Archive for the 'Corporate Management' Category

Jan 12 2012

The Small Business Career Trap

You got ideas?

                           

You’re ready to trade in

                              

that corporate career?

                          

Don’t be too quick!

 

 

Created by cover-your-butt, tunnel-visioned corporate types, who are busy going nowhere, the “Small Business Career Trap” puts a stranglehold on reentry to the corporate world once someone has “defected to small business life. It’s like deportation. Change your mind? Oh, no, that’s not allowed. Make a come-back? No way, José! 

“Tunnel-visioned”? Well, sure– because the assumption behind that label is that you can play either football OR baseball, not both, and that once you switch sports, you can nevermore capture the credibility in the field of expertise you left behind. Ridiculous? Of course. Michael Jordan isn’t the only athlete to master multiple sports.

The kind of corporate mentality narrowmindedness that fosters (and nurtures) this kind of thinking discounts the wealth of unique contributions a small business-experienced individual can potentially make to stimulate the prevailing lethargy of so much corporate life.

And paradoxical, don’t you think, that the attitude strikes at the heart of the very same types of entrepreneurial contributions that no doubt accounted for launching every corporate entity to begin with?

As long as the political climbers at corporate giants refuse to honor the value of small business experience, and continue to fail to take advantage of the opportunities to integrate and cultivate more entrepreneurial spirit in their organizations, there is little hope that the big boys of business will ever favorably affect the economy.

And adventuresome entrepreneurial wannabe’s need to accept the reality

that big business-to-small business career moves probably have no return route.

                                             

This can be pretty disconcerting whenever you (the traitor) reach the point in small business (and you surely will) of realizing you are indeed smarter and more talented than corporate counterparts, MBAs and all.

It will become transparently clear that you could bring greater success to corporate productivity and profitability pursuits than people presently responsible for achieving these goals. Nonetheless, if no one will open the door, your only choice may be to return home and keep looking (Good Luck!) or break the door down.

Not many welcome mats are

laid out for forceable entry.

Will this ever change?

Short of revolution, it’s not likely.

                                                   

If you should have any doubts, by the way, that corporate mindsets are so deeply entrenched in fears of recruiting and hiring entrepreneurial thinkers and doers, just scroll through some corporate help wanted ads. Find just one that addresses small business expertise, a sense of urgency, and the ability to respond and adjust. Good luck again!

                                                                    

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Jan 09 2012

PSYCHOPRENEURS

Think “Shrink”!

 

Are you a basket case business owner?

 

 

Let’s face it, fellow entrepreneurs, everyone is dysfunctional. The experts (whoever they are) proclaim to the universe of both trained and self-designated shrinks out there that everyone comes from a dysfunctional family. Well? Has it ever occurred to you that if each of us has a dysfunctional family, then each of us must also be… hmm?

Okay, so the sanity playing field is now level. So, going forward, let’s just accept that every entrepreneur (us included) is at least in part a psychological mess. Could it be the reason we tend to be so compulsive about so many things? Could it be the reason we tend to be over-stressed and over-react?

Maybe it’s why we jump so abruptly from one thing to another (vs. corporate guys who take the opposite extreme approach of belaboring and analyzing every issue to death, proving their mettle by seeing it all the way through to completion).

Success though is very much about balance, about keeping the highs and lows and the jumping around and the analysis paralysis on an even keel. Moderation is the king of balance. If, for example. we respond instead of react to words, actions, people, ideas , and situations, then there is no possibility of ever OVER-reacting.

Well, that makes sense, but isn’ it easier said than done? How do we get ourselves to respond instead of react when our fuses get ignited? Maybe get a longer fuse. Maybe keep your fuse away from ignition switches and spontaneous combustion dynamics . . .  kind of like not putting yourself intentionally in harm’s way.

It’s a choice. Let’s try that once more with feeling:

IT’S A CHOICE! Choose how-to steps like these:

                                               

First aid techniques include cold water on your face (perhaps a cold shower, depending on circumstances), washing your hands, taking a couple of quick deep breaths, briskly rubbing your temples or the back of your neck, taking a walk around the block, or saying a prayer of thanks for what you have in your life today.

