Archive for the 'Objectives' Category

Jan 12 2012

The Small Business Career Trap

Published by Hal Alpiar under "Here & Now" Focus,Age & Aging,Anger/Conflict,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Change,Choosing Behavior,Contacts/Networking,Corporate Management,Creative Thinking,Decision Making,Economy,Entrepreneurship,Experience,Family Business,Happiness,Innovation,Leadership,Lifestyle,Management,Motivation,Objectives,Observations,Overcoming Objections,People Management,Personal Growth,Problems=Opportunities,Professional Practices,Reality,Relationships,Self-Confidence,Self-Esteem,Small Business,Strategic Planning,Tactics

You got ideas?

                           

You’re ready to trade in

                              

that corporate career?

                          

Don’t be too quick!

 

 

Created by cover-your-butt, tunnel-visioned corporate types, who are busy going nowhere, the “Small Business Career Trap” puts a stranglehold on reentry to the corporate world once someone has “defected to small business life. It’s like deportation. Change your mind? Oh, no, that’s not allowed. Make a come-back? No way, José! 

“Tunnel-visioned”? Well, sure– because the assumption behind that label is that you can play either football OR baseball, not both, and that once you switch sports, you can nevermore capture the credibility in the field of expertise you left behind. Ridiculous? Of course. Michael Jordan isn’t the only athlete to master multiple sports.

The kind of corporate mentality narrowmindedness that fosters (and nurtures) this kind of thinking discounts the wealth of unique contributions a small business-experienced individual can potentially make to stimulate the prevailing lethargy of so much corporate life.

And paradoxical, don’t you think, that the attitude strikes at the heart of the very same types of entrepreneurial contributions that no doubt accounted for launching every corporate entity to begin with?

As long as the political climbers at corporate giants refuse to honor the value of small business experience, and continue to fail to take advantage of the opportunities to integrate and cultivate more entrepreneurial spirit in their organizations, there is little hope that the big boys of business will ever favorably affect the economy.

And adventuresome entrepreneurial wannabe’s need to accept the reality

that big business-to-small business career moves probably have no return route.

                                             

This can be pretty disconcerting whenever you (the traitor) reach the point in small business (and you surely will) of realizing you are indeed smarter and more talented than corporate counterparts, MBAs and all.

It will become transparently clear that you could bring greater success to corporate productivity and profitability pursuits than people presently responsible for achieving these goals. Nonetheless, if no one will open the door, your only choice may be to return home and keep looking (Good Luck!) or break the door down.

Not many welcome mats are

laid out for forceable entry.

Will this ever change?

Short of revolution, it’s not likely.

                                                   

If you should have any doubts, by the way, that corporate mindsets are so deeply entrenched in fears of recruiting and hiring entrepreneurial thinkers and doers, just scroll through some corporate help wanted ads. Find just one that addresses small business expertise, a sense of urgency, and the ability to respond and adjust. Good luck again!

                                                                    

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Jan 11 2012

STAY SMALL TO GET BIG

Published by Hal Alpiar under "Here & Now" Focus,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Change,Choosing Behavior,Communication,Creative Thinking,Decision Making,Delegation,Entrepreneurship,Experience,Family Business,Goals,Innovation,Leadership,Life Plans,Lifestyle,Management,Motivation,Objectives,Observations,Overcoming Objections,People Management,Personal Growth,Problems=Opportunities,Professional Practices,Reality,Relationships,Reputation,Retailing,Sales,Self-Confidence,Self-Esteem,Small Business,Special People/Special Occasions,Strategic Planning,Tactics,Teamwork,Trust

 You’re an entrepreneur?

 

You’re probably the

                           

 runt of the litter!

 

                                

Ask anyone who’s made it big in the service business, and the odds –by my calculations– are roughly 9 out of 10 that she or he did it by staying small. Makes sense. Most runts of the litter have entrepreneurial zeal and instincts. They scrap, scrape, and battle for food and attention from the day they’re born.

