Archive for the 'Feedback' Category

Oct 26 2017

Healthcarepreneurs Survival. Business Sports.

3-Part Workshops with Hal at Tennessee Tech University:

 

HEALTHCAREPRENEURS 

 Survival Handbook for Practice Growth & Development NOW! ©

  

Seeking to boost patient volume and survive the growing healthcare storms?

Healthcare providers cannot afford to miss this positive-results program:

REGISTER HERE 

These 3 connecting 3-hour workshops are born of 40+ years of successful healthcare practice startup, development and revitalization stages consulting and coaching by Instructor/Facilitator Hal Alpiar.

The author of DOCTOR BUSINESS and national book award-winning author of DOCTOR SHOPPING, Hal has designed the three nights of workshop action around his brand new book:

 

HEALTHCAREPRENEURS

  [Every participant will receive a complimentary signed first edition.] 

 

ALL Workshop ingredients have been perfected with more than 25,000 participants, including: 

Doctors of virtually every specialty, Dentists, Nurses, Nurse Managers, Chiropractors, Acupuncturists, Veterinarians, PTs, OTs, Practice Administrators and Managers,  Pharmacists, Practice Partners, Investors, more . . .

 

DISCOVER HOW TO GROW YOUR PRACTICE IN TODAY’S RAMPAGING HEALTHCARE STORMS FOR PROBABLY LESS MONEY THAN YOU’RE PRESENTLY SPENDING! 

GET FIRSTHAND SURVIVAL STEPS: 11/30, 12/5, & 12/7

REGISTER HERE

Regulations, insurance, financial, legal, patient care and family stress are all likely to get worse before they get better (which may take years). But here are specific proven new strategy and tactics steps you and your staff can take today. 

Get the input you need to minimize and reverse upsets (with all “outside” business and healthcare contacts and interests as well as with  patients, staff, patient families . . . even your own family).

 

Boost your patient volume in a matter of weeks (perhaps even days) using the proven-most-effective, free-and-least-expensive healthcare marketing tools. When and how to launch your secret business ideas, attract investors and a top-talent (supportive) support staff. 

 

REGISTER HERE but once you do, BE PREPARED to NOT sit still for each week’s 3-hour session! You are guaranteed the results you seek for your organization, starting the first week of the new year, perhaps even sooner! 

©2017 Hal Alpiar and TheWriterWorks.com, LLC. All rights reserved.

 

 

3-Night Workshop Set for FEB 1, 6 & 8… 

WHAT SPORT

 

IS YOUR BUSINESS?

 

Is it like synchronized swimming (it looks beautiful but goes nowhere), or roller derby (where everyone runs around in circles bashing each other in the teeth, but also goes nowhere)?

 

Or does it need to be like baseball (where ANY individual can win ANY game but only with internal support  and competitive spirit)?

 

Is your work or volunteer Team

            

addressing what your business or

                                                                                                                       

organization really NEEDS?

Business and organization owners, CEOs, COOs operators, managers, directors, entrepreneurs…

…YOU WILL NOT FORGET this 3-part, firsthand-experience workshop series for enlightening, energizing (and RE-energizing) your leadership and teamwork plans and platforms — using the best of performance rewards, which are neither costly, nor permanent expenses. 

REGISTER HERE

 

YOU’LL DISCOVER the most effective ways to help others achieve their goals for them-selves as well as for your organization. The best steps to take. The best words to use.

 

All three sessions are personally facilitated by former renegade-professor-turned award-winning business author/coach/consultant HAL ALPIAR (Shown here with Teammate Breezy), with 40 years —ongoing– of record-breaking client sales creations to his credit. 

 

You are promised an agenda of productive, fresh, easy, less expensive, less stressful, proven approaches to leadership and team-building that work . . . You’ll get tools to cultivate leaders and stimulate teamwork, producing increased revenues with less stress than ever before!

SEATING WILL BE LIMITED SO SIGN UP NOW (The perfect Christmas Gift for for Business Owners and Managers) 3-Night Workshop Coming to Tennessee Tech University on February 1st, 6th, and 8th. Start 2018 with new team and business-building energy and direction.

