Archive for the 'Media' Category

Mar 25 2020

FREE Ways To GROW YOUR BUSINESS Now

GROW YOUR BUSINESS OR

 

PROFESSIONAL PRACTICE

 

N O W !

[And… keep your money, name, age, 

interests, address, email, SS, phone 

number, and dog’s name to yourself!]

 

Here’s a FREE no-strings weekly dose of success. Hear host Hal Alpiar’s proven business and practice development input based on 49+ years (and still ongoing) hands-on experience as a founder/partner/owner/manager/coach/ consultant, national book award author and management trainer of more than 50,000.

 

Hal’s FREE 23-minute podcasts are available 24/7 (via mobile phone). You can “listen in” on any 23-minute show (night-or-day) you choose (before, during, or after work… even while driving), and repeat portions (or entire broadcasts) at your leisure.

 

These podcasts are 100% about sharing problem/ success experience to help small businesses and professional practices grow NOW! No time limits. No need to identify yourself. Hal doesn’t chase you down.

You simply listen to any broadcast anytime that’s convenient. If you seek follow-up input to match your specific needs, simply email Hal@Businessworks.US (put “941” in subject line) or call 1.931.854.0474 (NO sales calls accepted) and set up a personal no-charge talk time.

 

YOU GET:

  • Examples of what others have learned the hard way so you can avoid wasting time, money and effort.

  • Stimulating, practical “how-to” ideas, input, advice, cautions, and encouragement, with a special emphasis on Partnerships and Family Business Development and ways to raise and nurture Family Support.

  • The latest and best approaches to Branding, Marketing, Advertising, Public Relations, Sales, Hiring, Firing, Risk-Taking, Management Methods and Employee Training.

  • New perspectives on small business Time and Money investments, Building New Revenue Streams, Startups, Revitalizations, Goal-Setting, your Mission and Vision.

  • Ways to improve Staff and Customer Relations, Communications Skills, Stress and Time Management, Leadership/Teamwork Development Skills, and More.

  • Diverse approaches to success from Hal Alpiar and his guests, who share their firsthand failure and success experiences with practically every type of business and professional practice imaginable.

The Guests are people who have single-handedly or teamed up to grow Family Businesses, Medical Practices, Retail, Service and manufacturing  entities, Nonprofit and Creative Projects.

Learn why on-the-job training often beats classroom theories (and this coming from your host who was twice honored as “Professor-of-the-Year” once at a major university and once at a small community college!)

 

GO NOW TO

 www.NewsTalk941.com/Podcasts 

(Scroll down 14 topic boxes to “BUSINESSWORKS”

Click on any Subject! (Many more behind the most

recent; scroll down thin gray righthand border)

 

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Jan 28 2020

ConteXt (not conteNt) Is King!

HOW you say what you say

 

is at least as important

 

as WHAT you say!

 

What? Read that again! But before you click off, do your  SELF a favor:  Record your voice and listen hard to your  volume, tone of voice, inflections, and emphasis . . . or find someone to listen and repeat what you just meant!

 

It’s not just WHAT you say, it’s HOW you say it . . . HOW you come across? Odds are someone else’s take (or even your own in listening to a recording) will be different than  what you thought you were communicating.

Actors know this; it’s why they re-read scripts aloud many  times–until it FEELS right and until others GET what they  are trying to communicate.

WHY?

Because HOW something is said is what gets processed and communicated far beyond the meaning of the actual words.  Not sure? Try yelling “I love you!” in an angry tone of voice,  or whispering “HELP! I’m drowning” as you fall off a cruise ship. Okay, a bit extreme perhaps, but you get the idea.

The conteXt (or HOW you present the conteNt) of your idea or message is what matters most. Is a “mixed message” any different from wearing a suit and tie to a kid’s backyard birthday party or a greasy hoodie and overalls to a formal wedding?

Are you representing your business interests, products and services in proper conteXt with your:

  • customer base and target market?