And runts make great dogs but not always great parents, which raises a key how-to issue about staying small. From my experience, there’s hardly ever a good and reasonable reason for adding payroll employees when you’ve passed the point of generating strong revenues on your own..

At most, you may decide to put an assistant on payroll, but herein lies the secret to continued growth: The person you choose must be dedicated and loyal to you at all costs. He or she must be a super organizer since –as an entrepreneur– you’re probably not. This individual must have no greater purpose than to make you successful.

In other words, do NOT seek a creative thinker. That’s your job! Do NOT seek a super salesperson. That’s also your job! Find someone you can trust absolutely all of the time. Find someone who will be assertive with other people on your behalf. Find someone who will rise to the occasion, who does not need handholding.

You need a person with strong judgement skills, who can readily size up others (and situations) and who knows enough to know when to insist on over-communicating with you. In other words, if you need to hire someone, hire a leader. If you can find this individual, and it may take years of searching, you won’t need anyone else.

Anyone else you take on should be on a commission, performance incentive, or parttime basis. Once you add a payroll position, and get the wrong person involved, you commit to stagnation and foreclose your prospects to succeed; you commit to the odds of adding expenses without being able to cover them. You commit to status quo.

In a product business, you need only to add skilled labor on a highly selective and prudent basis. One person with know-how, and the drive and energy to do the work of two people at one and a half times a one-person salary is far better than two people doing two jobs for three-quarter person salaries.

The bottom line: Runts of the litter excel as entrepreneurs. They are more independent, inventive, industrious, and self-sufficient. Rather than waste time looking, they will use a coin for a screwdriver. But once in a while, they need to back off and do some hard thinking about where they’re headed and where the next bone is coming from.

                                                                                                       

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Jan 10 2012

LETTING GO

Published by Hal Alpiar under "Here & Now" Focus,Anger/Conflict,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Change,Choosing Behavior,Creative Thinking,Decision Making,Empathy,Entrepreneurship,Experience,Family,Family Business,Gestalt Therapy,Good Health,Happiness,Life Plans,Lifestyle,Mental Health,Motivation,Objectives,Observations,People Management,Personal Growth,Problems=Opportunities,Professional Practices,Reality,Relationships,Self-Confidence,Self-Esteem,Small Business,Strategic Planning,Stress Management,Time Management

What do workaholics,

                             

delusionists, and grieving

                          

friends and relatives

                        

all have in common?

 

 

 Why is it that the people who are most in need of breaking out of their workaholic patterns are the ones most resistant to the suggestion? They’re afraid to let go. Well, logically, it makes sense. Fear is the single most destructive emotion (and sometimes, paradoxically, greatest motivator) in existence.

Letting go is life’s single hardest task.

                                             

Workaholics share this infamous platform with those who live in delusion as well as those who grieve the loss of loved ones. Letting go means giving up an important part of yourself in favor of moving on, or back into, reality. Many egotistically, and sadly, are convinced that the world and their business could not survive without them.

“Sadly,” because these same people will almost inevitably drive themselves into cardiac care units… or the grave… using the excuse as a rationale that they “never gave up the ship!” It’s a lot like being mentally retarded (and having a daughter who is, I can say this with some authority). The single difference is the awareness of having a choice!

Never-say-die workaholics

 simply choose not to choose.

                                                                       

They know they have a choice, but feel threatened by the idea of changing horses in mid-stream. So they instead invest themselves in maintaining the status quo at all costs. Or, as world renown family therapist Virginia Satir used to say, “they get dried up and shrivel up.”

And, Satir goes on to ask: ”Don’t you think this affects the growth of their families and that of those who work with them?” See for yourself. Status quo seekers are everywhere, harboring pain and misery, and transferring their own inadequacies and choices not to choose to change.

How dim the lights that light these lives. How stagnant the businesses they run. How rebellious the children they raise. Choosing situations and leaders who make the choices for them . . . how unfulfilled the lives they live.

