Archive for the 'Retailing' Category

Nov 28 2017

FEEL LIKE YOU’RE JUGGLING SEAGULLS?

cartoon seagullcartoon juggler

DO YOU FEEL LIKE YOU’RE

 

 JUGGLING SEAGULLS?

 

JOIN US:  5PM TO 8PM ON 12/12 . . .

 

FOLLOW OVER 25,000 TOP BUSINESSPEOPLE, ATHLETES,

1st RESPONDERS, PARENTS, HEALTHCARE PROFESSIONALS,

STAGE PERFORMERS, ARTISTS AND STUDENTS WHO’VE

BENEFITED BY THIS 3-HOUR WORKSHOP’S TAKE-HOME

SKILLS ON HOW TO BALANCE YOUR LIFE & CAREER NOW!

 

     REDISCOVER “The Self-Assured You”…Leave with the steps and focus that win work-and-play championships… Learn  how to improve self-control WITHOUT gimmicks, drugs, diets, headstands, counting to 10, punching walls, or tying one hand behind your back. CLICK HERE to sign up now. 

 

     NATIONAL business and healthcare award-winning author/ coach/ entrepreneur and twice “Professor-of-the-Year (by student votes at both Pace University and Ocean County College) HAL ALPIAR reveals the key to effective stress management he’s now proven with over 25,000 lives. CLICK HERE to sign up now. 

 

     UNDERSCORING the value and popularity of Hal’s approach is that it truly does work and that it is both simple and UNNOTICEABLE to others. Because of this last factor alone, there are endless reports of this approach “saving the day” for meetings; interviews; stage and athletic field performances; classroom attentiveness; irate customer encounters; leadership and teamwork development; patient and patient-family care; on-the-spot emergencies; sales presentations; dealing with family upsets; project and relationship management; court appearances; creative pursuits… virtually any emotional or stressful situation. CLICK HERE to sign up now. 

 

     GET THE TOOLS to use NOW to better manage your business and personal life! Guaranteed Results!. $99. at Foundation Hall on 10th Street, TENNESSEE TECH UNIVERSITY, Cookeville, TN (approximately one hour East on US 40, from Nashville and one hour West of the Crossville/ Knoxville region). Seating is limited and Advance Registration is Required. CLICK HERE to sign up now. 

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hal@businessworks.US

Higher impact with Lower costs.

Business & Healthcare Development

National-Awards & Record Client Sales

Entrepreneurship & Expansion Coaching 

931.854.0474

 

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Apr 22 2017

IS PUSHING TOO HARD COSTING YOU EMPLOYEE/INVESTOR/FAMILY SUPPORT ?

 Standing On Someone Else’s Head?

 

It’s a thin line. Entrepreneurs and entrepreneurial thinkers often become delusional in their oblivious-to-others, all-or-nothing charge to make their ideas work yesterday.

The fuel? It can be good or bad news . . . a sudden brainstorm, making a major contact or receiving an unexpected investment (or bill), the surfacing of a sticky legal problem, a major family uproar or health issue. Or even NO news!

These are just a few examples of the kinds of events that trigger the reactive need for an immediate “stampede of one.” Most everyone has been on the receiving end of stampede clouds of dust and dirt.

 

When it’s “the Boss” who runs over, under and around support personnel, the result is inevitably negative and often irreparable.  Business prospects as well as personal and family connections are often short-circuited.

And those whose heads have been stepped on are usually prompt to update resumes, and rarely stay around.

Ah, but there is help for impetuous, oblivious and reactive behaviors (vs. tuned-in, team leader-style responses). And the difference between cultivating reactive and responsive –though great– is not the only answer.

We have all heard along life’s path that “Patience is a Virtue.” Great, we say, but how do we gain patience? How do we know when and where to STOP?

It’s called: Get to work learning all we can about how to focus our brains and lifestyles on fostering moment-by-moment, here and now awareness levels as much as possible.

WHY? Because upset feelings ONLY take place in the past (anything longer ago than one second) or the future (anything more than one second away). The more we can train our minds to stay in the present moment as much as possible, the more control we have over our behaviors, our productivity, and our health.

This is not to suggest we try to abandon all past and future in our lives. We need the past to learn from, and often as a relaxing avenue for pleasant memories . . . and of course we have to plan things in the future, The point is to use more present awareness to prevent dwelling on the past and worrying about the future.

