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	<title>Hal Alpiar&#039;s Blog &#187; Attitude</title>
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	<link>http://www.halalpiar.com</link>
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		<title>WHAT &#8220;Contingency Plan&#8221;?</title>
		<link>http://www.halalpiar.com/2012/02/what-contingency-plan/</link>
		<comments>http://www.halalpiar.com/2012/02/what-contingency-plan/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 00:31:08 +0000</pubDate>
		<dc:creator>Hal Alpiar</dc:creator>
				<category><![CDATA["Here & Now" Focus]]></category>
		<category><![CDATA[Age & Aging]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[BRANDING]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Choosing Behavior]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Delegation]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Life Plans]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Objectives]]></category>
		<category><![CDATA[Objectives/Strategies/Tactics]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[People Management]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Problems=Opportunities]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Retailing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Self-Confidence]]></category>
		<category><![CDATA[Self-Esteem]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA["CLOSED DUE TO FAMILY ILLNESS"]]></category>
		<category><![CDATA["Failing to plan is planning to fail"]]></category>
		<category><![CDATA[30-something entrepreneur]]></category>
		<category><![CDATA[A What-have-you-done-for-me-lately society]]></category>
		<category><![CDATA[Business With No Sign Is A Sign of No Business]]></category>
		<category><![CDATA[Feeling invincible?]]></category>
		<category><![CDATA[Having no plan is like captaining a rudderless ship]]></category>
		<category><![CDATA[Insurance]]></category>
		<category><![CDATA[Insurance Coverage]]></category>
		<category><![CDATA[The business impact of catestrophic illness]]></category>

		<guid isPermaLink="false">http://www.halalpiar.com/?p=9522</guid>
		<description><![CDATA[Feeling Invincible? . . . Think Only Wussy Types                                   Fret Over &#8220;What If&#8221; Stuff?   Perhaps consciousness of the fragility of life has never struck you or your business full force. Perhaps you&#8217;ve somehow managed to escape the anguish, angst, and fears attached to the reality of your own or the life of someone [...]]]></description>
			<content:encoded><![CDATA[<div>
<p><strong><em>Feeling Invincible? . . . </em></strong></p>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>Think Only Wussy Types</strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;"><strong>                                 </strong></span></h6>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>Fret Over &#8220;What If&#8221; Stuff?</strong></span></h1>
<h1 style="text-align: center;"><span style="color: #800000;"><strong> </strong></span></h1>
<p style="text-align: center;"><span style="color: #000000;"><em>Perhaps consciousness of the fragility of life has never struck you or your business full force. Perhaps you&#8217;ve somehow managed to escape the anguish, angst, and fears attached to the reality of your own or the life of someone close hanging by a thread. Perhaps you&#8217;re too young or too lucky or too blessed to have ever known the stress of having machines do the breathing and feeding and medicating and pain management?  </em></span></p>
<h2 style="text-align: center;"><span style="color: #800000;"><strong>~~~~~~~</strong></span></h2>
<h6 style="text-align: left;"><strong>                                                                          </strong></h6>
<p style="text-align: left;"><strong>If that is even<em> partly </em>true of you, </strong>don&#8217;t let today pass without giving it at least a few moments of thought. Why? Because just as a business with no sign is a sign of no business, a business or business leader without good health &#8212; or a poor-health contingency plan&#8211; is the sign of a sick or unhealthy business.</p>
<p style="text-align: left;"><strong>&#8220;Nah,&#8221; a strong-willed 30-something entrepreneur responded </strong>to that idea, &#8220;My business is healthy,&#8221; he said, &#8221;and <a href="http://www.halalpiar.com/2012/01/psychopreneurs/"><span style="color: #0000ff;">I have no provision for disaster because I work our regularly and I&#8217;m in good shape</span></a>, we have a long-term lease, our customer base is growing steadily, and prospective investors are standing in line!&#8221;</p>
<p style="text-align: left;"><strong>&#8220;But surely,&#8221; I offered, &#8220;you have <em>some</em> kind of insurance coverage?</strong> Fire and theft? An office policy? Collision? Life? Health?&#8221; He cocked his head as if I&#8217;d hit him with an illegal punch, &#8220;Sure, but so what? <em>THAT</em> is <em>MY</em> contingency plan. Things go south? I just file claims and collect enough to start something else!&#8221;</p>
<p style="text-align: left;"><strong>&#8220;That&#8217;s good,&#8221; I said, &#8220;because burglaries and fires and tsunamis and earthquakes and hurricanes and tornados <em>do</em> happen</strong>, but I&#8217;m talking about catastrophic illness. That happens too.&#8221; Ask around. You&#8217;ll find plenty of people who&#8217;ve experienced sudden ill health, who suffered, and whose businesses suffered because they had no contingency plan.</p>
<p style="text-align: left;"><strong>When that &#8220;CLOSED DUE TO FAMILY ILLNESS&#8221; sign </strong>goes up on the front door (or website), dwindling (sometimes plummeting) customer loyalty and support follow. <a href="http://http://www.halalpiar.com/2010/09/business-upsets/"><span style="color: #0000ff;">We live in a <em>what-have-you-done-for-me-lately</em>? society.</span></a></p>
<h3 style="text-align: center;"><span style="color: #800000;"><strong>Are you ready </strong>to face critical damage to your revenue stream and threats to the life support system your enterprise has routinely fostered?</span></h3>
<h6 style="text-align: left;"><strong>                                                          </strong></h6>
<p style="text-align: left;"><strong>What steps will you take and in what order? </strong>Or who will pinch-hit for you? What impact can your suppliers and customers expect, and how &#8211;specifically&#8211; will they be dealt with to accommodate their needs and to keep things running and moving forward? What gears will need to be shifted? By whom? When?</p>
<p style="text-align: left;"><strong>The time to deal with contingency planning </strong>is now, and to re-visit the plan at least once a year. The cost to plan is time. The cost to cope without a plan can be annihilating. It&#8217;s certainly true that expectations breed disappointment, but it&#8217;s equally true that <a href="http://www.halalpiar.com/2010/08/decisions-decisions/"><span style="color: #0000ff;">having no plan is like captaining a rudderless ship</span></a>.</p>
<p style="text-align: center;"><strong>And then there&#8217;re storms . . . </strong></p>
<h6 style="text-align: left;"><strong>                                                                     </strong></h6>
<h2 style="text-align: center;"><span style="color: #800000;"><strong># # #</strong></span></h2>
<p style="text-align: center;"><em>FREE </em>blog subscription: <a title="RSS Feed of Posts" href="http://halalpiar.com/?feed=rss2"><span style="color: #0000ff;">Posts RSS Feed</span></a></p>
<p style="text-align: center;"><a href="mailto:Hal@Businessworks.US"><span style="color: #0000ff;">Hal@Businessworks.US</span></a><strong>  <span style="color: #800000;">302.933.0116</span></strong></p>
<h2 style="text-align: center;"><span style="color: #800000;"><strong><em>Open  Minds  Open  Doors</em></strong></span></h2>
<h3 style="text-align: center;"><span style="color: #000000;"><em>Make today a GREAT day for someone!</em></span></h3>
</div>
]]></content:encoded>
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		</item>
		<item>
		<title>TEST Where You&#8217;re Going</title>
		<link>http://www.halalpiar.com/2012/02/test-where-youre-going/</link>
		<comments>http://www.halalpiar.com/2012/02/test-where-youre-going/#comments</comments>
		<pubDate>Sun, 05 Feb 2012 14:46:56 +0000</pubDate>
		<dc:creator>Hal Alpiar</dc:creator>
				<category><![CDATA["Here & Now" Focus]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[BRANDING]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Choosing Behavior]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Contacts/Networking]]></category>
		<category><![CDATA[Corporate Management]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Delegation]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Happiness]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Life Plans]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Objectives]]></category>
		<category><![CDATA[Objectives/Strategies/Tactics]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[People Management]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Problems=Opportunities]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Self-Confidence]]></category>
		<category><![CDATA[Self-Esteem]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Teamwork]]></category>
		<category><![CDATA[Contingency Plans]]></category>
		<category><![CDATA[Get it in writing]]></category>
		<category><![CDATA[Goal-Setting]]></category>
		<category><![CDATA[Goal-Setting Criteria]]></category>
		<category><![CDATA[Mission Statement]]></category>
		<category><![CDATA[success vs. SUCCESS]]></category>
		<category><![CDATA[Targeting Pursuits]]></category>
		<category><![CDATA[Testing Concepts]]></category>
		<category><![CDATA[Testing Objectives]]></category>
		<category><![CDATA[Testing Strategies]]></category>
		<category><![CDATA[Testing Tactics]]></category>
		<category><![CDATA[The hardest business task]]></category>
		<category><![CDATA[VISION Statement]]></category>

		<guid isPermaLink="false">http://www.halalpiar.com/?p=9508</guid>
