Archive for the 'Retailing' Category

Aug 03 2016

Not Leadership, Not Teamwork, Not Investors, Not…

BOOST YOUR BUSINESS?

GROWTH BLOCKS

 

…STOP LOOKING OUT SIDE!

 

If you thought leadership, teamwork, investors or data-based analysis would boost your business into the spotlight, you’re probably wrong.

 

All of these are ingredients –that used wisely– can contribute to business success, but none will make the kind of difference that entrepreneurial thinking can deliver. This single quality offers the greatest success dynamic possible.

It is at the heart of all Internet, and tech innovation, as well as product and service-product development.

It is the cornerstone of all brick and mortar and service businesses. Yet it is most often overlooked, unacknowledged, intentionally disregarded, and seldom credited.

Creative ThinkingBut it is entrepreneurial thinking that ignites and electrifies all other business-boosting ingredients. Entrepreneurial thinking is what launches leadership, teamwork, investor support, and data-analysis meaningfulness into a flexible productivity orbit.

Entrepreneurial thinking is the funnel through which energy, enthusiasm, and reality must pass in order to lift a business enterprise off its feet.

Okay, so how does one acquire this magical capability? By nurturing free-spirited approaches to problem-solving.

Is this the same thing as “out-of-the-box” thinking? Not really:

Entrepreneurial thinking has no box to be out of.

It is unconfined to start with.

 

Sadly, not everyone understands it or has the wherewithal to coax it out onto center stage. Remember (especially academia!!), that entrepreneurship is an instinct — not a learned skill.

But if you are one of those who find this subject elusive, there are others –probably within your own circle of contacts– who readily exercise entrepreneurial thinking processes and who may find the opportunity to apply themselves to your pursuits in ways that prove personally rewarding to them, or at least tempting. You’ll never know unless you ask.

So use it, or find it, or buy it . . . nothing else can truly boost your business to where you think it deserves to be.

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hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

 

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Jul 03 2016

4th of July Sparklers

Seeking sales fireworks?

                                      

Check your sparklers!

 

star rainbow

Business owners constantly want more sales results than they’re typically ready to put their shoulders to the wheel for, in terms of the marketing words (their “sparklers”) that they use.

The average response to meeting the need for coming up with the right sets of marketing words to represent business products, services, and ideas is a lazy one. Most small business owners, it seems, either wing it to save money, delegate it because they’re afraid of it or want to “give someone a chance”

. . . OR they hire some fancy high-priced group of self-proclaimed experts to get it done.

What works? None of the above.

When you wing it

. . .  it’s like not fastening the screws that hold your product parts together, or not providing the terms of the services you offer. It’s a great deal more than that because you’re dealing with peoples’ brains and that delicate experienced edge of psychological savvy mixed into the creative pot is what makes the difference.

You are not in business doing what you’re doing to be a great marketing writer any more than you’re in business to be a great lawyer or accountant (unless of course you’re a lawyer or accountant!).

So why waste time and energy (and ultimately money) trying to be something you’re not, when you have the option to be driving your business to a successful destination by applying your full resources to operations, finances and sales? Okay, so promise you won’t wing it, okay.

HAPPY FOURTH OF JULY WEEKEND!

HAPPY FOURTH OF JULY WEEKEND!

When you delegate it 

. . . you’ll hand it off to that assistant of yours . . . you know, the one who’s always writing some book, or poetry, or funny Facebook posts. When you delegate the task, regardless of what you think might be signs of talent rising up from someone on your staff, you should expect to get the inadequate results you will get.

I can assure you after seeing years’ worth of these dynamics, what you get back will simply not be professional enough a representation of your business strengths. Nor will it be put into the customer-benefits language you need in order to succeed at producing the sales results you seek.

What you get, in fact, could very well end up undermining your other sales-building efforts.

When you hire a fancy group

. . . an advertising or marketing or PR agency — you should know that this choice delivers about 85% odds that the group you hire will be very skilled at not letting you know that they are more preoccupied with winning themselves some type of marketing, advertising or PR award than they are with helping you make sales.

When “getting sales” is what’s important, being “pretty” and having the best designs don’t always count for much.

Odds are also that they will be fantastically talented at not letting on that they don’t really know how to help you make sales. Ask them if they’re willing to work on a expenses plus performance incentive basis. That question usually separates reality from fantasy.