  • branding line and platform?

  • vision and mission statements?

  • marketing and PR and promotion goals and budgets?

  • employees and suppliers?

  • business community and community-at-large?

  • website and social media platform?

If you can answer “YES!” to all the above, congratulations! If  you have doubts, you may need a quick-fix or some ongoing experienced input from a team of conteXt experts who can help ensure that all your messages are in the most productive light  to produce the most sales and grow your customer base quicker.

From running focus groups to training your staff . . . to creating branding and marketing programs that work . . . to implementing your website and social media development . . . to creating customized training and promotional videos (even customized music!) . . . all with many hundreds of miles of success experience: visit

www.FasTrakBusinessWorks.com

(with no “cookies” or tracking of your site visit, and no annoying followup calls or emails!)

 

Then call Hal @ 1.931.854.0474    

 

for a no-fee, get-acquainted consult.

 

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Dec 15 2019

Save Time AND Money Reaching Your Goals?

NOW YOU CAN

 

Save Time AND Money

 

While Achieving Your Goals!!

 

It’s 2020! Are you at your “wit’s end” trying to figure out how you’ll ever increase business sales or healthcare patient volume?

Do you wish what you already have in place would enhance your community stature or afford you more time off or build a stronger support team or have a website and social media plan that really works?

Are you exhausted trying to develop a top-notch, cutting-edge branding program that boosts your interests over competitors . . . without having to spend enormous amounts of time and money in the effort?

If any of these questions provoke a “YES!” answer from you, visit our new expanded “sister” site right this minute by clicking HERE

 

With All Best Wishes for a Very Merry Christmas

and a Happy Healthy New Year! – Hal

 

 

 

 

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Oct 14 2019

#1 #BUSINESS & #LIFE #LESSON FROM #SPORTS

#1 BUSINESS AND LIFE 

 

   LESSON FROM SPORTS…

“Keep Your Head

 

  In The Game!”

 

How often have managers, coaches, trainers, captains, team physicians and frustrated fans yelled this to players on/in fields, tracks, trails, rinks, arenas, courts, courses, rings, pools, gyms,    diving boards, ranges, lakes. oceans, mountains, lanes…?

What’s the hidden message? Pay as much attention as you can, every split second, to where you are and what you’re doing! In a word: FOCUS!

Easy to say? Sure. But here’s how to do it!

So if you’re on the receiving end of this 6-word “Keep Your Head In The Game!” shout, you take deep breaths to help yourself stay alert and tuned in to what’s going on around you—every blink of the eye. Why? Because the minute you let your mind drift (Yes, it’s a choice!), you lose… the circumstances or a competitor will gobble you up and spit you out!

Well then, how do you keep your business growing and going forward? How do you keep those who work with and for you tuned in? (financial rewards only work up to a point then take a back seat to challenge and inspiration!) So how do you keep those who work with you tuned in and feeling valued?

LEARN as much as you possibly can about your SELF (and what makes you tick!)

START by taking 3-4 deep breaths (to help you keep your mind and ears open and your mouth closed. [See the proven 4-Step Approach by clicking the “Stress Management” tab at www.WhiteBearMedAssociates.com] Then ask friends and family what they observe as your greatest strengths and weaknesses. Don’t debate responses; instead, just smile and say “Thank You!”

WRITE it down (Yes, on paper and yes, with a pen: that brings a much bigger personal and physiological commitment than a keyboard!)

Don’t even think about what’s said until later when you can be alone and give your notes your undivided attention. Your awareness alone of what others think can help you over the tough spots, and serve to challenge your forward motion.

It’s a whole lot easier to keep your head in the game every day when you pay closer and more frequent attention to your breathing, to your (perceived-by-those-around-you) strengths and weaknesses, and to a constantly-changing index card with key notes (the basis for your everchanging business and life goals) that you keep in your pocket, purse, or wallet for reference as you wash your hands or park your car… or take a lunch or watercooler break.

