Archive for the 'Retailing' Category

Oct 12 2020

NO Business Works Like BusinessWorks Works!

Since 1981, BusinessWorks.US

 

has been coaching businesses

 

of every size and description

 

to success . . . and beyond. 

 

We are NOT a collection of big-talk, big-price consultants who tell you what you already know.

We are invested in helping Clients to “Grow Now.” We help you ignite and pursue the best of your dreams, and interests. We open doors.

You get a proven track-record Business Growth Coach who invests hands-on experience, creative  support, energy (and even part of the project fee) into the success of your business.

From services to products, manufacturing to online, retail to professional practices, our Clients get decades of successful business-building experience and creative business development expertise.

Our credits include regional and national awards, and extensive experience with:  the SBA, chambers of commerce, universities and community colleges, private healthcare practices, and public service providers, national healthcare teams and committees . . . and with opening new market opportunities . . . for hundreds of successful Clients.

We have achieved record sales results for every size and type of business and industry — from entrepreneurial “Startups” and “Family Businesses” to “Fortune 500” companies, to public service and nonprofit enterprises.

Clients get sales and impression results from our unique creative content, strategies and applications for branding, marketing, advertising, PR, CRM, sales and management skill applications to virtually every form of broadcast/ online/video/print and promotional media.

When appropriate, we also deliver custom-designed, Client-Staff and Management Team training strategies and support programs

We energize and ignite client businesses and projects. We generate new revenue streams.

At our clients’ beck and call, we work remotely/virtually and on-site as required.

If you would like to know more . . . no fees, no “pushy hard sell,” no strings attached . . . give me a call:

 

HAL ALPIAR, President/CEO

BusinessWorks.US

1.931.854.0474

(M-S; 9AM-6PM; CST)

 

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Jun 04 2020

IS YOUR BUSINESS A BLANK BILLBOARD?

IS THIS BLANK SPACE

 

YOUR LATEST

 

  BUSINESS MESSAGE?

 

 

INSTEAD OF LOSING SLEEP, torturing your friends and family, and spending money you don’t have… Instead of spending every waking minute trying to cope with one crisis after another …Instead of having no genuine, reliable plan to replace your investments or feeling like you’ll have to close your business, or (like many healthcare professionals) feeling pressured to merge with more securely-financed competitors — Don’t Jump!

 

 

EVEN IF YOU ARE FEELING DESPERATE, there’s much more that’s possible if you’ll just step back and clear all your “yes/but” thinking. Close your eyes for just one minute while you take some deep breaths and imagine a 2-year-old giggling toddler running into your arms . . . a child who thinks you are the greatest thing since milk, sunshine, mirrors and puppy licks.  Go ahead. Do it! Close your eyes. Take deep breaths. It only takes ONE MINUTE for you to rattle your own cage, regain control.  

 

NOW BEGIN SOME NEW THINKING with pen and paper (keyboards fail physiologically to prompt the same level of commitment) by drawing an upsidedown triangle. Draw two horizontal lines dividing the upsidedown triangle into thirds. Top third, label “OBJECTIVES.” Middle third, label “STRATEGIES.” Bottom third, label “TACTICS.” [Keep taking those deep breaths!]

The OBJECTIVES are the two or three realistic goals you would like to reach that you think possible if you can get your act together. The STRATEGIES are the avenues you take to reach your objectives [and deal with roadblocks that may suddenly pop up!]. The TACTICS are the methods/steps you need to take to activate the STRATEGIES to reach your goals [the OBJECTIVES].

 

IF YOU CAN DO THIS MUCH, YOU ARE WELL ON YOUR WAY out from under the suffering, the COVID-19 pandemic, the UNpeaceful demonstrations and rioting, the merciless political rampage that is more preoccupied with stirring up new problems than in solving existing ones . . . and, most importantly,YOU ARE WELL ON YOUR WAY TO: 

 . . . Revitalizing your own energy

. . . Refreshing your thinking  

. . . And taking firm action with steps forward on your own behalf and on behalf of your friends/ family/employees/customers/and community. 