Once you register and show up, BE PREPARED to NOT sit still for each Thursday/Tuesday/Thursday 3-hour session!  Follow the input and results are guaranteed! 

 

Suggested Reading: #1 New York Times Best-Selling Book:  MAKE YOUR BED – Little Things That Can Change Your Life… and Maybe The World by U.S. Navy Seal Retired 4-Star Admiral William H. McRaven

 

# # #

Open  Minds  Open  Doors

Hal@Businessworks.US      931.854.0474

 PLAN NOW. Make these Tennessee Tech Certificate Programs the launchpad for starting, kick-starting, or RE-starting your business or professional practice… and your SELF… into 2018!

 

 

No responses yet

Jun 14 2017

Everybody Can Write . . . Right?

Books, billboards, news

 

releases, website content,

 

 

 

magazines and magazine

  

articles, posters and

 

displays, newspaper

 

 

columns, surveys, signs,

 

 postcards, brochures, 

 

commercials, promotional

 emails, direct mail, photo

 

captions, jingles, branding

 

themelines, package labels,

  

training curricula, promo

 

literature and exhibit

 materials, webinars, sales

 

presentations, seminars 

  

lyrics, booklets, speeches,

 

 ebooks, blog posts, scripts

 

  business plans, marketing 

 

 strategies, love letters,  

 

manuals, greeting cards,

 

and matchbook covers

  

Ever write any of these yourself? How’d it come out? Did you get the results you wanted? What happened? Are you a skilled writer? An experienced wordsmith? Probably not. If you’re reading posts on this blog site, it’s because you’re an entrepreneur, a small business or professional practice owner, manager, or principal, a student, or a leader.

If you fit any of those kinds of career descriptions, odds are that you are marketing a product, service, or idea (or some combination) and the daily challenges of keeping your business or organization moving forward leaves little room for you to indulge in fantasy of seeing yourself as a talented writer. And you’re smart enough to know when to get help.

One telling characteristic of successful entrepreneurs, in fact, is that they know how to pull their ideas forward while leaving necessary professional services up to professionals they engage — CPA, attorney, management consultant, and more often than not: creative services, especially writers and designers.

Entrepreneurs, after all, are the catalysts of business and the economy. They are agents of change. They serve as mirrors of society wants and needs. They alone are responsible for new job growth (not corporations, and certainly not government). As a result, entrepreneurs are also the most sensitive of business people, and the quickest to recruit outside expertise when they see the need.

Small business owners are far more in touch with reality than their big business counterparts who are obsessed with analyzing what message content and structure communicates best, and sells.

They recognize that one dot or small sweep of a design line, or one word can make the difference between sale and no sale. (And remember, with online content: WORDS are still King!)

Entrepreneurs respect and appreciate the value of expertise.

 

So the list above is not just a teaser or composite of writing applications. It is a list of real business-related (yes, even love letters!) writing needs that most entrepreneurs are confronted with at one time or another. It is also a list of writing applications that anyone you hire to write for you should have experience with, at least most of them.

I know. I’ve written all of the above many times over. And I can tell you that a marketing writer who hasn’t written a book doesn’t know how to tell a story, and stories sell. A website content writer who hasn’t written radio and TV commercials has no sense of writing concise, punchy stuff that’s short, sweet, and memorable . . . and “short, sweet, and memorable” sells!

Someone who’s never written a billboard hasn’t even a clue about how to write branding lines because the discipline is the same:  Aim for 7 words or less and tell a story in those 7 words or less that has a beginning, middle, and ending . . . and is persuasive. Ah, then comes the opposite: Direct mail. In direct mail, the more you tell, the more you sell — that means, literally, a blanket of billboards.

Writing emphasis must always be “you” focused (not “we”). It must attract attention, create interest, stimulate desire, bring about action, and deliver satisfaction. It MUST ALWAYS answer the question: “What’s in it for ME?” All writing –even an instruction manual– represents an opportunity to make a sale and/or create a favorable impression.

The writing you have now?

Does it work as hard as you do?

 

# # #

Hal@Businessworks.US  931.854.0474

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No responses yet

Jun 03 2017

FWD THIS to your elected representatives!

Dear elected representatives:

 

it’s NOT  “All or Nothing!”

 

 

Progress is measured in increments.