Sports Lesson #2: “Go For It!”

 

 —–INC’s ©®™ LLC’s ©®™ Startups —–

This post and others on this site by Hal Alpiar are representative of his 40+ years of business development coaching services and approach to working with entrepreneurial-minded business and healthcare practice owners and managers.

In addition to record client sales and Hal’s national awards in writing, branding and marketing, his firm, TheWriterWorks.com, LLC. has also recently joined with www.FastrakSolutions.com  to provide full-service computer/SEO and Reputation Management. 

For a free (no follow-up unless requested) assess-ment of how this team can help boost your sales/ branding/marketing/ social media, podcast, drip marketing and uniform messaging platform services . . . 

 

CALL HAL TODAY:  1.931.854.0474 (CST)

 

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Aug 20 2019

DOES YOUR BUSINESS GO BEYOND “BUSINESS”?

DOES YOUR BUSINESS

 

  GO BEYOND “BUSINESS”?

 

Is it time to take a breather in your creative business quest? “NEVER!” is what most entrepreneurs would respond. 

In fact, I would go so far as to say that

MANY TIMES NEVER” is what those who are truly creative entrepreneurs would actually think!

 

 

This week brings one of those rare-breed individuals I’m describing: Valerie Connelly. She has come to the point of taking a breather long enough to present 35 years worth of dedicated creative focus on refining and building one single product to the point of readiness — delivering genuine women’s empowerment!

This experience includes: writing/producing/acting in three original stage musicals, creating CD albums and hundreds of original songs, backed by 16 years of publishing/editing/ designing 225 books of every genre for both US and foreign authors (plus six of her own!). . . add 17 years of classical piano training, 2 years in the Peace Corps in West Africa, 25 years of teaching high school French and (often on the same days) entertaining in Chicago nightclubs, being an award-winning painter, acclaimed block-art artist, patented inventor, and a “dog whisperer” . . . all while raising two life-success daughters and inspiring her two grandchildren.

Thursday night, the Watkins Theater at the Watkins College of Art in Nashville, Tennessee, is hosting Valerie and many of her supporters to a long-awaited professional actors’ “Live Readers Theater Performance” of her totally-original, full-length, pre-production musical film: LOVE IS…” 

Click HERE to see the sizzle reel!

The live narrated script-reading presentation includes big-screen video representations that accompany each of the film’s 16 original songs

The planned movie, with a view toward 2020 production, has been endorsed by world-famous-and-respected  performer, Kelsey Grammer through his production company (Grammnet Productions) crediting LOVE IS… script, music, story, and plans as follows:

“A truly inspirational

 

and touching journey

 

of life, love and laughter,

 

with a timeless message.

 

Delightful!”

 

NEWLY “ATTACHED” TO LOVE IS…

 

— As Film Music Composer and Selective Music Arranger, GEOFF KOCH brings 22 years of high profile music composing expertise to LOVE IS… He is President, Nashville Composers Association, and President of SCORE-COM, working in tandem with FILM-COM. Geoff is at the forefront of composing for productions in all genres that take place in planetarium domes worldwide . . .

 

— As Music Supervisor, ANDY HILL is a 9-time Academy Award-winner in film music. He led the “Disney Renaissance Decade” as VP of Music Production for Walt Disney Studios, including direct music supervision of The Lion King, Beauty and The Beast, and Sister Act, and subsequently for his own firm: Message In A Bottle, Ed Wood, James and the Giant Peach, and Happy Feet… before winning a Grammy Award for Best Musical Album for Children for Elmo in Grouchland.

We wish Valerie and her team

great success in their pursuit

to “go beyond” and “rise above”

in their quest to prove that

BUSINESS WORKS.

 

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Sep 24 2018

Business? Healthcare Practice? DO IT NOW!

GROW YOUR BUSINESS OR

 

HEALTHCARE PRACTICE NOW!