In police crisis intervention training, the number one objective of any “domestic call” (usually a family dispute, and the source of more police injuries and fatalities than any other type of call, including robberies and high speed chases!) is to physically separate the warring parties into different rooms or spaces.

A business derivative of this is to physically separate yourself from a conflict situation long enough to gain or re-gain composure. There is no purpose to be served by “toughing it out”. . . save that notion for your next movie script, or sports field heroics. Reacting and over-reacting have no place in business. None. Zero. Zip. Nada.

SHRINK YOURSELF OUT! Get in front of that mirror. Make an angry face and decide how that looks. Next, take a deep breath and briskly rub your cheeks and forehead for 5-10 seconds. Now smile your best, most genuine smile. How does that look and feel? How hard was to switch gears? You can do that whenever you want. Choice.  

                                                                                                                                              

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Jan 02 2012

Creating Business Team Chemistry

 Great leadership

                               

 is not always transparent!

 

Every winning sports and business team has a sparkplug — THE one most enthusiastic, energetic, pumped-up, mover and shaker who ignites her or his teammates and gets them focused on achievement.                
                                                                                                                                                                                                                

Combined with what most of us might designate as leadership qualities… trust, authenticity, integrity, empathy, compassion, active listening, speaking clearly, sense of humor, teaching by example, et al…the single sparkplug ingredient, the piece that brings it all together, comes quietly from inside… and is not always transparent. 

Sparkpluggyness  is not tangible, obvious, or even evident in many cases. It is a fire-in-the-belly sense of desire and mission. True leaders exude it, and usually without ever even noticing or acknowledging it. It’s something that “just happens” as many have shared along their career paths.

So how does one begin to cultivate and nurture the characteristics that lead to rewarding practices of inside leadership? Do boosters work? Energy drinks? Coffee? Drugs? Ginseng?

One might best begin with a large dose of self-esteem, let that percolate into self-confidence, add a dash of deep breathing, proper exercise, enough rest, nutritional foods (and obviously eliminate addictive tobacco and alcohol products along the way), and work at mastering the ways of dealing best with your own stress.

Try whatever comes along until you find the one thing that best works for you. Is it jogging? Lifting? Yoga? Massage therapy? Playing with a pet? Pursuing a hobby? Swimming? Gardening? Painting? The answer is different for every single person. But you’ll never discover what’s best for you if you aren’t continually experimenting.   

This is all about getting in touch with your inner self and firing up that furnace. If YOU don’t know what makes you tick, you’ll never be able to know how to best figure out what makes other people tick, and how to best deal with them to get them motivated.

Even Maslow’s Theory of Motivation relies one-hundred percent on a manager’s ability to “size up” others to be able to best reward them at a level that’s most meaningful to THEM. If you give me a plaque when I most want a more impressive title, you’re wasting my interest and sense of teamwork. You will not gain my commitment.

This little piece of leadership need not be for public consumption: The more you know about what makes YOU go, the closer you are to understanding and motivating others, and the more you can succeed at getting others to achieve, the better a leader you become and the more you will accomplish, transparently or otherwise.

                                                                                     

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Dec 28 2011

2012 STAFF STAPH INFECTIONS?

Stop Business Deaths in 2012!

                                                                                                                                     

WASH YOUR HANDS

                                              

To Kill Staff Infections!

 

By now, all of us know, or have heard (or we believe instinctively) that the majority of hospital deaths are the result of complications compounded or initiated by staph infections. These can be traced back to caregivers and support staff not properly and frequently enough washing their hands.

 

Who woulda thunk it? Such a simple thing.

Well, not only is it true, but I believe it’s even truer (though never researched) in business. After all, it has been widely researched and is no secret that the vast majority of business failures –those that are under-financed, that sell corrupted products and offer ineffective misguided staffs and services– come from poor management.

Management (even when it’s more task than people-oriented) is all about interfacing, interacting, and encountering. It’s about keeping a clear and receptive mindset.

Open Minds Open Doors!

SO WASH YOUR HANDS!

                                                              

Now I’m not talking about hot water, soap, scrubbing and towel drying. I’m talking about:

  1. Closing your eyes for just 10 seconds (perhaps 5 if you’re in a meeting, and not at all if you’re driving!) before and after every encounter with every customer/employee/vendor and investor.

