Nov 27 2016

The 2017 Journey To Discovery . . .

“The real voyage to discovery

 

is not in having new landscapes,

 

baby-eyes

 

  but in having new eyes.”

— Marcel Proust

For your people to have “New Eyes,” they need only have new food for thought that fits and boosts the dynamics of their individual personalities.

  • This includes some effective but unobtrusive, practical stress management techniques they can take home, and a fresh perspective on how to revitalize often lazy or overkill communication skills.

  • The combination of strengthened self-control and ability to “come across” more effectively serves as the foundation for absorbing and applying new levels of leadership and competitive teamwork coaching.

All of that –and more– is delivered with the 2017-2020 management and staff training and development program:

“MY BUSINESS WORKS” is a 3-part, hands-on, on-location engagement that is Money-Back Guaranteed to make a difference in individual participant commitment and achievement levels, in propelling your business mission forward, and in increasing your sales revenues.

Because these How-To sessions are customized to fit the specific needs of your business, your people, your customers/ clients/ patients, and your sales, scheduling is extremely limited, so act now! 

Email Hal today: Hal@BusinessWorks.US or simply call Hal direct at 1.931.854.0474 for a prompt assessment discussion, or to schedule a callback at your convenience. 

[NOTE: Participant ages, educational levels, and physical conditions have no bearing on program content or expected results]

 

# # #

 

       Hal Alpiar is a 35-year-experienced professional coach and trainer. A business and career development mentor, Hal actively consults in marketing/PR/sales and stress management. Twice voted “Professor-of-the-Year,” he is also a national award-winning book author and national award-winning branding creator.

Serving clients nationwide since 1981, Hal has helped over 25,000 business and healthcare professional participants in his training programs, classes and workshops, and many more through his published books, articles, and over 1600 blogposts.

 [NOTE: For more details, click on About Hal tab at the top of this page]

 

# # #

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

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May 13 2015

A FLY ON THE WALL

Business Owners and Managers . . .

     WISH YOU COULD BE . . .

fly on wall?????????????????????

STOP WISHING that you knew what was being said when something goes wrong. Instead, start asking the right questions to find out what you really need to know.

 

But don’t ask “WHY?” – that only breeds excuses. WHY were you late again? My alarm clock broke. I got a flat tire. My dog was sick. I had to help a neighbor. My mother-in-law showed up for breakfast. I had a really late night last night, and . . . Well, ya’see, I belong to this carpool, and . . .

Instead, ask “HOW?” Find out the process that is or was involved. And don’t settle for a “WHY” answer that many people offer even when they are asked “HOW?”

Staying with the same “late for work” scenario, try asking the late person: HOW can you prevent being late again? Can you give me three steps you’ll take immediately that will keep you from being late again? Please write them on a piece of paper and drop it off here before you head home today.

You’ll be amazed at the results that come with handing in that piece of paper.

If necessary, explain that you want to understand the steps involved, not the reasons for taking them. You can never make something better unless you find out how it got that way to start with . . . you need to know exactly what the specific steps were. Problems aren’t solved by addressing blame or generalities. They’re solved by studying what took place.

WHY doesn’t matter. Knowing WHY won’t help you fix things. Are you wishing you were a fly on the wall so you could have someone or some circumstance to blame, OR being able to know enough to be able to fix the problem?

Can you see how the first of these two options is anchored and invested in fanning the fires of your own self-importance? The second prompts the violator to solve her or his own problem. Do you want to make things work better . . . or feel like a hot-shot?

Well, okay, some people thrive on being management firefighters who prefer to flex their problem-solving muscles by finding fault with others instead of helping others solve their own problems. So, if that’s the case, just keep asking WHY? Oh, and just keep wishing . . . you might win a trip to fantasyland!

 # # #

Hal@Businessworks.US    931.854.0474

OPEN MINDS OPEN DOORS

Make today a GREAT day for someone!

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Dec 09 2013

Build Your Referral Base NOW!

“Huh? Now? But it’s the holidays!”

                                                                              

“Well, Merry Christmas to you! But

                                                                         

after quality family time, remember

                                                                            

1st quarter 2014 is just hours away.”

