Archive for the 'Innovation' Category

Dec 10 2017

HEALTHCAREpreneurs

WHOA! YOU’RE READING THIS Just In Time:

HEALTHCAREPRENEURS

 

If you’re involved with or provide healthcare,

and you pick up just one book this year

 . . . this is the one!

 

     HEALTHCAREPRENEURS is guaranteed to provide what you need to continue to build (or help REbuild) your career, your practice, your department. You get the steps to grow the independent or organization-based, private or group practice or department you work with –now, in 2018 — ahead of the gathering healthcare storm.

     You get the benefit of 40 years of proven healthcare organization, practice, and healthcarepreneur development, coaching, counseling and consulting.

     You get undetectable stress management tech- niques that work all the time for every age and physical condition… for yourself, your family, your staff, and to quickly and easily teach to patients and patient families.

You get informed, detailed input on:

  • How to appear in court, in your community, at organization meetings and events.

  • How to save more time and money. 

  • How to more effectively communicate and deal with pushy detail reps, stuffy fund-raisers, patients, staff, organization administrators.

  • How to eliminate high-priced/ineffective marketing and consulting services/programs.

  • How to simplify difficult career and personal situations, turn 24/7 on-call challenges into opportunities.

 _______________________________________

Hal Alpiar, MBA (Management) and MA-E (Human Development), is Consultant/Author of the best-selling book for doctors: DOCTOR BUSINESSHow to Boost Practice Growth and Strengthen Long-Term Relationships. He’s the national book award-winning author of DOCTOR SHOPPINGHow to Choose the Right Doctor for You and Your Family, plus six other books. Hal is Co-founder of Bio-Motion of America 3D Motion Analysis for PT; he was Founding President of e-Healthcare Ventures and Co-Founding Director of the Pennsylvania Heart Institute. He served 5 years on the Public Affairs Team of the National Committee for Quality Healthcare, plus two 2-year terms on the SBA Advisory Council. Hal managed practice development programs for over 500 healthcare entities nationwide.

     

     Learn new ways to strengthen your reputation and relationships, deal more effectively with anger and compulsiveness, with dwelling on the past/worrying about the future… and be able to teach this to others.

     You get hard-nosed firsthand examples of both leading and losing healthcare businesses.

     HEALTHCAREPRENEURS forms the backbone of these straightforward, sleeves-rolled-up, “Your own personal coach whispering over your shoulder” pages. This is the one book you’ll take to the bathroom, the bedroom, the backyard, and breakfast.

     You’ll gain a new or renewed sense of enlightened self-interest techniques, strategies, and applications for achiev-ing and exceeding your personal (practice or department) professional, and private personal goals. And all of it is wrapped in ongoing humorous stories and comments.

 

     HEALTHCAREPRENEURS

This book spells out the paths and steps to take, the words to use and “pictures to paint,” and how to make a genuine difference for your SELF, for those you live and work with, and –of course– for the patient populations you serve.

 

Who this book is for…

 

HEALTHCARE PROVIDERS WITH PROFESSIONAL ATTITUDES WHO WANT TO MAKE A DIFFERENCE: Physicians, PAs and Veterinarians (Traditional Medical and surgical; generalists) and credentialed healthcare provider specialists of every description including: physical and behavioral; Holistic Providers such as Chiropractors, Nutritionists, Acupuncturists, Yoga and Fitness Directors; NPs, RNs, CNAs; Dentists and Dental Hygienists; PTs, OTs, SPs, and Behavioral Therapists; Practice and Departmental Administrators, Managers, and Front-Desk Personnel; EMTs; Hospital and Medical Center Managers and Executives; Healthcare Practice Owners, Partners, and Investors . . . Healthcarepreneurs provides the effective take-action guide you can use right now.

 

READY TO ORDER

 

YOUR COPY? 

Instead of following all the above

links to AMAZON, if you prefer…

…to order (no extra charge) an author-signed first edition of HEALTHCAREPRENEURS direct from Hal, simply text your name and number and 2 best time options to call you to: 1.302.752.8505 for over-the-phone major charge card purchase arrangements. Your text will be responded to within 8 hours from the number shown in red at the end of this post’s sign-off below.

OR send a check payable to: TheWriterWorks.com, LLC. at 370 South Lowe Avenue, Ste A-148, Cookeville, TN 38501 for $21.89 (includes sales tax) per book, plus $7.20 Priority Mail total for 1-4 books to one Continental US address below = TOTAL $29.09 for one signed copy; $50.98 for 2 signed copies to same Continental US address; $72.87 for 3 signed copies to same Continental US address; $92.82 for 4 signed copies to same Continental US address.     [Bulk Mail deliveries, book-signing events and workshop programs can be arranged by email or phone to contact information shown below.]