  2. Taking a deep breath (to focus attention and to maintain oxygen supply and blood pressure).

  3. Mentally (imagining yourself) washing your hands, like a doctor between examinations.

                                                 

For many who try or maintain this practice, it helps to go through an actual 2-3 second physical action of briskly rubbing your hands together. The action sends a reinforcing mental message to your brain.

Do it before AND after EVERY meeting, conference, phone call, email, letter, overnight delivery, and text message exchange, for as long as your business status remains “critical.” Hey, you are, after all, being a doctor, aren’t you?

You ARE examining, aren’t you?

You ARE listening, exploring, considering, assessing, recommending, deciding, weighing, evaluating, checking and re-checking, sizing up, assuring and reassuring, projecting, planning, strategizing, and predicting, aren’t you?

And what happens to your brain when you’re on the fly and go straight from one encounter to another without  (it sometimes seems) even breathing? Go on, answer this last question. I’ll wait. Okay, and how does that stress translate to your body?

You’re not sure? Well, where do you think these come from?: Headaches, backaches, toothaches, stiff neck, upset stomach, constipation, diarrhea, short temper, edginess, leg cramps, burning eyes, skin rash, urinary infection, or worse — cancer, heart problems? Bottom line: is it worth it?

TRY THIS 10-SECOND

Make-Believe Brisk Hand-Scrubbing APPROACH

for just one week –January 2012 is a perfect test period.

Watch what happens.

                                                                         

Put “WASH YOUR HANDS” reminder notes on a sign over your desk, stuck to your phone and computer screen. Ask your spouse, partner, co-worker, friend or associate to ask you: “Did you wash your hands?” before and after you turn a doorknob, before and after you lift and replace your phone, start or end your meeting . . . improvise here; just keep making the effort.

Here’s what you’ll get: IF you’re honest with yourself and IF you actually follow the prescription, you will be more tuned in to each person you communicate with; you will be noticeably more productive; you will– GUARANTEED–  feel better – mentally, physically, and emotionally; you will more positively affect others around you.

You will, I promise, astound yourself!

                                                    

More on 2012 “LEADERSHIP”? Come visit me and comment on my Guest Blog post at TBD Consulting’s Jonena Relth’s site: LEADERSHIP TRANSPARENCY and “I” IS FOR INTEGRITY and “T” IS FOR TRUST.

 

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Dec 27 2011

The BEST 10 STEPS for 2012

The best New Year’s

                               

 message I can share

                                

  with you comes…

                                                                          

 . . . from one of my life’s heroes, Dr. Wayne Dyer.

                                          

It’s a 10-Point Pursuit Plan that I’ve dressed up a bit for the occasion, for your business, for your SELF, and to share with your family. If you succeed at making only HALF of these actually work consistently, I GUARANTEE that this coming year will be as happy, healthy and prosperous for you as humanly possible.

                                    

DO YOUR SELF, YOUR FAMILY, YOUR BUSINESS A FAVOR and read these ten points aloud to yourself. Write them down. Carry them in your wallet/pocketbook/briefcase. Tape a copy to your bathroom mirror, your dashboard, your computer workstation, inside your desk drawer, your workout bag, your refridgerator, the closet bar that holds your hangers.

READ AND RECITE before you go to bed, when you wake up, and any other time you can squeeze it into your day. You will positively amaze yourself with the results after just 21 days, and it’s FREE!! Go for it!

1. Want more for others than you do for yourself.

2. See yourself already having what you seek.

3. Be an appreciator of everything in your life as much as you can throughout each day, every day.

4. Stay in touch with your own and other positive human energy sources, and laugh as hard and often as you can.

5. Understand resistence, and help yourself and others to go with the flow.

6. Imagine yourself surrounded by the conditions you want to produce.

7. Understand the path of least resistence.

8. Practice radical humility.

9. Be in a constant state of gratitude.

10. You can never resolve a problem by condemning it.

 

If you think you’re going to give up on this, don’t start it. A little bite will only leave a bad taste.

