Practice Volume NOW!

 

Hi Doc! You’re back? [See yesterday's post for Part I] Well, that’s great because THIS post will get you started with a practice volume boost agenda that you will never get from a medicine world insider

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“Marketing” is a reflection of society. YOUR marketing is a reflection of you and what you are really all about. So it’s important to keep in mind that marketing is both external (websites, signage, traditional and social media, direct mail and email, promotions, PR events and news releases, and internal. 

Internal is the most effective. I refer to it as “Quiet” marketing. It includes such things as the appearance of your personal self–neat, clean clothes and a scrubbed look, your office and waiting room, your equipment and staff, and the manner in which communications are conducted . . . on paper, online, in person, and on the phone.  

This means active listening, clear simple speech, using examples and diagrams, soliciting questions and feedback, and applying this attentiveness to not just patients, patient families, staff, and associates — but to other doctors and nurses, lawyers, pharmacists, insurance providers, suppliers, detail reps, even cleaning and delivery people.

Quiet marketing also includes paying careful attention to the frequency and quality of communications with those in your networking resource and referral systems, and to your SELF. Why? Because Quiet marketing success at any level has most of all to do with how you conduct and represent yourself to others! 

This translates to how you walk, talk, sit, stand, listen, touch, gesture, and treat everyone around you every day.

These actions add up to the statement you make about who you really are, and why you are trustworthy of the confidences and care of others.

Remember: someone is watching your every move, and noting your every word.

                                                          

Effective marketing also requires consistency in looks, words, color schemes, traditional and online media use, branding theme identification. [You don;t need an "I'm lovin' it" slogan or any less-than-professional statement, but some appropriate identity that patients can relate to is essential]

Your marketing messages surface through observations of your interior and exterior office decor, your business and appointment reminder cards, stationery and uniforms, promotional literature, educational talk materials, ads, signs, merchandising items, online content and access to you, newsletters, and news releases.

All of what you do and the message you seek to project must be absolutely and strongly reinforced by your staff in everything they do and say with every office contact, every minute, every day. No exceptions.

Professionalism in the eyes of a patient means more than training and skills. It includes appearances as noted and–most critically– professional empathy and reassurance skills . . . because every patient and potential patient (regardless of pretenses) is literally filled with fear. Fear is very real to 99% of the population.

Perceptions are facts.

What we perceive is what we believe.

 

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

                               

 message I can share

                                

  with you comes…

                                                                          

 . . . from one of my life’s heroes, Dr. Wayne Dyer.

                                          

It’s a 10-Point Pursuit Plan that I’ve dressed up a bit for the occasion, for your business, for your SELF, and to share with your family. If you succeed at making only HALF of these actually work consistently, I GUARANTEE that this coming year will be as happy, healthy and prosperous for you as humanly possible.

                                    

DO YOUR SELF, YOUR FAMILY, YOUR BUSINESS A FAVOR and read these ten points aloud to yourself. Write them down. Carry them in your wallet/pocketbook/briefcase. Tape a copy to your bathroom mirror, your dashboard, your computer workstation, inside your desk drawer, your workout bag, your refridgerator, the closet bar that holds your hangers.

READ AND RECITE before you go to bed, when you wake up, and any other time you can squeeze it into your day. You will positively amaze yourself with the results after just 21 days, and it’s FREE!! Go for it!

1. Want more for others than you do for yourself.

2. See yourself already having what you seek.

3. Be an appreciator of everything in your life as much as you can throughout each day, every day.

4. Stay in touch with your own and other positive human energy sources, and laugh as hard and often as you can.

5. Understand resistence, and help yourself and others to go with the flow.

6. Imagine yourself surrounded by the conditions you want to produce.

7. Understand the path of least resistence.

8. Practice radical humility.

9. Be in a constant state of gratitude.

10. You can never resolve a problem by condemning it.

 

If you think you’re going to give up on this, don’t start it. A little bite will only leave a bad taste.

BUT if you think you have what it takes to get your act together and take it on the road, if you think you have enough self-discipline to follow and practice the behaviors these 10 points suggest, you will positively succeed — even against all odds. Remember these 10 points are all about behavior. Behavior is a choice!

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More FREE insights on

 2012 “LEADERSHIP”?

Come visit me at TBD Consulting’s Jonena Relth’s site and comment on my Guest Blog posts:

LEADERSHIP TRANSPARENCY

“I” IS FOR INTEGRITY

and  “T” IS FOR TRUST.  

 

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“Nuttin’s Happenin’”

                     

. . . is to ACT NOW!

                                 

NOW, while we’re on the cusp of

The Great American Work Slowdown.

 

Christmas is Sunday. Everyone (except for rambunctious entrepreneurs–there’s some other kind?) is moving more slowly at work. The rank and file are increasingly preoccupied with office and neighborhood parties.