# # #

hal@thewriterworks.com

Higher impact with Lower costs.

Business & Healthcare Development

National-Awards & Record Client Sales

Entrepreneurship & Expansion Coaching 

              931.854.0474   (C.T.)

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Oct 26 2017

Healthcarepreneurs Survival. Business Sports.

3-Part Workshops with Hal at Tennessee Tech University:

 

HEALTHCAREPRENEURS 

 Survival Handbook for Practice Growth & Development NOW! ©

  

Seeking to boost patient volume and survive the growing healthcare storms?

Healthcare providers cannot afford to miss this positive-results program:

REGISTER HERE 

These 3 connecting 3-hour workshops are born of 40+ years of successful healthcare practice startup, development and revitalization stages consulting and coaching by Instructor/Facilitator Hal Alpiar.

The author of DOCTOR BUSINESS and national book award-winning author of DOCTOR SHOPPING, Hal has designed the three nights of workshop action around his brand new book:

 

HEALTHCAREPRENEURS

  [Every participant will receive a complimentary signed first edition.] 

 

ALL Workshop ingredients have been perfected with more than 25,000 participants, including: 

Doctors of virtually every specialty, Dentists, Nurses, Nurse Managers, Chiropractors, Acupuncturists, Veterinarians, PTs, OTs, Practice Administrators and Managers,  Pharmacists, Practice Partners, Investors, more . . .

 

DISCOVER HOW TO GROW YOUR PRACTICE IN TODAY’S RAMPAGING HEALTHCARE STORMS FOR PROBABLY LESS MONEY THAN YOU’RE PRESENTLY SPENDING! 

GET FIRSTHAND SURVIVAL STEPS: 11/30, 12/5, & 12/7

REGISTER HERE

Regulations, insurance, financial, legal, patient care and family stress are all likely to get worse before they get better (which may take years). But here are specific proven new strategy and tactics steps you and your staff can take today. 

Get the input you need to minimize and reverse upsets (with all “outside” business and healthcare contacts and interests as well as with  patients, staff, patient families . . . even your own family).

 

Boost your patient volume in a matter of weeks (perhaps even days) using the proven-most-effective, free-and-least-expensive healthcare marketing tools. When and how to launch your secret business ideas, attract investors and a top-talent (supportive) support staff. 

 

REGISTER HERE but once you do, BE PREPARED to NOT sit still for each week’s 3-hour session! You are guaranteed the results you seek for your organization, starting the first week of the new year, perhaps even sooner! 

©2017 Hal Alpiar and TheWriterWorks.com, LLC. All rights reserved.

 

 

3-Night Workshop Set for FEB 1, 6 & 8… 

WHAT SPORT

 

IS YOUR BUSINESS?

 

Is it like synchronized swimming (it looks beautiful but goes nowhere), or roller derby (where everyone runs around in circles bashing each other in the teeth, but also goes nowhere)?

 

Or does it need to be like baseball (where ANY individual can win ANY game but only with internal support  and competitive spirit)?

 

Is your work or volunteer Team

            

addressing what your business or

                                                                                                                       

organization really NEEDS?

Business and organization owners, CEOs, COOs operators, managers, directors, entrepreneurs…

…YOU WILL NOT FORGET this 3-part, firsthand-experience workshop series for enlightening, energizing (and RE-energizing) your leadership and teamwork plans and platforms — using the best of performance rewards, which are neither costly, nor permanent expenses. 

REGISTER HERE

 

YOU’LL DISCOVER the most effective ways to help others achieve their goals for them-selves as well as for your organization. The best steps to take. The best words to use.

 

All three sessions are personally facilitated by former renegade-professor-turned award-winning business author/coach/consultant HAL ALPIAR (Shown here with Teammate Breezy), with 40 years —ongoing– of record-breaking client sales creations to his credit. 

 

You are promised an agenda of productive, fresh, easy, less expensive, less stressful, proven approaches to leadership and team-building that work . . . You’ll get tools to cultivate leaders and stimulate teamwork, producing increased revenues with less stress than ever before!

SEATING WILL BE LIMITED SO SIGN UP NOW (The perfect Christmas Gift for for Business Owners and Managers) 3-Night Workshop Coming to Tennessee Tech University on February 1st, 6th, and 8th. Start 2018 with new team and business-building energy and direction.

Once you register and show up, BE PREPARED to NOT sit still for each Thursday/Tuesday/Thursday 3-hour session!  Follow the input and results are guaranteed! 

 

Suggested Reading: #1 New York Times Best-Selling Book:  MAKE YOUR BED – Little Things That Can Change Your Life… and Maybe The World by U.S. Navy Seal Retired 4-Star Admiral William H. McRaven

 

# # #

Open  Minds  Open  Doors

Hal@Businessworks.US      931.854.0474

 PLAN NOW. Make these Tennessee Tech Certificate Programs the launchpad for starting, kick-starting, or RE-starting your business or professional practice… and your SELF… into 2018!