There is nothing more immediate in your life than your pulse, your heartbeat, and your breathing. And your breathing is the only one of the three that can control the other two. Click on this ARE YOU BREATHING? link or the tab at the top of this homepage for step-by-step guidance.

And have a great day sharing and showing respect instead of the bottoms of your shoes!

# # #

Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

Open  Minds  Open  Doors

Thanks for visiting. Go for your goals and God bless you!

# # #

Make A Grandparent Happy Today!

GET Hal Alpiar’s short story, “DIRT FLOOR VISIT” in the great book from Nightengale Press: THE ART OF GRANDPARENTING Amazon ($19.95–with a few for under $9– or $9.99 Kindle OR order special (signed by Hal)  $22.45 total check only (includes s&h), payable & mail to: TheWriterWorks.com, LLC, 370 South Lowe Avenue, Suite A-148, Cookeville, TN 38501. Include continental US ship-to address.

 

No responses yet

Dec 26 2016

2017: TIME TO LEVEL THE FIELD!

STOP SYNCHRONIZED DIVING.

 

STOP PLAYING CHESS.

 

 GET THE PUCK OFF THE ICE. 

 

BURY THE FOOTBALL.

 

NOW.  IT’S 2017!!!

 

And there’s only room for Baseball!                                                                    baseball-1

 What? Why Baseball? Because… ta, ta, ta, ta, tah-tah!… baseball is THE ONLY competitive-physical-prowess-speed-agility-and-psychology sport with no time limits. And 2017 business success demands COMPETITIVE teamwork!

So, baseball has no ending time or closing minutes? Correct, but there can always be extra innings. Extra innings translates to endurance. Show me a business success not built on endurance.

Baseball serves business enterprises best as a teamwork model because teams must work together hard, as a team, to win. BUT, every single team member gets an equal chance to get up to bat and get a game-winning hit every game — as well as make great game-winning plays, with every pitch, every inning!

fielder

It’s all about teamwork wrapped around individual performance and a sense of competitive spirit. Yes? Well, how great would that be for your entire organization to practice? (Regardless of draft choice round involved ;)) 

Imagine management and employees supporting one another all day every day, while encouraging each other to rise to the occasion of ongoing conquest because every individual effort can potentially pay back the entire team in the process.

Imagine all individuals and departments involved making a daily practice of supporting and backing-up one another instead of finger-pointing, or making excuses for shortfalls. A dream? Only if you choose to let it be.

BEHAVIOR IS A CHOICE.

You (and your people) can just as easily choose to work together as a winning baseball team as you can choose to keep struggling along as a ragtag collection of aspiring superstars with no investment in the success of others. Oh, and as for critiquing along the way? Criticize BEHAVIOR, not the person at fault!

Even as a single, unified force, this kind of team will fall apart when any individual fails to perform in precision-matching her or his teammates. (Ask any oarsman on any 4 or 8-person crew team what happens when one rower is out of sync by even a second, or raises an oar just inches more than the rest of the team.)

All it takes to make a REAL difference is experienced coaching and training guidance, plus a fresh informed perspective on the best (most appreciated) ways to reward exceptional individual and team performance . . . rewards that do NOT become long-term financial burdens.

If this is a missing link in your organization– old, new, large, small, mid-sized, retail, service, B2B, industrial, sales, professional practice, healthcare– call me. I provide all of these services for fees you can afford now. And results are guaranteed! Ready? Then let’s “PLAY BALL!”

 

# # #

931.854.0474

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

No responses yet

Nov 27 2016

The 2017 Journey To Discovery . . .

“The real voyage to discovery

 

is not in having new landscapes,

 

baby-eyes

 

  but in having new eyes.”

— Marcel Proust

For your people to have “New Eyes,” they need only have new food for thought that fits and boosts the dynamics of their individual personalities.

  • This includes some effective but unobtrusive, practical stress management techniques they can take home, and a fresh perspective on how to revitalize often lazy or overkill communication skills.

  • The combination of strengthened self-control and ability to “come across” more effectively serves as the foundation for absorbing and applying new levels of leadership and competitive teamwork coaching.

All of that –and more– is delivered with the 2017-2020 management and staff training and development program:

“MY BUSINESS WORKS” is a 3-part, hands-on, on-location engagement that is Money-Back Guaranteed to make a difference in individual participant commitment and achievement levels, in propelling your business mission forward, and in increasing your sales revenues.