		<description><![CDATA[Get it in writing . . .  The Hardest Business Task!         Yes, test your objectives. Yes, test your strategies. Yes, test your tactics. And, yes &#8211;first and foremost&#8211; test your concepts. It&#8217;s the only sensible way (before spending money on ideas that might sound great, but that fail to produce), to make sure your pursuits [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><strong><em>Get it in writing . . . </em></strong></p>
<h1 style="text-align: center;"><strong><span style="color: #800000;">The Hardest Business Task!</span></strong></h1>
<h1 style="text-align: center;"><span style="color: #800000;">        </span></h1>
<p style="padding-left: 30px;"><span style="color: #000000;"><strong>Yes, test your objectives. Yes, test your strategies. Yes, test your tactics. And, yes &#8211;first and foremost&#8211; test your <em>concepts</em>. It&#8217;s the only sensible way </strong>(before spending money on ideas that might <em>sound</em> great, but that fail to produce)<strong>, to make sure your pursuits are solidly grounded and integrally connected. </strong><strong> </strong></span></p>
<h2 style="text-align: center; padding-left: 30px;"><span style="color: #800000;"><strong>~~~~~~~</strong></span></h2>
<p><strong>What&#8217;s the hardest task in business? </strong>It&#8217;s really <em>not</em> hiring and firing, or funding, or maintaining operations, or making sales (though HR, finance, operations, and sales people may all want to lay claim to having the most difficult jobs). The hardest task is getting it in writing. Huh&#8221;? What&#8217;s<em> &#8220;it&#8221;</em>? And what&#8217;s so<em> hard </em>about writing? Writing <em>what</em>? </p>
<p><strong>I believe the most challenging</strong> of all business tasks is <a href="http://www.halalpiar.com/2012/01/you-have-340666-minutes-left/"><span style="color: #0000ff;">getting your direction and contingency plans straight</span></a>. (Considering widely-published SBA findings that over 90% of business failures are attributable to &#8220;poor management,&#8221; <em>knowing where you&#8217;re going </em>is certainly Job One for most entrepreneurs.)</p>
<h3 style="text-align: center;"><span style="color: #800000;"><strong>Writing your objectives </strong>clearly, simply, specifically, realistically, flexibly &#8211;and with a due date attached&#8211; has proven time and again to make the difference between revenues and profits, between success and SUCCESS! </span></h3>
<h6 style="text-align: center;"><span style="color: #800000;">                                             </span></h6>
<p style="text-align: left;"><strong>The more principals, partners, investors, advisors, managers involved</strong>, the harder the task. It becomes exponentially difficult because &#8211;to have any value&#8211; <a href="http://www.halalpiar.com/2010/08/business-separation-and-divorce/"><span style="color: #0000ff;">everyone involved </span></a>must agree at least somewhat with every word. In other words, agreeing on a precise target is sometimes the most trying of all challenges.</p>
<h6 style="text-align: left;">                                                                 </h6>
<h3 style="text-align: center;"><span style="color: #800000;"><strong>Is it (your target objective) the same as <a href="http://http://www.halalpiar.com/2011/12/2012-mission-or-2020-vision/"><span style="color: #0000ff;">your Mission or Vision Statement</span></a>? </strong></span></h3>
<p style="text-align: center;"><strong><span style="color: #000000;">No, but it probably needs to directly reflect both.</span></strong></p>
<h6 style="text-align: center;"><strong><span style="color: #000000;">                                                                 </span></strong></h6>
<p style="text-align: left;"><strong>Whatever the objectives (or goals) are that you verbalize for yourself or your business, they need to be:</strong></p>
<p style="text-align: left; padding-left: 30px;"><strong>A) Missions in and of themselves</strong>, and they must fit conceptually under the umbrella of your own or your company&#8217;s overall <a href="http://www.halalpiar.com/2010/05/visions-and-missions-and-thrusts-oh-boy/"><span style="color: #0000ff;">Mission Statement</span></a>.</p>
<p style="text-align: left; padding-left: 60px;">[If your objective(s) fail to measure up to your overall Mission Statement, or don't quite fit under its umbrella, re-examine where you're headed with things. You may need to switch gears, or direction, or timing, or desired results.]</p>
<p style="padding-left: 30px;"><strong>B) Following the path of your Vision Statement.</strong></p>
<p style="padding-left: 60px;">[If this isn't happening, redirect your focus or re-visit your Vision Statement to consider some adjustments.]</p>
<p><strong>Can you make changes and still be &#8220;on-target&#8221; </strong>with your pursuits? Absolutely! Remember that flexibility (together with realistic, specific, and due-dated) is one of the key criteria for effective goal-setting. If you&#8217;re not reaching the goal you defined, be flexible enough to redefine it, or change the tactics you&#8217;re using.</p>
<h6>                                                               </h6>
<h2 style="text-align: center;"><span style="color: #800000;"><strong># # #</strong></span></h2>
<h3>
<p style="text-align: center;"><em>FREE </em>blog subscription: <a title="RSS Feed of Posts" href="http://halalpiar.com/?feed=rss2"><span style="color: #0000ff;">Posts RSS Feed</span></a></p>
<p style="text-align: center;"><a href="mailto:Hal@Businessworks.US"><span style="color: #0000ff;">Hal@Businessworks.US</span></a><span style="color: #800000;"><strong><span style="color: #0000ff;">  </span> 302.933.0116</strong></span></p>
<h2 style="text-align: center;"><span style="color: #800000;"><strong><em>Open  Minds  Open  Doors</em></strong></span></h2>
<h3 style="text-align: center;">Make today a GREAT day for someone!</h3>
</h3>
]]></content:encoded>
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		</item>
		<item>
		<title>It&#8217;s A Miracle!</title>
		<link>http://www.halalpiar.com/2012/01/its-a-miracle/</link>
		<comments>http://www.halalpiar.com/2012/01/its-a-miracle/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 14:51:41 +0000</pubDate>
		<dc:creator>Hal Alpiar</dc:creator>
				<category><![CDATA["Here & Now" Focus]]></category>
		<category><![CDATA[Age & Aging]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Choosing Behavior]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Family]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Gestalt Therapy]]></category>
		<category><![CDATA[Good Health]]></category>
		<category><![CDATA[Life Plans]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Self-Confidence]]></category>
		<category><![CDATA[Self-Esteem]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Special People/Special Occasions]]></category>
		<category><![CDATA[A medical marionette]]></category>
		<category><![CDATA[Astonishing Will Power]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Believe in yourself]]></category>
		<category><![CDATA[Emotrional Roller Coaster]]></category>
		<category><![CDATA[Fortitude]]></category>
		<category><![CDATA[Hallelujah!]]></category>
		<category><![CDATA[INTEGRITY]]></category>
		<category><![CDATA[Life hanging by a thread]]></category>
		<category><![CDATA[Life is simply too important]]></category>
		<category><![CDATA[Mental Stress]]></category>
		<category><![CDATA[No one had given her a chance]]></category>
		<category><![CDATA[Physical Stress]]></category>
		<category><![CDATA[Pray to and trust in God]]></category>
		<category><![CDATA[There can be no greater fight than fighting to live]]></category>
		<category><![CDATA[You can never be too prepared]]></category>

		<guid isPermaLink="false">http://www.halalpiar.com/?p=9485</guid>
		<description><![CDATA[Miracles Will Never Cease!                                                              It&#8217;s true. As long as you work harder and not smarter (Ask those who succeed instead of those who teach!), stay perpetually positive, appreciate those who support you, believe in yourself, and pray to and trust in God, you can boost your odds for success right through the roof!  ~~~~~~~ [...]]]></description>
			<content:encoded><![CDATA[<h1 style="text-align: center;"><strong><span style="color: #800000;">Miracles Will Never Cease!</span></strong></h1>
<h1 style="text-align: center;">                                                            </h1>
<blockquote>
<p style="text-align: left;"><span style="color: #000000;"><strong>It&#8217;s true. As long as you work <em>harder</em> and <em>not</em> smarter</strong> (Ask those who succeed instead of those who teach!),</span> <span style="color: #000000;"><strong>stay perpetually positive, appreciate those who support you, </strong></span><strong><a href="http://www.halalpiar.com/2011/07/7783/"><span style="color: #0000ff;">believe in your<em>self</em></span></a>, <span style="color: #000000;">and</span> <a href="http://www.halalpiar.com/2011/07/the-8th-secret/"><span style="color: #0000ff;">pray to and trust in God</span></a>, <span style="color: #000000;">you can boost your odds for success right through the roof! </span></strong></p>
</blockquote>
<h2 style="text-align: center;"><span style="color: #800000;"><strong>~~~~~~~</strong></span></h2>
<p style="text-align: left;"><strong>Here&#8217;s what happened</strong>. So many of you<em> (Thank you. Thank you. Thank you.) </em>have posted and called and emailed me with your warm wishes and prayers during this family trauma period that has absorbed me over the last few weeks, that I&#8217;m convinced you made a difference.</p>
<p style="text-align: left;"><strong>The emotional roller coaster </strong>is finally slowing down.</p>
<p><strong>The daily episodes </strong>of great mental, emotional and physical stress are giving way to what all the doctors and nurses and others involved are now saying was a true miracle.</p>
<p><strong>After racing her unconscious to the ER, followed by two weeks in intensive care including ten days in a coma</strong>, literally no one expected to see her survive.</p>
<p><strong>Kathy, my wife of 25 years</strong>, is now alive and thriving. With her life hanging by a thread,<a href="http://www.halalpiar.com/2011/06/i-almost-died/"><span style="color: #0000ff;"> no one had given her a chance </span></a>. . . no one except Kathy. It all came down to her and God.</p>
<p><strong>She is &#8211;Hallelujah</strong>, and thanks be to God&#8211; more alive now than she has ever been!</p>