Increments require step-at-a-time management.

As a House or Senate representative, you are not making progress on The People’s Agenda because you are not serving the wants and needs of the people you were elected to represent. And even if you think you are, you’re not because you’re not genuinely working on behalf of those wants and needs. If you were, they would already have been satisfied.

But it’s not too late! Consider the following:

*** Studies of VOTE and NON-VOTE actions and non-actions suggest to many voters that the odds are you       

are preoccupied with your own personal agenda, your own individual needs and desires, and that you are blocking progress with a make-believe “All or Nothing” attitude.

 

*** Are you kidding yourself into thinking that delays and rejections of step-at-a-time changes will get you re-elected?

 

*** Are you pretending that every step toward progress requires you to necessarily avoid commitment to get started without unanimous finality?

 

*** Are you rejecting the wisdom of the Bible, and Einstein, and Thoreau, and other true genius’s who have reminded us that limited knowledge is all we ever have?

 

*** Are you relying on failed long-ago replaced 1970’s management strategies founded on consensus-seeking  — on safety in numbers– and holding out for something that everyone can at least agree with somewhat?

 

That kind of posturing, after all, offers protection of one’s hind quarters,

and serves as a platform for rallying the support that you as a politician are likely convinced will get you re-elected.

BUT IS THIS why you were elected  . . . to build yourself into a position you think will best facilitate getting RE-elected?

Seriously?

Truth is that you are far more likely to be re-elected by throwing your wholehearted self into solving the problems    . . . by supporting what the public wants instead of devoting yourself to seeking the spotlight for representing the positions you think will most likely return you to your cushy, high-paying, job.

Take a page from successful entrepreneurs.

Ever-armed with a burning desire to make their ideas work, entrepreneurs are NOT— as commonly (and incorrectly) believed– betting the farm!

Real entrepreneurs take only REASONABLE risks. They are agents of change, not of hot-dogging heroics.

Yet time-after-time, most of those in your shoes take only POLITICALLY-CALCULATED risks.

Politically-calculated risk-taking accomplishes nothing. Nada. Zilch. Zippo. Zero. Make the most of what you have . . . NOT of what’s not here.

 

Stop being afraid to step up

with just a piece of the puzzle

 . . . instead of standing around and holding out, waiting for others to find the missing pieces. Speak up with what you have because only pieces can create the whole solution. And if everyone else with just one piece is holding back, the puzzle will never be solved.

Repealing and replacing Obamacare is NOT an all-or nothing challenge . . . aren’t there many steps involved? So isn’t it a step-at-a-time process? Can’t you begin by taking a step in the right direction and returning to make it better as another worthy step comes to the surface?

That’s called: GET STARTED and PASS  S-O-M-E-THING that moves us forward, instead of stubbornly trying to grab hold of a tree (or a hand) as you continue to sink in quicksand!

Entrepreneurs don’t succeed by bursting onto the scene and being suddenly thrust into “Shark Tank” spot-lights. They do act quickly (but not recklessly) and they succeed by taking measured steps and building each on the one before it. They don’t worry about what competing businesses are doing; they just keep moving forward step at a time.

And entrepreneurs don’t hope, wish, analyze, or try. They act. They act now, today, this minute. They get the job of taking a step forward done, instead of just talking about it.

Success is FAR more likely achieved with solid stairways than with shaky stockpiling of all the issues until unanimous agreement can be reached on every detail . . . which is how quicksand originates.

 

 

Get started!

 

You can make a difference, piece at a time.

A favorite pastor of mine recently noted that “you can’t build a house in a hurricane!” Waiting for the perfect solution that everyone can agree to is allowing the storm to build and get worse.

First-aid ointment and a Band-Aid is a quick-fix when a cut is bleeding, but they do usually work as a temporary solution.

It’s really okay to take on healthcare and the tax package and the tighter immigration rules with step-at-a-time quick fixes instead of standing around with your thumb you know where until a comprehensive overhaul of each item can be perfected (which may never happen… and then, by the way, where do your reelection prospects stand?).

# # #

hal@businessworks.US

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

“The price of freedom is

eternal vigilance!”