 

 

No responses yet

Jun 14 2017

Everybody Can Write . . . Right?

Books, billboards, news

 

releases, website content,

 

 

 

magazines and magazine

  

articles, posters and

 

displays, newspaper

 

 

columns, surveys, signs,

 

 postcards, brochures, 

 

commercials, promotional

 emails, direct mail, photo

 

captions, jingles, branding

 

themelines, package labels,

  

training curricula, promo

 

literature and exhibit

 materials, webinars, sales

 

presentations, seminars 

  

lyrics, booklets, speeches,

 

 ebooks, blog posts, scripts

 

  business plans, marketing 

 

 strategies, love letters,  

 

manuals, greeting cards,

 

and matchbook covers

  

Ever write any of these yourself? How’d it come out? Did you get the results you wanted? What happened? Are you a skilled writer? An experienced wordsmith? Probably not. If you’re reading posts on this blog site, it’s because you’re an entrepreneur, a small business or professional practice owner, manager, or principal, a student, or a leader.

If you fit any of those kinds of career descriptions, odds are that you are marketing a product, service, or idea (or some combination) and the daily challenges of keeping your business or organization moving forward leaves little room for you to indulge in fantasy of seeing yourself as a talented writer. And you’re smart enough to know when to get help.

One telling characteristic of successful entrepreneurs, in fact, is that they know how to pull their ideas forward while leaving necessary professional services up to professionals they engage — CPA, attorney, management consultant, and more often than not: creative services, especially writers and designers.

Entrepreneurs, after all, are the catalysts of business and the economy. They are agents of change. They serve as mirrors of society wants and needs. They alone are responsible for new job growth (not corporations, and certainly not government). As a result, entrepreneurs are also the most sensitive of business people, and the quickest to recruit outside expertise when they see the need.

Small business owners are far more in touch with reality than their big business counterparts who are obsessed with analyzing what message content and structure communicates best, and sells.

They recognize that one dot or small sweep of a design line, or one word can make the difference between sale and no sale. (And remember, with online content: WORDS are still King!)

Entrepreneurs respect and appreciate the value of expertise.

 

So the list above is not just a teaser or composite of writing applications. It is a list of real business-related (yes, even love letters!) writing needs that most entrepreneurs are confronted with at one time or another. It is also a list of writing applications that anyone you hire to write for you should have experience with, at least most of them.

I know. I’ve written all of the above many times over. And I can tell you that a marketing writer who hasn’t written a book doesn’t know how to tell a story, and stories sell. A website content writer who hasn’t written radio and TV commercials has no sense of writing concise, punchy stuff that’s short, sweet, and memorable . . . and “short, sweet, and memorable” sells!

Someone who’s never written a billboard hasn’t even a clue about how to write branding lines because the discipline is the same:  Aim for 7 words or less and tell a story in those 7 words or less that has a beginning, middle, and ending . . . and is persuasive. Ah, then comes the opposite: Direct mail. In direct mail, the more you tell, the more you sell — that means, literally, a blanket of billboards.

Writing emphasis must always be “you” focused (not “we”). It must attract attention, create interest, stimulate desire, bring about action, and deliver satisfaction. It MUST ALWAYS answer the question: “What’s in it for ME?” All writing –even an instruction manual– represents an opportunity to make a sale and/or create a favorable impression.

The writing you have now?

Does it work as hard as you do?

 

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Hal@Businessworks.US  931.854.0474

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No responses yet

Mar 28 2017

Entrepreneurs: Today. NOW. This Minute!

STOP Hoping and Wishing.

 

 

STOP Analyzing and Trying.

 

 Just get the damn job done.

 

  Today. NOW. . .This minute!

 

You’re an entrepreneur or an entrepreneurial thinker. If you weren’t one or the other, you wouldn’t be reading this.

So, straight out, here’s the bottom line: The work you’re doing now in your life (as goes the old advertising expression goes) “ain’t your father’s Oldsmobile.” What you’re doing now (or want to be doing) is not likely to be the boring office or hard labor or high-stress job that you grew up hearing about.

This also means that the days of analysis paralysis that evolved from corporate mindsets is gone.  The age of putting in long hours and working up a sweat every day doing physical labor or mind-numbing assembly line work, or some high-stress (air traffic control, e.g.) job to eke out a living, pay the avalanche of bills, and put food on the table, are not for you . . . cut your own path.

You want a better life. You have some great ideas, but –instead of making them work– you’re wasting time trying to make them work.

You cannot afford to drag your feet. You cannot afford to worry about every detail. You cannot afford to be wasting so much time.