Because these How-To sessions are customized to fit the specific needs of your business, your people, your customers/ clients/ patients, and your sales, scheduling is extremely limited, so act now! 

Email Hal today: Hal@BusinessWorks.US or simply call Hal direct at 1.931.854.0474 for a prompt assessment discussion, or to schedule a callback at your convenience. 

[NOTE: Participant ages, educational levels, and physical conditions have no bearing on program content or expected results]

 

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       Hal Alpiar is a 35-year-experienced professional coach and trainer. A business and career development mentor, Hal actively consults in marketing/PR/sales and stress management. Twice voted “Professor-of-the-Year,” he is also a national award-winning book author and national award-winning branding creator.

Serving clients nationwide since 1981, Hal has helped over 25,000 business and healthcare professional participants in his training programs, classes and workshops, and many more through his published books, articles, and over 1600 blogposts.

 [NOTE: For more details, click on About Hal tab at the top of this page]

 

# # #

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

No responses yet

Oct 30 2016

UNTANGLING EMPLOYEE KNOTS

“Employee Stress” Blocks Productivity, Vision, Focus & Health, which Costs Employers Over $300 Billion!

 What’s YOUR share?

 

OLYMPUS DIGITAL CAMERA

 

“UNTANGLING KNOTS”

 

When is a knot not a knot?  Stress is like that “eye of the beholder” thing. Twenty-five years, for instance, can be forever, or a blink, depend- ing on how we’ve chosen to experience it and how we choose to see it.

 

Sticking a thumb out to paint scenery isn’t the same as sticking it up to show approval, or down to show rejection, plugging it into a hole to stop a leak, or waving it to hitch a ride.

careers

Neither is twenty-five years of delivering mail the same as twenty- five years of raising a family, or hammering rocks OR tuning pianos, driving trucks, stuffing pickles into assembly-line jars, selling services to corporate muckity-mucks, doing heart transplants, being a techie, running a retail store… OR plucking escargot-bound snails off jagged rocks at low tide.

 

Yet, we humans do all of these things to earn a living and label them as stressful.

 

In fact, “most stressful” to you could well be “least stressful” to me, and vice versa. To you, twenty-five years could be an eternity of pain and anguish. To me, it might be a heartbeat of joy. Some may consider it a flash of fantasy.

 

stressed-cartoon

 

Or perhaps we’ve chosen to suffer what seems like a permanent backache, endless constipation, depression, addiction, or —the opposite— we’ve cultivated some ever-deepening smile wrinkles by choosing to foster a happy, healthy, productive work-and-home balance.

 

Every end result gives rise and a clue to the source and choices and choice reversals made or not made all along the way.

choice-cartoon

Where does CHOICE begin and end? Or does it? Maybe it’s an eternal blanket and functions only when we’re aware of its pervasiveness. Surely it doesn’t float innocuously to our shoulders from the heavens and plot to do us in, even as we sit stunned by its presence, and puzzled by its origin and intention.

 

But: VOILA! As truth will have it, stress doesn’t come from outside of us. It doesn’t come from other people or circumstances—or from our jobs!

 

All physical, mental, and emotional stress is inevitably the result of a choice we make or have once made (perhaps within this very minute… or a week, month, year, decade or lifetime ago!). So it’s fair to say we can stop blaming others and circumstances for having put us under stress. We have only ourselves to blame.

blame

But blame doesn’t get rid of stress and may even make it worse.

 

As we have championed ourselves to “bring it on,” we are equally well-equipped to “let it go.” We need only to:

A)  RECOGNIZE AND ACCEPT that it’s the result of a choice we just (or once) made,

 AND

B)  FOCUS OR REFOCUS OURSELVES on the most immediate split-second here-and-now minutes of our lives… our heartbeats, our pulses, our breathing.

 

When we pay attention to our breathing, our pulses, our heartbeats, we are returning our minds to this very minute, and every passing minute.

 

this-very-moment

 

Why does this matter? Because stress only exists in dwelling on a past moment (older than a minute, or even a few ticks)… or worrying about a future moment (more than seconds or minutes away) that hasn’t yet come—and may never come!

