PROMISES TO KEEP

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Ah, yes, and yet another great 

                                                     

business lesson from

                                           

Mr. Obama

                                                                                                            

 

Just imagine where your business would be if you kept only 24% of the promises you make. Now that may be some heavy-duty food for thought, but it shouldn’t be hard to answer the question. How about: “belly-up!”? That would probably be a realistic answer. 

The sad truth is that this 24% wasn’t plucked out of the air.

 It’s what was reported in today’s satellite radio world news as the percentage of promises that Mr. Obama made during his 2008 campaign that he has actually fulfilled.

I guess, for a politician, that’s staggeringly great, but –for you or me– we’d be out of business!

                                                                                                                             

Just another reason we need to believe in (and fend for) ourselves and other small business owners. Just another reason to not trust politicians. I mean, the man was apparently counted at having made 550 some odd promises and –in the face of the good old political standby motto: “Under-Promise and Over-Deliver”– proceeded to do exactly the opposite!

Gee, great example, huh? Y’think our kids and grandkids should be taking lessons in good conduct and leadership from the man who pretends to exercise both? It’s not just a sad commentary on the times, it’s a disillusioning, amoral, disgraceful behavior pattern that surely we do not want to instill or nurture in our young people.

And, unquestionably, we cannot afford for our businesses to practice this “Promise ’em anything, but deliver less than a quarter of it” attitude. There’s just so long it can be masked with fake smiles and polished oratory. Customers will not keep lining up to buy anything. It is just not the way that honorable and smart businesspeople behave.

Even though voters have proven themselves utterly stupid time and time again, customers aren’t stupid.

Money straight from the pocket (even if it’s just a bunch of nickles) is more carefully analyzed and evaluated than the trillions none of us can relate to that slowly drain our assets and resources over decades.

                                                                                                           

So what’s a small business owner to do? Keep exercising caution as you spend, but –more importantly– exercise integrity. Be honest in your dealings with others. Win a reputation for it. Keep your promises. At all costs, even when you end up dented, honor your commitments. Deliver what you say you’re going to deliver.

And stand up for yourself, and for the authenticity you use to conduct your business, by taking a leadership role in representing to your elected officials –from your town hall to the White House– that you will no longer stand for deception and manipulation and outright lying about what will be delivered. Intentions alone don’t win OR work! 

Nip corruption and empty promises in the bud! Make more of an effort every day to serve as an example to others of what you believe is possible for your business and your industry or profession . . . and your government. When enough of us do it, enough others will sit up and pay attention.

There are 30 million small business owners in America. Surely we can make a difference. It starts with you, today and tomorrow morning. 

 

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

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One Comment to “PROMISES TO KEEP”

  1. […] Wal-Mart has got it right. Mr. Obama continues to get it […]

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