This picture is bleak indeed, and it permeates many corners of the corporate and union worlds and government universe but, thankfully, has rarely become the payoff of hard work and self-sacrifice that many entrepreneurs practice. How is that? Because most entrepreneurs play and sleep as hard as they work.        

                                                                                                     

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Jan 08 2012

You have 340,666 minutes left!

Published by Hal Alpiar under "Here & Now" Focus,Age & Aging,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Calendar,Change,Choosing Behavior,Decision Making,Economy,Entrepreneurship,Experience,Family Business,Goals,Leadership,Lifestyle,Management,Motivation,Objectives,Objectives/Strategies/Tactics,Observations,People Management,Personal Growth,Productivity,Professional Practices,Reality,Self-Confidence,Self-Esteem,Small Business,Strategic Planning,Strategies,Stress Management,Tactics,Time Management

What will you do with

                             

your time this year?

 

FACT: As of January 10, you will have already spent 14,400 minutes of this new year that you’ll never get back. QUESTION: On a scale of 1-10 (10 being best), how would you rate the value of your 2012 accomplishments so far?  ONE MORE QUESTION: What will you do with the remaining 340,666 minutes (511,000 minutes minus 1/3 for sleep) in 2012?

~~~~~~~ 

                                         

Can the last question really be answered? Of course not. How could you possibly know what situations and circumstances will impact your intentions? So maybe intentions are not such a great thing. We’ve heard, after all, that they pave the road to hell, hmmm? And they’re kind of like expectations, right?

And don’t expectations breed disappointment?

                                                             

So where does all this quibbling over semantics actually leave us? Hopefully . . . (aw, wait a minute, isn’t “hopefully” like an intention and expectation combined?). Well then, is this an end to planning as we know it? Do we throw the goals out with the posts? (A little pun there for football fans.) Do we stop having objectives to pursue?

Planning is essential, but it is not a trigger for compulsive pursuit at all costs.

                                               

How do we know this? Because planning (i.e, goal-setting) has been long proven to be successful only if the process of goal-setting adheres firmly to specific criteria, and one of these is flexibility. The less flexible, the more stress. The more stress the greater the odds for failure.

There is something to be said for the thrust and direction of many, if not most, entrepreneurially-spirited engines . . . something that is most succinctly put as “living for the moment.” Entrepreneurs instinctively seek immediate gratification and are more focused on the “here and now” present moment than those in other careers.

It’s that old thing grandpa used to say about not putting off ’til tomorrow what you can do today. Entrepreneurs are business junkies. They have a powerful need for a quick fix when things start to flounder or deteriorate, or when last week’s “high” begins to wear off. Sound familiar? It’s true.  Look around. Ask around.   

Small business owners and operators have mostly learned the hard way –through trial and error and intuitive “street smarts”– that ongoing quick-fix actions are the only ones that get results, and keep businesses moving forward when the tide is changing or the current is a backwash.

But swimming upstream for any period of time can be exhausting to say the least, so the idea of taking immediate corrective/adjustment action needs, in reality, to be tapered only with the commitment to take only reasonable risks in the process, and to always imagine the worst case scenario before proceeding.

Try repetitively asking yourself the following question all during any crisis or critical period, hourly if need be:

“Is what I’m doing right this very minute

leading me to where I want to go?”

                                   

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Dec 28 2011

2012 STAFF STAPH INFECTIONS?

Published by Hal Alpiar under "Here & Now" Focus,Attitude,Best Practices,Business Life,Change,Choosing Behavior,Corporate Management,Customer Service (CRM),Empathy,Experience,Family,Family Business,Feedback,Good Health,Happiness,Leadership,Lifestyle,Listening,Management,Mental Health,Motivation,Objectives,People Management,Personal Growth,Professional Practices,Reality,Relationships,Reputation,Small Business,Special People/Special Occasions,Stress Management,Trust

Stop Business Deaths in 2012!

                                                                                                                                     

WASH YOUR HANDS

                                              

To Kill Staff Infections!

 

By now, all of us know, or have heard (or we believe instinctively) that the majority of hospital deaths are the result of complications compounded or initiated by staph infections. These can be traced back to caregivers and support staff not properly and frequently enough washing their hands.

 

Who woulda thunk it? Such a simple thing.

Well, not only is it true, but I believe it’s even truer (though never researched) in business. After all, it has been widely researched and is no secret that the vast majority of business failures –those that are under-financed, that sell corrupted products and offer ineffective misguided staffs and services– come from poor management.

Management (even when it’s more task than people-oriented) is all about interfacing, interacting, and encountering. It’s about keeping a clear and receptive mindset.

Open Minds Open Doors!

