Let’s face it, fellow entrepreneurs, everyone is dysfunctional. The experts (whoever they are) proclaim to the universe of both trained and self-designated shrinks out there that everyone comes from a dysfunctional family. Well? Has it ever occurred to you that if each of us has a dysfunctional family, then each of us must also be… hmm?

Okay, so the sanity playing field is now level. So, going forward, let’s just accept that every entrepreneur (us included) is at least in part a psychological mess. Could it be the reason we tend to be so compulsive about so many things? Could it be the reason we tend to be over-stressed and over-react?

Maybe it’s why we jump so abruptly from one thing to another (vs. corporate guys who take the opposite extreme approach of belaboring and analyzing every issue to death, proving their mettle by seeing it all the way through to completion).

Success though is very much about balance, about keeping the highs and lows and the jumping around and the analysis paralysis on an even keel. Moderation is the king of balance. If, for example. we respond instead of react to words, actions, people, ideas , and situations, then there is no possibility of ever OVER-reacting.

Well, that makes sense, but isn’ it easier said than done? How do we get ourselves to respond instead of react when our fuses get ignited? Maybe get a longer fuse. Maybe keep your fuse away from ignition switches and spontaneous combustion dynamics . . .  kind of like not putting yourself intentionally in harm’s way.

It’s a choice. Let’s try that once more with feeling:

IT’S A CHOICE! Choose how-to steps like these:

                                               

First aid techniques include cold water on your face (perhaps a cold shower, depending on circumstances), washing your hands, taking a couple of quick deep breaths, briskly rubbing your temples or the back of your neck, taking a walk around the block, or saying a prayer of thanks for what you have in your life today.

In police crisis intervention training, the number one objective of any “domestic call” (usually a family dispute, and the source of more police injuries and fatalities than any other type of call, including robberies and high speed chases!) is to physically separate the warring parties into different rooms or spaces.

A business derivative of this is to physically separate yourself from a conflict situation long enough to gain or re-gain composure. There is no purpose to be served by “toughing it out”. . . save that notion for your next movie script, or sports field heroics. Reacting and over-reacting have no place in business. None. Zero. Zip. Nada.

SHRINK YOURSELF OUT! Get in front of that mirror. Make an angry face and decide how that looks. Next, take a deep breath and briskly rub your cheeks and forehead for 5-10 seconds. Now smile your best, most genuine smile. How does that look and feel? How hard was to switch gears? You can do that whenever you want. Choice.  

                                                                                                                                              

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

 

Practice Volume NOW!

 

Hi Doc! You’re back? [See yesterday's post for Part I] Well, that’s great because THIS post will get you started with a practice volume boost agenda that you will never get from a medicine world insider

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“Marketing” is a reflection of society. YOUR marketing is a reflection of you and what you are really all about. So it’s important to keep in mind that marketing is both external (websites, signage, traditional and social media, direct mail and email, promotions, PR events and news releases, and internal. 

Internal is the most effective. I refer to it as “Quiet” marketing. It includes such things as the appearance of your personal self–neat, clean clothes and a scrubbed look, your office and waiting room, your equipment and staff, and the manner in which communications are conducted . . . on paper, online, in person, and on the phone.  

This means active listening, clear simple speech, using examples and diagrams, soliciting questions and feedback, and applying this attentiveness to not just patients, patient families, staff, and associates — but to other doctors and nurses, lawyers, pharmacists, insurance providers, suppliers, detail reps, even cleaning and delivery people.

Quiet marketing also includes paying careful attention to the frequency and quality of communications with those in your networking resource and referral systems, and to your SELF. Why? Because Quiet marketing success at any level has most of all to do with how you conduct and represent yourself to others! 

This translates to how you walk, talk, sit, stand, listen, touch, gesture, and treat everyone around you every day.

These actions add up to the statement you make about who you really are, and why you are trustworthy of the confidences and care of others.

Remember: someone is watching your every move, and noting your every word.