 

Simply being aware of this thinking is often enough to make the difference. If you’ve read this far and are not interested in more, at least be interested enough in helping your SELF by trying and practicing these “Are You Breathing?” steps. They work and they’re free!

 

# # #

 

Start 2017 SMART. 

 Start with THE 2017-2020 management and staff training and development program:

“MY BUSINESS WORKS” is a 3-part, hands-on, on-location engagement that is Money-Back Guaranteed to make a difference in individual participant commitment and achievement levels, in propelling your business mission forward, and in increasing your sales revenues.

Because these How-To sessions are customized to fit the specific needs of your business, your people, your customers/ clients/ patients, and your sales, scheduling is extremely limited, so act now!

Email Hal today: Hal@BusinessWorks.US or simply call Hal direct at 1.931.854.0474 for a prompt assessment discussion, or to schedule a callback at your convenience. 

[NOTE: Participant ages, educational levels, and physical conditions have no bearing on program content or expected results]

# # #

 

   Hal Alpiar is a 35-year-experienced professional coach and trainer. A business and career development mentor, Hal actively consults in marketing/PR/sales and stress management. Twice voted “Professor-of-the-Year,” he is also a national award-winning book author and national award-winning branding creator.

Serving clients nationwide since 1981, Hal has helped over 25,000 business and healthcare professional participants in his training programs, classes and workshops, and many more through his published books, articles, and over 1600 blogposts.

 [NOTE: For more details, click on About Hal tab at the top of this page]

# # #

 

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

No responses yet

Sep 26 2016

STOP “WISHING”!

WISHING FOR CREATIVITY?

creativity-hands

Take this lesson from farmers:

Stop wishing and start cultivating!

  • If you truly seek or expect creativity (or crops)  to flourish—plan your objectives, strategies, and tactics… dig the soil, get rid of the rocks, add nutrients, plant seeds, provide water, allow for sunshine, and get rid of energy-draining weeds.

    farm

  • If of course you prefer fantasyland, go right ahead. But for your own wellbeing and those who live and work with you, don’t waste time looking for shortcuts, and don’t waste energy under some false pretense that you dwell in reality.

  • So, okay, you ARE serious about wanting to be more creative, and/or wanting to find more creative souls to support your quest, here are some tips I guarantee will kickstart your creative juices, or the talents of those to whom you delegate. And age is not a factor.

  • Study and practice stress management so your emotions, body and mind are better prepared to free up and stimulate creative deeds and thoughts that already exist. You may think you or someone else has no real creative skills, but the truth is that the talent IS there; it just may not have been productively stimulated. Learn how to use deep breathing to untangle your creative spirit.

  • deep-breath-dog

    Dismiss trivial, unimportant problems. Farmers don’t bother with stray pebbles. Stop torturing your mind. Simply learn to say to yourself: “Oh, well…” and then move on, when small things don’t go your way. Expectations, remember, breed disappointment.

  • Do things differently. If you wash your left side first when you shower, switch over to wash your right side first. Take a different road to work than you normally do, even if it means getting up a few minutes earlier. Notice what you see along the way. Force yourself out of bed one morning and watch the sun rise. Serious!

  • Take creativity trips and make creativity visits… fair grounds, animated movies, art and sculpture museums, a symphony instead of “Top 40,” a crafts show, daycare center or kindergarten, experimental theatre, an animal shelter, flower gardens, zoo, waterfalls, caverns, rivers, lakes, the ocean, a walk in the woods… ANY AND ALL with your eyes and ears and nose and tongue and fingertips alert to what’s new and different.study-people

  • OBSERVE people. Sit with a notebook in Grand Central or Union Station, or a sidewalk café, a high school or college sporting event you wouldn’t normally visit, a graveyard or cemetery, ask for a tour of your local fire department, or—if you’re really brave and have a strong stomach—a local jail. Visit a manufacturing plant… and observe and listen and absorb new images and thoughts and ideas.

  • Keep a journal for 3 weeks. Date each entry. Heading for left-hand page: “WHAT HAPPENED” and for facing right-hand page: “HOW I FELT.” Among other things, this helps improve your ability to separate fact from opinion. Can’t think of what to write? Then draw something. Spit on the page. Do SOMEthing each day!

  • All this is for openers. And completely up to you. But if you want more, let me know.

 

If you stumble and fall, get up.

Brush yourself off.

Think about what happened.

Adjust the process or steps you took.

