Apr 21 2018

1PM (CT) Every Sunday Every Week!

1 pm (CT), Every Sunday, Every Week . . .




Broadcast Podcast Blast Off!


BUSINESSWORKS begins a year of free, weekly, stimulating  “business-expansion-how-to” input offerings for business owners, managers and operators, and for  professional practice owners and managers, and entrepreneurs.


The information source?

Two unique, and vastly different business leaders with hugely successful backgrounds:





Hal and Johnny are a proven, experienced, unlikely pair of highly active 70-something business success MBA mentor/coaches.

They decided they can have greater impact on business and professional practice growth and development by working as a team.

And they agree that weekly broadcasting and podcasting best allows them the flexibility to help others get things done.

Visit weekly with Hal and Johnny on News Talk 94.1 Middle Tennessee Radio AND, from anywhere else . . .  

CLICK HERE:  newstalk941.com 


Or go to www.newstalk941.com . . . ANY time and Click on “Podcast Center” tab at top then scroll down to BUSINESSWORKS and (with volume on) click the little white circle!

“See You Sundays 1 pm on 94.1 Radio Cookeville, TN or ANYtime via podcast!”




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Nov 19 2014

In Business, Your Age Matters (30-40?)


There goes your past. Here comes your future. But
it’s only this minute—this very split second as you
read this sentence—that counts!

Popular observations about your age:



It’s inconceivable that those under 30 consider you older than dirt, so you do everything mentally and physically possible to prove yourself otherwise. You get a little achy-breaky once in awhile, but–after all–you still feel invincible enough to beat yourself to a pulp on the athletic field, go cliff-climbing, hang-gliding, whitewater rafting, buy a horse, and race jet skis. Maybe you’re a late bloomer, but you fall in and out of love 15 more times, then soul-mate with one of your original 25, from when you were (aaaaah!) in your twenties.

You gloat at being able to buy your first house, then quickly realize—as nasty things go wrong that require hiring contractors—that you’re in over your head. But now, for the first time, you at least have your own neighbors and your own on-the-job friends (and a soul-mate) to commiserate with. You try a couple of churches. You drink a lot of fancy-brand beer.

If you weren’t having young children and old parents when you were 20-30, you’ve probably got both now, and you feel like you’re in the middle of a sandwich, ready to be eaten up by stress and time pressures, especially with so fewer opportunities for self-indulgence. Getting your fingers burned and knuckles rapped as you learn the politics of career pursuit, you think about starting your own business. You Google a lot.

Approaching 40, you own up to the fact that maybe you don’t actually know as much as you thought you did when you were ten years younger. You trade your Camaro for a minivan to get the kids to baseball, soccer, dance lessons, Cub Scouts, Brownies, fast-food spots. You love your spouse, but the minivan . . . Your smartphone keeps you connected to the world, but you somehow still feel disconnected. The kids anchor you to living in the present. These years are all about making and spending money, getting promoted, researching startups.

In your heart, you know there’s hope for you yet. It’s true. Just choose it. Oh, and hang in there, Kiddo! Time Heals.

Business Life Reality: Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

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Hal@BusinessWorks.US or 931.854.0474 or comment below


Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

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Feb 10 2014







Reality: The economy still sucks, and no amount of government or media mumbo jumbo will change that. We are sunken into knee-deep muck in the worst of economic quagmires. Yet entrepreneurs continue to rise and fall with the sun as they position themselves to save every dollar possible.

But saving money doesn’t make money.


In other words, being thrifty is good, but being thrifty will not end the revenues nightmare, so adjust your spotlight. to focus on what’s important. 3 things:




If you can’t do all three of these, quit trying to jamb your corporate or government brain into running a small business, and –instead– go flip burgers, sort mail, or get into politics. Anyone with some energy and half a brain can be a superstar in one of those roles.

Being successful as an entrepreneur takes gigantic amounts of gumption, endless hours of devotion to an idea, and willingness to take reasonable risks (which, contrary to popular myth, does NOT include “betting the farm”). It requires enormous sacrifice of family time and attention and the ability to ignite innovative thinking in a heartbeat!