 

Why “NOW!”? Just click here: take a quick look at this to see what’s happening this very split second —as you read this— and you’ll realize that delaying this task is simply not in your best interest.

Getting others to refer you/your business is more than a survival tactic, it’s the key to 2014 success. No sales are more important right now than those to the friends, families, associates and online connections of your existing customers, clients, and patients. Because 2014 is bringing increased competitive activity to the surface. And it cannot be sidestepped.

The harder the times, the fiercer the battle! And the easiest, most economical path to increased sales and customer/ client/ patient repeat-sales-and-visits loyalty is a strengthened referral base. Economical? You decide. It costs nothing to delight those who purchase from you.

Cease and desist all marketing? No. But don’t expand it. Instead, consider shifting gears from reliance on expensive media, to fine-tuning attitudes and cultivating a much more pronounced reputation for integrity than you probably imagined being necessary. 

THIS post will get you started with

a business or practice volume boost

agenda that you will never get from

a business or medicine world insider

~~~~~~~

“Referral Marketing” is NOT (Note: car dealerships!) flooding rented mailing lists with dumb direct mail solicitations (like “Bring this key to our car store to see if you win” while our salespeople swarm all over you . . .). Oh, and DOCTORS: Bringing popcorn, candy and subs to referring physician offices is equally dumb. It may get some Ooohs and Ahhhs from other doctors’ staffs, but effective FREE marketing, done professionally, is what will bring increased patient referrals to your door!   

Here’s what it’s really all about: marketing is both external (websites, signage, traditional and social media, direct mail and email, promotions, advertising, merchandising items, PR events and news releases), and internal.

Internal (which is free) combined with news releases and most PR events (which are free) is the most effective marketing. I refer to it as “Quiet” marketing. It includes such things as the appearance of your and your staff’s personal selves –neat, clean clothes, scrubbed look– as well as your office, vehicles, and waiting areas . . . plus the manner in which communications are conducted . . . on paper, online, in person, and on the phone.

This means active listening 80% of the time — backed by clear simple speech, using examples and diagrams, soliciting questions and feedback, and applying this attentiveness to not just patients and customers, patient and customer families, your own staff, and associates — but to others as well.

Internal Marketing includes your entire inner ring of contacts. For doctors, it includes other doctors, nurses, your professional advisors (lawyers, accountants, consultants), as well as pharmacists, insurance providers, suppliers, detail reps, and –guess what?– your office cleaning and delivery people too!

BUSINESS OWNERS need to apply this thinking to every person and organization your business does business with, from paper and cleaning supply providers to snowplow and landscaping services, and every single delivery person!

WHY? Because they are ALL prospective customers and referrers

Quiet marketing also includes paying careful attention to the frequency and quality of communications with those in your networking resource and referral systems, and to your SELF. Why? Because Quiet marketing success at any level has most of all to do with how you conduct and represent yourself to others!

This translates to how you walk, talk, sit, stand, listen, touch, gesture, and treat everyone around you every day. These actions add up to the statement you make about who you really are, and why you are trustworthy of the confidences and care of others.

Remember: It’s all about every blink you blink!

Someone is watching your every move and noting

your every word, and . . . Perceptions are facts!

# # #

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Hal@Businessworks.US

Open Minds Open Doors

   Make today a GREAT day for someone!

  God Bless You and MERRY CHRISTMAS!

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Apr 04 2011

Budget woes? Slash a trillion!

C’mon . . .When was the last

                                         

time you ever remember 

                                   

in your whole entire life

                                    

having a “trillion”

                             

of ANYthing????  

                                   

                          

Have you been listening to all the politicians talk about budget-slashing? They must be kidding!

Hey, it’s definitely no joke the economic mess we’re in. And TRUTH? Truth is -no matter who says what– truth is that we’ve got to live with it all for at least another three years. It’ll take a year and a half or more just for the new White House to undo the reckless spending tangle that the great “Hope and Change” hero created.

Business Owners Beware!

                                                                                   

If you own a business and you’re not already working at unseating the socialism plague that’s practically brought you to your knees, you must be part of that crowd that thinks it understands “trillions.” I just read somewhere that a million dollars a day every day since Jesus died wouldn’t even add up to close to a trillion dollars.

The deal is that you must protect your budget without tearing it out by the roots. Oh wait, that’s your hair. Well, the thing is that if your business budget isn’t bare bones yet, you may already be out of hair and roots!

Here’s an example of spending priorities