"BREEZY" The Volunteer State's Cutest Patriot on Independence Day !

“BREEZY” The Volunteer State’s Cutest Patriot on Independence Day !

If the words you’re using don’t sparkle enough to spark action, find a wordsmith. Do some homework and scout around for an experienced individual who has a proven track-record in writing words that get sales results. Find someone who demonstrates interest in your business but not an “expert” at it. An expert writer is what you want.

You need fireworks? Start with someone who knows how to spark sales with “sparkler” words . . . words that attract attention, words that create interest, words that stimulate desire, words that bring about action, words that prompt satisfaction. Want an example? Go to: www.FEARLESStheMusical.com

FEARLESS Poster

“The price of freedom is eternal vigilance!” 

[Thomas Jefferson]

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Hal@Businessworks.US    931.854.0474

 Open minds open doors.

Thanks for visiting. God Bless You.

God Bless America and America’s Troops.

Make today a GREAT day for someone!

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Apr 14 2016

Small Business Breakthrough

Don’t trip over your own face!

Finish Line Runner

7 Thoughts to Stimulate Your

Small Business Breakthrough Now

 

Sometimes in our hurry to the finish line, we become obsessively focused on our destination and crumble into a helpless heap that competitors simply hop or step over as they race past. How can we best avoid this common catastrophe? Here’s some of what I’ve learned:

1. Even if you’re on the one-yard line, STOP seeing yourself dancing around the goalpost. Pay attention instead to your feet. Zone your brain into the immediate breath you are taking, right now, right this very moment of high expectation. Expectations, let us remember, breed disappointment. SOLUTION: Paying attention to your inhale and exhale forces you to concentrate on and make the most of every passing moment AS IT HAPPENS!

2. When your mind is in the “here and now,” there’s no room for dwelling on past attempts that failed or for worrying about future events.There is only the present moment. And that present moment is where you excel! Isn’t it? Of course it is. Think about it.

 BREATHE DEEP T-SHIRT

 

3. Excuses don’t cut it! Trying to explain your way out of failure that occurred because you lost contact with your present-moment breathing? That simply wastes more present precious-life moments.

4. It doesn’t hurt to constructively review and assess how you went wrong, but it hurts deeply when you choose to let your mind wander off into a place of dwelling on what happened and what you should have done. SOLUTION: Instead, take some deep breaths. Reconnect with the here and now . . . what you are actually doing. And move forward.

5. The pervasive problem with academia thought patterns that all of us are taught from grade school through PhD studies is the enormous resistance to truth and reality — the pursuit of what I’ve often called “analysis paralysis” that so embodies and emboldens the ranting and raving of so many unrealistic faculty ranks that blanket our campuses, and unfortunately tend even to infiltrate elementary school innocence.

Analysis Paralysis

6. More time and energy is wasted trying to figure out approaches to problem situations (based on history, available data, Past performances, new analytics, etc.) instead of simply approaching problem situations, recognizing them as opportunities, taking action, and making adjustments. What difference does it make “who did what when” if you’re confronted with the need to survive. Many don’t realize it and many dismiss the reality, but my educated best guess is that most small business enterprises are in a constant state of needing to survive. SOLUTION: Even if you’re not one, think like an entrepreneur!

7. The face of your business is what the world sees. It’s what you show others all day every day. How can you expect to be in touch with the impressions you make on others when you are consumed with what you did or didn’t do yesterday or immobilized by worrying over what tomorrow will bring? SOLUTION: Look in the mirror and talk to yourself more. Remind yourself of the real you — what’s in your gut. Then work harder, not smarter!

 racing the clock

Concentrate on what you are doing each moment as much as you possibly can, and work at returning your mind there as often as you can. Deep breathing helps. Being committed to exhilarating customers instead of just “satisfying” them helps. When you pay attention to where your feet are and not the finish line, you’ll achieve more, more often, and avoid tripping over your own face.

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hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

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Oct 05 2015

DAY 21 – 30 Days To The New Economy

Your Role In History As An Entrepreneur

 

I M A G I N E

 

I N V E N T O R Y  &  D E L I V E R Y

Adapted from the book 30 DAYS TO THE NEW ECONOMY written and published by Peggy Salvatore

Delivery VanIn tandem with global manufacturing, let’s take a closer look at how to store and move physical products in the New Economy.