[Thomas Jefferson]

No responses yet

May 26 2017

MEMORIAL DAY MESSAGE 2017

“Thank you for your

                                    

     service to our country.”

 

"BREEZY" The First State's Cutest Patriot on Memorial Day 2011

Like clicking on a seat belt, make it second nature to reach out to anyone you meet or see who is or has been in America’s military. Look for her or his hat, shirt, jacket, patch, car sticker, license plate. whatever quiet statement you see.

Then reach out to shake that person’s hand and simply say: “Thank you for your service to our country.” You won’t need to ask about it or explain yourself. You can be sure of a sincere, bright response.

If you’ve ever lived in or traveled to a dictatorship or third world nation, you positively know why you should be grateful.

“Thank you for

                         

your service

                                    

       to our country.”

This Holiday Weekend, let us each take a moment of silence out of our own lives and be thankful that we are even able to do that. Let us be thankful for the freedom we have—to walk down the street, to celebrate the holidays as we choose, and to express our opinions publicly without fear of reprisal . . . as long as we fight violence in our streets with calm, and terrorism when it emerges with every ounce of energy and dedication that our brave military thrives on.

. . .  to travel freely between States without fear or intimidation or threats of being attacked or murdered, to pursue our careers and religious feelings and family lives in the ways that we choose, and to be able to choose in the first place

. . .  to be able to vote and elect our representatives in government, to have so many dedicated young men and women serving so selflessly in our military, to have a flag and a nation we can be proud of.

 

“Thank you for

                        

your service

                                    

       to our country.” 

There are so many more freedoms that we forget about most of the time, even on special holidays when we should most value and appreciate them.

Yet these are the  things in life that count the most. They come from the courageous veterans of our military who have given their very lives, their body parts, their hearts and souls for us that we might enjoy our precious rights and freedoms.

Let us not hide behind family and friend gatherings, gifts, feelings of stress.

“Thank you for

                     

your service

                                    

       to our country.”

Next time –anytime you meet or see someone who is or has been in America’s military.  Reach out to shake that person’s hand and simply say, “Thank you for your service to our country.”

# # #

 

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

“The price of freedom is eternal vigilance!”

                                                                          [Thomas Jefferson]

No responses yet

Apr 22 2017

IS PUSHING TOO HARD COSTING YOU EMPLOYEE/INVESTOR/FAMILY SUPPORT ?

 Standing On Someone Else’s Head?

 

It’s a thin line. Entrepreneurs and entrepreneurial thinkers often become delusional in their oblivious-to-others, all-or-nothing charge to make their ideas work yesterday.

The fuel? It can be good or bad news . . . a sudden brainstorm, making a major contact or receiving an unexpected investment (or bill), the surfacing of a sticky legal problem, a major family uproar or health issue. Or even NO news!

These are just a few examples of the kinds of events that trigger the reactive need for an immediate “stampede of one.” Most everyone has been on the receiving end of stampede clouds of dust and dirt.

 

When it’s “the Boss” who runs over, under and around support personnel, the result is inevitably negative and often irreparable.  Business prospects as well as personal and family connections are often short-circuited.

And those whose heads have been stepped on are usually prompt to update resumes, and rarely stay around.

Ah, but there is help for impetuous, oblivious and reactive behaviors (vs. tuned-in, team leader-style responses). And the difference between cultivating reactive and responsive –though great– is not the only answer.

We have all heard along life’s path that “Patience is a Virtue.” Great, we say, but how do we gain patience? How do we know when and where to STOP?

It’s called: Get to work learning all we can about how to focus our brains and lifestyles on fostering moment-by-moment, here and now awareness levels as much as possible.

WHY? Because upset feelings ONLY take place in the past (anything longer ago than one second) or the future (anything more than one second away). The more we can train our minds to stay in the present moment as much as possible, the more control we have over our behaviors, our productivity, and our health.

This is not to suggest we try to abandon all past and future in our lives. We need the past to learn from, and often as a relaxing avenue for pleasant memories . . . and of course we have to plan things in the future, The point is to use more present awareness to prevent dwelling on the past and worrying about the future.

There is nothing more immediate in your life than your pulse, your heartbeat, and your breathing. And your breathing is the only one of the three that can control the other two. Click on this ARE YOU BREATHING? link or the tab at the top of this homepage for step-by-step guidance.