                                                          

Effective marketing also requires consistency in looks, words, color schemes, traditional and online media use, branding theme identification. [You don;t need an "I'm lovin' it" slogan or any less-than-professional statement, but some appropriate identity that patients can relate to is essential]

Your marketing messages surface through observations of your interior and exterior office decor, your business and appointment reminder cards, stationery and uniforms, promotional literature, educational talk materials, ads, signs, merchandising items, online content and access to you, newsletters, and news releases.

All of what you do and the message you seek to project must be absolutely and strongly reinforced by your staff in everything they do and say with every office contact, every minute, every day. No exceptions.

Professionalism in the eyes of a patient means more than training and skills. It includes appearances as noted and–most critically– professional empathy and reassurance skills . . . because every patient and potential patient (regardless of pretenses) is literally filled with fear. Fear is very real to 99% of the population.

Perceptions are facts.

What we perceive is what we believe.

 

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

always Great Healthcare!

 

[Credibility reference for visiting professionals: Hal is the author of DOCTOR BUSINESS for physicians and DOCTOR SHOPPING for consumers. As a 30-year advocate for both, overlapping his business consulting career, Hal served on national healthcare committees, won national awards and worked with over 1,000 physicians.] 

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Without some major government changes on November 6, we in America are headed down an astronomically-expensive healthcare road of no return for small businesses and professional practices. So NOW may be the best time to share some critical business insights with medical and allied health professionals.

And if you’re in any way involved with sales TO doctors,

stay with this post (and tomorrow’s, and be sure

to check out the link in the next sentence).

First, you do not know it all. Second, if you’ll pay attention to this short post (and tomorrow’s), you will know enough to get you through the leading edge of the oncoming mandated healthcare storm. Third, if the storm can in fact be sidetracked or beaten back, you will gain even more by digesting and using this information now.

Like it or not, the key to your survival and growth is rarely the medical training, skills and experience you offer… these great strengths of yours are merely “features” that patients will use to justify choosing you. With mandated healthcare, there will be no real choices to retain your services, but there may be choices to avoid your services.

More often than not, your success as a healthcare professional is tied to that word you may dread: marketing… but NOT “marketing”‘ as you have come to know it: office popcorn, candy and sub deliveries, event tickets, dinners, golf.  (Effective marketing that creates sales is the only way your practice can keep pace and grow right now!)

Most medical marketing is either noncommunicative because it’s too technical for the target audience or it’s too verbally bland, too visually sterile, and utterly meaningless — like virtually ALL hospital advertising messages!

How does this happen? Most medical skill development is rational, logical, analytical, unemotional left-brain activity based. Most effective marketing (which includes advertising, promotion, sales, and public relations) works because it appeals to right-brain emotions.

To achieve improved musculo-skeletal balance, physical therapists tell us a commitment to training, retraining, and ongoing exercise is required. The same kind of commitment is needed to achieve right brain/left brain balance… the root of stress management, self-control, self-esteem, and trust.

Trust is every patient’s

cornerstone of confidence.

                                                                               

No more than a radiologist is a good first choice for surgery, a technical thinker/writer cannot be expected to write marketing content that triggers emotional buying motives. Though I would hardly endorse the specialty, many cosmetic surgeons get it. They market benefits and results instead of features.

Someone seeking results (and in medicine that almost always means reassurance in some form) is not the least bit interested in what technique or instruments will be used. That person will want that information simply to justify the decision, but it is not what will ultimately “make the sale.”  Having a sense of trust makes the sale.

HOW to market your trustworthiness? Tomorrow. Here. The answers.

                                                                       

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

 

but think about

 

where you are.

                                                                                                                                                                          

We watched a blind man’s yellow Lab thread his master through the parking lot and into the giant retail outlet, through electronic doors and deftly around an oblivious woman who appeared cast in stone, at one with her shopping cart … surely not about to move.

The man and his companion worked their way around obstacles, displays, counters, other shoppers. They passed so briskly and so seemingly self-assured that only a few passerby even noticed just one pair of color-blind canine eyes leading three pair of legs.