 

Once you have a better grasp of where you want your business to go, and what you need to do to get there, just make it happen! Yes, you CAN do it!!

 

If this last step is difficult to digest, call me (Hal)

 at my desk (CT/M-Sat): 1.931.854.0474 and I’ll use

my experience (with helping to straighten out over 

600 businesses and professional practices) to see 

if I can suggest some next-step thinking for your

pursuits. If I’m not answering, leave callback

number, time zone, and best times to reach you.

(NO FEES ATTACHED TO THESE CALLS) 

 

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Mar 25 2020

FREE Ways To GROW YOUR BUSINESS Now

GROW YOUR BUSINESS OR

 

PROFESSIONAL PRACTICE

 

N O W !

[And… keep your money, name, age, 

interests, address, email, SS, phone 

number, and dog’s name to yourself!]

 

Here’s a FREE no-strings weekly dose of success. Hear host Hal Alpiar’s proven business and practice development input based on 49+ years (and still ongoing) hands-on experience as a founder/partner/owner/manager/coach/ consultant, national book award author and management trainer of more than 50,000.

 

Hal’s FREE 23-minute podcasts are available 24/7 (via mobile phone). You can “listen in” on any 23-minute show (night-or-day) you choose (before, during, or after work… even while driving), and repeat portions (or entire broadcasts) at your leisure.

 

These podcasts are 100% about sharing problem/ success experience to help small businesses and professional practices grow NOW! No time limits. No need to identify yourself. Hal doesn’t chase you down.

You simply listen to any broadcast anytime that’s convenient. If you seek follow-up input to match your specific needs, simply email Hal@Businessworks.US (put “941” in subject line) or call 1.931.854.0474 (NO sales calls accepted) and set up a personal no-charge talk time.

 

YOU GET:

  • Examples of what others have learned the hard way so you can avoid wasting time, money and effort.

  • Stimulating, practical “how-to” ideas, input, advice, cautions, and encouragement, with a special emphasis on Partnerships and Family Business Development and ways to raise and nurture Family Support.

  • The latest and best approaches to Branding, Marketing, Advertising, Public Relations, Sales, Hiring, Firing, Risk-Taking, Management Methods and Employee Training.

  • New perspectives on small business Time and Money investments, Building New Revenue Streams, Startups, Revitalizations, Goal-Setting, your Mission and Vision.

  • Ways to improve Staff and Customer Relations, Communications Skills, Stress and Time Management, Leadership/Teamwork Development Skills, and More.

  • Diverse approaches to success from Hal Alpiar and his guests, who share their firsthand failure and success experiences with practically every type of business and professional practice imaginable.

The Guests are people who have single-handedly or teamed up to grow Family Businesses, Medical Practices, Retail, Service and manufacturing  entities, Nonprofit and Creative Projects.

Learn why on-the-job training often beats classroom theories (and this coming from your host who was twice honored as “Professor-of-the-Year” once at a major university and once at a small community college!)

 

GO NOW TO

 www.NewsTalk941.com/Podcasts 

(Scroll down 14 topic boxes to “BUSINESSWORKS”

Click on any Subject! (Many more behind the most

recent; scroll down thin gray righthand border)

 

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Jan 28 2020

ConteXt (not conteNt) Is King!

HOW you say what you say

 

is at least as important

 

as WHAT you say!

 

What? Read that again! But before you click off, do your  SELF a favor:  Record your voice and listen hard to your  volume, tone of voice, inflections, and emphasis . . . or find someone to listen and repeat what you just meant!

 

It’s not just WHAT you say, it’s HOW you say it . . . HOW you come across? Odds are someone else’s take (or even your own in listening to a recording) will be different than  what you thought you were communicating.

Actors know this; it’s why they re-read scripts aloud many  times–until it FEELS right and until others GET what they  are trying to communicate.

WHY?