And have a great day sharing and showing respect instead of the bottoms of your shoes!

# # #

Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

Open  Minds  Open  Doors

Thanks for visiting. Go for your goals and God bless you!

# # #

Make A Grandparent Happy Today!

GET Hal Alpiar’s short story, “DIRT FLOOR VISIT” in the great book from Nightengale Press: THE ART OF GRANDPARENTING Amazon ($19.95–with a few for under $9– or $9.99 Kindle OR order special (signed by Hal)  $22.45 total check only (includes s&h), payable & mail to: TheWriterWorks.com, LLC, 370 South Lowe Avenue, Suite A-148, Cookeville, TN 38501. Include continental US ship-to address.

 

No responses yet

Mar 04 2017

An Open Letter To Mainstream Media…

  Get Over It, Mediafolk!

 

 It’s time to get back to

 

 feeling good about what

 

 puts food on your table!

 

 

Dear Mr. and Ms. Mainstream Persons,

In case you haven’t noticed, the rest of the nation is moving on.

To be a more integral part of that progress, might this be a good time for you to start looking for ways to make better use of your time and energy?

It’s obviously hard for you to find a leg to stand on as you continue contributing your talents to your bosses’ lost cause of politicized blaming, manufactured “news,” and borderline slander . . . at the cost of your personal reputation and trust in your judgement.

Most Americans seem to know –frankly– that you are better than that. But you lose favor every day as you continue to test public mettle and sink your teeth into risking your integrity in the process — for nothing!

CONSIDER these three suppositions:

1.   Somehow, or other, you were born and raised to emulate and hopefully become a modern day version of what history has traditionally honored as the “Town Crier.”

2.   Perhaps you stumbled into what you do, but odds are that you were educated and trained to report the news to others who lack that drive, inquisitiveness and skill set.

3.   Somewhere along the road to making a name for yourself, you elected to opinionate instead of report. You made an active decision to be subjective instead of objective.

 

ODDS ARE you are actively appeasing the misguided media moguls whose money supports you and your family. And your career in that arena has rarely if ever felt truly fulfilling.

I have many years behind me as a news writer, radio host and producer, and magazine editor-in-chief. I mention this only to lend credence. I imagine I’m not too far off in making the assumption that you are selling your soul and boxing yourself into a career corner that (really) makes no sense, and offers no forgiveness.

BREAKING NEWS . . .

How to fix it!

 

First and foremost, recognize and accept that your behavior is (and your career pursuits are) always –first and foremost– your CHOICE! Can you just as easily choose to report fact-backed-and-checked stories as you may choose to fill the gaps with fiction, slander, skewing, bitching and sabotage?

If you actually prefer the latter set of words, maybe you should think about abandoning your beat and, instead, write a novel? I’ve done that too; it’s a much better platform for exaggeration and self-expression.

BOTTOM LINE: The time is NOW to stop berating those who have been thrust into power by the people.

It’s time to recognize and accept reality.

The incessant clouding of news issues (the bias dictated by those who pay your salary to further their own unhealthy practice of  dwelling on the past and worrying about the future) is pulling you away from a present-moment focus and into a fantasy abyss of unprofessionalism.

You have in your hands the glue this nation needs to heal and hold itself together and be strengthened at every level. It’s name is “responsible reporting.”

When you deliver stories without substance, you distance yourself and your thinking from all measure of good taste and reality of life. You set yourself up to undermine yourself and your family’s credibility . . . and turn the enjoyment of pursuit for living a rewarding life and lifestyle, into a struggle.

Are you are risking your very existence and lifestyle to step outside the perimeters of good judgement that your life, until now, has been about?

Take Heart! You still have a chance to turn things around — to distance yourself from the world of irrationality, bad taste, poor judgement and make-believe career pursuits in favor of reality and just plain common sense.

Close your eyes for a minute, take a deep breath and see yourself as the happy, honorable and pleasant person you were born to be.

Surely you can do better. Will you CHOOSE to take that do-better step on your own behalf?

  I, for one, am rooting for you to move onward and upward. Contact me if I can help. Have a great day!

