WORK HARD. FLY RIGHT.

–Continental Airlines

OPEN DOORS. OPEN MINDS.

–United Technologies

     I’ve never been a big fan of Continental since they lost my business presentation luggage 14 years ago (note, by the way, how long we harbor ill feelings about a bad customer experience!).

     In all fairness, though, I must confess that Continental’s branding line stands head and shoulders above all others in the airline industry.

     In fact, “WORK HARD. FLY RIGHT.” actually serves to set a best practices philosophical mark for small business to emulate. Doubts? What small business have you ever heard of that couldn’t stand to improve itself by working hard and flying right?

     How about ANY business for that matter? And, while we’re at it, might we also want to consider application of “WORK HARD. FLY RIGHT.” to any PERSON? Just imagine what a pleasant and productive world this would be if we could all live by these four words.

     Not good enough to get you cranked up?

     Okay, how about adding four more words that come from a great corporate campaign of old for United Technologies: “OPEN MINDS. OPEN DOORS.”

     So there you have it. Put’em together and what have you got? 8 words that can literally reverse global economic woes, change the world’s governments and politics for the better, and produce increased, ongoing opportunities for cooperation, growth, success, and universally happier existences.

     Sounds great buthow do you start? By getting started. At home. In your own office. On your own worksite. With yourSELF:

“OPEN MINDS. OPEN DOORS. WORK HARD. FLY RIGHT.” 

     Start now.Tonight. Tomorrow morning. 8 Words. Write them on paper and tape them to your computer screen, cellphone. desk drawer, briefcase, rearview mirror, medicine cabinet, ceiling fan, wristwatch, your son’s forehead! Watch what happens. You will astonish yourself. I guarantee it!  

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar  # # # 

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