Inventory

If you live where grasses are plentiful, you live in a grass hut. People have always adapted to local resources. In the New Economy, efficient and successful communities will rely on this same strategy but with a difference.

 

As was pointed out yesterday (while we imagined manufacturing), many products will be able to be assembled closer to their markets because 3D printing of finished products and parts will make that possible. Also, robotic manufacturing makes it possible to locate production facilities in places without consideration of the availability of many prepared workers. Obviously, local manufacturing reduces the need to move finished products closer to the customers.

Local sourcing raw materials

Our knowledge grows about our environment every day, and we find more uses for things around us.

Materials, for example, can be manufactured using chemical and biological processes. During the period of 20th Century industrialization, synthetic materials were developed and –suddenly– clothing manufacturers didn’t necessarily need wool or cotton to make clothing, though “real” materials were usually considered luxurious. The same is happening in the 21st Century with biological substances such as food and medicines (moving from chemically-based to biologically-based).

Knowledge in the new frontier will find ways to transform available local resources into necessary materials which should reduce the demand to transport and store raw materials.

The more we learn about chemistry and biology, the more possibilities we have to use the basic structures that compose

pineapple

a pineapple, for example, into materials to manufacture other products needed locally.

About energy and transportation

When requirements to transport people and materials are reduced, this necessarily results in less requisite shipping vessels and fuel. In this scenario, energy needs to be produced and consumed locally to support local raw material development and product manufacture. This lends itself to less portable and more available sources of fuel – sources like solar and wind.

renewable energy

Internet Joe is thinking about the future, and the future doesn’t resemble the present. That translates to mean there are a lot of limiting factors in the present, such as finite (non-renewable, transportable) fuel, that are NOT part of fueling the New Economy. What limiting factors will impact, or are impacting, your business pursuits?

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What are you making the most of to move your business forward?
C’mon back TOMORROW for Day 22 —
GOT LEARNING?. . .

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SPECIAL   A N N O U N C E M E N T

Sign up NOW for NOVEMBER 29th (Sunday Night after Thanksgiving)

LIMITED SEATING COACHING WEBINAR:

“ENTREPRENEURS ARE AGENTS OF CHANGE… Accelerating Your Business”

 

Get fresh, informed, proven insights geared specifically to your business market, your biggest problems, your biggest opportunities.

With Hal and Peggy’s wealth of business coaching experience, you’ll learn how YOU match up with what successful entrepreneurs are thinking and doing RIGHT NOW. Get ideas you never imagined. Gain the traction you need within 2 hours — not days or weeks or months. Simply call 931.854.0474 Central Time: 11AM to 4PM Monday-Friday for details, to explain your business pursuit focus and to reserve your seat! $99 total for 2 hours. Satisfaction Guaranteed.

———-

For more information on Peggy Salvatore’s book: 30 Days to the New Economy [© Peggy Salvatore 2015. All Rights Reserved.] click on ENTREPRENEUR NEWS or visit ow.ly/RysnP for the E-book

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Hal@Businessworks.US      Peggy@Businessworks.US

Open Minds Open Doors

Thanks for your visit and make today a GREAT day for someone!

 

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Jun 15 2015

MIND YOUR OWN BUSINESS!

MIND YOUR OWN BUSINESSBeing critical and judgmental of other businesses does nothing but get us a bad rep and (believe this!) make it harder to succeed. What we get back isn’t much different than the return on our investment for putting down other people. At some point, it all comes back to bite us in the butt!

When you feel a judgmental statement winding it’s way up your throat, suck it back down with a deep breath before it ever gets to your tongue. Use your teeth like gates in case it actually does get that far. Hold your tongue. Shut the gates. And mind your own business. (Oh, uh, it might hurt if you hold your tongue while you close your teeth.) If all of this is too hard to swallow, you should not be in business to start with.

Anyway, we all like to criticize. We all think we can do better. And, guess what? Maybe we can do better, but remember that no matter how great we think we might be at something we’re good at (like running a business?), it’s a no-brainer bet that someone else is even better.

It should be needless to say, but those few folks who’ve been holed up like hermits with no outside world awareness’s beyond their smartphones and tablets (is that like everyone under the age of 25?), this tidbit of caution goes –in spades–for Customers! They are the people who are NEVER wrong . . . even when they’re not right!