# # #

 

Hal@Businessworks.US              931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

Open  Minds  Open  Doors

Make today a GREAT day for someone!

 Thank You for Your Visit!

No responses yet

Dec 26 2016

2017: TIME TO LEVEL THE FIELD!

STOP SYNCHRONIZED DIVING.

 

STOP PLAYING CHESS.

 

 GET THE PUCK OFF THE ICE. 

 

BURY THE FOOTBALL.

 

NOW.  IT’S 2017!!!

 

And there’s only room for Baseball!                                                                    baseball-1

 What? Why Baseball? Because… ta, ta, ta, ta, tah-tah!… baseball is THE ONLY competitive-physical-prowess-speed-agility-and-psychology sport with no time limits. And 2017 business success demands COMPETITIVE teamwork!

So, baseball has no ending time or closing minutes? Correct, but there can always be extra innings. Extra innings translates to endurance. Show me a business success not built on endurance.

Baseball serves business enterprises best as a teamwork model because teams must work together hard, as a team, to win. BUT, every single team member gets an equal chance to get up to bat and get a game-winning hit every game — as well as make great game-winning plays, with every pitch, every inning!

fielder

It’s all about teamwork wrapped around individual performance and a sense of competitive spirit. Yes? Well, how great would that be for your entire organization to practice? (Regardless of draft choice round involved ;)) 

Imagine management and employees supporting one another all day every day, while encouraging each other to rise to the occasion of ongoing conquest because every individual effort can potentially pay back the entire team in the process.

Imagine all individuals and departments involved making a daily practice of supporting and backing-up one another instead of finger-pointing, or making excuses for shortfalls. A dream? Only if you choose to let it be.

BEHAVIOR IS A CHOICE.

You (and your people) can just as easily choose to work together as a winning baseball team as you can choose to keep struggling along as a ragtag collection of aspiring superstars with no investment in the success of others. Oh, and as for critiquing along the way? Criticize BEHAVIOR, not the person at fault!

Even as a single, unified force, this kind of team will fall apart when any individual fails to perform in precision-matching her or his teammates. (Ask any oarsman on any 4 or 8-person crew team what happens when one rower is out of sync by even a second, or raises an oar just inches more than the rest of the team.)

All it takes to make a REAL difference is experienced coaching and training guidance, plus a fresh informed perspective on the best (most appreciated) ways to reward exceptional individual and team performance . . . rewards that do NOT become long-term financial burdens.

If this is a missing link in your organization– old, new, large, small, mid-sized, retail, service, B2B, industrial, sales, professional practice, healthcare– call me. I provide all of these services for fees you can afford now. And results are guaranteed! Ready? Then let’s “PLAY BALL!”

 

# # #

931.854.0474

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

No responses yet

Nov 27 2016

The 2017 Journey To Discovery . . .

“The real voyage to discovery

 

is not in having new landscapes,

 

baby-eyes

 

  but in having new eyes.”

— Marcel Proust

For your people to have “New Eyes,” they need only have new food for thought that fits and boosts the dynamics of their individual personalities.

  • This includes some effective but unobtrusive, practical stress management techniques they can take home, and a fresh perspective on how to revitalize often lazy or overkill communication skills.

  • The combination of strengthened self-control and ability to “come across” more effectively serves as the foundation for absorbing and applying new levels of leadership and competitive teamwork coaching.

All of that –and more– is delivered with the 2017-2020 management and staff training and development program:

“MY BUSINESS WORKS” is a 3-part, hands-on, on-location engagement that is Money-Back Guaranteed to make a difference in individual participant commitment and achievement levels, in propelling your business mission forward, and in increasing your sales revenues.

Because these How-To sessions are customized to fit the specific needs of your business, your people, your customers/ clients/ patients, and your sales, scheduling is extremely limited, so act now! 

Email Hal today: Hal@BusinessWorks.US or simply call Hal direct at 1.931.854.0474 for a prompt assessment discussion, or to schedule a callback at your convenience. 

[NOTE: Participant ages, educational levels, and physical conditions have no bearing on program content or expected results]

 

# # #

 

       Hal Alpiar is a 35-year-experienced professional coach and trainer. A business and career development mentor, Hal actively consults in marketing/PR/sales and stress management. Twice voted “Professor-of-the-Year,” he is also a national award-winning book author and national award-winning branding creator.