that smart business owners must consider:

                                                                            
  • MARKETING — You should be spending money for a professional marketing or branding writer to create your sales messages, but you should NOT be spending money needlessly to get your messages out.

Maybe that sounds like a “Catch 22”? It’s not. There are plenty of ways to reach your target market effectively for free, but you’d better be saying something worthy of capturing attention, creating interest, stimulating desire, and bringing about action and satisfaction, or get back to your budget board and start all over!

  • OVERHEAD — Of course you have to pay the mortgage or the rent, but can you sublet part or all the space to a business that operates when yours doesn’t? Many instructional program businesses operate in evening or weekend hours. Do you have extra space you don’t need that you can separate from your workspace?

A lumberyard office building barters one small corner of space to a moonlighting graphic designer who provides the lumber company with free brochure and flyer designs in exchange for the space, electricity, and computer hookup.

  • PAYROLL —Maybe space-sharing’s not practical, but what about sharing people? A centralized reception area and receptionist can save two or three or four businesses money and afford to hire a hard-working quality employee.

There’s much to be said for the old entrepreneurial “incubator” days, where all kinds of services and workspaces were shared. These included common area receptionists, centralized booked-time conference rooms, cleaning supplies and maintenance services, delivery and fuel costs, security systems, office supplies. If you can think it, try it!

  • PROFESSIONAL SERVICES — When did you ever meet an accountant or lawyer or consultant or creative service person who wouldn’t be please to offer a discount for two, two, two clients in one? (Oh, that was “mints”? Sorry.)  

This kind of arrangement is especially win-win when common elements or interests prevail. Adjoining physical therapy and occupational therapy offices that both require similar electronic medical forms maintenance for insurance coverage reimbursements. A publisher and designer who both need a copyright lawyer.

Dig out your imagination here. Do the railroad track warning thing: STOP, LOOK AND LISTEN. Look around at what you’re doing from the standpoint of sharing, bartering, co-sponsoring . . . and maybe you too can “slash a trillion” or so!

 

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

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Feb 24 2011

The $200 Fill-up!

$200 Fill-ups?

                                         

No joke, business owners!

                                    

Obama pushes for $8 a gallon.

                                        

Do the math. 

                                                                                               

Unable to succeed at squashing America’s entrepreneurial spirit and controlling small businesses and professional practices –though certainly not for lack of trying– the Obama Administration is now making the biggest mistake of its (hopefully half-over with) life.

Mr. Obama is quietly seeking to drive the price of gas to

$8 per gallon.

Average gas tank capacity means that

a fill-up will cost $200!

                                                             

Crushing not only the travel freedom of the general public, $8 per gallon gas rates will put many of America’s 30 million small businesses out of business. Imagine the financial paralysis that will set in when shipping and delivery costs are doubled.

Who could think the skyrocketing fares of air travel, air cargo, taxicabs, buses, and every conceivable type of personal and commercial truck shipment will not drastically impact small business and professional practices.

Do we even want to consider the impact

on emergency services expenses?

                                                                  

Why, you might ask, would anyone (let alone Mr. Obama) be looking to undermine even further the only real opportunity that exists to restore health to America’s economy: small business job creation?

See if you can follow this path of crooked reasoning exposed in last night’s Washington Times Editorial. Here are some excerpts:

A perfect storm of foreign and domestic policy choices by the Obama Administration has paved the way for European-style energy prices to arrive on these shores. Far from being alarmed, President Obama sees the prospect of $8 a gallon gas as an opportunity.

When it comes to energy, the White House has sought to augment government controls to prevent the “long-term threat of climate change, which if left unchecked could result in violent conflict, terrible storms, shrinking coastlines and irreversible catastrophe,” in Mr. Obama’s words. Making energy more expensive is exactly what the administration’s “cap and trade” scheme is meant to do.

The theory is that pricier power will be used more frugally, which in turn will appease Mother Earth into blessing us with cooler weather. Mr. Obama expressed the same outlook in May when – with oil at $61 a barrel – he signed a memorandum dictating to automakers the kinds of cars they will be allowed to sell. At the time, Mr. Obama noted with trepidation, “The impetus for action would fade when gas prices started to go back down.”

It’s not possible for domestic production to relieve the pressure from international uncertainty. Mr. Obama and congressional Democrats have blocked drilling in places like Alaska’s Arctic National Wildlife Refuge, in millions of acres of federal lands and in offshore locations. Mr. Obama even took advantage of the BP oil disaster to shut down operations in the Gulf of Mexico.

