives, I ran across a couple of posts I wrote titled, What Sport Is Your Business? and What’s Your T-Shirt Say?” Both are still timely and both are worthy of your quick review — if you actually get through this post!

                                                              

An hour later (after looking back on those earlier posts), I found myself sitting in a parking lot playing with my new satellite car radio, and noticed a string of song titles that seemed to accurately (and often humorously) describe many past, present, and future business situations.

Here’s a sampler to kick your brain into gear enough for you to come up with your own songs that best represent your past, present, and future business (and yes, believe it or not, all of these were once big hits!):

  • Spooky

  • Those Were The Days

  • These Are The Days

  • Let It Snow

  • Let It Rock

  • Let The Sunshine In

  • Just A Dream

  • Dreams

  • Dreamin’

  • Trouble

  • Rescue Me

  • Slow ‘n Easy

  • Thin Air

  • Over My Head

  • Sailin’

  • Step Right Up

  • Animal Rights

  • Comin’ Under Fire

  • Up Against The Wall

  • Gone

  • It’s A Grand Night For Singing

  • Bad Luck

  • Hey Hey Hey

     . . . Add your own here:___________

                                            

Good job! Next, let’s start to explore if where your business is right now is where you want it to be. How did it get to this point? When you started it or picked it up or inherited it, did you infuse piles of energy and time and money into it? Are you still doing that? If you stopped somewhere along the way, when? Where? How?

Are you still “stopped”? (or pretending not to be, even though you know you are?) 

HOW are you choosing to stay there— stagnant, dormant, status quo? (In other words, what specific steps have you chosen to take, or are continuing to take every day, that have left your competitors little choice but to pass you by? What are you willing to do about that right NOW? What CAN you do right NOW?)

Where’s that spunk and gumption

that you started with?

                                                                                    

It doesn’t take a fat bank account or 20-hour workdays or “breakthrough technology” to be able to pick up most businesses that have grown lethargic or have quietly given in to our stress-breeding economy in order to turn things around and/or get re-focused.

It takes acceptance of where things are, determination to get things moving again, recognition that it’s all a matter of choice and leadership (employee leadership, industry and market leadership, customer service and community leadership), and re-ignition of that burning desire to succeed to make it all work.

Can you? Of course you can. You got this far didn’t you? You’re reading this blog post, aren’t you? You want to, don’t you? Then, do it! Stop listening to negative, woe-is-me songs in your head (and on the radio!), and replace them with positive, upbeat tunes.

HOW?

Just CHOOSE to change the channel!

                                                   

Disney wasn’t far off base when he had

The Seven Dwarfs sing “Whistle While You Work!” 

 

~~~~~~~~~

302.933.0116   Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

No responses yet

Aug 03 2009

FAMILY PARTNERSHIPS

NO business is worth

                                               

your family!

                                                                            

     With the odds for success practically in the minus zone, it’s a wonder that family businesses–including, of course, formal partnerships–ever survive at all, never mind continue to be born on a daily basis.

     I mean I’ve always thought human beings were gluttons for punishment, especially in business and especially in family life. And here we have a non-stop wave of people actually putting the two lunatic fringes together, and calling them “family businesses.” 

     Maybe instead of LLC (for Limited Liability Corporation), these undertakings (pardon the expression) should be designated LMD (for Limited Maniacal Dysfunctionality).

     What kind of a nut case do you have to be to go into business with your brother-in-law? You never liked each other to start with. He’s a lazy good-for-nothing snail brain who prefers sitting in the back room watching TV and drinking beer to waiting on customers and stocking shelves.

     Oh, you’re a law firm? Sorry. Actually, that makes it all a whole lot worse; arguing over a TV and can of beer is nothing compared to suits and counter suits… and bad suits. Husband and wife team? HA! For how long?

     It takes a VERY special relationship for a couple, or any family members, to make things work in a business setting. There are natural authority and responsibility levels attached to family membership that almost necessarily spill over into the business.

     Family business partners need to work harder at not taking business too far into home life. It’s a good idea for couples to paint a red line across the bedroom doorway (one couple I know uses yellow “CAUTION” tape) to serve as a conscious reminder to separate business from personal life.

     Talking through business-related issues before heading home should be a goal if you want your personal relationship to stay healthy. When something needs to come home for discussion, do it in a home office, or porch or basement or backyard, but keep it away from the kitchen, the bedroom, the family room, and the dinner table.

     It takes two to tango goes the old expression; it takes two to drag business into personal home space. CHOOSE to detach yourself from potential confrontations. Home office? Keep it there when you leave the workspace. You need to work at this together. It doesn’t happen by itself.

     Father & Son, Mother & Daughter, Husband & Wife, Brothers & Sisters, In-Laws, Cousins, Aunts & Uncles: Talk to each other about it. More importantly, LISTEN to each other about it. RESPECT each other’s privacy and need for quiet time.

     When you push the limits, you push the relationships, and if one collapses, it all collapses. If you’re going to do this insane family business thing, do it in a spirit of cooperation and trust and mutual respect. Maybe then, you have a chance of making it work!     

# # #  

Hal@Businessworks.US  or comment below.

Thanks for visiting. 

Go for your goals, good night and God bless you!

One response so far

Jun 03 2009

BALANCING YOUR BUSINESS LIFE

Don’t be waiting for unions,

                                           

government, big business,

                                     

banks, or Fairy Godmothers! 

                                                                                  

     It’s a good idea to step on the scale every once in awhile. It’s easy to let your business get too heavy from feeding it too much fat and not exercising it enough, or making sure it gets the sleep it needs. Whaaat? Well, sure: your business has a life too. The question is–since it’s YOUR business and dependent on YOUR choices–what exactly are you doing to keep it healthy and growing?

     When’s the last time you stepped outside your business and re-entered it, pretending you’ve never been there before? Just as trying to draw conclusions about your own health from just stepping on the scale, weight is merely one indicator. Many other factors need to be inventoried.

     Beyond the obvious business health ingredients, like first-impression appearances (e.g., parking, signage, displays, employees, facilities, waiting areas) and all the components like lighting, colors, cleanliness, etc., there’s a myriad of interrelated factors, issues, concerns and pursuits that warrant your assessment or reassessment.

     When, for example, did you last–or when do you next plan to–launch a new product or service program or initiative? Have you been holding back until the economy is “better”? Considering the growing evidence that that could be a very long time, could a launch delay now drag your company’s energy level down, perhaps to a point below a more aggressive market competitor? In other words, is it worth waiting?

     If you’ve already launched your exciting new Zilch-Zapper product line and support services, are they dying on the vine while you’ve preoccupied yourself with tap-dancing around your bankers and investors? There comes a point–as with humans–when a business becomes so over-burdened, so dis-stressed, that it collapses or has a stroke. Could you possibly be cultivating that kind of trauma?

     The good news is that business trauma is easily reversed. It requires only two things:

1) Recognitionthat the negative places your business health dwells in or is headed toward are the result of your conscious or unconscious choices (It’s as easy to choose to UNdo a bad choice as it is to choose to stay with a bad choice), and

2) Awareness that a burning commitment needs to be made to act on and directly treatthe diagnosis your inventory produces, and to be made by standing shoulder-to-shoulder with the immediate and long-term business healthcare and growth goals you set.

     Bottom line: If YOU don’t balance the life of your business (as well as your own… in order to grow your business from a position of strength vs. a position of weakness), who is going to balance the life of your business? Certainly not the government, unions, banks, or big business… I guess the answer kinda doesn’t leave much to the imagination. But that’s okay, because imagination is plentiful, and it’s what you need to exercise in order to get the job done. 

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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