Because HOW something is said is what gets processed and communicated far beyond the meaning of the actual words.  Not sure? Try yelling “I love you!” in an angry tone of voice,  or whispering “HELP! I’m drowning” as you fall off a cruise ship. Okay, a bit extreme perhaps, but you get the idea.

The conteXt (or HOW you present the conteNt) of your idea or message is what matters most. Is a “mixed message” any different from wearing a suit and tie to a kid’s backyard birthday party or a greasy hoodie and overalls to a formal wedding?

Are you representing your business interests, products and services in proper conteXt with your:

  • customer base and target market?

  • branding line and platform?

  • vision and mission statements?

  • marketing and PR and promotion goals and budgets?

  • employees and suppliers?

  • business community and community-at-large?

  • website and social media platform?

If you can answer “YES!” to all the above, congratulations! If  you have doubts, you may need a quick-fix or some ongoing experienced input from a team of conteXt experts who can help ensure that all your messages are in the most productive light  to produce the most sales and grow your customer base quicker.

From running focus groups to training your staff . . . to creating branding and marketing programs that work . . . to implementing your website and social media development . . . to creating customized training and promotional videos (even customized music!) . . . all with many hundreds of miles of success experience: visit

www.FasTrakBusinessWorks.com

(with no “cookies” or tracking of your site visit, and no annoying followup calls or emails!)

 

Then call Hal @ 1.931.854.0474    

 

for a no-fee, get-acquainted consult.

 

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Dec 15 2019

Save Time AND Money Reaching Your Goals?

NOW YOU CAN

 

Save Time AND Money

 

While Achieving Your Goals!!

 

It’s 2020! Are you at your “wit’s end” trying to figure out how you’ll ever increase business sales or healthcare patient volume?

Do you wish what you already have in place would enhance your community stature or afford you more time off or build a stronger support team or have a website and social media plan that really works?

Are you exhausted trying to develop a top-notch, cutting-edge branding program that boosts your interests over competitors . . . without having to spend enormous amounts of time and money in the effort?

If any of these questions provoke a “YES!” answer from you, visit our new expanded “sister” site right this minute by clicking HERE

 

With All Best Wishes for a Very Merry Christmas

and a Happy Healthy New Year! – Hal

 

 

 

 

No responses yet

Jun 09 2019

YOUR BUSINESS STAR… FILM INDUSTRY LESSONS

YOUR BUSINESS STAR…

 

FILM INDUSTRY LESSONS

Just brought my “think out of the box” business life and teachings back from the Cannes Film Festival.

The experience opened doors. New insights planted themselves in the middle of my pursuit path. The surroundings of this venture, highlighted by a breath-taking daylong drive from Geneva through the Alps to the French Riviera, were amplified by the seemingly endless clamber of the 12,000+ Festival participants who each in their own way sought the spotlights and camera lenses… often, while pretending not to.

 

The experience literally seemed to stun-gun my mind. What did I learn that might be good food for thought for every business and professional practice owner and manager?

Working smarter, not harder is no better than working harder not smarter.

Business success come only through a strong sense of balance.

A good place to start improving your business balance is to take inventory of your commitment to never cease searching for ways to improve your product, your service, your attitude, your story, your people, and the lives of your customers, clients and patients.

Serving as a makeshift Executive Producer for an emerging  (pre-production) original feature musical film (LOVE IS… Click on logo above for the less-than-2-minute “Sizzle Reel”) has been a major chunk of my life since helping to launch the forerunner stage version three years ago.

I’ve learned –sometimes the hard way–  that with every tiny aspect of a film –from words, music, and sound effects, to direction, production, gestures, budgets, lighting, cameras, film-editing, marketing, branding, promotion, legalities, you name it:

Everything changes every minute of every hour of every day of every week of every month of every year.

It is changing me as I write this and will no doubt continue to as long as I keep open-minded enough to accept that. It will change even as the movie is being filmed and recorded and edited and even after it’s done in the ways that it is branded and promoted.

WOW!, you might say, that sounds nerve-wracking!