 

Get your FREE no-strings-attached

weekly dose of success-anchored guidance

based on 100+ years’ experience

 

NO TRICKS. NO GIMMICKS. NO RECORDS KEPT OF YOUR VISITS. This is not some online “upgrade” deal. Get your free 22-minute podcast 24/7 via computer or mobile phone. Pick any night-or-day time slot that fits your schedule (Listen before, during/after work–even driving). Nothing to subscribe to. Replay it whenever you want.

 

EACH 22-MINUTE PODCAST gives you tools and ideas for achieving fast-track success with your small-to-medium-sized business or healthcare practice… and grow it quicker than you can do by yourself. No time limits! We don’t chase after you. We don’t even know who or where you are. Start with a “Sampler Visit”—> CLICK HERE (then scroll down to “BUSINESSWORKS” and pick any topic!)

SIMPLY LISTEN WHENEVER YOU CAN to get the best of two diverse approaches to solving your own business and practice growth problems. We share what we’ve learned to help you avoid wasting time, money, and energy.

 

YOU GET:  STIMULATING, PRACTICAL

“HOW-TO” IDEAS, PROVEN INPUT AND

ADVICE THAT GETS RESULTS. YOU GET

CAUTIONS AND ENCOURAGEMENT, PLUS

 WAYS TO DEAL MORE EFFECTIVELY WITH:

Branding. Marketing. Advertising. Sales. Community and Public Relations. Customer Service and CRM. Recruiting, Hiring and Firing. Management Coaching. Staff Training. Investments. Money/Resource Management. Outsourcing. Dealing with Partners/ Investors. New Revenue Streams. Startups/Revitalizations. Stress and Time Management. Communication Skills. Strategic Planning. Dealing With Government Agencies. Much More.

 

CO-HOSTS HAL ALPIAR AND JOHNNY STITES (and their periodic guests) help you sort through issues, stimulate your creativity, and learn to trust your own business sense and judgments.

YOU GET  HANDS-ON-EXPERIENCED INPUT from professional coaches who help grow all kinds of specialized and competitive enterprises… from construction and skilled labor to retail, manufacturing, and service entities… from healthcare practices and facilities of every specialty and description… medical centers, hospital departments/ institutes, immediate and long-term care facilities.

NOT ONLY DO BOTH HAL & JOHNNY PROVIDE a combined 100+ years of success track-record. They also offer proven expertise in managing the uniqueness’s of family businesses and in positioning nonprofit and creative project businesses and organizations for long-term growth.

 

IF YOU’RE INTERESTED

BEYOND PODCASTS . . .

CALL HAL AT 1.931.854.0474 

OR JOHNNY AT 1.931.261.7003

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Apr 21 2018

1PM (CT) Every Sunday Every Week!

1 pm (CT), Every Sunday, Every Week . . .

 

BUSINESSWORKS

 

Broadcast Podcast Blast Off!

 

BUSINESSWORKS begins a year of free, weekly, stimulating  “business-expansion-how-to” input offerings for business owners, managers and operators, and for  professional practice owners and managers, and entrepreneurs.

 

The information source?

Two unique, and vastly different business leaders with hugely successful backgrounds:

 

HAL ALPIAR & JOHNNY STITES

 

 

Hal and Johnny are a proven, experienced, unlikely pair of highly active 70-something business success MBA mentor/coaches.

They decided they can have greater impact on business and professional practice growth and development by working as a team.

And they agree that weekly broadcasting and podcasting best allows them the flexibility to help others get things done.

Visit weekly with Hal and Johnny on News Talk 94.1 Middle Tennessee Radio AND, from anywhere else . . .  

CLICK HERE:  newstalk941.com 

FOR PODCAST

Or go to www.newstalk941.com . . . ANY time and Click on “Podcast Center” tab at top then scroll down to BUSINESSWORKS and (with volume on) click the little white circle!

“See You Sundays 1 pm on 94.1 Radio Cookeville, TN or ANYtime via podcast!”