Serving clients nationwide since 1981, Hal has helped over 25,000 business and healthcare professional participants in his training programs, classes and workshops, and many more through his published books, articles, and over 1600 blogposts.

 [NOTE: For more details, click on About Hal tab at the top of this page]

 

# # #

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

No responses yet

Oct 30 2016

UNTANGLING EMPLOYEE KNOTS

“Employee Stress” Blocks Productivity, Vision, Focus & Health, which Costs Employers Over $300 Billion!

 What’s YOUR share?

 

OLYMPUS DIGITAL CAMERA

 

“UNTANGLING KNOTS”

 

When is a knot not a knot?  Stress is like that “eye of the beholder” thing. Twenty-five years, for instance, can be forever, or a blink, depend- ing on how we’ve chosen to experience it and how we choose to see it.

 

Sticking a thumb out to paint scenery isn’t the same as sticking it up to show approval, or down to show rejection, plugging it into a hole to stop a leak, or waving it to hitch a ride.

careers

Neither is twenty-five years of delivering mail the same as twenty- five years of raising a family, or hammering rocks OR tuning pianos, driving trucks, stuffing pickles into assembly-line jars, selling services to corporate muckity-mucks, doing heart transplants, being a techie, running a retail store… OR plucking escargot-bound snails off jagged rocks at low tide.

 

Yet, we humans do all of these things to earn a living and label them as stressful.

 

In fact, “most stressful” to you could well be “least stressful” to me, and vice versa. To you, twenty-five years could be an eternity of pain and anguish. To me, it might be a heartbeat of joy. Some may consider it a flash of fantasy.

 

stressed-cartoon

 

Or perhaps we’ve chosen to suffer what seems like a permanent backache, endless constipation, depression, addiction, or —the opposite— we’ve cultivated some ever-deepening smile wrinkles by choosing to foster a happy, healthy, productive work-and-home balance.

 

Every end result gives rise and a clue to the source and choices and choice reversals made or not made all along the way.

choice-cartoon

Where does CHOICE begin and end? Or does it? Maybe it’s an eternal blanket and functions only when we’re aware of its pervasiveness. Surely it doesn’t float innocuously to our shoulders from the heavens and plot to do us in, even as we sit stunned by its presence, and puzzled by its origin and intention.

 

But: VOILA! As truth will have it, stress doesn’t come from outside of us. It doesn’t come from other people or circumstances—or from our jobs!

 

All physical, mental, and emotional stress is inevitably the result of a choice we make or have once made (perhaps within this very minute… or a week, month, year, decade or lifetime ago!). So it’s fair to say we can stop blaming others and circumstances for having put us under stress. We have only ourselves to blame.

blame

But blame doesn’t get rid of stress and may even make it worse.

 

As we have championed ourselves to “bring it on,” we are equally well-equipped to “let it go.” We need only to:

A)  RECOGNIZE AND ACCEPT that it’s the result of a choice we just (or once) made,

 AND

B)  FOCUS OR REFOCUS OURSELVES on the most immediate split-second here-and-now minutes of our lives… our heartbeats, our pulses, our breathing.

 

When we pay attention to our breathing, our pulses, our heartbeats, we are returning our minds to this very minute, and every passing minute.

 

this-very-moment

 

Why does this matter? Because stress only exists in dwelling on a past moment (older than a minute, or even a few ticks)… or worrying about a future moment (more than seconds or minutes away) that hasn’t yet come—and may never come!

 

Simply being aware of this thinking is often enough to make the difference. If you’ve read this far and are not interested in more, at least be interested enough in helping your SELF by trying and practicing these “Are You Breathing?” steps. They work and they’re free!

 

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Start 2017 SMART. 

 Start with THE 2017-2020 management and staff training and development program:

“MY BUSINESS WORKS” is a 3-part, hands-on, on-location engagement that is Money-Back Guaranteed to make a difference in individual participant commitment and achievement levels, in propelling your business mission forward, and in increasing your sales revenues.

Because these How-To sessions are customized to fit the specific needs of your business, your people, your customers/ clients/ patients, and your sales, scheduling is extremely limited, so act now!