Well guess what else I learned? Every business has the same dynamics. We have simply come to accept that many of the businesses and practices we own and manage never change. We often just accept that our businesses follow specific rules and that those rules limit change.

BALONEY!

Each of us changes every minute of every day in some way. We simply turn ourselves off to being receptive to that thought because it somehow threatens our existences.

Rising above that “being stuck in the mud” mindset is key to achieving record growth with our business pursuits and ourselves.

Think about all that next time you watch a movie… maybe even before that? It’s called renewing your own sense of self-awareness. What have you got to lose besides a false sense of self-security?

 

Want more?

Text 1.302.752.8505 or phone 1.931.854.0474 or write: 370 S. Lowe Ave. A-148, Cookeville, TN 38501 or free weekly podcast: www.newstalk941.com/podcasts (scroll down program sections to BUSINESSWORKS and click on any of 60 business topics. Feedback always welcome!

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Nov 28 2018

SAVVY BOSSES BEAT THE GREAT AMERICAN SLOWDOWN

SAVVY BOSSES BEAT

 

THE GREAT

 

AMERICAN SLOWDOWN

 

Unless you’re caught up with ushering in holiday retail and online madness shopping clamor, you are likely entering “The Great American Slowdown” holiday season, and taking that much-awaited business relief break for yourself.

This is not to suggest you divert from the certainty of increased family interactions. 

It IS, however, to point out that as a suddenly relaxing American business or professional practice boss (Owner, Partner, Operator, Manager, Entrepreneur, CEO, CFO, CTO, or one of those other corporate muckity-muck titles), you may well be missing your single greatest business growth opportunity of the year ahead. 

Speaking of “ahead,” putting your hands behind your head (and feet onto your desk) for longer than some deep stress-relief breaths — instead of simply shifting productivity gears (like your savvy competitors will surely be doing) can be just enough to send your happy business existence down the tubes. 

By not making the most of business downtime to give yourself and your business interests a thorough checkup, and revitalize your  business growth plans for 2019, you may well be short-circuiting what little entrepreneurial think time you will have once January hangovers and New Years Resolutions begin to fade.

Putting a stethoscope to your business structure, employees, customer base, ambitions, growth directions… and whatever “map” you may have in your head for how to get where you’re going needs to be your first step.

Remind yourself that once 2019 gets on a roll (usually around mid-January) it may be too late to take the time out to reassess, reevaluate, and adjust goals and directions.

NOW is the ideal time (or after Christmas, if you’re in retail) to take a step back from where you’ve had your head buried all year to inventory what worked and what didn’t, what needs to be adjusted, what needs to be dumped… and PUT IT IN WRITING!

What? Who needs that? I put stuff on my PC, notebook, laptop, smart phone… writing?! Humbug!

When you put important ideas, ambitions, guidelines, goals onto paper with (OMG) a pen(!), there is a major physiological difference. Ideas from your brain that go through your neck to your shoulder, arm, wrist, hand, fingers, and into a pen, then ink, and transfer to a piece of paper, you create a more personally binding commitment than with keying in any kind of electronic transfer.

Humans do not commit actions to words on a screen, but we do follow-through with a greater sense of determination, open-mindedness and commitment when we put our words to paper.

This doesn’t mean everything has to be rigid or etched-in-stone. Effective planning and goals still need to be specific, realistic, flexible, due-dated, and in writing to be effective!  

So, when things change–as they always do–in ways that impact what we are aiming for, we simply re-write our plans on another piece of paper and tear up the old one . . . and, like the battery-run rabbit, “keep on going.”  

 

BusinessWORKS.US

COACHING BUSINESS & PROFESSIONAL PRACTICE GROWTH NOW

New book: Healthcarepreneurs — free 24/7 access to weekly

22-minute “BUSINESSWORKS”  Radio Show/Podcast

 Creating Record Client Impact Since 1981

 DIVISION OF THEWRITERWORKS.COM, LLC.

 

 

 

 

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Sep 24 2018

Business? Healthcare Practice? DO IT NOW!