No, it’s not a career for everyone. Mostly, because it’s not really a career. It’s a lifestyle. Entrepreneurs don’t shut down at 5pm, they don’t sleep and party all weekend, they don’t gamble or buy lottery tickets more than one or two a month, they don’t over-analyze, they take action and make ongoing adjustments and keep moving forward.

Entrepreneurs are passionate and inspired about what they believe is possible, and that overrides fear of falling or running off a cliff. They don’t get breaks in life. They make them. And they are needed now more than ever. This economy will NEVER turn around because of government. It will only turn IN SPITE OF government.

Government, after all, is what put us in the position of having to worry about saving money instead of earning money. Government is the instrument of uncertainty and the pile-driver that continually forces small business to take steps backward. The SBA? That’s a joke. SBA Advisory Boards are comprised of corporate executives!

So bottom line: Entrepreneurship requires internal spirit to start up and fan the fires of small business success. The road is always rocky. The quest has to rise above all else. But for those who have what it takes, they will leave their mark, and they will drive the economy back to reality. Encourage and support those who fight that good fight!

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Open  Minds  Open  Doors

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Jul 11 2012

Competitive Business

Your competition is in


summer slowdown mode


. . . so speed up!


Former New York Mets manager Willie Randolph professed that winning teams needed the attitude that when they were able to get ahead of an opponent in a game or series, was the time to “put your boot on their neck.” Merciless? Maybe. A winning formula? Maybe. (Though Willie was hardly a big-winning manager.) A philosophy with merit? Sure.

It’s always worth considering options for dealing effectively with your competitors. But –unless you’re a boxer– knockouts are rarely if ever the most effective method for your reputation and long-term growth. Many successful small businesses actually use a competitor’s summer slowdown period as a chance to collaborate and exchange supportive services.

As unlikely as it may seem on the surface, down-shifting summer and holiday gears from 3rd to 2nd can be done with less negative financial impact when good working relationships with competitors can be called into play. I’ve even heard of competitive retail firms alternating seasonal slow-down periods by arranging to cover for one another.



And don’t many successful professionals do that routinely? Doctors, lawyers, accountants, and many creative and tech services will provide short-term coverage for one another in a spirit of teamwork, and to make the most of opportunities to spread out overhead costs, and keep clients/patients/customers who might otherwise stray.

“WIN-WIN” isn’t just a leadership/teamwork slogan. Any situation where bi-partisanship can enhance overall performance of competitive businesses is a win for customers as well. Bartering work hours for administrative or sales personnel, for instance, can be very effective when the business owners and managers are equally committed.

Barter can be especially beneficial

for business startups and overhauls!


The retail world is filled with great examples. Physically-clustered competitors can usually attract many more customers than those in isolated locations. Consider the drawing power of New York City’s Diamond and Garment Districts, San Francisco’s Fisherman’s Wharf, Houston’s Riverwalk, Delaware’s Outlet Centers . . . add your own here!

The point is that while you may be looking to throw a knockout punch at your competitor, consider the opposite. A cooperative arrangement can benefit you both, and even be there to support you if your business ever goes through a slowdown period. Examine the ways you do business before turning up the heat on your competition.

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P L E A S E   N O T E   N E W  D I R E C T   P H O N E   N U M B E R
HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC
National Award-Winning Author & Brand Marketer – Record Client Sales

Open Minds Open Doors

Make today a GREAT day for someone!

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Dec 01 2011


Startup Fever


Channeling startup energy wisely is certainly a paradox. In fact, channeling startup energy wisely is an almost impossible task because the heat of the moment tends to override the rationality of the brain. Emotions, in other words, pack more punch than objectivity and a measured approach. Hmmm, remind you of dating days?

Isn’t this also the reason successful marketers always direct their sales messages to trigger emotional buying motives instead of rational ones? Benefits, not features. I mean, do you really care what’s under the hood if it gets you where you want to go, doesn’t break down, is snazzy, and you think it makes you look good driving it?