<p><strong>Those who visited </strong>her early on, who saw her with tubes in her throat, her nose, her fingers, hands, arms and legs &#8211;a medical marionette&#8211; with dials,  switches, beeps, graphs and blinking numbers coming from nearly two dozen monitors, do not believe her now. Five days later, she is walking, talking, eating, joking, and remembering details.</p>
<p><strong>But she wasn&#8217;t </strong>given a chance of even surviving.</p>
<p><strong>And what does this have to do with small business and personal development?</strong> Everything. There can be no greater fight than fighting to live. Whether it&#8217;s a battle for business survival, or &#8211;and I truly hope you never go through what Kathy and I experienced&#8211; your life or the life of a loved one, you can never be too prepared.</p>
<p><strong>Like  children getting their value systems </strong>in order before the age of five, we need to work hard at cultivating and growing our fortitude, attitude, <a href="http://http://www.halalpiar.com/2011/10/biz-alphabet-series-a/"><span style="color: #0000ff;">authenticity</span></a>, integrity, self-esteem and self-confidence, our spirituality and love for life every day.</p>
<p><strong>Every day.</strong> Because &#8211;like a fire extinguisher, parachute, healthy body, and alert mind&#8211; self-reliance marks a winner.</p>
<p><strong>Kathy is a winner</strong>. I am so proud of her, and so grateful for what one doctor called her &#8220;absolutely astonishing will power.&#8221; From this perspective of reality, I have decided to continue with my blog posts on a two or three times a week basis, instead of daily, as it&#8217;s pretty much been since April, 2008. <a href="http://www.halalpiar.com/2011/08/a-human-side-lesson-for-business-owners/"><span style="color: #0000ff;">Life is simply too important</span></a>.</p>
<p><strong>Thank you, all my thousands of blog visitors and Twitter friends</strong>. You are amazing!</p>
<h3 style="text-align: center;"><strong>I will hope to keep hosting your visits here two or three days a week. God Bless You. </strong></h3>
<h3 style="text-align: center;"><span style="color: #800000;"><span style="color: #000000;">                                                            </span></span></h3>
<h2 style="text-align: center;"><span style="color: #800000;"><strong># # #</strong></span></h2>
<h3>
<p style="text-align: center;"><em>FREE </em>blog subscription: <a title="RSS Feed of Posts" href="http://halalpiar.com/?feed=rss2"><span style="color: #0000ff;">Posts RSS Feed</span></a></p>
<p style="text-align: center;"><a href="mailto:Hal@Businessworks.US"><span style="color: #0000ff;">Hal@Businessworks.US</span></a><span style="color: #800000;"><strong>   302.933.0116</strong></span></p>
<h2 style="text-align: center;"><span style="color: #800000;"><strong><em>Open  Minds  Open  Doors</em></strong></span></h2>
<h3 style="text-align: center;">Make today a GREAT day for someone!</h3>
</h3>
]]></content:encoded>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The Small Business Career Trap</title>
		<link>http://www.halalpiar.com/2012/01/the-small-business-career-trap/</link>
		<comments>http://www.halalpiar.com/2012/01/the-small-business-career-trap/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 02:27:45 +0000</pubDate>
		<dc:creator>Hal Alpiar</dc:creator>
				<category><![CDATA["Here & Now" Focus]]></category>
		<category><![CDATA[Age & Aging]]></category>
		<category><![CDATA[Anger/Conflict]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[BRANDING]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Choosing Behavior]]></category>
		<category><![CDATA[Contacts/Networking]]></category>
		<category><![CDATA[Corporate Management]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Happiness]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Objectives]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Overcoming Objections]]></category>
		<category><![CDATA[People Management]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Problems=Opportunities]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Self-Confidence]]></category>
		<category><![CDATA[Self-Esteem]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Adventuresome Business Pursuits]]></category>
		<category><![CDATA[Big Business Refuses to Value Small Business Experience]]></category>
		<category><![CDATA[Big Business-to-Small Business Career Moves]]></category>
		<category><![CDATA[Corporate exec to Entrepreneur May Have No Return Route]]></category>
		<category><![CDATA[Corporate Political Climbers]]></category>
		<category><![CDATA[Ditching Corporate Careers]]></category>
		<category><![CDATA[Entrepreneurial thinkers and doers]]></category>
		<category><![CDATA[Entrepreneurial Wannabes]]></category>
		<category><![CDATA[Entrepreneurs Launched Today's Corporate Giants]]></category>
		<category><![CDATA[Once you switch sports]]></category>
		<category><![CDATA[Realizing You Are Smarter And More Talented]]></category>
		<category><![CDATA[The Big Boys of Business]]></category>
		<category><![CDATA[Tunnel Vision]]></category>
		<category><![CDATA[What Sport Is Your Business?]]></category>

		<guid isPermaLink="false">http://www.halalpiar.com/?p=9468</guid>
		<description><![CDATA[You got ideas?                             You&#8217;re ready to trade in                                that corporate career?                            Don&#8217;t be too quick!     Created by cover-your-butt, tunnel-visioned corporate types, who are busy going nowhere, the &#8220;Small Business Career Trap&#8221; puts a stranglehold on reentry to the corporate world once someone has &#8220;defected to small business life. It&#8217;s like deportation. [...]]]></description>
			<content:encoded><![CDATA[<div>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>You got ideas? </strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;"><strong>                            </strong></span></h6>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>You&#8217;re ready to trade in </strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;"><strong>                               </strong></span></h6>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>that corporate career? </strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;"><strong>                           </strong></span></h6>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>Don&#8217;t be too quick!</strong></span></h1>
<h1 style="text-align: center;"><strong> </strong></h1>
<p><strong> </strong></p>
<p><strong>Created by cover-your-butt, </strong>tunnel-visioned corporate types, who are busy going nowhere, the &#8220;Small Business Career Trap&#8221; puts a stranglehold on reentry to the corporate world once someone has &#8220;defected to small business life. It&#8217;s like deportation.<a href="http://www.halalpiar.com/2011/12/getting-re-oriented/"><span style="color: #0000ff;"> Change your mind?</span></a> Oh, no, that&#8217;s not allowed. Make a come-back? No way, José! </p>
<p><strong>&#8220;Tunnel-visioned&#8221;? </strong>Well, sure&#8211; because the assumption behind that label is that you can play either football OR baseball, not both, and that <a href="http://www.halalpiar.com/2010/07/anticipation/"><span style="color: #0000ff;">once you switch sports</span></a>, you can nevermore capture the credibility in the field of expertise you left behind. Ridiculous? Of course. Michael Jordan isn&#8217;t the only athlete to master multiple sports.</p>
<p><strong>The kind of corporate mentality </strong>narrowmindedness that fosters (and nurtures) this kind of thinking discounts the wealth of unique contributions a small business-experienced individual can potentially make to stimulate the prevailing lethargy of so much corporate life.</p>
<p><strong>And paradoxical,</strong> don&#8217;t you think, that the attitude strikes at the heart of the very same types of entrepreneurial contributions that no doubt accounted for launching every corporate entity to begin with?</p>
<p><strong>As long as the political climbers at corporate giants </strong>refuse to honor the value of small business experience, and continue to fail to take advantage of the <a href="http://www.halalpiar.com/2010/05/corporate-entrepreneurship%c2%a9/"><span style="color: #0000ff;">opportunities to integrate and cultivate more entrepreneurial spirit in their organizations</span></a>, there is little hope that the big boys of business will ever favorably affect the economy.</p>
<h3 style="text-align: center;"><span style="color: #800000;"><strong>And adventuresome entrepreneurial wannabe&#8217;s need to accept the reality </strong></span></h3>
<h3 style="text-align: center;"><span style="color: #800000;"><strong>that big business-to-small business career moves probably have no return route.</strong></span></h3>
<h6 style="text-align: left;"><strong>                                              </strong></h6>
<p style="text-align: left;"><strong>This can be pretty disconcerting </strong>whenever you (the traitor) reach the point in small business (and you surely will) of realizing you are indeed smarter and more talented than corporate counterparts, MBAs and all.</p>
<p><strong>It will become transparently clear </strong>that you could bring greater success to corporate productivity and profitability pursuits than people presently responsible for achieving these goals. Nonetheless, if no one will open the door, your only choice may be to return home and keep looking (Good Luck!) or break the door down.</p>
<h3 style="text-align: center;"><span style="color: #800000;"><strong>Not many welcome mats are </strong></span></h3>
<h3 style="text-align: center;"><span style="color: #800000;"><strong>laid out for forceable entry. </strong></span></h3>
<h3 style="text-align: center;"><span style="color: #800000;"><strong>Will this ever change? </strong></span></h3>
<h3 style="text-align: center;"><span style="color: #800000;"><strong>Short of revolution, it&#8217;s not likely. </strong></span></h3>
<h6 style="text-align: left;"><strong>                                                    </strong></h6>