 

BusinessWORKS

GROWING BUSINESS & PROFESSIONAL PRACTICES NOW

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Apr 06 2018

ARE YOU KIDDING ME?

ARE YOU KIDDING ME? 

 

  NOW is the time to make your business or     professional practice e x p a n d and grow… 

Are you on the launchpad or stuck in mud? Or somewhere in between? A legitimate, proven, affordable expert can provide what  you need most to expand your business or professional practice — NOW!

 

Where else can you get immediate usable creative input that’s personalized and focused on your specific needs? And all in just 3-6 weeks of ongoing, 1-on-1 telephone and email exchanges?

You won’t find a more qualified entrepreneurial business and professional practice development coach than Hal Alpiar.

Hal knows how to break sales barriers, how to start/re-start and expand businesses, how to grow your customer/client base or patient volume . . . how to help you make a difference, now!

Timing is critical. With your business ready to grow, the wrong direction could send it over the cliff instead of into orbit. 

A single word change in a branding line can bankrupt your business OR make your message a popular expression that catapults sales.

[Click free BRANDING TIPS Tab above for more.]

 

What’s it worth to feel reassured that your head is on straight about the path you want to follow?

What’s it worth to discover a last-minute adjustment that can save you a small fortune or ignite a new revenue stream? 

 

Hiring a “Yes-Person” (with associated salary, perks, benefits) to assist you with implementing your plans that might bring results, is risky at best.

Instead, for probably a lot less money, get Hal’s short-term input. He will be invested with you in your success and provide heavily-experienced creative thinking. 

 

Stop kicking the dirt and worrying.

Take 10 or 20 minutes out of your busy life to contact Hal. Ask the questions you need answered to reassure yourself –and  judge for yourself. There’s no fee to ask or to get honest answers. If he doesn’t feel he can help you succeed, he’ll tell you. If he does, he’ll tell you how.

 

Investing in Hal’s coaching is investing in your SELF, and costs a lot less than you might imagine. Confidentiality, by the way, is 100% Guaranteed!

CALL 1.931.854.0474 TODAY 9AM-9PM (CT)  

OR email hal@businessworks.US 

 

BusinessWORKS.US

 

GROWING BUSINESSES &  PROFESSIONAL PRACTICES NOW

Division of TheWriterWorks.com, LLC. Creating Record Client Growth Since 1981

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Mar 11 2018

Medical Practice & Other Healthcare Leaders: REJOICE!

Medical Practice & Other

 

Healthcare Leaders…

 

R-E-J-O-I-C-E !!

 

Finally, a simple, straightforward path to:

  • Save huge amounts of business expense

  • Have happier staff and partners invested in teamwork and in getting the most out of every hour, every day

  • Increase confidence and communicate better with patients, patient families and the communities you serve

  • Manage your own stress with easy unnoticeable steps and be able to teach those around you in 10 minutes!

  • Increase patient volume with (little-known in the health-care world) practice-building steps that are FREE!

. . . AND MUCH MORE in the new $19.95 book:

HEALTHCAREPRENEURS — the best of proven success in medical practice and healthcare business development guidance, including the latest 2018 techniques and basic step-by-step procedures to save time and aggravation.

Reader comments include:

  • “Reading this book is like having your own personal coach whispering to you from over you shoulder.”

  • “It’s like getting a lifetime of direct experience peppered throughout with subtle humor.”

  • “Loaded with easy-to-identify-with examples… stories I’ve heard but never before considered the solutions.”

  • “It’s easily worth a year+ of private-tutor-style healthcare business training that gets results!”

Healthcare business development author/coach/radio host Hal Alpiar is currently scheduling his third Workshop/Speaking/Book-Signing Tour (Tour #1 was for his 5-Star DOCTOR BUSINESS; #2, his National Healthcare Book Award-Winning DOCTOR SHOPPING)

Hal is AVAILABLE NOW AT NO FEE.

You choose from any of the 35 Chapter topics! 