Problems will solve themselves if you just get off your ass and get moving. Some action is always better than no action! But don’t trip over your own face!

Finish Line Runner

Speaking of “buts,” remember that the “Yes, but’s” and the “Maybe, buts” run circles in the woods with the rabbuts, and (aside from an occasional carrot) never get anywhere of any consequence.

The hardest part of marching forward to success is the marching. Many give up with, or even before, the first step. And many who get that far tend to lose the drive to go further because they lose the vision or perspective or finances or connections to keep marching forward.

Sustaining initial startup energy once you’ve designed or developed or invented or introduced or found a market niche for your product or service can feel impossible. But it’s really not . . . unless you choose for it to be.

Consider that all behavior is a choice –conscious or unconscious, made now or in the past– and that many people surrounding our lives every day are doing their best (often unaware) to sidetrack the entrepreneurial thoughts and pursuits of others because success may threaten their investments in the status quo.

Others –especially friends and family– may simply (and often without realizing it) not want to see you succeed. They may feel threatened by what they perceive as your stardom. Jealousy is not always something we are aware of, but it is right up there on every measure of emotional spectrum leaders.

Think about what you’re choosing to do that’s actually holding you back. What can you change? How will you do that?

It may be in your best interests to try taking some deep breaths before trying to answer those two questions.

You might next explore ways to stop making excuses, to stop blaming others and circumstances, and –instead– take some steps on your own behalf. “What’s the worst thing could happen?” is a good question to ask yourself. If there are no legalities, or physical or emotional harm involved: Go For It!  

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Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

Open  Minds  Open  Doors

Thanks for visiting. Go for your goals and God bless you!

# # #

Make A Grandparent Happy Today!

GET Hal Alpiar’s short story, “DIRT FLOOR VISIT” in the great book from Nightengale Press: THE ART OF GRANDPARENTING Amazon ($19.95–with a few for under $9– or $9.99 Kindle OR order special (signed by Hal)  $22.45 total check only (includes s&h), payable & mail to: TheWriterWorks.com, LLC, 370 South Lowe Avenue, Suite A-148, Cookeville, TN 38501. Include continental US ship-to address.

 

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Jan 29 2017

KNOWING WHEN AND WHERE TO STOP . . .

RELENTLESS PURSUITS

Can They Sputter and Flip Into Reverse?

 

The crazier you become about an entrepreneurial venture, the better it is IF you are (actually, and against all odds) a true entrepreneur.

If, in other words, you  work yourself into a frenzy because you have what you think is a great idea, you start thinking about applying to “Shark Tank,” you’re ready to bet the farm on your brainstorm because friends and family encourage you, and you know in your heart you’ve got what it takes to revolutionize the marketplace.

But–in the end– you don’t have that magical,

mystical entrepreneurial INSTINCT:

Prepare to Crash!

“Entrepreneurship” is NOT what all the universities and

colleges and entrepreneur centers are actually teaching.

  • Just because some disillusioned government leader rewards the dreams of an aspiring faculty member a wad of grant money, doesn’t mean you, the student, will learn how and be able to become an entrepreneur. 
  • Just because some misguided instructor thinks that “teaching entrepreneurship” will generate increased personal income for her or his family vacations while simultaneously being able to ignite the community economy, doesn’t mean you, the student, will learn how and be able to become an entrepreneur.
  • And just because campus administrators are dancing in the board room because one of their faculty has just generated grant money into their building fund, does not mean that you, as a student, will learn how and be able to become an entrepreneur. 

Neither does any of it mean that what you learn can be turned into a cash cow for you or your friends or family or community–all of whom, because of your genius and your wonderful entrepreneurial training will be able to live happily ever after.

B e c a u s e :

No one can TEACH you

how to become an entrepreneur!

 

You can learn about how an entrepreneur thinks and acts and makes things happen, and you can convince yourself that you can muster what it takes to follow these guidelines into Entrepreneurville.

You will hopefully discover in time to save your savings that entrepreneurs are NOT the risk-takers most of society would have us believe. Risk-taking is NOT a trait of entrepreneurs. Real entrepreneurs take only REASONABLE risks.

But you can’t and you won’t fit the elusive entrepreneurial “mold” (if there is such a thing) unless you were born with the instinct — the will to succeed at all costs and, the most crucial characteristic: the ability to take the intuitive steps necessary to make that happen.

Lectures and textbooks and “hands-on” activities can give you a sense of what it’s all about, but they cannot instill instinct. 

Does not having this deep-seated sense of intuition the inherent ability to have innate, inherent, inbred, spontaneous, consistently productive hunches-mean that you’ll fail?

No. It simply means you are not an entrepreneur. But not being the entrepreneur you thought you were doesn’t mean you are doomed to failure.