Real entrepreneurs exist for their customers.

Just because corporate muckity-mucks make a lot of “Love the customer” noise doesn’t mean they really care. But customers are literally the lifeblood of entrepreneurial enterprises.

I mean, just imagine:  If corporate employees were properly trained, and –no matter who called or answered whatever phone– everyone would know how to deal with every customer and no Customer Service Department would even be needed.

Companies could literally save fortunes that could be reinvested in their people . . . and their customers! Sadly, this bit of entrepreneurial thinking has not yet met with acceptance as the effective antidote it is for corporate career contamination.

So just because the corporate guys delegate Customer Service to others, entrepreneurs cannot. Entrepreneurs don’t have that luxury. Entrepreneurs, true entrepreneurs, are who they are because they–always and everywhere–tend to their customers and mind their own business.

Do you?

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Hal@Businessworks.US    931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

God Bless You and Thank You for Your Visit!

 

 

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May 13 2015

A FLY ON THE WALL

Business Owners and Managers . . .

     WISH YOU COULD BE . . .

fly on wall?????????????????????

STOP WISHING that you knew what was being said when something goes wrong. Instead, start asking the right questions to find out what you really need to know.

 

But don’t ask “WHY?” – that only breeds excuses. WHY were you late again? My alarm clock broke. I got a flat tire. My dog was sick. I had to help a neighbor. My mother-in-law showed up for breakfast. I had a really late night last night, and . . . Well, ya’see, I belong to this carpool, and . . .

Instead, ask “HOW?” Find out the process that is or was involved. And don’t settle for a “WHY” answer that many people offer even when they are asked “HOW?”

Staying with the same “late for work” scenario, try asking the late person: HOW can you prevent being late again? Can you give me three steps you’ll take immediately that will keep you from being late again? Please write them on a piece of paper and drop it off here before you head home today.

You’ll be amazed at the results that come with handing in that piece of paper.

If necessary, explain that you want to understand the steps involved, not the reasons for taking them. You can never make something better unless you find out how it got that way to start with . . . you need to know exactly what the specific steps were. Problems aren’t solved by addressing blame or generalities. They’re solved by studying what took place.

WHY doesn’t matter. Knowing WHY won’t help you fix things. Are you wishing you were a fly on the wall so you could have someone or some circumstance to blame, OR being able to know enough to be able to fix the problem?

Can you see how the first of these two options is anchored and invested in fanning the fires of your own self-importance? The second prompts the violator to solve her or his own problem. Do you want to make things work better . . . or feel like a hot-shot?

Well, okay, some people thrive on being management firefighters who prefer to flex their problem-solving muscles by finding fault with others instead of helping others solve their own problems. So, if that’s the case, just keep asking WHY? Oh, and just keep wishing . . . you might win a trip to fantasyland!

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Hal@Businessworks.US    931.854.0474

OPEN MINDS OPEN DOORS

Make today a GREAT day for someone!

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Feb 17 2015

FEARLESS SELLING!

What I’ve Learned About

 

FEARLESS Selling!

 

Speak up for what you want. If you don’t spell it out, no one will ever know where you want to go. Solicit feedback.

When you state a feeling, opinion or belief, SAY that it’s your feeling, opinion, or belief…instead of implying that you’re stating “facts.” Imagine standing in your listener’s shoes.

STOP saying “all” and “every” and “ever” and “never” because you’ll start to believe yourself…and others will start to doubt you..

When others tell you your idea won’t work, don’t believe them. Instead, give it a goal and a strategy. It’s easier to move forward with a map.

STOP, LOOK, and LISTEN isn’t just for railroad crossings. Ask questions, observe and listen hard. But as Einstein said, “all we ever have is limited knowledge”…so when it’s time to move on, go with what you know!

Turn off the news. Bombardments of negative, tragic events will invade, disrupt, corrode and corrupt positive attitudes. INSTEAD: Sing. Dance. Read. Laugh. Play. Walk. Take pictures.

Positive attitudes are preserved when you respond instead of react. If you don’t react, you can’t over-react. Learn to blame less and forgive more.

Stop worrying about how you look and pay attention to how you behave. Entrepreneurial leaders instill confidence and inspire action no matter what they wear. Contrary to popular myth: Clothes do not “make the man.”