<p style="text-align: left;"><strong>If you should have any doubts</strong>, by the way, that corporate mindsets are so deeply entrenched in fears of recruiting and hiring <a href="http://www.halalpiar.com/2011/04/becoming-an-entrepreneur/"><span style="color: #0000ff;">entrepreneurial thinkers and doers</span></a>, just scroll through some corporate help wanted ads. Find just one that addresses small business expertise, a sense of urgency, and the ability to respond and adjust. Good luck again!</p>
<h6 style="text-align: left;">                                                                    </h6>
<h2 style="text-align: center;"><span style="color: #800000;"><strong># # #</strong></span></h2>
<h3>
<p style="text-align: center;"><em>FREE </em>blog subscription: <a title="RSS Feed of Posts" href="http://halalpiar.com/?feed=rss2"><span style="color: #0000ff;">Posts RSS Feed</span></a></p>
<p style="text-align: center;"><a href="mailto:Hal@Businessworks.US"><span style="color: #0000ff;">Hal@Businessworks.US</span></a><strong>   <span style="color: #800000;">302.933.0116</span></strong></p>
<h2 style="text-align: center;"><span style="color: #800000;"><strong><em>Open  Minds  Open  Doors</em></strong></span></h2>
<h3 style="text-align: center;">Make today a GREAT day for someone!</h3>
</h3>
</div>
]]></content:encoded>
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		</item>
		<item>
		<title>STAY SMALL TO GET BIG</title>
		<link>http://www.halalpiar.com/2012/01/stay-small-to-get-big/</link>
		<comments>http://www.halalpiar.com/2012/01/stay-small-to-get-big/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 01:43:55 +0000</pubDate>
		<dc:creator>Hal Alpiar</dc:creator>
				<category><![CDATA["Here & Now" Focus]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[BRANDING]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Choosing Behavior]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Delegation]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Life Plans]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Objectives]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Overcoming Objections]]></category>
		<category><![CDATA[People Management]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Problems=Opportunities]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Retailing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Self-Confidence]]></category>
		<category><![CDATA[Self-Esteem]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Special People/Special Occasions]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Teamwork]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Do NOT hire a creative thinker]]></category>
		<category><![CDATA[Do NOT hire a super salesperson]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Entrepreneurs are runts of the litter]]></category>
		<category><![CDATA[Entrepreneurs typically lack organization skills]]></category>
		<category><![CDATA[Hire a leader]]></category>
		<category><![CDATA[Runt of the litter]]></category>
		<category><![CDATA[Runts make great dogs but not always great parents]]></category>
		<category><![CDATA[Runts of the litter excel as entrepreneurs]]></category>
		<category><![CDATA[Service Business vs. Product Business Hiring]]></category>
		<category><![CDATA[Strong judgement skills]]></category>
		<category><![CDATA[The secret to continued growth]]></category>
		<category><![CDATA[Using a coin for a screwdriver]]></category>

		<guid isPermaLink="false">http://www.halalpiar.com/?p=9463</guid>
		<description><![CDATA[ You&#8217;re an entrepreneur?   You&#8217;re probably the                              runt of the litter!                                    Ask anyone who&#8217;s made it big in the service business, and the odds &#8211;by my calculations&#8211; are roughly 9 out of 10 that she or he did it by staying small. Makes sense. Most runts of the litter have entrepreneurial zeal [...]]]></description>
			<content:encoded><![CDATA[<div>
<h1 style="text-align: center;"><span style="color: #800000;"><strong> You&#8217;re an entrepreneur?</strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;"><strong> </strong></span></h6>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>You&#8217;re probably the</strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;"><strong>                            </strong></span></h6>
<h1 style="text-align: center;"><span style="color: #800000;"><strong> runt of the litter!</strong></span></h1>
<h1 style="text-align: center;"><strong> </strong></h1>
<p><strong>                                 </strong></p>
<p><strong>Ask anyone who&#8217;s made it big </strong>in the service business, and the odds &#8211;by my calculations&#8211; are roughly 9 out of 10 that she or he did it by<em> staying small</em>. Makes sense. <a href="http://www.halalpiar.com/2010/11/puppypreneurs/"><span style="color: #0000ff;">Most runts of the litter have entrepreneurial zeal and instincts</span></a>. They scrap, scrape, and battle for food and attention from the day they&#8217;re born.</p>
<p><strong>And runts make great dogs but </strong><a href="http://www.halalpiar.com/2011/02/employees-from-puppydom/"><span style="color: #0000ff;">not always great parents,</span></a> which raises a key how-to issue about staying small. From my experience, there&#8217;s hardly ever a good and reasonable reason for adding payroll employees when you&#8217;ve passed the point of generating strong revenues on your own..</p>
<p><strong>At most, you may decide to put an assistant on payroll</strong>,<em> but herein lies the secret to continued growth:</em> The person you choose must be dedicated and loyal to you at all costs. He or she must be a super organizer since &#8211;as an entrepreneur&#8211; you&#8217;re probably not. This individual must have no greater purpose than to make you successful.</p>
<p><strong>In other words, do NOT seek </strong>a creative thinker. That&#8217;s your job! Do NOT seek a super salesperson. That&#8217;s also your job! Find <a href="http://www.halalpiar.com/2011/11/biz-alphabet-series-t/"><span style="color: #0000ff;">someone you can trust absolutely all of the time</span></a>. Find someone who will be assertive with other people on your behalf. Find someone who will rise to the occasion, who does not need handholding.</p>
<p><strong>You need a person </strong>with strong judgement skills, who can readily size up others (and situations) and who knows enough to know when to insist on over-communicating with you. In other words, if you need to hire someone, hire a leader. If you can find this individual, and it may take years of searching, you won&#8217;t need anyone else.</p>
<p><strong>Anyone else you take on </strong>should be <a href="http://www.halalpiar.com/2010/06/hiring-outside-experts/"><span style="color: #0000ff;">on a commission, performance incentive, or parttime basis</span></a>. Once you add a payroll position, and get the wrong person involved, you commit to stagnation and foreclose your prospects to succeed; you commit to the odds of adding expenses without being able to cover them. You commit to status quo.</p>
<p><strong>In a product business</strong>, you need only to add skilled labor on a highly selective and prudent basis. One person with know-how, and the drive and energy to do the work of two people at one and a half times a one-person salary is far better than two people doing two jobs for three-quarter person salaries.</p>
<p><em><strong>The bottom line:</strong></em> Runts of the litter excel as entrepreneurs. They are more independent, inventive, industrious, and self-sufficient. Rather than waste time looking, they will use a coin for a screwdriver. But once in a while, they need to back off and do some hard thinking about where they&#8217;re headed and <a href="http://www.halalpiar.com/2011/08/no-plan-to-plan/"><span style="color: #0000ff;">where the next bone is coming from</span></a>.</p>
<h6>                                                                                                       </h6>
<h2 style="text-align: center;"><span style="color: #800000;"><strong># # #</strong></span></h2>
<h3>
<p style="text-align: center;"><em>FREE </em>blog subscription: <a title="RSS Feed of Posts" href="http://halalpiar.com/?feed=rss2"><span style="color: #0000ff;">Posts RSS Feed</span></a></p>
<p style="text-align: center;"><a href="mailto:Hal@Businessworks.US"><span style="color: #0000ff;">Hal@Businessworks.US</span></a><strong>   <span style="color: #800000;">302.933.0116</span></strong></p>
<h2 style="text-align: center;"><span style="color: #800000;"><strong><em>Open  Minds  Open  Doors</em></strong></span></h2>
<h3 style="text-align: center;">Make today a GREAT day for someone!</h3>
</h3>
</div>
]]></content:encoded>
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		<item>
		<title>LETTING GO</title>
		<link>http://www.halalpiar.com/2012/01/letting-go/</link>
		<comments>http://www.halalpiar.com/2012/01/letting-go/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 02:50:48 +0000</pubDate>
		<dc:creator>Hal Alpiar</dc:creator>
				<category><![CDATA["Here & Now" Focus]]></category>
		<category><![CDATA[Anger/Conflict]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[BRANDING]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Choosing Behavior]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Family]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Gestalt Therapy]]></category>
		<category><![CDATA[Good Health]]></category>
		<category><![CDATA[Happiness]]></category>
		<category><![CDATA[Life Plans]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Mental Health]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Objectives]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[People Management]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Problems=Opportunities]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Self-Confidence]]></category>
		<category><![CDATA[Self-Esteem]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Stress Management]]></category>
		<category><![CDATA[Time Management]]></category>
		<category><![CDATA["Delusionists"]]></category>
		<category><![CDATA["Never give up the ship!" attitude]]></category>
		<category><![CDATA[changing horses in mid-stream]]></category>
		<category><![CDATA[Entrepreneurs play and sleep as hard as they work]]></category>
		<category><![CDATA[FEAR]]></category>
		<category><![CDATA[Grieving friends and relatives]]></category>
		<category><![CDATA[Letting Go]]></category>
		<category><![CDATA[Life's single hardest task]]></category>
		<category><![CDATA[the awareness of choice]]></category>