Then do it again!

After all, your new found channels of

creativity could be birthing the next

“Nationwide is on your side” or “Got Milk?”

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hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

No responses yet

Sep 17 2016

MARKETING’S MAGNIFICENT SEVEN…….

IN SEVEN WORDS, WHO ARE YOU?

 

mirror-image

If you can’t answer that question for your SELF and

for the business you own or operate or represent,

odds are no one else can answer it either…

and it’s a good bet that things are

probably going nowhere fast!

 

Think about this:

With very rare exception, every great branding line, theme line, identification line, logo line, jingle line, motto, slogan,

and email “Subject” . . . is 7 words or less.

seven-cartoonThis is not to suggest that websites and online articles should be short. Remember, that just because you have great graphics to offer or viral- bound videos or Earth-shattering embedded links included doesn’t mean you can expect sales or even attention.

 

On the Internet,

content-king

Graphics may serve to attract attention, and maybe even stimulate desire, but words are what sell. Words bring about action. Words deliver satisfaction. Words alone can answer the only “radio station WII-FM question” every consumer has with every purchase:

 

wiifm

 

Successful exceptions to the 7-words-or-less identity formula are few and far between, and are usually the product of creative and manage- ment teams that work days on end —often weeks or months. The right words do not come easy, especially for those branding lines that succeed at breaking the 7-words rule of thumb.

 

Examples that come to mind are often created with intentional violation of limited word memorability by going way over the top (like the purposefully-long catchiness of ACE Hardware advertising phraseology and rhythm) . . . or by segueing a 7-words-or-less message directly into a memorable piece of music (like Farmers Insurance: “We are Farmers… dum, da, dum, dum, dum, dum, dum, dum”). Yes, and sometimes one small extra word will cut it: “Like a good neighbor, State Farm is there.”

 

But REALITY? Reality is that “7 words or less almost always work best” . . . which is why the challenge attached to coming up with those words is so daunting. It’s not a matter of going into a closet with an armload of junkfood, and emerging a couple of hours later with the “genius” one-liner.

question-mark

The kinds of 7-words-or-less combinations that work magic (“Do it!”, “I’m lovin’ it!”, “America runs on Dunkin’”, “Should I stay or should I go?”, “It’s in you!”, “Thank heaven for 7/11”,  “We’ll leave the light on for you”— Add your own!) are most often born only after weeks or months of studying the products, services, markets involved, and even then creating an innovative little twist on the most provocative way to represent the message.

 

Consider that it’s long been the ad agency absolute rule for successful drive-by billboards to max out at 7 words because more than 7 cannot typically be read and absorbed at parkway speed. The same is true for email subject lines. Here, by the way, in case you missed it, is a “Clear Channel” billboard with no words OR graphics… just their name on the “provider plate” at the bottom:

empty-billboard

 

Most ideal, of course, is:

A)  to have 7-words include the brand or company name (but it needs to be a natural fit; forcing it defeats the purpose), and/or

B) to use a (good taste) double entendre whenever possible, and

C) to, of course, rhyme when the occasion permits.

The trick is to make it all flow in a natural way… especially in the use of humor! When anything seems or feels forced, it defeats the purpose… and will usually backfire.

 

Here’s an assignment you can do, and grade yourself on: Carry a piece of paper with the first 7 words you can think of that describe your SELF and the first 7 words you can think of that best describe your business. Look at it every day for a week and as you do, edit it, change and substitute words. Keep at it even after you think you have an “Aha!”

 

(BUT BEFORE YOU KISS YOURSELF IN THE MIRROR BECAUSE YOU HAVE JUST PRODUCED BRILLIANCE, and just for curiosity, how do your two sets of words compare?)

 

baby-in-mirror

 

[Hint: You’ll wish you had done this pen to paper and kept each scribbled out version along the way. That scenario learning curve far surpasses electronic notepad use.]

 

MUCH more about all this in quick take-home thoughts that span decades of successful branding experiences can be found –no obligation, no tracking cookies, no arm-bending, no strings attached, no bombardment of followup emails, no deals— just good free input stuff at http://www.halalpiar.com/todays-branding-tip/

# # #

Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

Open  Minds  Open  Doors

Thanks for visiting. Go for your goals and God bless you!

# # #

Make A Grandparent Happy Today!