If a car turns the neighbor’s head every time you pull into the driveway, and jumpstarts your brain into dreaming of being a big-name, cross-country race car driver just as a result of you buckling up and adjusting the mirrors, you buy it. You may offer 101 other more rational, logical reasons, but that’s just a justification cover!

When an entrepreneur starts a business, she 0r he is typically filled with emotions that seem to run at cross-purposes. Money. Where will it come from? Where will I get the money I need? Will it be enough? Workspace. How much do I need now? Later? Where? What’s the deal? Insurance? Yikes! Equipment? Furnishings? Accountant? Lawyer? Advisory board? Employees? Benefit plans? Strategic plans? Business Plans? Hours of operation? Website? Pricing? What? Huh? Packaging? Promotions? PR? Advertising? Sales? Phone System? Reception? Presentations? Partners? Investors? Lenders? Logo?Suppliers? Branding?Memberships? Networks? Jeeze! Maintenance? Distribution? Referrers? Community? Titles? Whoa! Signage? Name? Mission statement? Elevator speech? Professional or industry relations? Goals? Target markets? And on and on . . .


According to the most recent SBA studies I could muster (the WH doesn’t want to publicize new small business data), 9 out of every 11 new businesses reportedly fail within the first 10 years, and it takes an average of 6 years just to break even financially. Pretty miserable odds for all that emotional and financial expenditure.

But —considering that your idea and your support systems are great, and the alternative is a secure go-nowhere job with the braindead government or some big corporate shabang position with nothing but ladders to climb before you sleep– entrepreneuring at least gives you adventure, challenge, opportunity, freedom, and fun.

So the answer IS: Channel all that explosive chain-reaction energy. (Try increased attention to deep breathing, yoga, exercise, power walks, eating and sleeping right.) Channel the energy into filling the gaps of business needs that you lack, so you can concentrate on what you like and do best, which will maximize your performance.

You’re lousy at writing or marketing or managing others? Hire someone with a proven track-record to step in and free you up. Sometimes just one or two people can fill all three of these for-example roles. See where and how to consolidate tasks and functions that you can pass along. (But remember responsibility cannot be delegated.)      

The point is that startup entrepreneurs need to jet down and focus their total energy on the “here-and-now” of what they’re doing: find the needs, determine the costs, fill the needs. Shop around for services. Be a detective. Line up at least 10 times the amount of money you think you’ll need. 10? Yup! Guaranteed! 


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Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Oct 03 2011

For better or worse, richer or poorer

 If you’re not going to


marry your business,


don’t get engaged to it!

America’s abysmal unemployment situation has inadvertently spawned a burst of fledgling entrepreneurial enterprises. It’s been: “Outta work? So what. Who needs all that aggrevation anyway? I’ll start my own business.”


If you are caught up in this thinking, un-catch yourself! If you’re telling yourself you can start a little business and still work 9-5 with weekends, sick days, personal days, vacation, and holidays off, you might as well be living on Mars. I’m not saying don’t do it. I’m saying don’t be disillusioned from the start.

Business Ownership

is a marriage.


If you’re not willing to accept the fact that you and your new business venture are going to have to eat together, sleep together and get along with each other 24/7 for a number of years, don’t buy an engagement ring, get down on one knee and pop the question –OR plan the wedding and fantasize the honeymoon–  to start with!

Even if the bantered-around figures that claim 9 out of 10 businesses fail in the first 11 years (and don’t break even financially for 6 years) are only half right, consider your odds for success realistically.

Every new business idea  

is a great idea

before the doors open.


With a super unique product or service and a ton of investment money, with a brother-in-law accountant and an uncle lawyer and your spouse cheering from the sidelines, your chances for survival (nevermind success) are still practically non-existant if you are thin-skinned, hard-headed, inattentive or ungrateful, and that’s just for openers.

The attentiveness to detail, and to every single exchange with every single person every single day, plus the ultimate responsibility for paying every bill and returning every investment (plus a return ON every investment) that were none of your province or burden as an employee rest squarely on every business owner’s shoulders.

