Let’s face it, fellow entrepreneurs, everyone is dysfunctional. The experts (whoever they are) proclaim to the universe of both trained and self-designated shrinks out there that everyone comes from a dysfunctional family. Well? Has it ever occurred to you that if each of us has a dysfunctional family, then each of us must also be… hmm?

Okay, so the sanity playing field is now level. So, going forward, let’s just accept that every entrepreneur (us included) is at least in part a psychological mess. Could it be the reason we tend to be so compulsive about so many things? Could it be the reason we tend to be over-stressed and over-react?

Maybe it’s why we jump so abruptly from one thing to another (vs. corporate guys who take the opposite extreme approach of belaboring and analyzing every issue to death, proving their mettle by seeing it all the way through to completion).

Success though is very much about balance, about keeping the highs and lows and the jumping around and the analysis paralysis on an even keel. Moderation is the king of balance. If, for example. we respond instead of react to words, actions, people, ideas , and situations, then there is no possibility of ever OVER-reacting.

Well, that makes sense, but isn’ it easier said than done? How do we get ourselves to respond instead of react when our fuses get ignited? Maybe get a longer fuse. Maybe keep your fuse away from ignition switches and spontaneous combustion dynamics . . .  kind of like not putting yourself intentionally in harm’s way.

It’s a choice. Let’s try that once more with feeling:

IT’S A CHOICE! Choose how-to steps like these:

                                               

First aid techniques include cold water on your face (perhaps a cold shower, depending on circumstances), washing your hands, taking a couple of quick deep breaths, briskly rubbing your temples or the back of your neck, taking a walk around the block, or saying a prayer of thanks for what you have in your life today.

In police crisis intervention training, the number one objective of any “domestic call” (usually a family dispute, and the source of more police injuries and fatalities than any other type of call, including robberies and high speed chases!) is to physically separate the warring parties into different rooms or spaces.

A business derivative of this is to physically separate yourself from a conflict situation long enough to gain or re-gain composure. There is no purpose to be served by “toughing it out”. . . save that notion for your next movie script, or sports field heroics. Reacting and over-reacting have no place in business. None. Zero. Zip. Nada.

SHRINK YOURSELF OUT! Get in front of that mirror. Make an angry face and decide how that looks. Next, take a deep breath and briskly rub your cheeks and forehead for 5-10 seconds. Now smile your best, most genuine smile. How does that look and feel? How hard was to switch gears? You can do that whenever you want. Choice.  

                                                                                                                                              

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

always Great Healthcare!

 

[Credibility reference for visiting professionals: Hal is the author of DOCTOR BUSINESS for physicians and DOCTOR SHOPPING for consumers. As a 30-year advocate for both, overlapping his business consulting career, Hal served on national healthcare committees, won national awards and worked with over 1,000 physicians.] 

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Without some major government changes on November 6, we in America are headed down an astronomically-expensive healthcare road of no return for small businesses and professional practices. So NOW may be the best time to share some critical business insights with medical and allied health professionals.

And if you’re in any way involved with sales TO doctors,

stay with this post (and tomorrow’s, and be sure

to check out the link in the next sentence).

First, you do not know it all. Second, if you’ll pay attention to this short post (and tomorrow’s), you will know enough to get you through the leading edge of the oncoming mandated healthcare storm. Third, if the storm can in fact be sidetracked or beaten back, you will gain even more by digesting and using this information now.

Like it or not, the key to your survival and growth is rarely the medical training, skills and experience you offer… these great strengths of yours are merely “features” that patients will use to justify choosing you. With mandated healthcare, there will be no real choices to retain your services, but there may be choices to avoid your services.

More often than not, your success as a healthcare professional is tied to that word you may dread: marketing… but NOT “marketing”‘ as you have come to know it: office popcorn, candy and sub deliveries, event tickets, dinners, golf.  (Effective marketing that creates sales is the only way your practice can keep pace and grow right now!)

Most medical marketing is either noncommunicative because it’s too technical for the target audience or it’s too verbally bland, too visually sterile, and utterly meaningless — like virtually ALL hospital advertising messages!

How does this happen? Most medical skill development is rational, logical, analytical, unemotional left-brain activity based. Most effective marketing (which includes advertising, promotion, sales, and public relations) works because it appeals to right-brain emotions.

To achieve improved musculo-skeletal balance, physical therapists tell us a commitment to training, retraining, and ongoing exercise is required. The same kind of commitment is needed to achieve right brain/left brain balance… the root of stress management, self-control, self-esteem, and trust.

Trust is every patient’s

cornerstone of confidence.

                                                                               

No more than a radiologist is a good first choice for surgery, a technical thinker/writer cannot be expected to write marketing content that triggers emotional buying motives. Though I would hardly endorse the specialty, many cosmetic surgeons get it. They market benefits and results instead of features.