BUT if you think you have what it takes to get your act together and take it on the road, if you think you have enough self-discipline to follow and practice the behaviors these 10 points suggest, you will positively succeed — even against all odds. Remember these 10 points are all about behavior. Behavior is a choice!

~~~~~~~

More FREE insights on

 2012 “LEADERSHIP”?

Come visit me at TBD Consulting’s Jonena Relth’s site and comment on my Guest Blog posts:

LEADERSHIP TRANSPARENCY

“I” IS FOR INTEGRITY

and  “T” IS FOR TRUST.  

 

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

No responses yet

Dec 26 2011

2012 Mission or 20/20 Vision??

Is Your Vision Statement

                         

A Mission?

 

Does Your

                    

Mission Statement

 

Have Vision?

                                              

You’re getting ready for 2012 and you’re confused? Gee, hard to imagine . . .

                                                    

Just because the media and politicians tell us the economy is getting better? Just because we’re looking at a healthcare reform that has absolutely nothing to do with healthcare and everything to do with costing small business more? Just because enemy combatant terrorist situations surface from those we’re told are not really terrorists, and from circumstances that we’re assured do not exist? Just because global warming hoaxsters had us running to refrigeration investments?

~~~~~~~

                                                                                     

We’re probably feeling like confusion is nothing new, right? So why not live with a little more?

Well, here’s why: The business you own or manage doesn’t need to be as misguided and convoluted as politicians and the media. Remember they get paid for creating confusion. Your success depends on keeping things simple.

Keeping things simple starts with attitude, awareness, and hard work.

First off, don’t let anyone tell you to work smarter and not harder. That’s baloney! Every business success comes from hard work. Next, don’t let people confuse you about the characteristics and values of Mission and Vision Statements. [No, they are NOT the same!]

A Mission statement is essentially a declaration of intent, challenge and pursuit. It is your goal statement that clearly and succinctly explains what you plan to accomplish over what specific period of time and by what means. It is action-focused.

And, like every meaningful goal, your Mission Statement needs t0 be specific, flexible, realistic and have a due date. [Without all four criteria, you've nothing more than a wishlist fantasy!]

A Vision statement is a summation of where you see your business in 5-10 years. It is a picture you paint in your mind and share with others. It answers the question: If you succeed in your mission, where will you be?

It’s a set of words that best describes what you imagine to be your future state of existence, and how you expect (hope) to be viewed by others: your employees, associates, vendors, customers, markets, industry or profession, and community. It is dream-focused. It’s primary value is to inspire pursuit of your Mission.

What’s your Mission for 2012? What’s your Vision for 2020?