GROW YOUR BUSINESS OR

 

HEALTHCARE PRACTICE NOW!

 

Get your FREE no-strings-attached

weekly dose of success-anchored guidance

based on 100+ years’ experience

 

NO TRICKS. NO GIMMICKS. NO RECORDS KEPT OF YOUR VISITS. This is not some online “upgrade” deal. Get your free 22-minute podcast 24/7 via computer or mobile phone. Pick any night-or-day time slot that fits your schedule (Listen before, during/after work–even driving). Nothing to subscribe to. Replay it whenever you want.

 

EACH 22-MINUTE PODCAST gives you tools and ideas for achieving fast-track success with your small-to-medium-sized business or healthcare practice… and grow it quicker than you can do by yourself. No time limits! We don’t chase after you. We don’t even know who or where you are. Start with a “Sampler Visit”—> CLICK HERE (then scroll down to “BUSINESSWORKS” and pick any topic!)

SIMPLY LISTEN WHENEVER YOU CAN to get the best of two diverse approaches to solving your own business and practice growth problems. We share what we’ve learned to help you avoid wasting time, money, and energy.

 

YOU GET:  STIMULATING, PRACTICAL

“HOW-TO” IDEAS, PROVEN INPUT AND

ADVICE THAT GETS RESULTS. YOU GET

CAUTIONS AND ENCOURAGEMENT, PLUS

 WAYS TO DEAL MORE EFFECTIVELY WITH:

Branding. Marketing. Advertising. Sales. Community and Public Relations. Customer Service and CRM. Recruiting, Hiring and Firing. Management Coaching. Staff Training. Investments. Money/Resource Management. Outsourcing. Dealing with Partners/ Investors. New Revenue Streams. Startups/Revitalizations. Stress and Time Management. Communication Skills. Strategic Planning. Dealing With Government Agencies. Much More.

 

CO-HOSTS HAL ALPIAR AND JOHNNY STITES (and their periodic guests) help you sort through issues, stimulate your creativity, and learn to trust your own business sense and judgments.

YOU GET  HANDS-ON-EXPERIENCED INPUT from professional coaches who help grow all kinds of specialized and competitive enterprises… from construction and skilled labor to retail, manufacturing, and service entities… from healthcare practices and facilities of every specialty and description… medical centers, hospital departments/ institutes, immediate and long-term care facilities.

NOT ONLY DO BOTH HAL & JOHNNY PROVIDE a combined 100+ years of success track-record. They also offer proven expertise in managing the uniqueness’s of family businesses and in positioning nonprofit and creative project businesses and organizations for long-term growth.

 

IF YOU’RE INTERESTED

BEYOND PODCASTS . . .

CALL HAL AT 1.931.854.0474 

OR JOHNNY AT 1.931.261.7003

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Jun 11 2018

DON’T KNOW HOW TO BOOST BUSINESS NOW?

BOOST BUSINESS NOW,

 

 BUT DON’T KNOW HOW?

You thinkin’ it takes money to make money, honey,

but you ain’t got none… and that ain’t funny!

 

It’s all a matter of THOUGHTS and WORDS and DEEDS. You need to believe that you can make happen whatever you WANT to happen for your business or professional practice. And, yes, NOW (with America’s current and projected economy) it is indeed the time!

Stop the negativity! It’s true that what goes around comes around, but NOT true that opportunity knocks once or twice. Opportunity knocks as many times as you choose for it to knock. And those choices come bursting up to the surface based on:

 

1) WHAT YOU THINK most of the time about yourself , and what you think most of the time about your enterprise!

2) THE WORDS YOU USE to describe yourself and your business or professional practice in formal plans and informal conversations… the words you use with friends and family, your customers/clients/patients (and their families), other businesses and practices, your geographical, educational, sports, charitable, and spiritual communities,

3) THE GENUINENESS OF YOUR ATTITUDE, and the endlessness of good deeds and services you offer… including those you know in your heart you’ll never get back or ever hear from again. Remember that integrity is doing what’s right even when there’s no one around to notice.