You may simply need to rise to the occasion of being contented with being the best you can be instead of trying to be something you’re not. You may need to settle with the notion that success translates to hard work that produces steady long-term business growth, and to having to struggle through setbacks you never saw coming. Above all, you need to accept and work within the framework of reality. Yes, reality!

As with the critical 5 criteria of effective goal-setting (being specific, flexible, realistic, due-dated, and in writing), true entrepreneurship is marked first and foremost by being realistic!

And just as not meeting all five goal-setting criteria produces nothing more than a wish-list ticket to Fantasyland, so too does a reckless charge at entrepreneurship end up producing failure by cultivating a business-life platform based on make-believe.

All the time? No. Nothing is always, including the word “nothing.”

 

So the bottom line IS:

If you’re entrepreneur material, you’ll know it and so will others (including savvy investors).

If you’re not a true entrepreneur, welcome to the vast majority of businesspeople and the reality that –even though you may have missed the “E” Ship– your odds for business startup and growth success are measured exclusively by: how hard you’re willing to work at making your venture productive for yourself, your family, for those who work with you, and for your community.

Your actions may need to be more calculated than spontaneous, but that doesn’t mean they will end up having any less impact. What’s important is that you start out by being realistic and by measuring the steps you take with a reality yardstick.

Don’t be fooled into thinking that some educational venue or individual can teach you how to launch your interests into outer space… to become another Steve Jobs, or Lori Greiner, or Mike Lindell, or Mark Zuckerberg, or Oprah Winfrey, or Donald Trump, or Beyonce, or Mark Cuban, or Frank Purdue.

Accept yourself for who you are,

but never settle for who you are

capable of becoming.

Courses on entrepreneurship may help shed some light on the directions and kinds of decisions that produce entrepreneurial success stories, but choosing those directions for yourself and making those kinds of decisions will not make you an entrepreneur anymore than a new car or suit of clothes will make you into another person. They may make you feel good, but they won’t change your skill set.

Work at and stick to

what you know best,

and what you do best,

and what you like most

. . . and you will succeed!

TRUST YOURSELF!

 

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Hal@Businessworks.US             931.854.0474

Guidance to Over 500 Successful Business Startups

Open  Minds  Open  Doors

Make today a GREAT day for someone!

God Bless You and Thank You for Your Visit!

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Dec 26 2016

2017: TIME TO LEVEL THE FIELD!

STOP SYNCHRONIZED DIVING.

 

STOP PLAYING CHESS.

 

 GET THE PUCK OFF THE ICE. 

 

BURY THE FOOTBALL.

 

NOW.  IT’S 2017!!!

 

And there’s only room for Baseball!                                                                    baseball-1

 What? Why Baseball? Because… ta, ta, ta, ta, tah-tah!… baseball is THE ONLY competitive-physical-prowess-speed-agility-and-psychology sport with no time limits. And 2017 business success demands COMPETITIVE teamwork!

So, baseball has no ending time or closing minutes? Correct, but there can always be extra innings. Extra innings translates to endurance. Show me a business success not built on endurance.

Baseball serves business enterprises best as a teamwork model because teams must work together hard, as a team, to win. BUT, every single team member gets an equal chance to get up to bat and get a game-winning hit every game — as well as make great game-winning plays, with every pitch, every inning!

fielder

It’s all about teamwork wrapped around individual performance and a sense of competitive spirit. Yes? Well, how great would that be for your entire organization to practice? (Regardless of draft choice round involved ;)) 

Imagine management and employees supporting one another all day every day, while encouraging each other to rise to the occasion of ongoing conquest because every individual effort can potentially pay back the entire team in the process.

Imagine all individuals and departments involved making a daily practice of supporting and backing-up one another instead of finger-pointing, or making excuses for shortfalls. A dream? Only if you choose to let it be.

BEHAVIOR IS A CHOICE.

You (and your people) can just as easily choose to work together as a winning baseball team as you can choose to keep struggling along as a ragtag collection of aspiring superstars with no investment in the success of others. Oh, and as for critiquing along the way? Criticize BEHAVIOR, not the person at fault!

Even as a single, unified force, this kind of team will fall apart when any individual fails to perform in precision-matching her or his teammates. (Ask any oarsman on any 4 or 8-person crew team what happens when one rower is out of sync by even a second, or raises an oar just inches more than the rest of the team.)

All it takes to make a REAL difference is experienced coaching and training guidance, plus a fresh informed perspective on the best (most appreciated) ways to reward exceptional individual and team performance . . . rewards that do NOT become long-term financial burdens.

If this is a missing link in your organization– old, new, large, small, mid-sized, retail, service, B2B, industrial, sales, professional practice, healthcare– call me. I provide all of these services for fees you can afford now. And results are guaranteed! Ready? Then let’s “PLAY BALL!”