Oh, and in the same fashion that it helps to start ANY mission with 20/20 vision, it is often most useful to put your 2020 Vision on the table (to keep focused on it) while you develop your 2012 Mission (or while you think up the ways to get where you want to end up).

~~~~~~~

More FREE insights on

 2012 “LEADERSHIP”?

Come visit me at TBD Consulting’s Jonena Relth’s site and comment on my Guest Blog posts:

LEADERSHIP TRANSPARENCY

“I” IS FOR INTEGRITY

and “T” IS FOR TRUST.  

 

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

No responses yet

Dec 11 2011

Getting RE-ORIENTED

If you are in the process

                                   

 of change (who isn’t?)

                                     

  …you may need this.

 

                                             

Whether you’ve been out of work for a prolonged period, busy being a house-mom, or giving birth, or just searching for a new job, or a new business to start, the needs that you have to get yourself re-oriented to the reality of your new or re-newed existence can seem overwhelming — highly challenging, at best.

Consider yourself something of a catastrophic illness patient on the road to recovery. Huh? Well, sure. What you must face is not much different than the sacrifices you need to make –including the life-change attitudes you adopt  and adjust yourself to– than those you might experience in a healthcare recovery or rehab program.

The bottom line for all of these incidents, and for bosses and associates who are trying to help others through transition experiences:

“PATIENTS” NEED PATIENCE

                                                             

Patience? Yes! It is, we’re told, “a virtue” (whatever that is), and it always accompanies successful attempts to get better, lose weight, exercise, think more clearly, act more decisively, find a job, return to a job, start or re-start a career, run a household, run a business, establish a brand/logo/slogan/theme/message, improve your outlook. 

Does it mean you need to come to a screeching halt, and slow down your normally faster-paced thoughts and actions? Perhaps, but probably not. It means recognizing that anxious and impatient and worrisome feelings are your choice, and that you can just as easily choose to stay in total control of your behavior, words and deeds.

This can be accomplished with help (Physical, Occupational, Speech and Psycho Therapists) or with support groups/teams (like family, friends, neighbors, co-workers) or (not recommended) on your own. Trying to be your own therapist inevitably takes longer and decreases your odds for success. Ask any shrink!

All of us need help from others at different times in our lives. HOW we receive and apply that generosity and assistance from others holds the key to how rapidly we recover or become re-oriented to the reality of our lives and careers.

Remember that if you own or run a business, you are different, your re-orientation needs and the period of re-orientation time involved will be different than those of someone with re-orientation needs who works with or for you. And under the circumstances, you must also be patient. Each of us is unique in every way.

Accepting help from others is supposed to be a gracious act according to sources as diverse as Hollywood and the Bible, but these events are often filled with vindictiveness, irritability, frustration, jealousy, and feelings of incompetence. There may be no easy solutions, but raising awareness for all involved helps all involved.

                                                           

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Dec 08 2011

‘Tis The Season for this and this and th. . .

BAH! HUMBUG!

                                 

‘Tis the season to be spiteful, act angry, hide from creditors, put off paying bills, smile fake smiles, eat more sweets and fattening foods, drink more booze and soda and energy drinks, smoke more cigars, spit on the floor, sleep late, and curse the relatives who give you cheap gifts. 

 

Sound familiar? Remind you of someone you know? You might consider printing this or this or this out and mysteriously leaving an anonymous copy (or scissored excerpts) on that person’s desk, carseat, windshield, or stuffed into her or his coatpocket. 

Having come from poverty– I can genuinely appreciate the humbugness of truly destitute people at this time of year, as well as the humbugness of struggling business owners and managers who spend their days battling the threats and destruction of our nation’s economic quagmire, and their nights worrying about it. 

And I feel deeply saddened by anyone who continually chooses to not rise to the occasion of Christmas Season joyfulness — even non-Christians — because it is a season of great joy for all people of any faith, but as so many of us have learned about the leading horse to water proverb, none of us can make someone else’s choices.

Even with all good intention and wisdom, we really can’t reach into another human brain and push buttons and adjust frequencies and turn dials that will produce a happy, healthy, positive attitudes. All we can do is try our best to create positive supporting environments for those who choose misery, and keep the door open to them.

I say these things now, because I’ve been all over this issue of wasting life and opportunities through assorted career roles — from college teaching/counseling to management training/consulting/counseling to business and professional practice development consulting/counseling, to family and group counseling– and this period, now through February, has traditionally brought these dreaded negative behaviors for many to the surface.

Probably the single most useful tool for the vast majority of those I’ve worked with over the years is the one post that I keyword to most often on this blog, and recommend most to those I find in times of need is THIS. Literally thousands have raved to me about its value. It is highlighted in three of my books. It works. 

What else works? Prayer and gratefulness.

God Bless You. Thank you for your visit.

Please return soon.

 

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Nov 20 2011

BIZ ALPHABET SERIES…”Y”

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

“Y”…YES

 

   Have you done it?

 Can you do it?

 Will you do it?

   Are you doing it NOW?

 

 The only “YES!” that counts is your answer to the last question because the only time in your life and in the life of your business that’s real, and that counts, is NOW!

                                               