SO WASH YOUR HANDS!

                                                              

Now I’m not talking about hot water, soap, scrubbing and towel drying. I’m talking about:

  1. Closing your eyes for just 10 seconds (perhaps 5 if you’re in a meeting, and not at all if you’re driving!) before and after every encounter with every customer/employee/vendor and investor.

  2. Taking a deep breath (to focus attention and to maintain oxygen supply and blood pressure).

  3. Mentally (imagining yourself) washing your hands, like a doctor between examinations.

                                                 

For many who try or maintain this practice, it helps to go through an actual 2-3 second physical action of briskly rubbing your hands together. The action sends a reinforcing mental message to your brain.

Do it before AND after EVERY meeting, conference, phone call, email, letter, overnight delivery, and text message exchange, for as long as your business status remains “critical.” Hey, you are, after all, being a doctor, aren’t you?

You ARE examining, aren’t you?

You ARE listening, exploring, considering, assessing, recommending, deciding, weighing, evaluating, checking and re-checking, sizing up, assuring and reassuring, projecting, planning, strategizing, and predicting, aren’t you?

And what happens to your brain when you’re on the fly and go straight from one encounter to another without  (it sometimes seems) even breathing? Go on, answer this last question. I’ll wait. Okay, and how does that stress translate to your body?

You’re not sure? Well, where do you think these come from?: Headaches, backaches, toothaches, stiff neck, upset stomach, constipation, diarrhea, short temper, edginess, leg cramps, burning eyes, skin rash, urinary infection, or worse — cancer, heart problems? Bottom line: is it worth it?

TRY THIS 10-SECOND

Make-Believe Brisk Hand-Scrubbing APPROACH

for just one week –January 2012 is a perfect test period.

Watch what happens.

                                                                         

Put “WASH YOUR HANDS” reminder notes on a sign over your desk, stuck to your phone and computer screen. Ask your spouse, partner, co-worker, friend or associate to ask you: “Did you wash your hands?” before and after you turn a doorknob, before and after you lift and replace your phone, start or end your meeting . . . improvise here; just keep making the effort.

Here’s what you’ll get: IF you’re honest with yourself and IF you actually follow the prescription, you will be more tuned in to each person you communicate with; you will be noticeably more productive; you will– GUARANTEED–  feel better – mentally, physically, and emotionally; you will more positively affect others around you.

You will, I promise, astound yourself!

                                                    

More on 2012 “LEADERSHIP”? Come visit me and comment on my Guest Blog post at TBD Consulting’s Jonena Relth’s site: LEADERSHIP TRANSPARENCY and “I” IS FOR INTEGRITY and “T” IS FOR TRUST.

 

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Dec 27 2011

The BEST 10 STEPS for 2012

Published by Hal Alpiar under "Here & Now" Focus,Anger/Conflict,Attitude,Business Life,Choosing Behavior,Communication,Corporate Management,Customer Service (CRM),Decision Making,Delegation,Empathy,Entrepreneurship,Family,Family Business,Feedback,Gestalt Therapy,Goals,Leadership,Life Plans,Lifestyle,Listening,Mental Health,Motivation,Objectives,Objectives/Strategies/Tactics,Observations,Overcoming Objections,People Management,Personal Growth,Problems=Opportunities,Productivity,Relationships,Small Business,Tactics,Teamwork,Trust

The best New Year’s

                               

 message I can share

                                

  with you comes…

                                                                          

 . . . from one of my life’s heroes, Dr. Wayne Dyer.

                                          

It’s a 10-Point Pursuit Plan that I’ve dressed up a bit for the occasion, for your business, for your SELF, and to share with your family. If you succeed at making only HALF of these actually work consistently, I GUARANTEE that this coming year will be as happy, healthy and prosperous for you as humanly possible.

                                    

DO YOUR SELF, YOUR FAMILY, YOUR BUSINESS A FAVOR and read these ten points aloud to yourself. Write them down. Carry them in your wallet/pocketbook/briefcase. Tape a copy to your bathroom mirror, your dashboard, your computer workstation, inside your desk drawer, your workout bag, your refridgerator, the closet bar that holds your hangers.

READ AND RECITE before you go to bed, when you wake up, and any other time you can squeeze it into your day. You will positively amaze yourself with the results after just 21 days, and it’s FREE!! Go for it!

1. Want more for others than you do for yourself.

2. See yourself already having what you seek.

3. Be an appreciator of everything in your life as much as you can throughout each day, every day.

4. Stay in touch with your own and other positive human energy sources, and laugh as hard and often as you can.

5. Understand resistence, and help yourself and others to go with the flow.

6. Imagine yourself surrounded by the conditions you want to produce.

7. Understand the path of least resistence.

8. Practice radical humility.

9. Be in a constant state of gratitude.

10. You can never resolve a problem by condemning it.

 

If you think you’re going to give up on this, don’t start it. A little bite will only leave a bad taste.

BUT if you think you have what it takes to get your act together and take it on the road, if you think you have enough self-discipline to follow and practice the behaviors these 10 points suggest, you will positively succeed — even against all odds. Remember these 10 points are all about behavior. Behavior is a choice!