Could this be true? Is it just my imagination? Are you grinning nervously at that thought or at what I might be tossing your way in the next couple of paragraphs?

 

Well, if you’re in that “rambunctious” crowd I mentioned, you probably wait ’til the last minute to shop, hate to waste time making the festive rounds but find that a couple of stiff drinks help make those swashbuckling business status-climbers and oozy neighbors a little more tolerable . . . and it’s all good practice leading up to that big week of dysfunctional family gift-giving gatherings!

Put your mouse down for a nap.

                                            

Get up from your desk or work station or laptop, and stop reading this blog (I trust you that you’ll come back). Now, DO SOME thing. ANY thing! It doesn’t matter what you do. What matters is that you do SOMEthing.

Take a walk around the block. Eat a cookie. Take a bathroom break. Turn the music on or up. Draw a picture. Get away from the monitor and keyboard and take some deep breaths. Shake your head like a wet dog. Clap or briskly rub your hands together. Take a slug of cold water.

Appreciate that by breaking your concentration, you are also breaking some element or accumulation of stress.

Don’t quit yet. Don’t rush back to the screen. Gently close your eyes and take ten seconds to massage your temples or the back of your neck (counter-clockwise stimulates more blood flow).

Pick up a pen or pencil (you DO still have one?) and a piece of scrap paper. Write or draw or diagram the first thing that comes into your mind . . . like a creative branding theme exercise!

It absolutely doesn’t matter what you record (and no one but you will ever see it anyway).

Go ahead. I’ll wait. ………. Good!

Next, draw or write or diagram the first thought you have about something you can do at 9 o’clock tomorrow morning to pump up or booster-shot some part of your business into action right away.

Maybe it’s a new direction. Maybe it’s solving a nagging problem. Or it’s reviewing reports or articles you’ve been shoveling around, or checking websites you’ve been intending to visit, or having coffee with the new (or oldest) employee (or supplier/vendor/sales rep) and listening?

Perhaps you haven’t made enough time lately to initiate collection of customer feedback?

No matter how small a step, just make it an ACTION step. SOME action always beats NO action! I hear from blog visitors all the time that success comes from having a bias to action. Do you?

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302.933.0116    Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

The question that haunts business owners in desperate times–

                                                                

Are you making the sale

                   

. . . or making a customer?

 

Cultivating relationships among others with whom you have no shared interests –especially in this day of technology-induced dwindling relationships and global economic demise– is harder, takes more time, and is often distasteful. But does swimming upstream pay?

                                                            

 

to your SELF?

 

                                                                                   

Those who talked to themselves were once considered out of step with reality, and those who out-loud answered their own questions were thought to be in urgent need of psychoanalysis… or a straitjacket.. perhaps even a lobotomy, like in the gruesome 1450s in England. But today? You’re in luck!

Judge-and-jury assessments like this obviously don’t include entrepreneurs. After all, you probably talk to yourself at least hourly, and carry a lifetime reputation for being crazy. I mean, how else could you still be good enough to be in business in this staggering leaderless economy?

When you decide to become an entrepreneur,

you necessarily choose to also become your

own (often lonesome) sounding board.  

                                                             

You should know, by the way, I’m not trying to put a damper on your rants and raves and ongoing mutterings. Those activities, in fact, can be stress-reducing in and of themselves, and serve the purpose of clearing your head — something like a wet retriever shaking off water while standing on your foot! (Had that experience, eh?)

What I am suggesting is that you add to your self-talk repertoire, a bunch of other self-oriented and self-focused actions — like trusting your SELF and appreciating your SELF and recognizing your SELF-uniqueness.

Yeah, but that borders on being selfish, doesn’t it? And don’t we all know that selfish behavior is not a good thing for society, our planet, our personal long-term value? Absolutely. But I’m not speaking of self-aggrandizement. I am addressing the basic life and business success need — to be oriented toward one’s SELF.

Calling it selfish or not doesn’t matter. It’s what your purpose and intentions are all about that really count. When we can be oriented toward our selves in our thoughts and actions, we can be –among other things– more aware of the needs of others, and how we might best be able to help meet or fill those needs in addition to our own.

Selfishness in this respect also tips our internal scales in favor of a more improved, more productive and balanced state of mental and emotional health.

The more we appreciate and value our SELVES and our uniqueness’s, the more we tend to respect the uniqueness’s of others, and the more effective we can become at improving our pathways toward self-sufficiency, self-determination, and the all-important life quality that traditional schools fail to teach: self-esteem.

So the thin line to walk is being able to keep humility and let go of egotism while nurturing self-respect and fostering self-development through increased self-awareness. A high-wire act? If you choose to make it difficult on your self, it is… and it will be. But the choice is yours. And NOW is the time to act! Good luck!

 

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!