THE BUSINESS OF GETTING B2B BUSINESS

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When the chips are down,

                                                                           

entrepreneurs switch to pretzels

                                                                                                                    

     When a consumer product manufacturer or service provider needs to dig up more business–even in such a mainstream media created economic vacuum as we’re presently being sucked deeper and deeper into– there are literally endless resources spelling out a myriad of strategic avenues and approaches…not to mention equally endless tactical options, methods, and techniques.

     But let’s say you have a B2B business. You provide services to the product manufacturers and service providers. Maybe you’re a customer service training organization or a building custodial service or a website design and maintenance business. Where do you go?

     The big guys are choking. They’ve wiped out training budgets, they’re cutting back building cleaning frequency, and they’re making do with their internal IT people to keep their websites functionable.

     How do you get these corporate giants to stand still long enough to consider adding or extending your services when they are in this budget-slashing frame of mind? How do you tell a company that’s laying off employees that they need customer service training now more than ever because the best source of business is existing and past business, and they’d better step up those relationships? 

     The big product and service guyscan make it nearly impossible for the little B2B guys to survive. Ah, but that’s where entrepreneurial spirit rises to the top. When the chips are down, entrepreneurs switch to pretzels. And guess what? Entrepreneurial hi-tech-anchored businesses are not only breaking the communications barrier, they are pulling entire legions of small B2B businesses along with them…not very unlike the makings of the industrial revolution.

     So once again, it is small business to the rescue, even as big business is being rewarded with government trillions for having screwed up the marketplace beyond recognition, and then for having sidestepped the wiser path of bankruptcy

wiser because it would have forced more efficient operations and more effective products and services

wiser because it would have spared us all ten more years’ worth of beating our collective brains in, to raise the taxes and repay the debts that are being used now to feather union beds in return for their political support. 

     What a sad and sick commentary on society that we’ve come to this. How fortunate we all are that the entrepreneurial spirit does still live, and will ultimately bring us a return to respectability, assuming the White House doesn’t continue paying off political promises with our hard-earned tax dollars. But it’s what we must all want. We elected zero business experience.

Good Night and God Bless You!  

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One comment so far

One Comment to “THE BUSINESS OF GETTING B2B BUSINESS”

  1. Mike Harmonon 30 Mar 2009 at 9:46 pm

    You know, I have to tell you, I really enjoy this blog and the insight from everyone who participates. I find it to be refreshing and very informative. I wish there were more blogs like it. Anyway, I felt it was about time I posted, I’ve spent most of my time here just lurking and reading, but today for some reason I just felt compelled to say this.

    Thank you, Mike. I very much appreciate your visits, and especially that you took the time and trouble to comment. I am grateful for y6our compliments as well. I checked your site as well and think it is both useful and user-friendly. Keep up the good work! I look forward to your return visits and comments ANYtime. Thanks again. Regards – Hal

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