Want more customers/clients or patients? Get your butt in gear!

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Want more customers,

clients or patients?

 

Get your butt in gear!

 

It doesn’t matter if you are an inventor, retailer, wholesaler, manufacturer, service business, heart surgeon, veterinarian, creative genius, or lawyer.

It doesn’t matter if you have a top-notch sales team.

If you haven’t enough people paying for your products or services, stop guessing and find out why.

Where to start? Use a Focus Group with 7 or 9 or ll (an odd number works best when disagreements may surface) EXISTING clients, customers, or patients (and possibly a couple of prospects as well!).

You’ll want to recruit people who you think come across as honest and outspoken supporters of you and what you represent and will speak their minds when you’re not around.

Yes, you should NOT be present.

You need to find out what brought them to your doorstep, from where, and how, and when, and why. But you are too close to what you do to expect yourself to not feel anxious, or angry, or antagonized, or defensive in attempting to gather that information.

BEING A DETECTIVE . . .

So start your detective work by researching who in your geographical area (and preferably someone familiar with the terms and nature of your business or professional practice or specialization), is affordable and offers the right kind of experience to represent your interests without risking your reputation.

You need someone who is sensitive to your business or professional needs but who can probe a responder without insulting participants and without playing head games or defending your interests.

This person must also know how to structure and ask the kinds of questions that get the results you need. This needs to go far beyond a typical office or online survey.

Find –first and foremost– someone (a consultant/coach/ trainer type) who has experience with putting together and running Focus Groups… someone who can initiate and maintain a productive group discussion, who can read body language, who probably has an assistant, and who knows the most appropriate meeting place arrangements (NOT in your office or place of business).

You’ll need someone who can arrange and distribute token thank you gifts for participants, conduct unobtrusive (complete session) audio recordings and note-taking and summarize highlights for you . . . someone who knows how and when and where to set up and conduct Focus Group sessions . . . and how to orchestrate participants to bring meaningful feedback, ideas, suggestions and input to the surface.

You should expect immediate next-day feedback from the moderator, followed up by a detailed report (plus the actual session recording and recommendations) usually within a week.

It may be necessary to conduct two or three sessions (each with different participants) if the business or professional interests are complex (as perhaps with a heart surgeon who must simultaneously represent the best interests of each patient, each patient family, the institution involved and the doctor’s staff . . . each and all requiring separate and delicate care and attention.

  

But the bottom line is that you are likely to get the information you need to begin immediately to reverse the problem, and initiate an exciting new growth period that meets customer/client/patient needs better than ever before.

Get a free (No-strings attached)

10-minute briefing. Call Hal now:

1.931.854.9474

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