Look everyone and every thing in the eye. Good contact, not staring. Looking at your feet or over someone’s shoulder broadcasts ambivalence and fear…feelings that fail to: sell, instill confidence, inspire trust, communicate authenticity, show interest.

When the competition gets tough, get tougher by being better informed, by delighting (not just “servicing”) your customers, and by being honest.

Keep your eyes and ears alert, and your mind open. Take more deep breaths to keep your SELF in the “here-and-now” as much as possible . . . because success is the journey, and expectations breed disappointment.

Remember your family, your friends and how to laugh. Above all: Trust your SELF!

Live. Love. Make it easy.

 Some concepts inspired by www.FEARLESStheMusical.com

9781935993735_cov.indd

 

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Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and Make today a GREAT day for someone!

No responses yet

Oct 30 2014

FAKE Entrepreneurs

FAKE Entrepreneurs

 

male maskFemale mask

Listen to all the politicians toss the “E” word around, and it will be transparently clear that they haven’t the foggiest idea of what Entrepreneurship is all about. How do YOU stack up? Here are some solid clues and checkpoints:

FAKE Entrepreneurs indulge in constant chatter about how great their business ventures have been, and will be, instead of being focused on the present “here and now” moment, as real entrepreneurs tend to be most of the time.

FAKE Entrepreneurs waste time, energy, and opportunities by whining and complaining about what didn’t “go right.” They instead need to follow real entrepreneurial thinking which calls for learning from the process and adjusting it, then moving on to make their ideas work.

[We’ve all heard the famous comment from Thomas Edison in response to questions about his 10,00 attempts to invent the light bulb, and how he felt at having failed 10,000 times, that he said he instead learned 10,000 ways to not make a light bulb!]

FAKE Entrepreneurs talk nonstop in convoluted terms about big money deals they have made and will soon be negotiating, instead of real entrepreneurs who pay tenacious attention to their current cash flow.

FAKE Entrepreneurs react instead of respond and blame others (predecessors, parents, partners, competition, the economy, climate change, and childhood) for costly business errors and decisions, instead of accepting—as real entrepreneurs—that the upsets are the result of a conscious or unconscious choice that they made now or in the past, and getting on with life.

FAKE Entrepreneurs consistently “take entrepreneurial risks” without remembering to put the word “REASONABLE” in front of “risks.” Real entrepreneurs don’t bet the farm. Real entrepreneurs take more risks than corporate and government managers, but the risks they take are always reasonable and realistic.

FAKE Entrepreneurs refuse to set goals because they fear failure, and refuse to learn proven goal-setting criteria which include “flexibility” as a key determinant. Real entrepreneurs set goals and routinely change them as they go forward because A) Nothing is in concrete, and B) times, people, and circumstances often change at the proverbial drop of a hat.

[Reality dictates moving or adjusting the goalpost or the terms initially determined for getting into the end-zone. Real entrepreneurs know they don’t need to stay on someone else’s measured field or inside someone else’s stadium in order to score a touchdown!]

FAKE Entrepreneurs mask what they’re doing behind closed doors or armies of hungry lawyers, out of fear someone will steal their idea and beat them to the punch (and that, by the way, can happen easily while ego-feeding with those few, well-disguised, bad-news investor and business lawyer vulture-types!).

Real entrepreneurs understand that seeking trustworthiness in associates is paramount among desirable qualifications, and that proprietary rights, copyrights, patents, trademarks are important, but that the time and energy of appropriate types of attorneys must be carefully shopped for and firmly (and appropriately) channeled.

[With cautious judgment, real entrepreneurs will usually embrace competitive overtures (and sometimes offer some). Many businesses maximize success for themselves by clustering, or joining forces with, or bartering with other like-minded entities… often a mainstay of retailing to stimulate consumer shopping and even realize cost savings with co-op advertising and promotion events.]

 How do YOU stack up?

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Hal@BusinessWorks.US      or 931.854.0474

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

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Mar 20 2014

MOVING – ONWARD AND UPWARD!

“Got here safe & sound, Y’all!”

 

AND STILL UNPACKING AND SETTING UP NEW OFFICES . . .