Mr. Obama points to the small amount of oil currently produced at home to conclude, “We can’t drill our way out of the problem.” That’s only a true statement as long as the current policies place 67 percent of America’s reserves off-limits.

The events unfolding in Egypt, Libya and throughout the Middle East are beyond American control but not outside our influence. Fear and uncertainty drive oil prices higher, and Mr. Obama has done nothing to restore confidence that the United States will act firmly to promote stability in the region.

Instead of addressing these concerns openly, pledging support for the remaining U.S. allies or deploying military assets to show that this country will not allow an interruption in the flow of goods through the Suez Canal, Mr. Obama has calibrated his tepid response to ensure no Muslim mob is offended.

We’re now paying the price for weak leadership, but it’s about more than just paying a few bucks more at the local Chevron station. Every product and service depends on the price of oil and the price of electricity. The vast majority of goods hit the shelves after being transported by aircraft, ships and trucks powered by fossil fuels.

That’s why, as economists note, there is a direct correlation between the number of miles vehicles travel in a year and the nation’s Gross Domestic Product. Unless there’s an immediate U-turn in the domestic and international agenda, we’re headed for rough economic times.

                                                                             

BOTTOM LINE: Should stampeding gas price increases be a concern of small businesses and professional practices?

If you’re not sure, I respectfully suggest you consider re-reading the nine excerpted paragraphs above.

If you disagree, you are surely a few quarts low on entrepreneurial spirit, or you are so rich that a couple of thousand extra dollars a month to keep your gas tank filled makes no difference.

If you agree, remember there’s strength in numbers, and there are 30 million of us.

Well? 

  

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

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Dec 15 2010

MOTIVATION

 “I read a blog today,

                         

Oh Boy!”

                                                    

[With thanks for the unconscious melody, to The Beatles]

 

Contrary to a blog post I just read, MOTIVATION does NOT come from inside you!

It is DESIRE that lodges itself deep within each human being (and of course most animals).

Motivation is an influence that’s exercised and exerted from the OUTSIDE.

It is what activates or triggers desire.

To say someone is “self-motivated” simply means that person is in touch with her or his desires, and that some external things or events (or other person or people has) have activated, stimulated, or triggered those desires, increased awareness of them, and brought them to the surface.

                                                             

This little bit of wisdom is as important to marketing strategists, sales professionals, and online content writers and designers seeking to trigger emotional buying motives, as it is to business owners and managers.

  • We’ve chatted here often about the practical motivational applications of Maslow’s Theory of Needs Hierarchy.

Decades later, it is still a constant and still the most valuable motivational tool for business and organization leaders.

It requires leaders to pay ongoing attention to what things most make themselves and those around them “tick,” and recognize that needs can change instantly. 

  • Herzberg’s research adds yet another dimension of reality that we often assume that we know what other’s needs are, but are frequently wrong . . . and that financial and job enrichment rewards are important, but in motivating for true job satisfaction, gaining some sense of achievement is what really matters most.

                                                                      

Okay, now that we’re past all that textbook stuff, let’s take a closer look at leadership. Motivating and inspiring others to perform optimally is a primary challenge and responsibility.

Whether the prompts to action are directed toward problem solving or innovating (or producing innovative solutions), or selling (which may of course combine all of the above), there is an over-riding need to turn on the reality spotlight!

The point is if you are out there on the front lines of sales and/or management–and aim to be successful–you’re not likely to have the time or patience to mollycoddle (cool word, huh?) a bunch of theoretical approaches about how to do your job.

Theory talks. Reality walks.

                                                                                      

Now, here’s the killer: if you don’t do the reality booster-shots hourly or daily, your leadership effectiveness stands to suffer big-time.

Remember those on-the-job moments when a boss expected you to be internally-motivated and told you to do something “by the book” that turned out to be dumb, wasteful, irrelevant, insensitive, or ineffective (maybe all?)? Just a small example.

What about the boss who got you excited about doing something that you always wanted to try or to learn, but thought you’d never get the chance? THAT is external motivation of your internal desire! Also just a small example.   

How can you reach inside those you are responsible for leading, to locate and push those magic buttons that ignite their rocket launchers?

One good answer: 

Igniting people’s individual rocket launchers requires full understanding that the strength of your role performance as a leader is determined by how well you can get to know your SELF and others’ individual selves.

                                                                                                                      