Getting to “YES!” may not always feel like an easy journey when other burdens are pulling at your shoulders, but it is –after all is said and done– a choice. And we are always free to make a choice be one that is easy or one that is hard.

 Choosing “YES!” certainly offers more promise and greater rewards than choosing “NO!” under almost any circumstances, except those of course that can have negative impact. (Choosing “NO!” to illegal, unhealthy, or harmful offers comes to mind as an example of times when “NO!” can be positive.)

But most of us struggle everyday with making “the right” choices… the ones that are right for us as individuals, as family and community members, as business leaders, as entrepreneurs. We “struggle” because –what’s the old saying? “The grass always looks greener on the other side of the fence!”?

In a word: Temptation.

We struggle to decide what’s best for ourselves and our families because we’re so pushed and pulled by others. And having a business venture that’s teetering on the brink of bankruptcy or major financial loss, can put enormous undue stress and strain on us as owners and managers, even for a small solopreneur kitchen-based business.

This added stress is often to the detriment of important family choices and relationships, and almost always to the detriment of fun and relaxation. Fun and relaxation? Hmmm. What’s that about? Fortunately, or UNfortunately depending on your perspective, fun and relaxation are necessary for life balance.

Life balance is necessary for business success. But achieving it can be complicated. In other words, no one I have ever heard of has made a successful business from anger, or from over-indulging in any emotion or activity.

When we make a conscious effort to say “YES!” at every turn –a “YES ATTITUDE” if you will– we are cultivating and nurturing life balance ingredients: willingness, receptivity, responsiveness, reliability, integrity, uthenticity, constructive and transparent leadership.

 Others will follow, be influenced, motivated, and inspired.

Others will see their own potential in the actions (words and deeds) that we as positive-minded entrepreneurs teach by example. “YES!” carries responsibility in its backpack. To agree to do something means doing it!.

Actually delivering the goods

is far more important

than just promising to deliver the goods.

                                              

A “YES! ATTITUDE” (not just for a day or a week, but as a way of life) allows us to thrive and grow as human beings, as people, while we cultivate and nurture the attitudes of those we influence around us –employees, customers, suppliers, referrers, lenders, investors, partners, delivery and cleaning people, our neighbors, community organizations, and, above all– our families.

We have untold opportunities to make real change and to make that change stick. Day after day, it’s always a choice! (And YES, that includes November 6, 2012.)

                                                         

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

 Make today a GREAT day for someone!

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Nov 14 2011

BIZ ALPHABET SERIES…”U”

Welcome to the world’s first SMALL BIZ Alphabet Series of blog posts!

“U”…UNIQUENESS

 

You already know that you’re different, or you’d be watching TV right now. Isn’t that so? People who enjoy being the same, work for big organizations where they can get lost in the waves instead of having  to make them, and they don’t surf blog posts about being unique because even though they are, they don’t believe they are.

You, on the other hand, are unique and know it. At various times in your life, you’ve been called weird, odd, a know-it-all, an opportunist, a hustler, a misfit, a trouble-maker, an instigator, an oddball, and one who marches to his or her own drum. You’re an entrepreneur. You own and/or run a business. You live for your idea to succeed. 

Now, what about your business? Do you think your business must be unique too? Odds are it’s not. In fact, the more unique your products or services are, the less likely your business is to survive. Investors and lenders like substantial, tangible businesses run by people with substantial, tangible, directly-related experience.

Customers are gun-shy about trying new products and services. They are also deathly afraid of buying technology that will be obsolete before they finish making payments. What does that leave? Pizza? Chickens? Cardboard? Dishwasher maintenance contracts? Delivery services?  Toothpaste? Cemetery Recycling?

Ah, so the trick isn’t necessarily (or even often) having a unique business. What then? Isn’t it more like being able to use your personal and instinctive uniqueness to design or develop or produce a unique perspective of what you have to sell? A competitive advantage? A single differential? Maybe. Maybe it’s just something that seems unique. 

It’s true, isn’t it, that uniqueness can be created with the stroke of a pen or keypad? Nike’s SWOOSH for example? And how about the 1, 2, and 3-word brandings that stick in our minds… the ones that sell?

  • 1-word example:  UNcola (for 7-Up when Coke and Pepsi were under the dark caffeine drink health destruction PR axe)
  • 2-word example:  “Got Milk?” (hard to top that message)
  • 3-word example:  “I’m Lovin’ It!” (even if you hate burgers and fries!)

In other words, BRANDING is what is responsible (my guess: 99% of the time) for UNIQUENESS. What we perceive, remember, is what we believe. Stated another way: Perceptions are facts! Does this imply that anything cute, different, or smashing, will create uniqueness which will create sales. Not a chance. Only substance succeeds.

BRANDING, then is about using unique ways to paint a picture of a business that delivers substance. And not unlike the old Marshall Mcluhan enlightenment that “The medium is the message,” could it also be that “Uniqueness is the message”? So it’s HOW we market that’s more important than what it is that we actually take to market?

Well, if these thoughts are even only partly correct, YOU have a distinct advantage in being able to present your business venture and offerings as unique, because you already are to start with. (We established that in the first sentence of this post.) And that which is unique rarely breeds that which is routine. Ask any spotted owl. 

 

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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