But we did. And in a mere matter of seconds after the man’s best friend and the man were devoured by store traffic, my mind snapped to attention from its visual tracking trance and realized we had been witness to a man with no eyes. Mine began to fill with tears. Maybe it was being sad for him, or grateful for me, or simply the season, but …

All my weaknesses, complaints and woes went quickly off into space as I closed my eyes and considered for just a moment what my life would be like without ever or ever again seeing a crepe myrtle in full bloom, the ocean, a blue heron following with its body its spindly silent legs as it creeps along the shore, a laughing toddler, deep woods, a frolicking litter of puppies, snow-topped mountains, my family, a book, works of art, lightening, swooping seagulls, my toothbrush, a roaring fireplace, faces, a Christmas tree…

Who could possibly want a Christmas present who has full use of vision after seeing someone who does not?

So, I am left to conclude

that Christmas is truly not

about either giving or receiving.

                                                                              

Christmas is instead about consciousness-raising, celebration, self-renewal, and setting out once again on our annual trek to make the most of what we do already have, to better ourselves and the lives of those around us.

Christmas is a gentle wake-up call to remember we are here to make a difference on this planet, one day at a time, to focus on making what’s possible happen. Christmas is a time for melancholy, yes, but also for introspection. We remember that we have within each of us the ability to choose the pathways that make existence on Earth as worthy as what lives in the riches of our souls.

Here’s what I’ve learned (often the hard way, mind you) so here’s what I have to share: In both business and in life, watch where you’re going, but always think about where you are. Be grateful for all that is yours, and continue your work to grow your business so you can help others from a position of strength … because the greatest gift of all is love wrapped up in charity.

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Visit tomorrow night for Hal’s annual classic story

Christmas In Ireland

 

God Bless You One And All

And Merry Christmas To You!

 

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Alllllll Aboard!

 

 You been takin’ the train to less stress and strain, but the holidays got in your way? An’ now you’re just tired, maxed out and wired… and the bookkeeper tells you you’re broke? Just cha-ching up the big bucks on Visa and PayPal then go find an invisibility cloak!

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Yes-sir-ee-bob! It’s that time again, only this year most small businesses (maybe 20,000,000 or 25,000,000 out of 30,000,000?) are juggling numbers just to stay alive. And if that sounds even a little bit familiar, it may be time to seriously consider changing your usual holiday habits . . . modify them or let ‘em go! 

If you thought you were headed into a blog lecture on cutting back your food. beverage, tobacco and drug intake, and that you were going to get another speech on yoga, deep breathing, egg whites, broccoli, sleeping eight hours, jogging in place, and counting to 10 when you feel upset, rest assured you can keep reading.

Let’s say you’re one of those hot-shot entrepreneurs who feels the need to go to exorbitant lengths to prove your business prowess by doling out a few tons of gifts to relatives, friends, employees, and customers you want to impress. Ha! Stop right there! Rein in your fantasyland generosity. Replace it with reality. Get your brain in gear!

Reality is: misappropriated gifting and charity (however well-intentioned) can strangle your ability to be truly giving and charitable. In other words, give from a position of strength. And if you’re not there, don’t push it!

If you choke off or compromise your own resources, you limit your ability to make a difference. Yes, everyone wants or needs more. But the more you give, the more you’d better have to start with, or you end up with no more.

First off, giving is not about dollar value, it’s about thoughtfulness. Gift cost doesn’t impress people as much as gift matching the recipient. This is kind of the Maslow’s Hierarchy of gift-giving. Every great leader will tell you that–on the job– nothing motivates as well as matching rewards with true needs of each individual.

Well, with gift-giving, nothing pleases like a gift that “fits” the receiver. Giving something that’s INexpensive but that fits somone’s personal interests makes a statement that you care more than a gift that costs ten times as much but has no personal appeal. [Where do you store all those old wedding gift bowls and vases and . . .? ]

There’s never a need to try to buy your way into the favor of others (if there is, you might want to start trading off friends and family for others who simply appreciate you for who you are). This is especially true at a time when the only positive economic indicators are coming from the White House and media talking heads.

Don’t let limited financial resources limit your wisdom, or your ability to expend more effort pleasing others than trying to impress them.