Someone seeking results (and in medicine that almost always means reassurance in some form) is not the least bit interested in what technique or instruments will be used. That person will want that information simply to justify the decision, but it is not what will ultimately “make the sale.”  Having a sense of trust makes the sale.

HOW to market your trustworthiness? Tomorrow. Here. The answers.

                                                                       

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

                               

 message I can share

                                

  with you comes…

                                                                          

 . . . from one of my life’s heroes, Dr. Wayne Dyer.

                                          

It’s a 10-Point Pursuit Plan that I’ve dressed up a bit for the occasion, for your business, for your SELF, and to share with your family. If you succeed at making only HALF of these actually work consistently, I GUARANTEE that this coming year will be as happy, healthy and prosperous for you as humanly possible.

                                    

DO YOUR SELF, YOUR FAMILY, YOUR BUSINESS A FAVOR and read these ten points aloud to yourself. Write them down. Carry them in your wallet/pocketbook/briefcase. Tape a copy to your bathroom mirror, your dashboard, your computer workstation, inside your desk drawer, your workout bag, your refridgerator, the closet bar that holds your hangers.

READ AND RECITE before you go to bed, when you wake up, and any other time you can squeeze it into your day. You will positively amaze yourself with the results after just 21 days, and it’s FREE!! Go for it!

1. Want more for others than you do for yourself.

2. See yourself already having what you seek.

3. Be an appreciator of everything in your life as much as you can throughout each day, every day.

4. Stay in touch with your own and other positive human energy sources, and laugh as hard and often as you can.

5. Understand resistence, and help yourself and others to go with the flow.

6. Imagine yourself surrounded by the conditions you want to produce.

7. Understand the path of least resistence.

8. Practice radical humility.

9. Be in a constant state of gratitude.

10. You can never resolve a problem by condemning it.

 

If you think you’re going to give up on this, don’t start it. A little bite will only leave a bad taste.

BUT if you think you have what it takes to get your act together and take it on the road, if you think you have enough self-discipline to follow and practice the behaviors these 10 points suggest, you will positively succeed — even against all odds. Remember these 10 points are all about behavior. Behavior is a choice!

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More FREE insights on

 2012 “LEADERSHIP”?

Come visit me at TBD Consulting’s Jonena Relth’s site and comment on my Guest Blog posts:

LEADERSHIP TRANSPARENCY

“I” IS FOR INTEGRITY

and  “T” IS FOR TRUST.  

 

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Alllllll Aboard!

 

 You been takin’ the train to less stress and strain, but the holidays got in your way? An’ now you’re just tired, maxed out and wired… and the bookkeeper tells you you’re broke? Just cha-ching up the big bucks on Visa and PayPal then go find an invisibility cloak!

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Yes-sir-ee-bob! It’s that time again, only this year most small businesses (maybe 20,000,000 or 25,000,000 out of 30,000,000?) are juggling numbers just to stay alive. And if that sounds even a little bit familiar, it may be time to seriously consider changing your usual holiday habits . . . modify them or let ‘em go! 

If you thought you were headed into a blog lecture on cutting back your food. beverage, tobacco and drug intake, and that you were going to get another speech on yoga, deep breathing, egg whites, broccoli, sleeping eight hours, jogging in place, and counting to 10 when you feel upset, rest assured you can keep reading.

Let’s say you’re one of those hot-shot entrepreneurs who feels the need to go to exorbitant lengths to prove your business prowess by doling out a few tons of gifts to relatives, friends, employees, and customers you want to impress. Ha! Stop right there! Rein in your fantasyland generosity. Replace it with reality. Get your brain in gear!

Reality is: misappropriated gifting and charity (however well-intentioned) can strangle your ability to be truly giving and charitable. In other words, give from a position of strength. And if you’re not there, don’t push it!

If you choke off or compromise your own resources, you limit your ability to make a difference. Yes, everyone wants or needs more. But the more you give, the more you’d better have to start with, or you end up with no more.

First off, giving is not about dollar value, it’s about thoughtfulness. Gift cost doesn’t impress people as much as gift matching the recipient. This is kind of the Maslow’s Hierarchy of gift-giving. Every great leader will tell you that–on the job– nothing motivates as well as matching rewards with true needs of each individual.

Well, with gift-giving, nothing pleases like a gift that “fits” the receiver. Giving something that’s INexpensive but that fits somone’s personal interests makes a statement that you care more than a gift that costs ten times as much but has no personal appeal. [Where do you store all those old wedding gift bowls and vases and . . .? ]

There’s never a need to try to buy your way into the favor of others (if there is, you might want to start trading off friends and family for others who simply appreciate you for who you are). This is especially true at a time when the only positive economic indicators are coming from the White House and media talking heads.

Don’t let limited financial resources limit your wisdom, or your ability to expend more effort pleasing others than trying to impress them.