GUESS WHERE?????  Email your guess: Hal@Businessworks.US  (“New Office” in Subject Line) Winning guesses entered in drawing for a FREE first edition signed copy of HIGH TIDE fictionalized account of America’s biggest drug deal! See www.HighTideNow.com

Thank you for your visit.

If you’re new to this blog, please mark your calendar to return on April 16th for the beginning of Tax Return Recovery, and to help kickoff an exciting new series of posts you won’t find anywhere else!

If you’ve been visiting here regularly since the birth of my blog in April, 2008 (and now closing in on 1500 posts), thank you even extra!

You, especially, will want to return April 16th to see what’s in store for innovative, spirited business and healthcare professionals. You’ll get  proven new ways of thinking to boost your sales and make the most of your leadership skills — for profit and nonprofit businesses and professions alike. You’ll get coaching that works in the office and meeting room, on the phone and on paper, on the smartphone and the computer. You will get specific how-tos for building and enhancing your leadership posture in your industry, your marketplace, and your community.

When you return here April 16th, you will get the beginning of an input stream that no one else dares to share . . . on ways to feel better about your SELF (no product or service sales pitches, no lectures, no gimmicks). You’ll get ways to be encouraged, ways to make a difference with your career and family pursuits, ways to rise above the clutter.

You’ll get solid substance based on more years of experience than you probably are old. Not just passive observations, you’ll get frontline/hands-on experience with over 2,000 business consulting and return engagements AND with more than 20,000 students and management training participants. PLUS –as incredible as it’s always been–it will be free on this blog. Try it. You’ll like it. Send your friends.

In the meantime, to better serve our Entrepreneurial Clients (Including Business Startups, SalesPropreneurs©, Doctorpreneurs© and Corporate Entrepreneurs©), BUSINESSWORKS.US and TheWriterWorks.com, LLC will be in the process of relocating to another State. You’ll get the details as soon as we’re settled. In the meantime, Happy Spring!

See you the day after taxes!!!

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Hal@Businessworks.US

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Apr 09 2013

The 6th of 10 Things Nobody Tells Entrepreneurs

STOP HIRING CONSULTANTS!!

(for the wrong reasons.)

 

Dear Business Owners and Managers: Stop with the knee-jerk decisions to hire consultants. They will not help you through the economy unless they are specialists at bringing sales in your door!

Until at least a couple of years down the road,  there is no need for “communication consultants” or “management trainers” or “personal growth and development consultants” or people to write your mission statement, your vision statement, your annual reports or your “white papers.”

How do I know? Because I’ve done all of the above (and made a successful career of it), but I also have run my own business for 35 years, and helped to start hundreds of others. I’ve run management and communication and personal growth and development training programs for 20,000 people. And I’ll be the first to tell you not to waste your time and money on these services, in this economy.

There is only one thing you need consultant support for these days, and that is for services that bring you sales. Period.

That having also been said,  I will be so bold as to suggest that communications and marketing generalists are also not the kinds of “sales consultants” to trust. Find a specialist. Do not EVER hire a marketing or communications consulting firm to do your website. Get a website specialist. Do not EVER hire a website specialist to write your website content. Get a writer who understands sales.

A good, proven commercial / marketing / advertising / website writer can do more for your business than all the ad agencies, marketing and communication consultants and non-sales trainers you can find put together! You need writing help? Hire a writer!

There is a growing temptation to panic at the financial strangulation your cutbacks have created, and grasp at any outside service that –like the frustrated wife whose husband  was a marketing executive and could only ever sit on the edge of the bed and talk about how great it would be– you simply cannot afford right now.

Promises do not perform. Providers with track-records for creating and delivering sales perform, and are worth paying! Look for a successful writer who is a quick study and who shows you she or he can learn your business promptly, who has a customer benefit focus instead of a chest-beating, “how great your business is” and product / service features focus.

You want someone who can help you develop sales strategies and create the tactics that support that thinking. You want someone who is not afraid to work weekends or evenings to get the job done.

You want someone who will take the extra step, go the extra mile, and give you more than what you expect … someone who is both a talented writer and an example of what you want and expect from a sales pro … someone who counts your sales as the priority mission.

Anyone who fits this profile,  by the way, should also be receptive to at least partial compensation based on performance. I know a lot of consultants will hate me for this post, but –down deep– they’ll have to admit that I speak the truth.

 

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931.854.0474       Hal@TheWriterWorks.com

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

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