~~~~~~~

More FREE insights on

 2012 “LEADERSHIP”?

Come visit me at TBD Consulting’s Jonena Relth’s site and comment on my Guest Blog posts:

LEADERSHIP TRANSPARENCY

“I” IS FOR INTEGRITY

and  “T” IS FOR TRUST.  

 

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Dec 13 2011

“GOING INTO” 2012

Published by Hal Alpiar under "Here & Now" Focus,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Change,Choosing Behavior,Creative Thinking,Decision Making,Entrepreneurship,Experience,Family,Goals,Innovation,Leadership,Life Plans,Lifestyle,Management,Motivation,Objectives,Observations,People Management,Personal Growth,Productivity,Professional Practices,Reality,Reputation,Sales,Sales Process,Self-Confidence,Self-Esteem,Small Business,Strategic Planning,Strategies

You are NOT

                              

“going into” 2012!

                                      

You are making it happen!

                                   

You’re an entrepreneur!

                                                            

                                                  

The forecast: stormy, bleak, doom and gloom? I don’t think so. You didn’t start or take over a business to improve your skills at playing the victim role. When you kicked into second and third gear, it was because you saw stars in the sky and you knew you were making your own choices, creating your own destiny. Right?

So, let’s look at the mess we’re in realistically. We have a chance to get out of this year standing upright, and to make happen what has to happen. To jump-start 2012– make the very best possible use of the next two weeks. That means, first and foremost, to do family relax time, pay attention to your SELF, and go with the flow.

In other words, abandon the maniacal pursuit you’ve been on all year in favor of jetting down, assessing yourself and your business. Refocus your day-to-day activities. Relax your brain, and set some meaningful, realistic goals that serve to both challenge and guide your interests and activities.