 

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931.854.0474

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

No responses yet

Nov 27 2016

The 2017 Journey To Discovery . . .

“The real voyage to discovery

 

is not in having new landscapes,

 

baby-eyes

 

  but in having new eyes.”

— Marcel Proust

For your people to have “New Eyes,” they need only have new food for thought that fits and boosts the dynamics of their individual personalities.

  • This includes some effective but unobtrusive, practical stress management techniques they can take home, and a fresh perspective on how to revitalize often lazy or overkill communication skills.

  • The combination of strengthened self-control and ability to “come across” more effectively serves as the foundation for absorbing and applying new levels of leadership and competitive teamwork coaching.

All of that –and more– is delivered with the 2017-2020 management and staff training and development program:

“MY BUSINESS WORKS” is a 3-part, hands-on, on-location engagement that is Money-Back Guaranteed to make a difference in individual participant commitment and achievement levels, in propelling your business mission forward, and in increasing your sales revenues.

Because these How-To sessions are customized to fit the specific needs of your business, your people, your customers/ clients/ patients, and your sales, scheduling is extremely limited, so act now! 

Email Hal today: Hal@BusinessWorks.US or simply call Hal direct at 1.931.854.0474 for a prompt assessment discussion, or to schedule a callback at your convenience. 

[NOTE: Participant ages, educational levels, and physical conditions have no bearing on program content or expected results]

 

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       Hal Alpiar is a 35-year-experienced professional coach and trainer. A business and career development mentor, Hal actively consults in marketing/PR/sales and stress management. Twice voted “Professor-of-the-Year,” he is also a national award-winning book author and national award-winning branding creator.

Serving clients nationwide since 1981, Hal has helped over 25,000 business and healthcare professional participants in his training programs, classes and workshops, and many more through his published books, articles, and over 1600 blogposts.

 [NOTE: For more details, click on About Hal tab at the top of this page]

 

# # #

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

No responses yet

Oct 30 2016

UNTANGLING EMPLOYEE KNOTS

“Employee Stress” Blocks Productivity, Vision, Focus & Health, which Costs Employers Over $300 Billion!

 What’s YOUR share?

 

OLYMPUS DIGITAL CAMERA

 

“UNTANGLING KNOTS”

 

When is a knot not a knot?  Stress is like that “eye of the beholder” thing. Twenty-five years, for instance, can be forever, or a blink, depend- ing on how we’ve chosen to experience it and how we choose to see it.

 

Sticking a thumb out to paint scenery isn’t the same as sticking it up to show approval, or down to show rejection, plugging it into a hole to stop a leak, or waving it to hitch a ride.

careers

Neither is twenty-five years of delivering mail the same as twenty- five years of raising a family, or hammering rocks OR tuning pianos, driving trucks, stuffing pickles into assembly-line jars, selling services to corporate muckity-mucks, doing heart transplants, being a techie, running a retail store… OR plucking escargot-bound snails off jagged rocks at low tide.

 

Yet, we humans do all of these things to earn a living and label them as stressful.

 

In fact, “most stressful” to you could well be “least stressful” to me, and vice versa. To you, twenty-five years could be an eternity of pain and anguish. To me, it might be a heartbeat of joy. Some may consider it a flash of fantasy.

 

stressed-cartoon

 

Or perhaps we’ve chosen to suffer what seems like a permanent backache, endless constipation, depression, addiction, or —the opposite— we’ve cultivated some ever-deepening smile wrinkles by choosing to foster a happy, healthy, productive work-and-home balance.

 

Every end result gives rise and a clue to the source and choices and choice reversals made or not made all along the way.

choice-cartoon

Where does CHOICE begin and end? Or does it? Maybe it’s an eternal blanket and functions only when we’re aware of its pervasiveness. Surely it doesn’t float innocuously to our shoulders from the heavens and plot to do us in, even as we sit stunned by its presence, and puzzled by its origin and intention.

 

But: VOILA! As truth will have it, stress doesn’t come from outside of us. It doesn’t come from other people or circumstances—or from our jobs!

 

All physical, mental, and emotional stress is inevitably the result of a choice we make or have once made (perhaps within this very minute… or a week, month, year, decade or lifetime ago!). So it’s fair to say we can stop blaming others and circumstances for having put us under stress. We have only ourselves to blame.

blame

But blame doesn’t get rid of stress and may even make it worse.

 

As we have championed ourselves to “bring it on,” we are equally well-equipped to “let it go.” We need only to:

A)  RECOGNIZE AND ACCEPT that it’s the result of a choice we just (or once) made,

 AND

B)  FOCUS OR REFOCUS OURSELVES on the most immediate split-second here-and-now minutes of our lives… our heartbeats, our pulses, our breathing.