Spare yourself the agony of separation and divorce and probable bankruptcy if you’re thinking you can just gloss over or dismiss or delegate stuff and concentrate on sales or production or IT or some other aspect of your dream. The sad truth is that no successful entrepreneur can concentrate on any single aspect and make money.

Successful small business

owners and operators

concentrate on all of

what they’re doing

 . . . all of the time.


Operations, finance, sales and marketing, cashflow, legalities, IT, distribution, partnerships, collaborations, staffing, service,   innovation, creativity, leadership, suppliers, product and service knowledge, and industrial/professional/community relations are all equally important!

So, what was it that grandpa used to say? “Look before you leap!”??? If you’re intent on charging into your own business, do it with your eyes (and ears) open. Reality beats fantasy hands down. For better or for worse, for richer or poorer, in sickness and in health . . .

Of course if you’re not ready for marriage (or your hands are already full with the family you have), there’s nothing wrong with using your ambitions and skills to find another, and hopefully better, job than the one you’ve left behind that prompted you to think a business startup would be a piece of cake. It can be if you’re a baker!

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Open Minds Open Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

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Apr 19 2011

Business Hockey?

Is your business on thin ice, 


racing around in circles,


bashing competitors in the


teeth, and getting nowhere?



If your answer to the headline question above is “YES,” then it’s probably time to pack up your puck and hang up your skates, or look for a different sport for your business.

The problem is not how you got where you are, nor is it –at this point– knowing where you’re going. Like extracting an accident victim from under a car or caved-in roof, concern one needs to be: How to get yourself out.

Entrepreneurs often dig themselves into holes (especially financial ones) while they have their heads down and are charging forward trying to make their ideas work.


The tendency is to grasp desperately at the first straws offered by the first investor who comes along and seems willing to plunk down enough rolls of quarters to post bail and get the new business venture out of the penalty box. Oh, sorry, back to hockey. (I never did like fighting with sticks, and on skates no less.)

The point is that jumping at an expression of interest from a venture capitalist, who may want to own 51-75% of your business is never a good idea . . . unless you’re a serial entrepreneur and looking to get in, make a quick killing, and then get out. And even then, it may not be a wise move. S~L~O~W yourself down. This is marriage.  

Venture capital (VC) deals are particularly risky if you know down deep that the business is teetering (no, not Twitter Tweeting) on the brink of bankruptcy (which is not always evident on the surface . . . and which many entrepreneurs refuse to accept or think about even when it’s staring them in the face!). 

First off, most VC professionals don’t make a practice of investing in incipient bankruptcies, so –even though our unprofessional federal government has proven that it thinks nothing of throwing good tax-dollars after bad business operations– a floundering business startup is not likely to see any real bailout options come along.

Unless money comes from an “Angel Investor.”


An Angel Investor might be Uncle Louie or Auntie Oprah or some recently re-acquainted long-lost college or Army buddy, or a wealthy next door neighbor who’s been watching the business take over the garage and who figures he can always foreclose on your property if a loan isn’t paid, and become a serious land-owner.

Before a struggling venture surfaces long enough to search for financial relief of any kind, it makes the most sense to look first INSIDE to see if overhead and/or operations can be trimmed or scaled back first without sacrificing the essence of the business’s product or service offerings. Note the word “essence.” (“Quality” and “Value” are variables.)


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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]
Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Mar 26 2011


Let’s get real,




There’s not much room


left on this planet


for more anger!



We can moan and groan all we want –and justifiably– about the pathetic, ill-conceived, mismanaged, misdirected, arrogant, naive, incompetent, overbearing, scathingly stupid behaviors fostered by the White House since 2008. It adds up to total lack of leadership and complete lack of vision . . . a branding program of anti-reality.

But bitching gets us nowhere. Attacking people personally for their attitudes and behaviors makes us no more reasonable than they are, and doesn’t achieve anything beyond stirring up more anger.

Anger doesn’t work.