Did I say “meaningful”? Yes. Scribbling or txtg a nice-sounding statement about what you aim to do in 2012 may make you feel like patting yourself on the back, but it doesn’t mean beans about what’s real and possible and what needs to be flexible and specific and have a deadline attached. Who says? The Chief Goal Keeper.

If what you come up with as a target for yourself and your business fails to accomplish all six (That’s ALL SIX!) of the following criteria, you are simply not serious about wanting to improve your life. People fail at goal-setting because they fail to be flexible, to realize that not reaching a goal means only one thing: Change The Goal!

To be effective, any goal you set must be specific, flexible, realistic, due-dated, written on paper (and adjusted regularly), and carried on your person! Take all six of these steps, and keep your goals to yourself (because too many people who don’t have goals will try to discourage you from achieving your own!). 

If you do exactly what’s suggested here, you will be successful beyond your wildest dreams in 2012 because you will be making it happen… because you are an entrepreneur, and entrepreneurs don’t “go into” things; they make things happen. Will you? Are you an entrepreneur or a victim? Creating your own destiny is your choice! 

                                                   

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Dec 01 2011

BUSINESS STARTUP

Published by Hal Alpiar under "Here & Now" Focus,Anger/Conflict,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Change,Choosing Behavior,Communication,Community Support,Contacts/Networking,Creative Thinking,Customer Service (CRM),Decision Making,Delegation,Entrepreneurship,Experience,Family Business,Goals,INTERNET Marketing,Leadership,Life Plans,Lifestyle,Management,Marketing,Motivation,Objectives,Observations,Overcoming Objections,People Management,Personal Growth,Problems=Opportunities,Productivity,Professional Practices,Public Relations,Reality,Relationships,Reputation,Retailing,Sales,Sales Process,Self-Confidence,Self-Esteem,Small Business,Strategic Planning,Stress Management,Tactics,Time Management,Trust,Writing

Startup Fever

 

Channeling startup energy wisely is certainly a paradox. In fact, channeling startup energy wisely is an almost impossible task because the heat of the moment tends to override the rationality of the brain. Emotions, in other words, pack more punch than objectivity and a measured approach. Hmmm, remind you of dating days?

Isn’t this also the reason successful marketers always direct their sales messages to trigger emotional buying motives instead of rational ones? Benefits, not features. I mean, do you really care what’s under the hood if it gets you where you want to go, doesn’t break down, is snazzy, and you think it makes you look good driving it?

If a car turns the neighbor’s head every time you pull into the driveway, and jumpstarts your brain into dreaming of being a big-name, cross-country race car driver just as a result of you buckling up and adjusting the mirrors, you buy it. You may offer 101 other more rational, logical reasons, but that’s just a justification cover!

When an entrepreneur starts a business, she 0r he is typically filled with emotions that seem to run at cross-purposes. Money. Where will it come from? Where will I get the money I need? Will it be enough? Workspace. How much do I need now? Later? Where? What’s the deal? Insurance? Yikes! Equipment? Furnishings? Accountant? Lawyer? Advisory board? Employees? Benefit plans? Strategic plans? Business Plans? Hours of operation? Website? Pricing? What? Huh? Packaging? Promotions? PR? Advertising? Sales? Phone System? Reception? Presentations? Partners? Investors? Lenders? Logo?Suppliers? Branding?Memberships? Networks? Jeeze! Maintenance? Distribution? Referrers? Community? Titles? Whoa! Signage? Name? Mission statement? Elevator speech? Professional or industry relations? Goals? Target markets? And on and on . . .

                                         

According to the most recent SBA studies I could muster (the WH doesn’t want to publicize new small business data), 9 out of every 11 new businesses reportedly fail within the first 10 years, and it takes an average of 6 years just to break even financially. Pretty miserable odds for all that emotional and financial expenditure.

But –considering that your idea and your support systems are great, and the alternative is a secure go-nowhere job with the braindead government or some big corporate shabang position with nothing but ladders to climb before you sleep– entrepreneuring at least gives you adventure, challenge, opportunity, freedom, and fun.