GET Hal Alpiar’s short story, “DIRT FLOOR VISIT” in the great book from Nightengale Press: THE ART OF GRANDPARENTING Amazon ($19.95–with a few for under $9– or $9.99 Kindle OR order special (signed by Hal)  $22.45 total check only (includes s&h), payable & mail to: TheWriterWorks.com, LLC, 370 South Lowe Avenue, Suite A-148, Cookeville, TN 38501. Include continental US ship-to address.

 

No responses yet

Aug 03 2016

Not Leadership, Not Teamwork, Not Investors, Not…

BOOST YOUR BUSINESS?

GROWTH BLOCKS

 

…STOP LOOKING OUT SIDE!

 

If you thought leadership, teamwork, investors or data-based analysis would boost your business into the spotlight, you’re probably wrong.

 

All of these are ingredients –that used wisely– can contribute to business success, but none will make the kind of difference that entrepreneurial thinking can deliver. This single quality offers the greatest success dynamic possible.

It is at the heart of all Internet, and tech innovation, as well as product and service-product development.

It is the cornerstone of all brick and mortar and service businesses. Yet it is most often overlooked, unacknowledged, intentionally disregarded, and seldom credited.

Creative ThinkingBut it is entrepreneurial thinking that ignites and electrifies all other business-boosting ingredients. Entrepreneurial thinking is what launches leadership, teamwork, investor support, and data-analysis meaningfulness into a flexible productivity orbit.

Entrepreneurial thinking is the funnel through which energy, enthusiasm, and reality must pass in order to lift a business enterprise off its feet.

Okay, so how does one acquire this magical capability? By nurturing free-spirited approaches to problem-solving.

Is this the same thing as “out-of-the-box” thinking? Not really:

Entrepreneurial thinking has no box to be out of.

It is unconfined to start with.

 

Sadly, not everyone understands it or has the wherewithal to coax it out onto center stage. Remember (especially academia!!), that entrepreneurship is an instinct — not a learned skill.

But if you are one of those who find this subject elusive, there are others –probably within your own circle of contacts– who readily exercise entrepreneurial thinking processes and who may find the opportunity to apply themselves to your pursuits in ways that prove personally rewarding to them, or at least tempting. You’ll never know unless you ask.

So use it, or find it, or buy it . . . nothing else can truly boost your business to where you think it deserves to be.

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

 

No responses yet

Jul 03 2016

4th of July Sparklers

Seeking sales fireworks?

                                      

Check your sparklers!

 

star rainbow

Business owners constantly want more sales results than they’re typically ready to put their shoulders to the wheel for, in terms of the marketing words (their “sparklers”) that they use.

The average response to meeting the need for coming up with the right sets of marketing words to represent business products, services, and ideas is a lazy one. Most small business owners, it seems, either wing it to save money, delegate it because they’re afraid of it or want to “give someone a chance”

. . . OR they hire some fancy high-priced group of self-proclaimed experts to get it done.

What works? None of the above.

When you wing it

. . .  it’s like not fastening the screws that hold your product parts together, or not providing the terms of the services you offer. It’s a great deal more than that because you’re dealing with peoples’ brains and that delicate experienced edge of psychological savvy mixed into the creative pot is what makes the difference.

You are not in business doing what you’re doing to be a great marketing writer any more than you’re in business to be a great lawyer or accountant (unless of course you’re a lawyer or accountant!).

So why waste time and energy (and ultimately money) trying to be something you’re not, when you have the option to be driving your business to a successful destination by applying your full resources to operations, finances and sales? Okay, so promise you won’t wing it, okay.

HAPPY FOURTH OF JULY WEEKEND!

HAPPY FOURTH OF JULY WEEKEND!

When you delegate it 

. . . you’ll hand it off to that assistant of yours . . . you know, the one who’s always writing some book, or poetry, or funny Facebook posts. When you delegate the task, regardless of what you think might be signs of talent rising up from someone on your staff, you should expect to get the inadequate results you will get.

I can assure you after seeing years’ worth of these dynamics, what you get back will simply not be professional enough a representation of your business strengths. Nor will it be put into the customer-benefits language you need in order to succeed at producing the sales results you seek.

What you get, in fact, could very well end up undermining your other sales-building efforts.