Email Hal today: Hal@BusinessWorks.US or simply call Hal direct at 1.931.854.0474 for a prompt assessment discussion, or to schedule a callback at your convenience. 

[NOTE: Participant ages, educational levels, and physical conditions have no bearing on program content or expected results]

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   Hal Alpiar is a 35-year-experienced professional coach and trainer. A business and career development mentor, Hal actively consults in marketing/PR/sales and stress management. Twice voted “Professor-of-the-Year,” he is also a national award-winning book author and national award-winning branding creator.

Serving clients nationwide since 1981, Hal has helped over 25,000 business and healthcare professional participants in his training programs, classes and workshops, and many more through his published books, articles, and over 1600 blogposts.

 [NOTE: For more details, click on About Hal tab at the top of this page]

# # #

 

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

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Jul 03 2016

4th of July Sparklers

Seeking sales fireworks?

                                      

Check your sparklers!

 

star rainbow

Business owners constantly want more sales results than they’re typically ready to put their shoulders to the wheel for, in terms of the marketing words (their “sparklers”) that they use.

The average response to meeting the need for coming up with the right sets of marketing words to represent business products, services, and ideas is a lazy one. Most small business owners, it seems, either wing it to save money, delegate it because they’re afraid of it or want to “give someone a chance”

. . . OR they hire some fancy high-priced group of self-proclaimed experts to get it done.

What works? None of the above.

When you wing it

. . .  it’s like not fastening the screws that hold your product parts together, or not providing the terms of the services you offer. It’s a great deal more than that because you’re dealing with peoples’ brains and that delicate experienced edge of psychological savvy mixed into the creative pot is what makes the difference.

You are not in business doing what you’re doing to be a great marketing writer any more than you’re in business to be a great lawyer or accountant (unless of course you’re a lawyer or accountant!).

So why waste time and energy (and ultimately money) trying to be something you’re not, when you have the option to be driving your business to a successful destination by applying your full resources to operations, finances and sales? Okay, so promise you won’t wing it, okay.

HAPPY FOURTH OF JULY WEEKEND!

HAPPY FOURTH OF JULY WEEKEND!

When you delegate it 

. . . you’ll hand it off to that assistant of yours . . . you know, the one who’s always writing some book, or poetry, or funny Facebook posts. When you delegate the task, regardless of what you think might be signs of talent rising up from someone on your staff, you should expect to get the inadequate results you will get.

I can assure you after seeing years’ worth of these dynamics, what you get back will simply not be professional enough a representation of your business strengths. Nor will it be put into the customer-benefits language you need in order to succeed at producing the sales results you seek.

What you get, in fact, could very well end up undermining your other sales-building efforts.

When you hire a fancy group

. . . an advertising or marketing or PR agency — you should know that this choice delivers about 85% odds that the group you hire will be very skilled at not letting you know that they are more preoccupied with winning themselves some type of marketing, advertising or PR award than they are with helping you make sales.

When “getting sales” is what’s important, being “pretty” and having the best designs don’t always count for much.

Odds are also that they will be fantastically talented at not letting on that they don’t really know how to help you make sales. Ask them if they’re willing to work on a expenses plus performance incentive basis. That question usually separates reality from fantasy.

"BREEZY" The Volunteer State's Cutest Patriot on Independence Day !

“BREEZY” The Volunteer State’s Cutest Patriot on Independence Day !

If the words you’re using don’t sparkle enough to spark action, find a wordsmith. Do some homework and scout around for an experienced individual who has a proven track-record in writing words that get sales results. Find someone who demonstrates interest in your business but not an “expert” at it. An expert writer is what you want.

You need fireworks? Start with someone who knows how to spark sales with “sparkler” words . . . words that attract attention, words that create interest, words that stimulate desire, words that bring about action, words that prompt satisfaction. Want an example? Go to: www.FEARLESStheMusical.com

FEARLESS Poster

“The price of freedom is eternal vigilance!” 

[Thomas Jefferson]

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Hal@Businessworks.US    931.854.0474

 Open minds open doors.

Thanks for visiting. God Bless You.

God Bless America and America’s Troops.

Make today a GREAT day for someone!

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