So the answer IS: Channel all that explosive chain-reaction energy. (Try increased attention to deep breathing, yoga, exercise, power walks, eating and sleeping right.) Channel the energy into filling the gaps of business needs that you lack, so you can concentrate on what you like and do best, which will maximize your performance.

You’re lousy at writing or marketing or managing others? Hire someone with a proven track-record to step in and free you up. Sometimes just one or two people can fill all three of these for-example roles. See where and how to consolidate tasks and functions that you can pass along. (But remember responsibility cannot be delegated.)      

The point is that startup entrepreneurs need to jet down and focus their total energy on the “here-and-now” of what they’re doing: find the needs, determine the costs, fill the needs. Shop around for services. Be a detective. Line up at least 10 times the amount of money you think you’ll need. 10? Yup! Guaranteed! 

 

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Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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Nov 16 2011

BIZ ALPHABET SERIES…”W”

Published by Hal Alpiar under "Here & Now" Focus,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Choosing Behavior,Contacts/Networking,Decision Making,Goals,Innovation,Leadership,Life Plans,Lifestyle,Management,Motivation,Objectives,Objectives/Strategies/Tactics,Observations,Personal Growth,Productivity,Professional Practices,Reality,Sales,Sales Process,Self-Confidence,Self-Esteem,Small Business,Strategic Planning,Tactics,Writing

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

“W”…WISHING

 

WISHING may make it so in Peter Pan or The Wizard of Oz, but it’s a death knell in small business. Like hoping and dreaming, wishing accomplishes nothing. As entrepreneurs, the sooner we face reality and anchor ourselves in the present here-and-now moment for as many passing moments of every day as we possibly can, the sooner we will achieve success.

                             

~~~~~~~

No need to take my word for this sweeping rhetoric. It’s been proven endlessly over the ages by every successful, big-name entrepreneur who ever lived — from Thomas Edison, Henry Ford,  and Dale Carnegie, to Bill Gates, Steven Jobs, Oprah Winfrey, and Mary Kay Ashe.

So if this is such common knowledge, why doesn’t every entrepreneur succeed? Part of the answer is in the title of this blog post. We are taught from childhood to wish upon a star, that if we find a container on the beach and rub it, a genie will appear and grant three wishes, and so on.

Why do I bring this to our attention now, as we reach the end of the alphabet? Because besides that tonight, we landed on “W,” we are also on the cusp of the greatest annual “wishfest” in American history.

The whole thing starts the day after Thanksgiving and typically continues until Christmas when the dried out and “wishable” Thanksgiving turkey wishbone is ready to be or has already been snapped, and is likely to be replaced by a fresh new Christmas turkey wishbone.

Besides every greeting card filled with best holiday wishes, the season itself brings with it even more wishing as we see lottery ticket sales zoom and letters to Santa abound with children’s wishlists. And then, there’s New Year’s resolutions and wishes… success, success, success!

We certainly have ample opportunities for legitimatized, formal, and official wishing, but… alas!… WE are entrepreneurs, and we know far better than any corporate counterparts or government flunkies that wishing is a colossal waste of time and energy… not praying, mind you, but wishes! We all need all the prayer we can muster.

But that doesn’t mean that we can’t have goals. In fact, if we are truly to succeed, goal-setting needs to be an essential and ongoing activity. And real goals –as opposed to fantasized missions– must adhere to four essential criteria, or they are not real goals, and not likely even achievable.

Ongoing? Yes, since –as you may have just discovered by clicking on the last word link above– one of the four essential goal-setting criteria is flexibility, the idea of ongoing goal-setting should be apparent. They need to be adjusted, re-adjusted, and upgraded to reflect the following truism:

Time and events cause changes in

  purpose, passion, and resources. 

(Aspiring political candidates should also take note!)

                                                                                    

Do you write down your goals and write down your revised and upgraded goals and carry a copy of the latest version on your person every day? Do you go to sleep and wake up with them in your face every day? Do you keep them private except from others who:

  • You trust
  • You know have their own goals
  • You know will provide you with positive, reinforcing, encouragement on your pursuits

Stop wishing and start taking positive steps to make things happen. Begin in reality with written goals.

                                       

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

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Nov 15 2011

BIZ ALPHABET SERIES…”V”

Published by Hal Alpiar under "Here & Now" Focus,Advertising,Attitude,Best Practices,BRANDING,Business Growth,Business Life,Change,Communication,Customer Service (CRM),Decision Making,Delegation,Entrepreneurship,Experience,Family Business,Innovation,Leadership,Life Plans,Lifestyle,Management,Marketing,Motivation,Objectives,Observations,Personal Growth,Professional Practices,Public Relations,Reality,Reputation,Retailing,Sales,Sales Process,Self-Confidence,Small Business,Strategic Planning,Tactics

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

“V”…VOLUME

 

As in “Turn it up!” or “Turn it down!”?  A book? Number of patient visits? Amount of sales? Number of decibels your message uses? The major dial on the 4-wheeled boombox next to you at the traffic light? Depends. Are you an entrepreneur?       