		<category><![CDATA[Virginia Satir]]></category>
		<category><![CDATA[Workaholics]]></category>
		<category><![CDATA[Workaholics choose not to choose]]></category>
		<category><![CDATA[Workaholics invest in the status quo]]></category>

		<guid isPermaLink="false">http://www.halalpiar.com/?p=9453</guid>
		<description><![CDATA[What do workaholics,                               delusionists, and grieving                            friends and relatives                          all have in common?      Why is it that the people who are most in need of breaking out of their workaholic patterns are the ones most resistant to the suggestion? They&#8217;re afraid to let go. Well, logically, it makes sense. Fear [...]]]></description>
			<content:encoded><![CDATA[<div>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>What do workaholics,</strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;"><strong>                             </strong></span></h6>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>delusionists, and grieving </strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;"><strong>                           </strong></span></h6>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>friends and relatives </strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;"><strong>                         </strong></span></h6>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>all have in common?</strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;"><strong> </strong></span></h6>
<h2 style="text-align: center;"><strong> </strong></h2>
<p><strong> Why is it that the people who are most in need </strong>of breaking out of their <a href="http://www.halalpiar.com/2010/04/half-hearted-leaders/"><span style="color: #0000ff;">workaholic patterns</span></a> are the ones most resistant to the suggestion? They&#8217;re afraid to let go. Well, logically, it makes sense.<a href="http://www.halalpiar.com/2011/12/christmas-carol-business-message/"><span style="color: #0000ff;"> Fear </span></a>is the single most destructive emotion (and sometimes, paradoxically, greatest motivator) in existence.</p>
<h3 style="text-align: center;"><strong><span style="color: #800000;">Letting go is life&#8217;s single hardest task.</span></strong></h3>
<h6 style="text-align: center;"><strong><span style="color: #800000;">                                            <em>  </em></span></strong></h6>
<p><strong>Workaholics</strong> share this infamous platform with those who live in delusion as well as those who grieve the loss of loved ones. Letting go means giving up an important part of yourself in favor of moving on, or back into, reality. Many egotistically, and sadly, are convinced that the world and their business could not survive without them.</p>
<p><strong>&#8220;Sadly,&#8221; </strong>because these same people will almost inevitably drive themselves into cardiac care units&#8230; <a href="http://www.halalpiar.com/2011/11/creativity-wake-up-call/"><span style="color: #0000ff;">or the grave&#8230; </span></a>using the excuse as a rationale that they &#8220;never gave up the ship!&#8221; It&#8217;s a lot like being mentally retarded (and having a daughter who is, I can say this with some authority). The single difference is the awareness of having a choice!</p>
<h3 style="text-align: center;"><strong><span style="color: #800000;">Never-say-die workaholics </span></strong></h3>
<h3 style="text-align: center;"><strong></strong><strong><span style="color: #800000;"> simply choose not to choose. </span></strong></h3>
<h6 style="text-align: left;"><span style="color: #000000;"><strong>                                                                        </strong></span></h6>
<p style="text-align: left;"><span style="color: #000000;"><strong>They know they have a choice</strong>, but feel threatened by the idea of changing horses in mid-stream. So they instead invest themselves in maintaining the status quo at all costs. Or, as<a href="http://www.halalpiar.com/2011/07/7783/"><span style="color: #0000ff;"> world renown family therapist Virginia Satir </span></a>used to say, &#8220;they get dried up and shrivel up.&#8221; </span></p>
<p style="text-align: left;"><strong>And, Satir goes on to ask:</strong> &#8221;Don&#8217;t you think this affects the growth of their families and that of those who work with them?&#8221; See for yourself. Status quo seekers are everywhere, harboring pain and misery, and transferring their own inadequacies and choices not to choose to change.</p>
<p><strong>How dim the lights that light these lives</strong>. How stagnant the businesses they run. How rebellious the children they raise. Choosing situations and leaders who make the choices<em> for </em>them . . . how unfulfilled the lives they live.</p>
<p><strong>This picture is bleak indeed</strong>, and it permeates many corners of the corporate and union worlds and government universe but, thankfully, has rarely become the payoff of hard work and self-sacrifice that many entrepreneurs practice. How is that? Because most <a href="http:http://www.halalpiar.com/2010/11/puppypreneurs///"><span style="color: #0000ff;">entrepreneurs play and sleep as hard as they work</span></a><span style="color: #0000ff;">. </span>       </p>
<h6>                                                                                                     </h6>
<h2 style="text-align: center;">  <span style="color: #800000;"><strong># # #</strong></span></h2>
<h3>
<p style="text-align: center;"><em>FREE </em>blog subscription: <a title="RSS Feed of Posts" href="http://halalpiar.com/?feed=rss2"><span style="color: #0000ff;">Posts RSS Feed</span></a></p>
<p style="text-align: center;"><a href="mailto:Hal@Businessworks.US"><span style="color: #0000ff;">Hal@Businessworks.US</span></a><strong><span style="color: #800000;">   302.933.0116</span></strong></p>
<h2 style="text-align: center;"><strong><span style="color: #800000;"><em>Open  Minds  Open  Doors</em></span></strong></h2>
<h3 style="text-align: center;">Make today a GREAT day for someone!</h3>
</h3>
</div>
]]></content:encoded>
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		<title>PSYCHOPRENEURS</title>
		<link>http://www.halalpiar.com/2012/01/psychopreneurs/</link>
		<comments>http://www.halalpiar.com/2012/01/psychopreneurs/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 02:15:14 +0000</pubDate>
		<dc:creator>Hal Alpiar</dc:creator>
				<category><![CDATA["Here & Now" Focus]]></category>
		<category><![CDATA[Anger/Conflict]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[BRANDING]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Choosing Behavior]]></category>
		<category><![CDATA[Corporate Management]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Good Health]]></category>
		<category><![CDATA[Happiness]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Meetings]]></category>
		<category><![CDATA[Mental Health]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Overcoming Objections]]></category>
		<category><![CDATA[People Management]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Problems=Opportunities]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Self-Confidence]]></category>
		<category><![CDATA[Self-Esteem]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Stress Management]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Be Your Own Shrink!]]></category>
		<category><![CDATA[Compulsive Entrepreneurs]]></category>
		<category><![CDATA[Everyone has a dysfunctional family]]></category>
		<category><![CDATA[If you don't react - you can never OVERreact]]></category>
		<category><![CDATA[Moderation is the king of balance]]></category>
		<category><![CDATA[Over-Stressed Entrepreneurs]]></category>
		<category><![CDATA[Police crisis intervention training]]></category>
		<category><![CDATA[PSYCHOPRENEURS]]></category>
		<category><![CDATA[ReSPOND instead of reACT]]></category>
		<category><![CDATA[Shrink Yourself Out]]></category>
		<category><![CDATA[Success is very much about balance]]></category>
		<category><![CDATA[Think Shrink]]></category>
		<category><![CDATA[Washing your hands]]></category>

		<guid isPermaLink="false">http://www.halalpiar.com/?p=9449</guid>
		<description><![CDATA[Think &#8220;Shrink&#8221;!   Are you a basket case business owner?     Let&#8217;s face it, fellow entrepreneurs, everyone is dysfunctional. The experts (whoever they are) proclaim to the universe of both trained and self-designated shrinks out there that everyone comes from a dysfunctional family. Well? Has it ever occurred to you that if each of [...]]]></description>
			<content:encoded><![CDATA[<div>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>Think &#8220;Shrink&#8221;! </strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;"><strong> </strong></span></h6>
<h2 style="text-align: center;"><em><span style="color: #800000;"><strong>Are you a basket case business owner?</strong></span></em></h2>
<div>
<h1 style="text-align: center;"><strong> </strong></h1>
<h6><strong> </strong></h6>
<p><strong>Let&#8217;s face it, fellow entrepreneurs, everyone is dysfunctional. </strong>The experts (whoever <em>they </em>are) proclaim to the universe of both trained and self-designated shrinks out there that everyone comes from a dysfunctional family. Well? Has it ever occurred to you that if each of us has a dysfunctional family, then each of us must also be&#8230; hmm?</p>
<p><strong>Okay, so the sanity playing field is now level</strong>. So, going forward, let&#8217;s just accept that every entrepreneur (us included) is at least in part a psychological mess. Could it be the reason we tend to be so compulsive about so many things? Could it be the reason we tend to be over-stressed and over-react?</p>
<p><strong>Maybe it&#8217;s why we jump </strong>so abruptly from one thing to another (vs. corporate guys who take the opposite extreme approach of <a href="http://http://www.halalpiar.com/2011/04/becoming-an-entrepreneur/"><span style="color: #0000ff;">belaboring and analyzing every issue </span></a>to death, proving their mettle by seeing it all the way through to completion).</p>
<p><strong>Success though is very much about balance</strong>, about keeping the highs and lows and the jumping around and the analysis paralysis on an even keel. Moderation is the king of balance. If, for example. we <a href="http://www.halalpiar.com/2010/09/business-diplomacy/"><span style="color: #0000ff;">respond instead of react </span></a>to words, actions, people, ideas , and situations, then there is no possibility of ever OVER-reacting.</p>