 

When we pay attention to our breathing, our pulses, our heartbeats, we are returning our minds to this very minute, and every passing minute.

 

this-very-moment

 

Why does this matter? Because stress only exists in dwelling on a past moment (older than a minute, or even a few ticks)… or worrying about a future moment (more than seconds or minutes away) that hasn’t yet come—and may never come!

 

Simply being aware of this thinking is often enough to make the difference. If you’ve read this far and are not interested in more, at least be interested enough in helping your SELF by trying and practicing these “Are You Breathing?” steps. They work and they’re free!

 

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Start 2017 SMART. 

 Start with THE 2017-2020 management and staff training and development program:

“MY BUSINESS WORKS” is a 3-part, hands-on, on-location engagement that is Money-Back Guaranteed to make a difference in individual participant commitment and achievement levels, in propelling your business mission forward, and in increasing your sales revenues.

Because these How-To sessions are customized to fit the specific needs of your business, your people, your customers/ clients/ patients, and your sales, scheduling is extremely limited, so act now!

Email Hal today: Hal@BusinessWorks.US or simply call Hal direct at 1.931.854.0474 for a prompt assessment discussion, or to schedule a callback at your convenience. 

[NOTE: Participant ages, educational levels, and physical conditions have no bearing on program content or expected results]

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   Hal Alpiar is a 35-year-experienced professional coach and trainer. A business and career development mentor, Hal actively consults in marketing/PR/sales and stress management. Twice voted “Professor-of-the-Year,” he is also a national award-winning book author and national award-winning branding creator.

Serving clients nationwide since 1981, Hal has helped over 25,000 business and healthcare professional participants in his training programs, classes and workshops, and many more through his published books, articles, and over 1600 blogposts.

 [NOTE: For more details, click on About Hal tab at the top of this page]

# # #

 

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

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Sep 26 2016

STOP “WISHING”!

WISHING FOR CREATIVITY?

creativity-hands

Take this lesson from farmers:

Stop wishing and start cultivating!

  • If you truly seek or expect creativity (or crops)  to flourish—plan your objectives, strategies, and tactics… dig the soil, get rid of the rocks, add nutrients, plant seeds, provide water, allow for sunshine, and get rid of energy-draining weeds.

    farm

  • If of course you prefer fantasyland, go right ahead. But for your own wellbeing and those who live and work with you, don’t waste time looking for shortcuts, and don’t waste energy under some false pretense that you dwell in reality.

  • So, okay, you ARE serious about wanting to be more creative, and/or wanting to find more creative souls to support your quest, here are some tips I guarantee will kickstart your creative juices, or the talents of those to whom you delegate. And age is not a factor.

  • Study and practice stress management so your emotions, body and mind are better prepared to free up and stimulate creative deeds and thoughts that already exist. You may think you or someone else has no real creative skills, but the truth is that the talent IS there; it just may not have been productively stimulated. Learn how to use deep breathing to untangle your creative spirit.

  • deep-breath-dog

    Dismiss trivial, unimportant problems. Farmers don’t bother with stray pebbles. Stop torturing your mind. Simply learn to say to yourself: “Oh, well…” and then move on, when small things don’t go your way. Expectations, remember, breed disappointment.

  • Do things differently. If you wash your left side first when you shower, switch over to wash your right side first. Take a different road to work than you normally do, even if it means getting up a few minutes earlier. Notice what you see along the way. Force yourself out of bed one morning and watch the sun rise. Serious!

  • Take creativity trips and make creativity visits… fair grounds, animated movies, art and sculpture museums, a symphony instead of “Top 40,” a crafts show, daycare center or kindergarten, experimental theatre, an animal shelter, flower gardens, zoo, waterfalls, caverns, rivers, lakes, the ocean, a walk in the woods… ANY AND ALL with your eyes and ears and nose and tongue and fingertips alert to what’s new and different.study-people

  • OBSERVE people. Sit with a notebook in Grand Central or Union Station, or a sidewalk café, a high school or college sporting event you wouldn’t normally visit, a graveyard or cemetery, ask for a tour of your local fire department, or—if you’re really brave and have a strong stomach—a local jail. Visit a manufacturing plant… and observe and listen and absorb new images and thoughts and ideas.

  • Keep a journal for 3 weeks. Date each entry. Heading for left-hand page: “WHAT HAPPENED” and for facing right-hand page: “HOW I FELT.” Among other things, this helps improve your ability to separate fact from opinion. Can’t think of what to write? Then draw something. Spit on the page. Do SOMEthing each day!

  • All this is for openers. And completely up to you. But if you want more, let me know.

 

If you stumble and fall, get up.

Brush yourself off.

Think about what happened.