It’s not working in Libya, Syria, Jordan, Iraq, Egypt, Iran, North Korea, Northern Ireland, or -today– not in London either. Certainly, it has never worked in the United States. It only serves to shorten fuses and make things worse.

Yes, we, as business owners and managers, have had enough. We are fed up with meaningless run-off-at-the-mouth oratory and reckless spending of our hard-earned tax dollars. We are fed up with attempts to have creeping socialism overpower democracy, our Constitution, and the free-enterprise system that built America.

Hope, Mr. Obama,

doesn’t work either.


It’s time for the federal government to back off and abandon its incessant attempts to smother small business. It is time instead to support the small business owner and startup entrepreneur world if there is ever to be a true economic recovery.

It is simply not true that America’s economy has turned the corner. Falsified unemployment numbers and make-believe claims that home sales are up and foreclosures are down couldn’t be farther from the truth.

Reality is that unemployment continues to worsen. Foreclosures continue to go up. Home sales continue to go down. And a rocket science degree isn’t required to size-up the impact on our daily lives; we need only to look at the gas pumps.

We are being lied to by government-controlled media stooges and greedy union thugs.

Yes we feel angry, but we are smarter than those who pose as leaders, and their contingent of talking heads. We know in our hearts that achievement and accomplishment will not be sidetracked if we maintain balance and control of the businesses we own and operate and birth. 

By working hard AND smart, by never forgetting that America is the product of entrepreneurial growth and our ever-guiding national motto:

“In God We Trust”

. . . by honoring and respecting all who we encounter, including the ignorant, we who own and manage small and family and home and garage businesses can lead America from the darkness of anger and fantasy.


It will take perseverance and it will take speaking up for what’s right instead of complaining about what’s wrong. Can we turn our anger into productivity? Are you willing to work harder at it?

What can you do to get started now, today?


Posts RSS Feed for FREE subscription

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302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

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Aug 09 2009

Thinking about starting a business?

Reality Check!


      Just in case  you’re star-struck with the idea of starting your own business venture, be aware that there’s a little more to it than flipping the black and red “Yes, We’re Open” and “Sorry, We’re Closed” sign twice a day.

There’s . . . 

  • money (at least twenty times more than you can even imagine needing!) 
  • industry experience, training and know-how
  • knowledge of the market and the competition
  • customers (you’re going to need a few to start)
  • suppliers (you’re going to need a few to start)
  • location (which is often critical, depending on the nature of the business)
  • utilities
  • a formal written business plan
  • investor and/or loan payback arrangements
  • basic office and business supplies
  • inventory of products and/or services
  • credibility (industry/community associations?)
  • advertising/marketing preparation
  • advertising/marketing implementation
  • an accountant
  • a lawyer
  • an advisory board
  • employees
  • a bank and bank account
  • maybe a post office box
  • maybe charge card or PayPal arrangements
  • maybe a charge card
  • furniture and equipment

…this could go on for pages!

     And don’t tie-up  your brain with this next thought, but you surely need to be conscious of the fact that 9 out of 11 new businesses fail in the first 3 years, and that it takes 5 years on average just to break even financially.

     Be aware that  most businesses fail because of poor management. Period. It’s common to hear that a new business didn’t make it because it was under-capitalized, but if you think about that for 2.5 seconds and can be honest about it, under-capitalization is:  poor management!

     You can be  a free-wheeling entrepreneurial spirit all you want, but reality dictates that you have to do some planning and have a ton more money than you think you need just to get up and running. This is a “haste-makes-waste” point in time where shortcuts don’t work.

     Of course there are always  Steve Jobs and Bill Gates success stories about starting in a garage and working “on a shoestring,” and I wish for you to be that kind of successful, but reality is that these two superstars are each one in trillions.   

     If all the above  thoughts have fueled your fire instead of discouraged you into retreating to the life of a bottom of the barrel employee, you might actually have what it takes to make it work. Go for it! (Oh, and if you need to call me for help, do it please before running out of money! Thank you.)

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Input aways welcome: Hal@TheWriterWorks.com (”Businessworks” in    subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  

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