<p><strong>Well, that makes sense</strong>, but isn&#8217; it easier said than done? How do we get ourselves to respond instead of react when our fuses get ignited? Maybe get a longer fuse. Maybe keep your fuse away from ignition switches and spontaneous combustion dynamics . . .  kind of like not putting yourself intentionally in harm&#8217;s way.</p>
<h3 style="text-align: center;"><strong><span style="color: #800000;">It&#8217;s a choice. Let&#8217;s try that once more with feeling: </span></strong></h3>
<h3 style="text-align: center;"><strong><span style="color: #800000;">IT&#8217;S A CHOICE! Choose how-to steps like these:</span></strong></h3>
<h6 style="text-align: left;"><span style="color: #000000;"><strong>                                                </strong></span></h6>
<p style="text-align: left;"><span style="color: #000000;"><strong>First aid techniques </strong></span>include cold water on your face (perhaps a cold shower, depending on circumstances), <a href="http://http://www.halalpiar.com/2011/12/2012-staff-staph-infections/"><span style="color: #0000ff;">washing your hands</span></a>, taking a couple of quick deep breaths, briskly rubbing your temples or the back of your neck, taking a walk around the block, or saying a prayer of thanks for what you have in your life today.</p>
<p><strong>In police crisis intervention training</strong>, the number one objective of any &#8220;domestic call&#8221; (usually a family dispute, and the source of more police injuries and fatalities than any other type of call, including robberies and high speed chases!) is to physically separate the warring parties into different rooms or spaces.</p>
<p><strong>A business derivative of this </strong>is to physically separate yourself from a conflict situation long enough to gain or re-gain composure. There is no purpose to be served by &#8220;toughing it out&#8221;. . . save that notion for your next movie script, or sports field heroics. Reacting and over-reacting have no place in business. None. Zero. Zip. Nada.</p>
<p><strong>SHRINK YOURSELF OUT! </strong>Get in front of that mirror. Make an angry face and decide how that looks. Next,<a href="http://www.halalpiar.com/2009/05/4-steps-in-one-minute-zero-stress/"><span style="color: #0000ff;"> take a deep breath</span></a> and briskly rub your cheeks and forehead for 5-10 seconds. Now smile your best, most genuine smile. How does that look and feel? How hard was to switch gears? You can do that whenever you want. Choice.  </p>
<h6>                                                                                              <strong>                                                 </strong></h6>
<h3>
<h2 style="text-align: center;"><strong><span style="color: #800000;"># # #</span></strong></h2>
<p style="text-align: center;"><em>FREE </em>blog subscription: <a title="RSS Feed of Posts" href="http://halalpiar.com/?feed=rss2"><span style="color: #0000ff;">Posts RSS Feed</span></a></p>
<p style="text-align: center;"><a href="mailto:Hal@Businessworks.US"><span style="color: #0000ff;">Hal@Businessworks.US</span></a>  <span style="color: #800000;"><strong>302.933.0116</strong></span></p>
<h2 style="text-align: center;"><span style="color: #800000;"><strong><em>Open  Minds  Open  Doors</em></strong></span></h2>
<h3 style="text-align: center;">Make today a GREAT day for someone!</h3>
</h3>
</div>
</div>
]]></content:encoded>
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		<title>You have 340,666 minutes left!</title>
		<link>http://www.halalpiar.com/2012/01/you-have-340666-minutes-left/</link>
		<comments>http://www.halalpiar.com/2012/01/you-have-340666-minutes-left/#comments</comments>
		<pubDate>Sun, 08 Jan 2012 21:35:37 +0000</pubDate>
		<dc:creator>Hal Alpiar</dc:creator>
				<category><![CDATA["Here & Now" Focus]]></category>
		<category><![CDATA[Age & Aging]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[BRANDING]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Calendar]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Choosing Behavior]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Objectives]]></category>
		<category><![CDATA[Objectives/Strategies/Tactics]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[People Management]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Self-Confidence]]></category>
		<category><![CDATA[Self-Esteem]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Strategies]]></category>
		<category><![CDATA[Stress Management]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Time Management]]></category>
		<category><![CDATA["Living for the moment"]]></category>
		<category><![CDATA[Business "Street Smarts"]]></category>
		<category><![CDATA[Business Junkies]]></category>
		<category><![CDATA[Business Quick-Fix"]]></category>
		<category><![CDATA[Entrepreneurial Spirit]]></category>
		<category><![CDATA[Entrepreneurs swim upstream]]></category>
		<category><![CDATA[Entrepreneurs take only reasonable risks]]></category>
		<category><![CDATA[Expectations Breed Disappointment]]></category>
		<category><![CDATA[Flexibility is a key goal criteria]]></category>
		<category><![CDATA[Focus on the "here and now" present moment]]></category>
		<category><![CDATA[Is what you're doing right this minute leading to where you want to go?]]></category>
		<category><![CDATA[Learning by trial and error]]></category>
		<category><![CDATA[Planning is not a trigger for compulsive pursuit]]></category>
		<category><![CDATA[Seeking immediate gratification]]></category>
		<category><![CDATA[What will you do with your time this year?]]></category>

		<guid isPermaLink="false">http://www.halalpiar.com/?p=9430</guid>
		<description><![CDATA[What will you do with                               your time this year?   FACT: As of January 10, you will have already spent 14,400 minutes of this new year that you&#8217;ll never get back. QUESTION: On a scale of 1-10 (10 being best), how would you rate the value of your 2012 accomplishments so far?  ONE MORE QUESTION: What [...]]]></description>
			<content:encoded><![CDATA[<div>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>What will you do with </strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;"><strong>                              </strong></span></h6>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>your time this year?</strong></span></h1>
<div>
<h1 style="text-align: center;"><strong> </strong></h1>
<p style="text-align: center;"><span style="color: #800000;"><strong>FACT: </strong></span><em>As of January 10, you will have already spent 14,400 minutes of <a href="http://www.halalpiar.com/2011/12/time-indeed-still-marches-on-happy-new-year/"><span style="color: #0000ff;">this new year </span></a>that you&#8217;ll never get back.</em><strong><em> </em><span style="color: #800000;">QUESTION: </span></strong><em>On a scale of 1-10 (10 being best), how would you rate the value of your 2012</em><em> accomplishments so far? </em> <span style="color: #800000;"><strong>ONE MORE QUESTION:</strong></span> <em>What will you do with the remaining 340,666 minutes (511,000 minutes minus 1/3 for sleep) in 2012?</em></p>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>~~~~~~~</strong></span> </h1>
<h6 style="text-align: left;"><strong>                                          </strong></h6>
<p style="text-align: left;"><strong>Can the last question really be answered? </strong>Of course not. How could you possibly know what situations and circumstances will impact your intentions? So maybe intentions are not such a great thing. We&#8217;ve heard, after all, that they pave the road to hell, hmmm? And they&#8217;re kind of like <a href="http://www.halalpiar.com/2010/11/great-expectorations/"><span style="color: #0000ff;">expectations</span></a>, right?</p>
<h3 style="text-align: center;"><span style="color: #800000;"><strong>And don&#8217;t expectations breed disappointment?</strong></span></h3>
<h6 style="text-align: left;"><strong>                                                              </strong></h6>
<p style="text-align: left;"><strong>So where does all this quibbling over semantics actually leave us?</strong> Hopefully . . . (aw, wait a minute, <a href="http://www.halalpiar.com/2011/05/hope-and-expectations/"><span style="color: #0000ff;">isn&#8217;t &#8220;hopefully&#8221; like an intention and expectation <em>combined</em>?</span></a>). Well then, is this an end to planning as we know it? Do we throw the goals out with the posts? (A little pun there for football fans.) Do we stop having objectives to pursue?</p>
<h3 style="text-align: center;"><span style="color: #800000;"><strong>Planning is essential, but it is not a trigger for compulsive pursuit at all costs.</strong></span></h3>
<h6 style="text-align: center;"><strong>                                                </strong></h6>
<p style="text-align: left;"><strong>How do we know this?</strong> Because planning (i.e, goal-setting) has been long proven to be successful only if the process of goal-setting adheres firmly to specific criteria, and one of these is<a href="http://www.halalpiar.com/2008/05/mark-twain-said/"><span style="color: #0000ff;"> flexibility</span></a>. The less flexible, the more stress. The more stress the greater the odds for failure.</p>
<p style="text-align: left;"><strong>There is something to be said </strong>for the thrust and direction of many, if not most, entrepreneurially-spirited engines . . . something that is most succinctly put as &#8220;living for the moment.&#8221; Entrepreneurs instinctively seek immediate gratification and are more <a href="http://www.halalpiar.com/2011/11/biz-alphabet-series-w/"><span style="color: #0000ff;">focused on the &#8220;here and now&#8221; present moment </span></a>than those in other careers.</p>
<p style="text-align: left;"><strong>It&#8217;s that old thing grandpa used to say </strong>about not putting off &#8217;til tomorrow what you can do today. Entrepreneurs are business junkies. They have a powerful need for a quick fix when things start to flounder or deteriorate, or when last week&#8217;s &#8220;high&#8221; begins to wear off. Sound familiar? It&#8217;s true.  Look around. Ask around.   </p>