He conducts these sessions in exchange for booksale opportunities and for covering (reasonable/ documented/pre-authorized) expenses only. Special arrangements for regional scheduling.

RESPOND TODAY! Schedule YOUR medical/Healthcare group NOW: Currently planning dates for independent practices, healthcare associations/organizations/local chapters, in Atlanta, Tennessee, Kentucky, Virginia,  DC, Delaware, Philadelphia, and the NJ Shore. 

hal@Businessworks.US

or prompt-reply phone message: 1.931.854.0474  

No responses yet

Jun 14 2017

Everybody Can Write . . . Right?

Books, billboards, news

 

releases, website content,

 

 

 

magazines and magazine

  

articles, posters and

 

displays, newspaper

 

 

columns, surveys, signs,

 

 postcards, brochures, 

 

commercials, promotional

 emails, direct mail, photo

 

captions, jingles, branding

 

themelines, package labels,

  

training curricula, promo

 

literature and exhibit

 materials, webinars, sales

 

presentations, seminars 

  

lyrics, booklets, speeches,

 

 ebooks, blog posts, scripts

 

  business plans, marketing 

 

 strategies, love letters,  

 

manuals, greeting cards,

 

and matchbook covers

  

Ever write any of these yourself? How’d it come out? Did you get the results you wanted? What happened? Are you a skilled writer? An experienced wordsmith? Probably not. If you’re reading posts on this blog site, it’s because you’re an entrepreneur, a small business or professional practice owner, manager, or principal, a student, or a leader.

If you fit any of those kinds of career descriptions, odds are that you are marketing a product, service, or idea (or some combination) and the daily challenges of keeping your business or organization moving forward leaves little room for you to indulge in fantasy of seeing yourself as a talented writer. And you’re smart enough to know when to get help.

One telling characteristic of successful entrepreneurs, in fact, is that they know how to pull their ideas forward while leaving necessary professional services up to professionals they engage — CPA, attorney, management consultant, and more often than not: creative services, especially writers and designers.

Entrepreneurs, after all, are the catalysts of business and the economy. They are agents of change. They serve as mirrors of society wants and needs. They alone are responsible for new job growth (not corporations, and certainly not government). As a result, entrepreneurs are also the most sensitive of business people, and the quickest to recruit outside expertise when they see the need.

Small business owners are far more in touch with reality than their big business counterparts who are obsessed with analyzing what message content and structure communicates best, and sells.

They recognize that one dot or small sweep of a design line, or one word can make the difference between sale and no sale. (And remember, with online content: WORDS are still King!)

Entrepreneurs respect and appreciate the value of expertise.

 

So the list above is not just a teaser or composite of writing applications. It is a list of real business-related (yes, even love letters!) writing needs that most entrepreneurs are confronted with at one time or another. It is also a list of writing applications that anyone you hire to write for you should have experience with, at least most of them.

I know. I’ve written all of the above many times over. And I can tell you that a marketing writer who hasn’t written a book doesn’t know how to tell a story, and stories sell. A website content writer who hasn’t written radio and TV commercials has no sense of writing concise, punchy stuff that’s short, sweet, and memorable . . . and “short, sweet, and memorable” sells!

Someone who’s never written a billboard hasn’t even a clue about how to write branding lines because the discipline is the same:  Aim for 7 words or less and tell a story in those 7 words or less that has a beginning, middle, and ending . . . and is persuasive. Ah, then comes the opposite: Direct mail. In direct mail, the more you tell, the more you sell — that means, literally, a blanket of billboards.

Writing emphasis must always be “you” focused (not “we”). It must attract attention, create interest, stimulate desire, bring about action, and deliver satisfaction. It MUST ALWAYS answer the question: “What’s in it for ME?” All writing –even an instruction manual– represents an opportunity to make a sale and/or create a favorable impression.

The writing you have now?

Does it work as hard as you do?

 

# # #

Hal@Businessworks.US  931.854.0474

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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