Your ability to make great things happen depends on how effectively you size up other people’s qualifications, energy drives, interests, instincts, capabilities . . . and desires!

The more you can know yourself, the more easily you can know others. When you know what others want and need, you’ll know how, when and where to reward and challenge them most productively.

But keep it on your back burner that a personal crisis or even minor oversight on your part or on the part of any of those you lead, can change the dynamics of the relationship and the tasks at hand overnight or within the hour, even within the minute! And that can change what you need to do to help others make a difference. 

# # # 

www.TheWriterWorks.com

302.933.0116  Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

 

 

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Dec 05 2010

Entrepreneur Castles Built On Shifting Sands!

Is what you’re doing

                           

right this very minute

                               

taking you to where

                          

you want to go?

 

You run your own business, or a number of businesses. You know who you are. You know you’re an entrepreneur but you don’r readily admit it. (Why? Maybe it just sounds too fancy-pants?) Anyway, what matters right now is that you step back for the couple of minutes it takes to read this, and pat yourself on the back!

What’s the backpat for? You deserve to appreciate yourself for believing in yourself. And you should probably get a medal for keeping your ego in check enough to engage the “missing ingredient” help you need from those with the expertise to excel at the tasks you never mastered.

You haven’t been squirreled away this winter assessing your past business moves and decisions and carefully figuring your next game-plan strategy for the rest of 2011. 

I know this because I know if you are truly the stuff entrepreneurs are made of, these are things you ordinarily do weekly, if not daily or hourly. 

 

While others (government agencies and corporate types) are racking their brains with strategic planning exercises, you are just charging ahead — testing and trying new ideas and new twists on old ideas. You do this trial and error thing all year long because there’s just not enough time to take your advisory board on a retreat weekend, or lock up in some hotel room for days of chit-chat. 

That’s time that could be spent doing stuff, right?   

In fact, odds are you hate to think about or planning anything farther out than about 60-90 days. You prefer not thinking past 30! And you’d rather get in and out of a convenience store with breakfast to eat while you drive than sit down in a restaurant for more than 15 minutes, or –unless you’ve a home-based business– have to gulp coffee ‘n egg sandwich at home and then waste time cleaning up! 

Shopping trips you actually enjoy are probably limited to Staples, Office Max, Lowes, and Home Depot. I say all this just to let you know I get it. I got it. And, you, as independent a cuss as you may be, are not –surprise!– alone. I’ve been working with entrepreneurial whack-o’s like you most of my life because I love the challenge, high energy, enthusiasm, and turn-on-a-dime response level.

What’s important to know is that YOU,

and others who fit chunks of this profile

I’ve outlined, are the catalysts in society

that in fact make the world go around. 

                                                                    

If it was not for you and other dreamer/doers we would surely no longer be a (at least partly) civilized nation on this fragile planet. There simply would be no industry or marketplace or culture or technology to speak of.

Now with all this positive fluff floating around, it’s also important that –to be and remain successful– you maintain a balance with reality. This means you need to be forever vigilant about  recognizing one extremely critical entrepreneurial business factor. 

The foundation of your business rests squarely on shifting sands, and the stability of your enterprise is only as strong as your ability to remain flexible enough to shift when the sands shift. 

 

Those who entrench themselves thrive only in corporate environments that lack this balance and awareness. And you can only maintain your own ability to go with the flow by staying focused on which ways the moving targets move. 

Is what you’re doing right now with your business growth, development, and presentation of itself (how it communicates its messages) keeping a step ahead of the pace within the universe of business you’ve chosen? 

In other words: Are you making the best possible, most-in-demand kinds of (for example) pizzas, with the best possible ingredients, for the market you most want to capture? Are you presenting them at the price and service level that will usher in the sales you need to generate the profits you want? What do you need to do differently?  

REMEMBER:  Shifting sands work just fine when you’ve got a four-wheel drive vehicle, can deflate and inflate your tires according to how packed the surface is, have a couple of pieces of planking with you in case you get stuck, and are constantly monitoring wind, tide and precipitation (where appropriate), temperature and other weather conditions.

Stay alert.  Don’t get hurt.  Build bridges, but don’t burn them.  Make sure the risks you take are “REASONABLE.”  Always imagine a “worst case scenario” before you act. 

 

Your energy and the people around you in your life are your most important assets. 

Protect them by keeping on top of your stress, not under it!

 