<p style="text-align: left;"><strong>Small business owners and operators have mostly learned the hard way </strong>&#8211;through trial and error and intuitive &#8220;street smarts&#8221;&#8211; that ongoing quick-fix actions are the only ones that get results, and keep businesses moving forward when the tide is changing or the current is a backwash.</p>
<p style="text-align: left;"><strong>But swimming upstream </strong>for any period of time can be exhausting to say the least, so the idea of taking immediate corrective/adjustment action needs, in reality, to be tapered only with the commitment to take only reasonable risks in the process, and to always imagine the worst case scenario before proceeding.</p>
<p style="text-align: center;"><strong>Try repetitively asking yourself the following question all during any crisis or critical period, hourly if need be:</strong></p>
<h2 style="text-align: center;"><strong><a href="http://www.halalpiar.com/2010/12/entrepreneur-castles-built-on-shifting-sands/"><span style="color: #0000ff;">&#8220;Is what I&#8217;m doing right this very minute </span></a></strong></h2>
<h2 style="text-align: center;"><strong><a href="http://www.halalpiar.com/2010/12/entrepreneur-castles-built-on-shifting-sands/"><span style="color: #0000ff;">leading me to where I want to go?&#8221;</span></a></strong></h2>
<h3>
<h2><strong>                                   </strong></h2>
<h2 style="text-align: center;"><span style="color: #800000;"><strong># # #</strong></span></h2>
<p style="text-align: center;"><em>FREE </em>blog subscription: <a title="RSS Feed of Posts" href="http://halalpiar.com/?feed=rss2"><span style="color: #0000ff;">Posts RSS Feed</span></a></p>
<p style="text-align: center;"><a href="mailto:Hal@Businessworks.US"><span style="color: #0000ff;">Hal@Businessworks.US</span></a>   <strong><span style="color: #800000;">302.933.0116</span></strong></p>
<h2 style="text-align: center;"><strong><span style="color: #800000;"><em>Open  Minds  Open  Doors</em></span></strong></h2>
<h3 style="text-align: center;">Make today a GREAT day for someone!</h3>
</h3>
</div>
</div>
]]></content:encoded>
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		<title>“DOCTOR BUSINESS”© (2 of 2)</title>
		<link>http://www.halalpiar.com/2012/01/%e2%80%9cdoctor-business%e2%80%9d%c2%a9-2-of-2/</link>
		<comments>http://www.halalpiar.com/2012/01/%e2%80%9cdoctor-business%e2%80%9d%c2%a9-2-of-2/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 01:28:49 +0000</pubDate>
		<dc:creator>Hal Alpiar</dc:creator>
				<category><![CDATA["Here & Now" Focus]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[BRANDING]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Choosing Behavior]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Contacts/Networking]]></category>
		<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[Delegation]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Experience]]></category>
		<category><![CDATA[Family Business]]></category>
		<category><![CDATA[Feedback]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Good Health]]></category>
		<category><![CDATA[INTERNET Marketing]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Mental Health]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Problems=Opportunities]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Self-Confidence]]></category>
		<category><![CDATA[Self-Esteem]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Active Listening]]></category>
		<category><![CDATA[Boosting Healthcare Practice Volume]]></category>
		<category><![CDATA[Boosting Medical Practice Volume]]></category>
		<category><![CDATA[Boosting Practice Volume]]></category>
		<category><![CDATA[DOCTOR BUSINESS]]></category>
		<category><![CDATA[Doctor Marketing]]></category>
		<category><![CDATA[Doctors]]></category>
		<category><![CDATA[Effective Marketing]]></category>
		<category><![CDATA[Fear is very Real]]></category>
		<category><![CDATA[Healthcare Practice]]></category>
		<category><![CDATA[Healthcare Practice Development]]></category>
		<category><![CDATA[Medical Marketing]]></category>
		<category><![CDATA[Medical Practice]]></category>
		<category><![CDATA[Medical Practice Development]]></category>
		<category><![CDATA[Perceptions are facts]]></category>
		<category><![CDATA[Practice Development]]></category>
		<category><![CDATA[Someone is noting your every word]]></category>
		<category><![CDATA[Someone is watching your every move]]></category>
		<category><![CDATA[The Message You Seek To Project]]></category>
		<category><![CDATA[What we perceive is what we believe]]></category>
		<category><![CDATA[Your Marketing Is A Reflection Of You]]></category>

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		<description><![CDATA[How To Boost Healthcare   Practice Volume NOW!   Hi Doc! You&#8217;re back? [See yesterday's post for Part I] Well, that&#8217;s great because THIS post will get you started with a practice volume boost agenda that you will never get from a medicine world insider ~~~~~~~   &#8220;Marketing&#8221; is a reflection of society. YOUR marketing [...]]]></description>
			<content:encoded><![CDATA[<h1 style="text-align: center;"><span style="color: #800000;"><strong>How To Boost Healthcare</strong></span></h1>
<div>
<h6 style="text-align: center;"><strong> </strong></h6>
<h1 style="text-align: center;"><span style="color: #800000;"><strong>Practice Volume <em>NOW!</em></strong></span></h1>
<h1><strong> </strong></h1>
<p style="text-align: center;"><em><strong>Hi Doc! You&#8217;re back?</strong></em><strong> </strong>[See <a href="http://www.halalpiar.com/2012/01/doctor-business%c2%a9-1-of-2/"><span style="color: #0000ff;">yesterday's post </span></a>for Part I]<em> <strong>Well, that&#8217;s great because THIS post will get you started with a practice volume boost agenda that you will never get from a medicine world insider</strong></em></p>
<h1 style="text-align: center;"><span style="color: #800000;"><strong><em>~~~~~~~</em></strong></span></h1>
<h6 style="text-align: center;"><strong> </strong></h6>
<p><strong>&#8220;Marketing&#8221; is a reflection of society. </strong><a href="http://www.halalpiar.com/2011/08/a-doctor-named-lucy/"><span style="color: #0000ff;">YOUR marketing is a reflection of you and what you are really all about</span></a>. So it&#8217;s important to keep in mind that marketing is both <em>external</em> (websites, signage, traditional and social media, direct mail and email, promotions, PR events and news releases, and <em>internal</em>. </p>
<p><strong><em>Internal</em> is the most effective</strong>. I refer to it as &#8220;Quiet&#8221; marketing. It includes such things as the appearance of your personal self&#8211;neat, clean clothes and a scrubbed look, your office and waiting room, your equipment and staff, and the manner in which communications are conducted . . . on paper, online, in person, and on the phone.  </p>
<p><strong>This means </strong><a href="http://www.halalpiar.com/2009/08/ok-boss-who-listens-do-you-do-stuff-too/"><span style="color: #0000ff;">active listening</span></a>, clear simple speech, using examples and diagrams, soliciting questions and feedback, and applying this attentiveness to not just patients, patient families, staff, and associates &#8212; but to other doctors and nurses, lawyers, pharmacists, insurance providers, suppliers, detail reps, even cleaning and delivery people.</p>
<p><strong><em>Quiet</em> marketing </strong>also includes paying careful attention to the frequency and quality of communications with those in your networking resource and referral systems, and to your SELF. Why? Because <em>Quiet</em> marketing success at any level has most of all to do with how you conduct and represent yourself to others! </p>
<blockquote>
<h2><span style="color: #800000;"><strong>This translates to </strong>how you walk, talk, sit, stand, listen, touch, gesture, and treat everyone around you every day. </span></h2>
<h2><span style="color: #800000;"><strong>These actions add up to</strong> the statement you make about who you really are, and why you are trustworthy of the confidences and care of others.<em> </em></span></h2>
<h2><span style="color: #800000;"><strong><em>Remember:</em></strong> <a href="http://www.halalpiar.com/2011/06/every-blink-you-blink/"><span style="color: #0000ff;">someone is watching your every move, and noting your every word</span></a></span><a href="http://www.halalpiar.com/2011/06/every-blink-you-blink/"><span style="color: #0000ff;">.</span></a></h2>
</blockquote>
<h6><strong>                                                           </strong></h6>
<p><strong>Effective marketing </strong>also requires consistency in looks, words, color schemes, traditional and online media use, branding theme identification. [You don;t need an "I'm lovin' it" slogan or any less-than-professional statement, but some appropriate identity that <em>patients</em> can relate to is essential]</p>
<p><strong>Your marketing messages </strong>surface through observations of your interior and exterior office decor, your business and appointment reminder cards, stationery and uniforms, promotional literature, educational talk materials, ads, signs, merchandising items, online content and access to you, newsletters, and news releases.</p>
<p><strong>All of what you do </strong>and <a href="http://http://www.halalpiar.com/2010/07/click-through-or-delete/"><span style="color: #0000ff;">the message you seek to project </span></a>must be absolutely and strongly reinforced by your staff in everything they do and say with every office contact, every minute, every day. No exceptions.</p>
<p><strong><em>Professionalism</em> </strong>in the eyes of a patient means more than training and skills. It includes appearances as noted and&#8211;most critically&#8211; <em>professional</em> empathy and reassurance skills . . . because every patient and potential patient (regardless of pretenses) is literally filled with fear. <a href="http://www.halalpiar.com/2009/04/certa-bonum-certamen-latin/"><span style="color: #0000ff;">Fear is very real </span></a>to 99% of the population.</p>
<h3>
<h2 style="text-align: center;"><span style="color: #800000;"><strong>Perceptions are facts. </strong></span></h2>
</h3>
<h3 style="text-align: center;"><strong><a href="http://www.halalpiar.com/2010/06/perceptions-are-facts/"><span style="color: #0000ff;">What we perceive is what we believe.</span></a> </strong></h3>