Adjust the process or steps you took.

Then do it again!

After all, your new found channels of

creativity could be birthing the next

“Nationwide is on your side” or “Got Milk?”

# # #

 

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

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Sep 17 2016

MARKETING’S MAGNIFICENT SEVEN…….

IN SEVEN WORDS, WHO ARE YOU?

 

mirror-image

If you can’t answer that question for your SELF and

for the business you own or operate or represent,

odds are no one else can answer it either…

and it’s a good bet that things are

probably going nowhere fast!

 

Think about this:

With very rare exception, every great branding line, theme line, identification line, logo line, jingle line, motto, slogan,

and email “Subject” . . . is 7 words or less.

seven-cartoonThis is not to suggest that websites and online articles should be short. Remember, that just because you have great graphics to offer or viral- bound videos or Earth-shattering embedded links included doesn’t mean you can expect sales or even attention.

 

On the Internet,

content-king

Graphics may serve to attract attention, and maybe even stimulate desire, but words are what sell. Words bring about action. Words deliver satisfaction. Words alone can answer the only “radio station WII-FM question” every consumer has with every purchase:

 

wiifm

 

Successful exceptions to the 7-words-or-less identity formula are few and far between, and are usually the product of creative and manage- ment teams that work days on end —often weeks or months. The right words do not come easy, especially for those branding lines that succeed at breaking the 7-words rule of thumb.

 

Examples that come to mind are often created with intentional violation of limited word memorability by going way over the top (like the purposefully-long catchiness of ACE Hardware advertising phraseology and rhythm) . . . or by segueing a 7-words-or-less message directly into a memorable piece of music (like Farmers Insurance: “We are Farmers… dum, da, dum, dum, dum, dum, dum, dum”). Yes, and sometimes one small extra word will cut it: “Like a good neighbor, State Farm is there.”

 

But REALITY? Reality is that “7 words or less almost always work best” . . . which is why the challenge attached to coming up with those words is so daunting. It’s not a matter of going into a closet with an armload of junkfood, and emerging a couple of hours later with the “genius” one-liner.

question-mark

The kinds of 7-words-or-less combinations that work magic (“Do it!”, “I’m lovin’ it!”, “America runs on Dunkin’”, “Should I stay or should I go?”, “It’s in you!”, “Thank heaven for 7/11”,  “We’ll leave the light on for you”— Add your own!) are most often born only after weeks or months of studying the products, services, markets involved, and even then creating an innovative little twist on the most provocative way to represent the message.

 

Consider that it’s long been the ad agency absolute rule for successful drive-by billboards to max out at 7 words because more than 7 cannot typically be read and absorbed at parkway speed. The same is true for email subject lines. Here, by the way, in case you missed it, is a “Clear Channel” billboard with no words OR graphics… just their name on the “provider plate” at the bottom:

empty-billboard

 

Most ideal, of course, is:

A)  to have 7-words include the brand or company name (but it needs to be a natural fit; forcing it defeats the purpose), and/or

B) to use a (good taste) double entendre whenever possible, and

C) to, of course, rhyme when the occasion permits.

The trick is to make it all flow in a natural way… especially in the use of humor! When anything seems or feels forced, it defeats the purpose… and will usually backfire.

 

Here’s an assignment you can do, and grade yourself on: Carry a piece of paper with the first 7 words you can think of that describe your SELF and the first 7 words you can think of that best describe your business. Look at it every day for a week and as you do, edit it, change and substitute words. Keep at it even after you think you have an “Aha!”

 

(BUT BEFORE YOU KISS YOURSELF IN THE MIRROR BECAUSE YOU HAVE JUST PRODUCED BRILLIANCE, and just for curiosity, how do your two sets of words compare?)

 

baby-in-mirror

 

[Hint: You’ll wish you had done this pen to paper and kept each scribbled out version along the way. That scenario learning curve far surpasses electronic notepad use.]

 

MUCH more about all this in quick take-home thoughts that span decades of successful branding experiences can be found –no obligation, no tracking cookies, no arm-bending, no strings attached, no bombardment of followup emails, no deals— just good free input stuff at http://www.halalpiar.com/todays-branding-tip/

# # #

Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

Open  Minds  Open  Doors

Thanks for visiting. Go for your goals and God bless you!

# # #

Make A Grandparent Happy Today!

GET Hal Alpiar’s short story, “DIRT FLOOR VISIT” in the great book from Nightengale Press: THE ART OF GRANDPARENTING Amazon ($19.95–with a few for under $9– or $9.99 Kindle OR order special (signed by Hal)  $22.45 total check only (includes s&h), payable & mail to: TheWriterWorks.com, LLC, 370 South Lowe Avenue, Suite A-148, Cookeville, TN 38501. Include continental US ship-to address.

 

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