When you hire a fancy group

. . . an advertising or marketing or PR agency — you should know that this choice delivers about 85% odds that the group you hire will be very skilled at not letting you know that they are more preoccupied with winning themselves some type of marketing, advertising or PR award than they are with helping you make sales.

When “getting sales” is what’s important, being “pretty” and having the best designs don’t always count for much.

Odds are also that they will be fantastically talented at not letting on that they don’t really know how to help you make sales. Ask them if they’re willing to work on a expenses plus performance incentive basis. That question usually separates reality from fantasy.

"BREEZY" The Volunteer State's Cutest Patriot on Independence Day !

“BREEZY” The Volunteer State’s Cutest Patriot on Independence Day !

If the words you’re using don’t sparkle enough to spark action, find a wordsmith. Do some homework and scout around for an experienced individual who has a proven track-record in writing words that get sales results. Find someone who demonstrates interest in your business but not an “expert” at it. An expert writer is what you want.

You need fireworks? Start with someone who knows how to spark sales with “sparkler” words . . . words that attract attention, words that create interest, words that stimulate desire, words that bring about action, words that prompt satisfaction. Want an example? Go to: www.FEARLESStheMusical.com

FEARLESS Poster

“The price of freedom is eternal vigilance!” 

[Thomas Jefferson]

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Hal@Businessworks.US    931.854.0474

 Open minds open doors.

Thanks for visiting. God Bless You.

God Bless America and America’s Troops.

Make today a GREAT day for someone!

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Apr 14 2016

Small Business Breakthrough

Don’t trip over your own face!

Finish Line Runner

7 Thoughts to Stimulate Your

Small Business Breakthrough Now

 

Sometimes in our hurry to the finish line, we become obsessively focused on our destination and crumble into a helpless heap that competitors simply hop or step over as they race past. How can we best avoid this common catastrophe? Here’s some of what I’ve learned:

1. Even if you’re on the one-yard line, STOP seeing yourself dancing around the goalpost. Pay attention instead to your feet. Zone your brain into the immediate breath you are taking, right now, right this very moment of high expectation. Expectations, let us remember, breed disappointment. SOLUTION: Paying attention to your inhale and exhale forces you to concentrate on and make the most of every passing moment AS IT HAPPENS!

2. When your mind is in the “here and now,” there’s no room for dwelling on past attempts that failed or for worrying about future events.There is only the present moment. And that present moment is where you excel! Isn’t it? Of course it is. Think about it.

 BREATHE DEEP T-SHIRT

 

3. Excuses don’t cut it! Trying to explain your way out of failure that occurred because you lost contact with your present-moment breathing? That simply wastes more present precious-life moments.

4. It doesn’t hurt to constructively review and assess how you went wrong, but it hurts deeply when you choose to let your mind wander off into a place of dwelling on what happened and what you should have done. SOLUTION: Instead, take some deep breaths. Reconnect with the here and now . . . what you are actually doing. And move forward.

5. The pervasive problem with academia thought patterns that all of us are taught from grade school through PhD studies is the enormous resistance to truth and reality — the pursuit of what I’ve often called “analysis paralysis” that so embodies and emboldens the ranting and raving of so many unrealistic faculty ranks that blanket our campuses, and unfortunately tend even to infiltrate elementary school innocence.

Analysis Paralysis

6. More time and energy is wasted trying to figure out approaches to problem situations (based on history, available data, Past performances, new analytics, etc.) instead of simply approaching problem situations, recognizing them as opportunities, taking action, and making adjustments. What difference does it make “who did what when” if you’re confronted with the need to survive. Many don’t realize it and many dismiss the reality, but my educated best guess is that most small business enterprises are in a constant state of needing to survive. SOLUTION: Even if you’re not one, think like an entrepreneur!

7. The face of your business is what the world sees. It’s what you show others all day every day. How can you expect to be in touch with the impressions you make on others when you are consumed with what you did or didn’t do yesterday or immobilized by worrying over what tomorrow will bring? SOLUTION: Look in the mirror and talk to yourself more. Remind yourself of the real you — what’s in your gut. Then work harder, not smarter!

 racing the clock

Concentrate on what you are doing each moment as much as you possibly can, and work at returning your mind there as often as you can. Deep breathing helps. Being committed to exhilarating customers instead of just “satisfying” them helps. When you pay attention to where your feet are and not the finish line, you’ll achieve more, more often, and avoid tripping over your own face.

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