The Bottom Line: You have the ability to change your circumstances by simply making the decision to do that and then by consistently following through with the thoughts, words, attitude and actions that reinforce your decision at every turn.

 

BusinessWORKS.US

 

GROWING BUSINESS & PROFESSIONAL PRACTICES NOW

Hal Alpiar & Johnny Stites Weekly Radio Show/24-7 Podcasts

Creating Record Business Growth Impact with 100 Years of Experience

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May 20 2018

YOUR BUSINESS VS. SNAILMAIL: WHO WINS?

Economy Surge Boosts Business

 

(but not yours or the Post Office?)

 

YOUR BUSINESS IS NOT DELIVERING ALL

THAT YOU WANT OR NEED FOR IT TO BE?

Are you seeking some magic to re-ignite your business to take advantage of the booming US economy… or are you standing there, totally befuddled, sucking your thumb and wondering how YOU MISSED THE BOAT??… this post is for you!

 

DELIVERING 

BASED ON CAPABILITY ALONE

IS DIFFICULT AT BEST

… EVEN FOR THE BEST.

The United States Postal Service has had a zillion opportunities to succeed over a zillion years of big-time budgets and noteworthy big-time leadership of politically-based government organization people, who appear to have never earnestly sought real-world business input.

USPS has failed to act on endless business  growth opportunities Priority-Mailed to itself on a golden platter because those in charge thought they had and continue to think they have all the answers. (When was the last USPS Customer Survey you received?)


That belief alone spells disaster for any business or organization, or even professional practice. The lifetime of failure spawned (and actually nurtured) smarter competition.

How do I know all this?

First, because I grew up with my father being (for 25 years) a USPS Special Delivery Messenger –the first 7-days a week version of overnight delivery service– and watched Special Delivery Mail dissolve away to open a floodgate of business for FedEx, UPS, Amazon, and a long list of others.

Second, because I’ve had the good fortune to have had many proven and experienced business teachers and trainers in my life share many business development basics, like: No one ever has all the answers. Open Minds Open Doors. Leadership is about listening first and acting second.

And I have been able to apply successfully what I’ve learned to teach others— as a professor, business and healthcare practice coach/consultant, published author, management trainer, and now as a “business how-to” podcast and radio host.

With that as background, I attempted numerous times over the years to communicate with USPS executives in some of the same ways I succeeded at communicating with private business enterprise owners and managers… with ideas and proposals… but they were never responded to except by form letter thank-you-but-no-thank-you notes.

IF YOU ARE TRYING TO

RUN YOUR BUSINESS WITH

A CLOSED-DOOR USPS MINDSET,

NOTHING — not even a booming economy — can save you!

 

 

STOP HERE. Take a deep breath.

Has your business run away from you? Are you trying too hard to force it into a direction that simply doesn’t fit?

Do you shut down whenever someone floats a business-growth idea past you because you think they couldn’t possibly understand what you’re facing or what you’ve done to get where you are?

Or maybe just because you don’t trust that person’s face or age or lack of hard-nosed experience, or what you imagine to be her/his sense of reality?

HOW RECEPTIVE ARE YOU, REALLY?

If your answer is “VERY,” Congratulations! Now open your eyes, your arms and your mind and get ready to turn things around. You’ve just taken the first step to put yourself on track to being the business winner you’ve always been capable of being. Reach out for input from other business owners, from employees, from customers. Consider and sort out and weigh the options… THEN (without betting the farm), Take Action!

 

P.S. In case you haven’t heard, President Trump is “taking action” with the formation of a USPS Task Force to address some of the kinds of issues raised here, as well as how to get a better deal with other delivery services. Hoping for the best for USPS… and, of course, for YOU!

 

BusinessWORKS.US

GROWING BUSINESS & PROFESSIONAL PRACTICES NOW

Hal Alpiar & Johnny Stites Weekly Radio Show/24-7 Podcasts

Creating Record Business Growth Impact with 100 Years of Experience

 

 

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