<div style="text-align: center;"><span style="color: #000000;"><strong>And Perceptions + Performance = Referrals.</strong></span></div>
<h6 style="text-align: center;"><strong> </strong></h6>
<h2 style="text-align: center;"><span style="color: #800000;"><strong># # #</strong></span></h2>
<p style="text-align: center;"><em>FREE </em>blog subscription: <a title="RSS Feed of Posts" href="http://halalpiar.com/?feed=rss2"><span style="color: #0000ff;">Posts RSS Feed</span></a></p>
<p style="text-align: center;"><a href="mailto:Hal@Businessworks.US"><span style="color: #0000ff;">Hal@Businessworks.US</span></a>  <span style="color: #800000;"><strong>302.933.0116</strong></span></p>
<h2 style="text-align: center;"><span style="color: #800000;"><strong><em>Open  Minds  Open  Doors</em></strong></span></h2>
<h3 style="text-align: center;">Make today a GREAT day for someone!</h3>
</div>
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		<title>&#8220;DOCTOR BUSINESS&#8221;© (1 of 2)</title>
		<link>http://www.halalpiar.com/2012/01/doctor-business%c2%a9-1-of-2/</link>
		<comments>http://www.halalpiar.com/2012/01/doctor-business%c2%a9-1-of-2/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 02:20:44 +0000</pubDate>
		<dc:creator>Hal Alpiar</dc:creator>
				<category><![CDATA["Here & Now" Focus]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[BRANDING]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[Business Life]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Choosing Behavior]]></category>
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		<category><![CDATA[Family]]></category>
		<category><![CDATA[Family Business]]></category>
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		<category><![CDATA[Lifestyle]]></category>
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		<category><![CDATA[People Management]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Problems=Opportunities]]></category>
		<category><![CDATA[Professional Practices]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[Sales Process]]></category>
		<category><![CDATA[Self-Confidence]]></category>
		<category><![CDATA[Self-Esteem]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategic Planning]]></category>
		<category><![CDATA[Tactics]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Achieving Left Brain Right Brain Balance]]></category>
		<category><![CDATA[Coming Impact of Mandated Healthcare]]></category>
		<category><![CDATA[Doctor Business Skills Boost Volume More Than Doctor Medical Skills!]]></category>
		<category><![CDATA[Marketing Professional Practices]]></category>
		<category><![CDATA[Medicine Skills Take Back Seat To Reassurance]]></category>
		<category><![CDATA[Most Doctors Mistakenly Market Features]]></category>
		<category><![CDATA[Most Medical Marketing Is Ineffective]]></category>
		<category><![CDATA[Patients Seek Benefits]]></category>
		<category><![CDATA[Patients Seek Reassurance]]></category>
		<category><![CDATA[Patients Seek Results]]></category>
		<category><![CDATA[People Buy Benefits Not Features]]></category>
		<category><![CDATA[Professional Practice Marketing]]></category>
		<category><![CDATA[Right Brain/Left Brain Balance]]></category>
		<category><![CDATA[TRUST is every patient's cornerstone of confidence]]></category>

		<guid isPermaLink="false">http://www.halalpiar.com/?p=9404</guid>
		<description><![CDATA[Great Medicine is not                         always Great Healthcare!   [Credibility reference for visiting professionals: Hal is the author of DOCTOR BUSINESS for physicians and DOCTOR SHOPPING for consumers. As a 30-year advocate for both, overlapping his business consulting career, Hal served on national healthcare committees, won national awards and worked with over 1,000 physicians.]  ~~~~~~~                                                                                    Without some [...]]]></description>
			<content:encoded><![CDATA[<h1 style="text-align: center;"><span style="color: #800000;"><strong>Great Medicine is not</strong></span></h1>
<h6 style="text-align: center;"><span style="color: #800000;">                      </span><span style="color: #800000;"><strong> </strong></span></h6>
<div>
<h1 style="text-align: center;"><span style="color: #800000;"><strong><em>always </em>Great Healthcare!</strong></span></h1>
<h1 style="text-align: center;"><span style="color: #800000;"><strong> </strong></span></h1>
<p style="text-align: center;"><em>[<a href="http://www.halalpiar.com/about/"><span style="color: #0000ff;">Credibility reference </span></a>for visiting professionals: Hal is the author of DOCTOR BUSINESS for physicians and DOCTOR SHOPPING for consumers. As a 30-year advocate for both, overlapping his business consulting career, Hal served on national healthcare committees, won national awards and worked with over 1,000 physicians.] </em></p>
<h1 style="text-align: center;"><span style="color: #800000;"><strong><em>~~~~~~~</em></strong></span></h1>
<h6><strong>                                                                                   </strong></h6>
<p><strong>Without some major government changes on November 6, </strong>we in America are headed down an astronomically-expensive healthcare road of no return for small businesses and professional practices. So NOW may be the best time to share some critical business insights with medical and allied health professionals.</p>
<p style="text-align: center;"><strong>And if you&#8217;re in any way involved with sales TO doctors</strong>,</p>
<p style="text-align: center;">stay with this post (and tomorrow&#8217;s, and be sure</p>
<p style="text-align: center;">to check out the link in the next sentence).</p>
<p style="text-align: left;"><strong>First, <a href="http://www.halalpiar.com/2009/04/helping-doctors-sells-doctors/"><span style="color: #0000ff;">you do not know it<em> all</em></span></a></strong><em>. </em>Second, if you&#8217;ll pay attention to this short post (and tomorrow&#8217;s), you will know enough to get you through the leading edge of the oncoming mandated healthcare storm. Third, if the storm can in fact be sidetracked or beaten back, you will gain even more by digesting and using this information now.</p>
<p style="text-align: left;"><strong>Like it or not</strong>, the key to your survival and growth is rarely the medical training, skills and experience you offer&#8230; these great strengths of yours are merely &#8220;features&#8221; that patients will use to justify choosing you. With mandated healthcare, there will be no real choices to retain your services, but there may be choices to<em> avoid </em>your services.</p>
<p><strong>More often than not</strong>, your success as a healthcare professional is tied to that word you may dread: marketing&#8230; but NOT &#8220;marketing&#8221;&#8216; as you have come to know it: office popcorn, candy and sub deliveries, event tickets, dinners, golf.  (<a href="http://www.halalpiar.com/2011/10/professional-practice-marketing-2/"><span style="color: #0000ff;"><em>Effective</em> marketing that creates sales is the only way your practice can keep pace and grow right now!</span></a>)</p>
<p><strong>Most medical marketing </strong>is either noncommunicative because it&#8217;s too technical for the target audience or it&#8217;s too verbally bland, too visually sterile, and utterly meaningless &#8212; like virtually ALL<em> hospital </em>advertising messages!</p>
<p><strong>How does this happen?</strong> Most medical skill development is rational, logical, analytical, unemotional left-brain activity based. Most effective marketing (which includes advertising, promotion, sales, and public relations) works because it appeals to right-brain emotions.</p>
<p><strong>To achieve improved musculo-skeletal balance</strong>, physical therapists tell us a commitment to training, retraining, and ongoing exercise is required. The same kind of commitment is needed to achieve right brain/left brain balance&#8230; the root of <a href="http://www.halalpiar.com/2009/05/4-steps-in-one-minute-zero-stress/"><span style="color: #0000ff;">stress management</span></a>, self-control, self-esteem, and<a href="http://www.halalpiar.com/2011/11/biz-alphabet-series-t/"><span style="color: #0000ff;"> trust</span></a>.</p>
<h2 style="text-align: center;"><span style="color: #800000;"><strong>Trust is every patient&#8217;s </strong></span></h2>
<h2 style="text-align: center;"><span style="color: #800000;"><strong>cornerstone of confidence.</strong></span></h2>
<h6 style="text-align: left;"><strong>                                                                                </strong></h6>
<p style="text-align: left;"><strong>No more than a radiologist is a good first choice for surgery</strong>, a technical thinker/writer cannot be expected to write marketing content that triggers emotional buying motives. Though I would hardly endorse the specialty, many cosmetic surgeons get it. They market benefits and results instead of features.</p>
<p style="text-align: left;"><strong>Someone seeking results </strong>(and in medicine that almost always means reassurance in some form) is not the least bit interested in what technique or instruments will be used. That person will want that information simply to justify the decision, but it is not what will ultimately &#8220;make the sale.&#8221;  Having a sense of trust makes the sale.</p>
<p style="text-align: left;"><strong>HOW to market your trustworthiness? </strong>Tomorrow. Here. The answers.</p>
<h6 style="text-align: left;">                                                                      <strong> </strong></h6>
<h2 style="text-align: center;"><span style="color: #800000;"><strong># # #</strong></span></h2>
<p style="text-align: center;"><em>FREE </em>blog subscription: <a title="RSS Feed of Posts" href="http://halalpiar.com/?feed=rss2"><span style="color: #0000ff;">Posts RSS Feed</span></a></p>
<p style="text-align: center;"><a href="mailto:Hal@Businessworks.US"><span style="color: #0000ff;">Hal@Businessworks.US</span></a>   <span style="color: #800000;"><strong>302.933.0116</strong></span></p>
<h2 style="text-align: center;"><span style="color: #800000;"><strong><em>Open  Minds  Open  Doors</em></strong></span></h2>
<h3 style="text-align: center;">Make today a GREAT day for someone!</h3>
</div>
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