~~~~~~~

As an entrepreneur, you may periodically plunk all or nearly all into your brain’s search window for updates. Sure, the muscle beach teeny-bopper with his car audio base vibrating 3 blocks away can be annoying, especially when you’re on your cell with a major client, a lawyer or your mother (sometimes indistinguishable!).

And keeping the volume turned up isn’t limited to rap stars, hard rockers, QVC, and your grandfather. Did you ever see or hear a soft-spoken, low volume car dealership commercial?

(Okay, maybe –maybe– for something like the 1931 Bugatti Royale Kellner Coupe, which was sold for $8,700,000 in 1987, where we can figure that anybody with a gazillion dollars to spend on a car probably won’t respond well to shouts, y’think?)  

But it’s important to remind your marketing and/or salesperson or team (and yourself, anytime you give a presentation) that in the same type of “actions speak louder than words” context, w~h~i~s~p~e~r~s can speak louder than SHOUTS!  They serve to seize the moment! Sales stage presentations are famous for this technique.

It’s all about getting prospects, customers, audiences to sit up on the edges of their seats and listen hard.

Applied to packaging, I once discovered that every brand product in a particular section of the supermarket has a red and gold package–every one. I succeeded in talking my smaller, lesser known client into whispering with black and white packaging, which in a sea of red and gold, visually popped off the shelf into big-time POP sales.

Volume, then, is also visual, and it includes appearance when you’re in sales (and who isn’t?). Dressing conservatively helps salespeople keep prospect’s attention on the goods or services. Flamboyant clothing, jewelry, hair and makeup styles distract from the message. Save the Hawaiian shirt for weekends on your yacht.

Now, since doctors are a different breed of entrepreneurial animal altogether, it’s no wonder that their primary business focus is on growing patient volume. After all, doctors have no inventory, no one else (besides perhaps other doctor partners) they can pass patients off to for diagnostics and treatment (except referrals).

So the goal is to keep pushing for increased “volume” (in case you’ve wondered about that sitting in a healthcare waiting room with 20 other people waiting to see one doctor for 12 minutes!). Doctors have gotten better at delegating but there is a magic breaking point where reimbursements don’t cover added staff services.

Oh, and sales volume? A good thing, generally, but not always a good thing. Depends on the nature of your business. Ask your accountant about this. Too much volume can overwhelm ability to deliver the goods, and distract from the focal point of your business or marketing strategy.

Yes, and Volumes have been written about how to reach out and grab a customer, a prospect, but the bottom line is that if your marketing messages fail, your business fails. Take a hard look at the words you’re using. Decide whether your ads grab, win, lurk or suck? Do they just win a lot of meaningless awards, instead of sales?

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

No responses yet

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