tempus fugit (time flies)!
“For though we slepe or wake, or
rome, or ryde, Ay fleeth the tyme.”
[c 1390 Chaucer Clerk’s Tale]
“Time flyeth away without delay.”
[1639 J. Clarke Parœmiologia Anglo-Latina]
What? You thought today’s generation was the only victim of flying time?
Sure, technology overload has plunked us all into the fast lane, but time –if we are to give the ancient quotes above any credibility– has no reputation for being a gracious host.
If you’re shopping for a “time flies” clock, click here. (Hey, you get it all in these blogposts!) If you’re interested in what this has to do with your life and business right this very minute, click here.
Okay, now that we’ve gotten rid of all the English Lit bookworm Chaucer freaks, all the clock-shoppers, and all the sleepless-in- entrepreneursville-work-all-day-and-party-all-night-immediate-gratification nut cases out there, let’s set up some semblance of a time safety-zone and discuss what’s going on with you and Old Man Time.
First of all, I am of the school of thought that time can fly. But, aaah, it can also drag it’s butt through slow-motion replays, and the only thing that really matters is H-O-W we spend our time (i.e. What is the process of how you live and work? What is it that you do that consumes a typical hour or day? Or is nothing “typical”?
Are you crossing enough paths? Every crossed path is a potential connection for productivity and happiness, if you choose for it to be. Making that happen takes focused attention.
How hard is it for you to keep your attention focused? Even with those who claim ADD as a convenient diagnosis to avoid concentration, what works and what doesn’t? Surely there are varying degrees for all of us as to what can and does hold our attention. Average attention spans for citizens of industrialized nations continue to spiral downward.
Regardless of rocketing technology and other causes, shorter attention spans mean that sales, marketing, educational, religious, political, financial, and entertainment-based presentations need to get to the point quicker.
When someone asks for the time, and you answer by telling the person how to make a clock . . . remember that you do this at your own peril!
People seeking to purchase are simply not as interested in product and service features, or company history, as you are. It may be long-standing tradition in your company or organization to tell people the story of how Grandpa Beefjerky launched the business “on a shoestring” and with just two horses in 1868. But nobody cares.
We live in a benefit-hungry world,
with no time to spare.
Prospective customers, clients, and patients need to hear the answer to “What’s in it for me?” immediately. If that message is good enough to “ring a bell” they’ll likely be some attention span left to want to know more, and may possibly even get around to Grandpa Beefjerkey’s story.
Most people are resentful of others using their time even when they think they have plenty of it. Listen to any doctor’s waiting room full of retired seniors.
Like gaining more employee compliance with workplace changes that are not imposed, patience may be a virtue, but only when the choice to exercise it is yours.
What are you doing right this minute to make the most of your next one? How do you keep yourself sharp? What can you do now –or in the morning–that will help you make more of your time, that will help you make more of a difference?
What do you need (really!) to get started? Then, hey . . . get started!
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