~~~~~~~~

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

One response so far

Nov 28 2010

What Song Is Your Business?

Here you are, set to your own music, on a blog platter:

THE GREAT

                                   

SPUNK & GUMPTION

                                   

RECOVERY INITIATIVE

                                     
Looking back into this site’s archives, I ran across a couple of posts I wrote titled, What Sport Is Your Business? and What’s Your T-Shirt Say?” Both are still timely and both are worthy of your quick review — if you actually get through this post!

                                                              

An hour later (after looking back on those earlier posts), I found myself sitting in a parking lot playing with my new satellite car radio, and noticed a string of song titles that seemed to accurately (and often humorously) describe many past, present, and future business situations.

Here’s a sampler to kick your brain into gear enough for you to come up with your own songs that best represent your past, present, and future business (and yes, believe it or not, all of these were once big hits!):

  • Spooky

  • Those Were The Days

  • These Are The Days

  • Let It Snow

  • Let It Rock

  • Let The Sunshine In

  • Just A Dream

  • Dreams

  • Dreamin’

  • Trouble

  • Rescue Me

  • Slow ‘n Easy

  • Thin Air

  • Over My Head

  • Sailin’

  • Step Right Up

  • Animal Rights

  • Comin’ Under Fire

  • Up Against The Wall

  • Gone

  • It’s A Grand Night For Singing

  • Bad Luck

  • Hey Hey Hey

     . . . Add your own here:___________

                                            

Good job! Next, let’s start to explore if where your business is right now is where you want it to be. How did it get to this point? When you started it or picked it up or inherited it, did you infuse piles of energy and time and money into it? Are you still doing that? If you stopped somewhere along the way, when? Where? How?

Are you still “stopped”? (or pretending not to be, even though you know you are?) 

HOW are you choosing to stay there— stagnant, dormant, status quo? (In other words, what specific steps have you chosen to take, or are continuing to take every day, that have left your competitors little choice but to pass you by? What are you willing to do about that right NOW? What CAN you do right NOW?)

Where’s that spunk and gumption

that you started with?

                                                                                    

It doesn’t take a fat bank account or 20-hour workdays or “breakthrough technology” to be able to pick up most businesses that have grown lethargic or have quietly given in to our stress-breeding economy in order to turn things around and/or get re-focused.

It takes acceptance of where things are, determination to get things moving again, recognition that it’s all a matter of choice and leadership (employee leadership, industry and market leadership, customer service and community leadership), and re-ignition of that burning desire to succeed to make it all work.

Can you? Of course you can. You got this far didn’t you? You’re reading this blog post, aren’t you? You want to, don’t you? Then, do it! Stop listening to negative, woe-is-me songs in your head (and on the radio!), and replace them with positive, upbeat tunes.

HOW?

Just CHOOSE to change the channel!

                                                   

Disney wasn’t far off base when he had

The Seven Dwarfs sing “Whistle While You Work!” 

 

~~~~~~~~~

302.933.0116   Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

No responses yet

Nov 24 2010

Thanksgiving Greetings!

Thank you! I am grateful

                                                                   

for you, for your time, your 

                          

attention, your visits here,

                                        

 and your ongoing support!

  

 

Please join with me in adding the following to the grace you say at your family gathering Thursday:

… and special thanks for all those whose 

courage and vigilance allow us the freedom

to celebrate this great family day together”

                                                                                                  

And please click on the link below (and turn your volume up) to enjoy this terrific smile-making (G-Rated) video from Business Week that you can share with everyone (except perhaps devoted vegetarians!)

 http://www.youtube.com/watch?v=kR0OrgKtgsM    

 

Have a great Thanksgiving weekend! I’ll be back with some big-time small business observations Sunday night.

In the meantime, please take a cruise through the Archives (or by Search Window topic) here, and be sure to see the scoop on my latest new book, “GOOD LUCK!” by clicking under the  “Literary Agents” heading at the top of the right-hand column. See you Sunday!

 

~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

No responses yet

Nov 23 2010

SMEs Cornered by Gov’t Healthcare Rapists

Robbing Peter to pay Paul is

                      

not a long-term survival policy!

 

And here we have the government, forcibly seeking control and injecting its uninformed, inexperienced naivete into private industries.

Here we have federal “leadership” essentially robbing businesses that should instead be receiving tax incentive support to bail out the government’s reckless spending sprees that have accomplished literally nothing except pile up additional deficit burdens.

Once again (or more accurately, “still”), SMEs (Small and Medium size Enterprises) stand quivering on the cusp of business-survival-threatening, ill-conceived, politically-motivated federal healthcare legislation.

This impending healthcare doom affords business owners and managers one of the greatest opportunities for self-destruct since before the Industrial Revolution. But before you jump from the roof, consider how to avoid last-minute meltdowns.

BESIDES the fact that major Medicare funding will be redirected to Medicaid coffers because . . .

(it has been strongly suggested — but not dared to be openly acknowledged — that “Medicare recipients are mostly seniors who will die anyway”)  

. . . the bulk of the program will be supported by contributions from businesses, which will be forced to provide coverage for those who don’t earn it! 

                                                                               

A seven-year-old recently confided that “it doesn’t sound like there’s much care in the healthcare thing!”

Well, there’s most certainly not any “care” for the world of small and medium-size business. Let’s remember, and not incidentally, that entrepreneurial venture job creation is repeatedly pushed to the forefront of economist agendas as the most important key to economic recovery. So why the government’s deaf ear? Politics.

Tax and spend, and more government control, apparently beats life, liberty and the pursuit of happiness.

                                                                                 

So what’s a small business owner to do?

  • First, fight back! Work with other businesses and local organizations to promote the need for government to support meaningful job creation tax incentives for small business.
  • Do everything you can to influence government representatives to repeal the mandated national healthcare plan and to override any veto of that repeal. Support free-market competition healthcare. It’s the only way to choose your own physician and treatment plan. It’s the only way to keep talented physicians working as physicians.

(A 5-star heart surgeon I know is considering being a horse trainer because he can no longer afford skyrocketing malpractice premiums!)

You need a consequence?  You will pay for it

 many times over in the coming years! 

It offers you no benefits.  Is that enough?

                                                                
  • Second, do NOT rob Peter to pay Paul. Just because Washington is trying to get you to think that way, it is not healthy business. It’s like taking loans to pay back loans.
  • You are playing with fire if you decide, for example, to ante up the no-chance-of-winning healthcare dollars you don’t have by cutting back, for example, on your marketing budget. Marketing is (or should be if it’s not) a bottom line accountable expense.

Marketing is your only chance to drive the business in the front door that the government is pickpocketing the revenues of from you and taking out the back door. At this point, economic survival is all about cash flow. Bring it in faster than it goes out!

If you’re forced to cut, take your scalpel elsewhere! Simple, huh?      

~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

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